I bought it for 19.99$ at BlockBuster without the case. (Just like a black blank case.)
Go to EB the next day, 9.99$ with the case!!! FUCK You BlockBuster.
I then rented UFC, kept it for 29 days longer than allowed and since it's 1$/day late fees, I will never rent again!
Collecting games FTW!
But, on topic: DLC should be free. Gimme 250!!