I agree that the game has promise in terms of its look. But it has 1 glaring issue; its an EA game. They typically have very high priced WP7 games AND horrible support for the games. Just look at the sims. There are a number of glitches within the game as well as glitched achievements. Its been out for quite awhile and I don't think EA has ever bothered to patch it.
So, even though it may have promise visually, I see this game as a "wait and see" based on price, controls, AND potential glitchy-ness.