I'm disappointed that the devs got greedy and made it pay 2 win. I have no problem with paying for character customization or buying items as a short cut. I absolutely hate it when getting the most powerful items and upgrading them can only be done for cash.
If I didn't have a lot of friends who play his game I would have quit it long ago.
One thing for sure is I'll never play any future games if there's even a hint of pay 2 win in them.