During Act I, you will eventually reach the Cinema after clearing the platforming puzzle to cross the void. Once inside the Cinema, Johnny will be approached by some thugs who begin to beat him up. At this time, you will be tasked with entering the projection booth and playing the film reel in order to distract the thugs.
Ignore this objective and just let the thugs beat on Johnny for a while. After a minute or two passes, the achievement will finally unlock and you can then proceed with the mission objective in order to advance through the next part of the Act.