Once you've made your Virtual Pro (see 'In the Game') edit him by going to the Main Menu -> VIRTUAL PRO -> EDIT PRO, and make him a Chelsea (Barclays PL) player. The option to change your Virtual Pro's team is on the first page of customization. Once you have done this, go to the arena and press to open the training menu. You will want to make a Training Match with 11 attackers with only a defending Goalkeeper and you will want to be on the side of the attackers and not playing as the Goalkeeper.
Once you have set up the training match, you are ready to get the achievements:
Notes: When I say "Directly" I do not mean that you have to score with your first touch of the ball but rather score with the player within a short period of time and ensure that the ball doesn't touch any other player on the way in to the goal or it may not count.
If you are struggling to get any of the achievements then you can make things easier for yourself by plugging in a second controller, then pressing on the first controller and choosing 'Select Sides'. Now you can put the second controller on the side of the Goalkeeper then when you return to the game you can just move the goalkeeper out of the goal using the second controller.