Hot Topic: EA Sports... It's Not In The Game

Hot Topic: EA Sports... It's Not In The Game

Written Monday, May 31, 2010 By Martin Gaston

UFC Undisputed 2010 came out this week, so plenty of ardent UFC lovers spent their weekends practicing arm bars, leg locks and guillotine holds - and in the game, too! Resident X360A reviewer, Lee Abrahams, gave the game an 86 and declared it to be “a fine addition to the blossoming franchise”.

THQ want to wrestle some profits out the retailers.

The only problem with Yuke’s latest brawler seems to be if you rent it or buy it second-hand and decide you want to play it across the information superhighway, as each new copy of the game comes with a single-use code to enable online play. Those without this code will need to cough up 400 MSP. Are THQ right for doing this? And is this going to become standard practice across the industry?

Signs certainly point to yes for the latter. Alongside THQ’s online entitlement scheme, EA (who coined the scheme last year as ‘Project Ten Dollar’) have extended free online for new copies only to their Sports products but we’re yet to see the extent of that. Ubisoft has said they’re considering it, too.

Let’s take a step back and look at how the content has been handled with regards to EA’s pioneering Project Ten Dollar scheme. The bonuses given to Dragon Age, Mass Effect 2 and Battlefield: Bad Company 2 was certainly nice to have, offering up some decent quests and characters for the first two and opening additional multiplayer maps for the latter.

The dynamic changes slightly in the case of UFC or an EA Sports game, though. Whereas you could quite comfortably play through the entirety of Mass Effect 2 without poking around the wreckage of the original Normandy or having seasoned space mercenary Zaeed in your party, THQ and EA Sports are going one step further by yanking out central features if you haven’t purchased the games new.

It comes as no surprise to see this in annualised sports games, either, which routinely get traded in by the bucket load within 12 months to make way for next year’s shinier iteration. The move will surely lower the trade-in value of products that have notoriously poor resale value in the first place, driving the pre-owned market for sports games lower than it already is.

Statue of Liberty says, "you want online, you pay"

This move is also clearly aimed at customers who don’t necessarily demand that their sports games be bang up to date - I used to see plenty of people like this when I worked in a retail store a few years ago. By making the perceived worth of a second hand copy of Tiger Woods 11 lower than it already will be in the summer of next year, EA hope to convince customers that would have just saved £10 and bought an out of season copy second-hand, to instead make the jump to a new copy of Tiger Woods 12.

Many people have cynically predicted that this trend will spread across the gaming world like wildfire: that their next copy of Call of Duty will come with a single-use code to enable online. But is it really a new thing?

Eventually, publishers will have to step away from their clever branding exercises and just admit that console games are now coming with serial keys. As other parts of PC gaming have found their way to consoles - online play, patches, game installs - it should come as no real surprise that mandatory registrations are starting to make the transition.

Serial keys have existed in PC gaming for many years, with some more outlandish attempts in the eighties and nineties leading into plain strings of characters in the noughties - notably in games like Battlefield 1942, Half-Life and Quake 3 Arena. Serial keys have created the general consensus that purchasing a keyed second-hand game and expecting to play it online was like spinning a roulette wheel, and they effectively destroyed the second-hand market for PC games. That’s exactly what the publishers want.

In comparison, EA and THQ’s online entitlement schemes are much fairer than regular serial keys, as you’re not locked out of playing a second-hand copy online. You just have to pay your way to get in. When a friend of mine purchased a second-hand copy of Battlefield 2 many years ago and found he couldn’t play online, he was £20 out of pocket: in the case of UFC 2010, he’d just need to stump up an extra 400 MSP.

GameStop are surprisingly supportive over these new methods.

Microsoft and Sony are unlikely to oppose the move, either. Much the opposite - this inexorably raises the importance of sticking with the same XBL/PSN account and will subsequently make users feel more attached to the respective console brands. It’s been rumoured that retail chain Gamestop have even started pushing points cards on top of affected games - no, you won’t hear a peep out of Microsoft and Sony.

The trend definitely looks like it’s here to stay, but again, is this the right move for modern gaming? Or just a clever attempt by publishers to try and claw back some profits after a year of upsetting financial reports?

At the heart of the battle are two forces: publishers and retailers. Game publishers want to make customers see pre-owned games as nefarious and damaging to the industry. Retailers want customers to see pre-owned games as bargains.

It’s worth remembering that pre-owned games aren’t evil - they’re just pre-owned games. On the same note, there’s nothing insidious about the Project Ten Dollar scheme. Both are simply ways of getting you to swap your boring old money for shiny new content.

Publishers demanding payment for online modes in pre-owned games is designed, primarily, to attack retailers who make huge profits from selling games second hand. Retailers do this because it gives them far more tempting profit margins - around the 50% mark after buying back and reselling the game, as opposed to the 25% they’d get from selling a game new. That’s not including the money they already made on the initial purchase either.

That means a store could make an estimated 150% more from a single disc with one used game sale, while the publisher stands to lose another potential sale. For instance, on a copy of Bad Company 2, the retailer makes 25% on its first sale (£10), buys it back for around £15-£20 and then resells for £34.99 as pre-owned. Not only do they make their original £10, but they also make an additional £15 roughly at the publisher’s expense. And that’s a bare minimum off one disc, how many times that cycle is repeated remains to be seen. Not bad for just sticking it on their shelves, whilst the publisher has to fork out development costs and take on all the risk.

GameStop's advertising gets everywhere! It's like sand.

Retailers generally sell pre-owned on the following logic: it’s cheaper for the customer. That makes sense, and anyone who’s purchased a new game from a brick and mortar store in recent months will probably have had the cashier asking them if they’d like a pre-owned copy instead. “Would you like to save ten pounds on this game?” Many people will respond favourably to the proposition.

Games publishers don’t like retailers doing this, as they would (understandably) like a slice of the tasty profit pie as well. By trying to punish the customer who purchases the game second-hand, they’re hoping to dissuade them from buying pre-owned ever again - in the same way as the retailer is trying to cut out the publisher with aggressive sales techniques at the till, the publisher is doing the same with aggressive design techniques embedded in the game itself.

It’s the customers that find themselves caught in the crossfire. The most immediate casualties are people (siblings, housemates etc.) who like to buy one game and share it across two or more machines. Anyone who likes to take their game’s to the house of a friend and play it there will also be affected, too, unless they go to the effort of lugging their XBL/PSN profile around with them at all times.

At the end of the day, both publisher and retailer assume one thing: that you’re going to keep buying games regardless. The sad truth of the matter is that they’re probably right. Especially in the lucrative sports market, which is comprised of gamers who tend to not focus so much on these specifics and just buy the latest copy of FIFA once a year no matter how bad it might be - I’m looking at you, FIFA 06.

It will be interesting, then, to see if this trend spreads over to genres that tend to elicit a more tech-savvy player-base. Ultimately though, most of us are just going to have to get caught up in whatever blows the publishers and retailers try and throw at each other.

Ten dollar is here to stay. The only realistic way to stop it would be if publishers thought it was eating into their profit margins - but has anyone chosen to not purchase a game because of it?

Editor’s Note: Hot Topic is an all new experimental monthly feature here on X360A, where we take one of the month’s talking points and discuss it until your eye-balls bleed through sheer delight. Now that's intense! How experimental you ask? If it's popular, we'll keep them coming.

Martin Gaston is a freelance writer and a long-term friend of the site. His work can be found over at where he spends most of his days weaving words into a wonderful illuminating basket of awesomeness (my words, not his).


User Comments

Forum Posts: 449
Comment #1 by a hippyslayer
Monday, May 31, 2010 @ 06:39:30 PM
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Ill still buy used games, I dont really play sport games online and probably wont buy them if there are online achievements

Forum Posts: 14
Comment #2 by NaughtyNinja74
Monday, May 31, 2010 @ 07:14:45 PM
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Nice article. I personally am all for pre-owned games, its a great way for me personally to either grab a game I've owned previously and enjoyed or pick up one I'm curious about pretty cheap. Although the publishers do take risks most big titles (MW, Halo, ME) they sell are going to do well no matter what. I believe its up to the publishers make it worth the customers extra money to buy their game new instead of waiting to buy it used.

Forum Posts: 9
Comment #3 by o schm1dt o
Monday, May 31, 2010 @ 07:27:07 PM
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I like buying used games. Especially older sports games. I understand why they are doing this but I think it will hurt us all in the end.

Forum Posts: 5
Comment #4 by JakMon777
Monday, May 31, 2010 @ 07:29:49 PM
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Good read. Personally, I don't care much for sports games. I'm interested to see whether this move will effect pre-owned sales though. If it does, it definitely wont be long before other publishers jump on board.

Forum Posts: 241
Comment #5 by THE D ZASTA
Monday, May 31, 2010 @ 07:59:54 PM
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I usually end up buying games new anyway since most of the time there will be some kind of pre-order bonus. I'm a sucker for pre-order bonuses and this just adds to the reasoning of buying new. Liked the article hope to see more of this in the future.

Forum Posts: 42
Comment #6 by ginrog
Monday, May 31, 2010 @ 08:08:32 PM
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Next step is to shut down game servers as soon as the game isn't fresh anymore. Then people would need to buy it new and soon after release...

Forum Posts: 13
Comment #7 by Robi Rock
Monday, May 31, 2010 @ 08:10:16 PM
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i buy pre-owned games but like if i can aford a brand new one id go for the new one instead incase the used version is a dodgey copy, it just really depends on how much money i have at the time. although in saying that buying used games is risky i remember at christmas i bought a load of pre-owned games and one disc and a massive crack in it and another had like chocolate or some random sticky crap stuck to it.

Forum Posts: 576
Comment #8 by ovoon7
Monday, May 31, 2010 @ 08:30:45 PM
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Lets boycott all sports games! Wait...most of us already do :P

If they do this with major titles like whatever the next Modern Warfare is (I'm not saying a CoD, I'm saying a game similar with popularity.), they better not try this with that!

Forum Posts: 12
Comment #9 by t3H LoU
Monday, May 31, 2010 @ 08:34:10 PM
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Who plays used sports games anyhow?

I purchase new copies so that Gameslop doesnt make money off of me. The vast majority of their profits come from used games so I make sure that those bastards dont feed their children off of me.

Forum Posts: 44
Comment #10 by SpursGam3r6o9
Monday, May 31, 2010 @ 08:37:27 PM
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@8 u really must hate going outside. Really? Boycotting sports games, i dont think so

Forum Posts: 59
Comment #11 by BWP Dumpster
Monday, May 31, 2010 @ 08:40:39 PM
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Tend to buy used games from gamestop just to beat them and return for full within a week. And when im looking for an older game. All the big ones this year though have been new purchases, which is good, im really not dissapointed with the quality in 2010 and I would rather give to the gaming company since it was their blood, sweat and tears.
Good article, old one are interesting too.

Forum Posts: 23
Comment #12 by Jericho666
Monday, May 31, 2010 @ 08:43:24 PM
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But in the case of games with single use codes, the problem is they are usually for one associated gamer profile. This is certainly true in the case of Splinter Cell and Assassins Creed II. These developers assume that we only have one player or profile using the game in the household. In my case this is not true; meaning my brother will therefore have to pay extra to play every game I purchase online.

Is this the case with UFC 2010?

Forum Posts: 4
Comment #13 by Sam41
Monday, May 31, 2010 @ 08:45:37 PM
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This would also have an effect on the piracy, will people stop pirating games because of this, or will more people pirate games once someone figures a way to get past the serial code (which someone inevitably will) and then posts a hacked copy of the game into the world?

Forum Posts: 14816
Comment #14 by Webb [STAFF]
Monday, May 31, 2010 @ 08:46:27 PM
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@#12 - Not speaking from experience, but I would bet my house on it.

Forum Posts: 23
Comment #15 by Jericho666
Monday, May 31, 2010 @ 08:52:56 PM
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I'm very nervous this will advance to 'premium add-on DLC' of all types....and I'm sure Microsoft wont have a word of complaint about that!

Forum Posts: 178
Comment #16 by FoxGuy3001
Monday, May 31, 2010 @ 08:54:03 PM
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I think giving extra for buying new is the way to go, not taking stuff away. It's much easier for me to sell a new copy of Mass Effect 2 because of the Cerberus Card than it is to threaten people to buy UFC new or they cant go online. You know, more flies with honey and all that jazz...

Forum Posts: 79
Comment #17 by Dathcha
Monday, May 31, 2010 @ 08:54:50 PM
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Good article... I also wonder where this all will go...

I've never bought a used or second-hand game, so it's not a problem for me on that front. But I do wonder how it works in a household such as mine here. Where several people share the same XBox and each has their own profile. Can only the profile that redeemed the code use the online features, or does it work like XBLA titles where it's licensed to the console as WELL as the profile?

I am sure the publishers would like it if I and my partner would have to buy an extra online-code to fully enjoy the game no matter who is signed in, but that's not happening :P

Forum Posts: 25
Comment #18 by Typicalzer0
Monday, May 31, 2010 @ 09:05:25 PM
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Let me start off by saying this was a very good article. Well done to everyone involved.

Next on to "Project Ten Dollar"... I for one avoid used games like the plague. If any of you are like me I HATE having a sticker covered game case. I know it sounds absurd but I consider it a dose of OCD that I have. When I buy a game I consider it sort of a collector piece. The case, game manual, and any sort of extra piece of paper/stickers inside I keep in mint condition. I still have old Xbox (original) games that have old live cards and such in them. I consider all this extra stuff inside part of the $50 I paid for. This includes free DLC's OR multi-player access codes. With all that being said, I agree with EA and Ubisoft for wanting to do what was talked about in the article. Do I see it as a scheme to get money? No, not really. Do I see that it may hamper players from getting used games that involve multi-player? Yeah sort of. Do I see it as a stepping stone for more "project ten dollar" types of things? Yep.

Forum Posts: 239
Comment #19 by brandonator14
Monday, May 31, 2010 @ 09:08:13 PM
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EA sucks so much now, they just need to be normal, and they should also hurry up and update Skate 3 it's pissing me off

Forum Posts: 1055
Comment #20 by The Elite Elite
Monday, May 31, 2010 @ 09:15:35 PM
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Actually, quite honestly I like this trend EA has started. As someone who always buys my games new I now get rewarded for my loyalty to the game developer. I get Dragon Age new and hey, as an added bonus for not getting it used, I get the Stone Prisoner add-on. Or for Mass Effect 2 I get the Cerberus Network which gives me some extra minor missions plus an extra character for my loyalty to Bioware. If you buy those games used you'll have to either do without or pay an extra $15 for each game to get the full experience those of us who purchased new have. Works well in my eyes. (Though I admit being that I have never, ever, purchase used games it could just be my bias)

Forum Posts: 0
Comment #21 by chtulu80
Monday, May 31, 2010 @ 09:34:53 PM
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Now, I liked the idea of project 10 dollar. When they give you an incentive like the stuff from cerberus network, or on Bad Company 2. Where I don't like it is when they lock features out of a game that have been in it since the start of this console generation. I am talking about the online features. I am sure it takes plenty of man hours to create the content that is given away from project 10 dollar but they make it up with people buying copies new. Also along with EA, why pay an extra 10 bucks if the servers are going to be down in 12-18 months? Also I don't like the aspect of say buying rock band 3 (EA Parnters game) and having to pay for an extra code so my girlfriend can play online with me. What about people that have more than one person in their house that pay a certain game. Well that is 60 for the game and potentially another 30 or so for unlock codes so the other kids in the house can play it. I think its totally bogus when they take things away

Forum Posts: 380
Comment #22 by chriscutis
Monday, May 31, 2010 @ 09:35:40 PM
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Nazis. I'll pay an extra fee for online in addition to the fee I already pay, if I get the game for free. Otherwise, why pay three times? Once for the used copy, once for Live, and once to play the shite game from a shite developer on a shite server. FUCK THAT. Give me a free game you fascists, you want money from used sales, sell used copies dipshits. Otherwise fuck off and enjoy being boycotted by all gamers with brains. Eat shit and die EA, Ubisoft, THQ.

Forum Posts: 714
Comment #23 by Bajan Elite
Monday, May 31, 2010 @ 09:45:33 PM
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This is bad for rentals, I use gamefly and if this becomes a trend and every game with mp comes with a code, then I wont be able to get the full exprience of the game. I can't make a decision on a game by just playing singleplayer, BioShock 2's sp was fun but mp was a let down. This is just gonna make people trade in games more.

Forum Posts: 26
Comment #24 by LovableCrazee
Monday, May 31, 2010 @ 10:01:37 PM
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The whole argument for these fees is dismantled by the fact that not every used game sold is a "potential lost sale". I know for a fact that I wouldn't buy most new games for $60, yet at $40 used they become much more appealing. The most recent example of this for me was Dead Space. Sure, it is a good game, but it is not worth $60 to me. I gladly paid much less for it, and I would not have paid anything for it if it were that expensive. If anything, the used game market is beneficial for game companies, exposing people to new games/genres that people like me normally wouldn't play.

Forum Posts: 14816
Comment #25 by Webb [STAFF]
Monday, May 31, 2010 @ 10:04:35 PM
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@#24 - But say you didn't buy it new and waited till it was $40 and then bought it new. Then you're paying the same price as the used game, but the publisher is getting their cut, which is essentially what this is all about.

Forum Posts: 186
Comment #26 by EricDC
Monday, May 31, 2010 @ 10:05:01 PM
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#22 is spot on! This will definitely lead to less game sales and hurt the industry way further than if they let anyone play online. I never in my life have paid $60 for a brand new game, that is just stupid. I get all my games second hand and let the suckers who buy it new pay the extra money.

I'll simply boycott the companies who keep this new trend and enjoy my used games.

Forum Posts: 118
Comment #27 by IAMTHEBISHOP
Monday, May 31, 2010 @ 10:27:40 PM
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I buy most of my games new so this is not really a big problem for me but my wife and 3 kids also have their own xbox and xbox live accounts.My only MAJOR issue with this is I buy the game new get code but none of my other family can play game online...WTF I buy games for my entire family to enjoy not just myself now i got to spend $60 or more on new game plus another $40 for rest of family to play online thats $100 per game plus dlc that comes out for it all i got to say is bullshit. Why is Microsoft letting this happen I pay Microsoft $60x5=$300/year for my family to play online now I got to pay another $40 per game i buy plus $300/year bullshit.I bought more then 100 xbox 360 games since last year so say half of those have the Project Ten Dollar that means i would have to spend an extra $2000 for entire family to enjoy full game BULLSHIT!!!!!!

Forum Posts: 0
Comment #28 by Sc_Conviction_Sc
Monday, May 31, 2010 @ 10:32:16 PM
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yeah but not everyone can afford to buy them new, an just because you can, doesn't mean others should be punished...I buy my games new as well but I still don't think people who can't afford to do that, should be made to pay for online...we all ready pay xbox $50 online an now you have to pay again to play the actually game?


Forum Posts: 131
Comment #29 by Jimmy Hapa
Monday, May 31, 2010 @ 10:38:35 PM
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Excellent article--I hope this editorial gets continued. It's funny how I come here for news and editorials these days rather than the "big sites" like Gamespot and IGN. Keep up the great work.

Forum Posts: 23
Comment #30 by Jericho666
Monday, May 31, 2010 @ 10:47:21 PM
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I made the point earlier but wanted clarification. Is this "single use code" for ONE PROFILE ONLY or is it similar to existing LIVE content in that it is registered to the console as well as the profile so all LIVE users can access it?

Really that's all I want from these developers...confirmation, I've no problem buying new...but I want to know for certain that I'm not going to have to buy extra codes for extra profiles on my xbox, as are many people here.

Can anyone find any further information on this?

Forum Posts: 12
Comment #31 by Assasin6367
Monday, May 31, 2010 @ 11:01:37 PM
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Forum Posts: 2143
Comment #32 by litepink
Monday, May 31, 2010 @ 11:33:08 PM
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#28- EA has had layoff, wage reductions, studio closings. Before the "online pass" people who bought used were not contributing to the cost of the servers. Gamestop gets all the money, and they aren't paying for these servers. So some people at EA can't afford things either, as they are out of a job.

Forum Posts: 929
Comment #33 by eiVaL
Monday, May 31, 2010 @ 11:36:16 PM
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lol things you must do when your bottomline has been in the red for the past decade.

Forum Posts: 317
Comment #34 by skatermike21988
Monday, May 31, 2010 @ 11:43:24 PM
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The bs that this all makes is even If I buy a title brand spanking new, and insert my code, that then disbands my girlfriend and brother from being able to play these titles online also without me having to dish out an additional $10 so they can both play online. When I see these type of games I'm just gonna ignore them, even if they are a AAA title. The developers get my money once and don't need to get it again just so my relatives can play their game also. I am pretty sure there are others that feel the same, such as adults who also have children with different profiles. When are theses developers gonna learn that $60 is enough, not to mention these ridiculously high collectors editions they're all selling now. In a summary, if all publishers take this route then it will inevitably be the end of my gaming career. And the developers will have lost out on my $1000+ that I spend a year buying new. All they are doing is hurting their true fans in the end.

Forum Posts: 2143
Comment #35 by litepink
Monday, May 31, 2010 @ 11:50:43 PM
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#34- Multiple people on your console can play, and you can recover your gamertag at a friend's. Also, everyone gets a 7 day free trial.

Forum Posts: 111
Comment #36 by lildevilbmxer
Monday, May 31, 2010 @ 11:55:55 PM
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i saw this coming all part of the money hungry companys

Forum Posts: 39
Comment #37 by Pink Devil Fish
Tuesday, June 01, 2010 @ 12:24:09 AM
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I dont mind the way it was handled in Dragon Age and Mass Effect, but I mind the way they are handling it here.

Forum Posts: 14
Comment #38 by Dale Denton
Tuesday, June 01, 2010 @ 12:42:59 AM
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I only buy certain games used, games that I was interested in upon release, but not interested in enough to pay full price for(i.e. Alpha Protocol). Though, recently game prices have dropped at a faster rate than in years past. I recently saw Mass Effect 2 for $30 new, which is a hell of a deal. Now I know this isn't the norm with all games, but if that trend continues I will purchase more of my games at a later date new as opposed to used...And for the record, I only buy two sports titles (NHL, Fifa or Winning Eleven)

Forum Posts: 143
Comment #39 by Rastaman20
Tuesday, June 01, 2010 @ 01:06:10 AM
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EA is just pissy they dont see a fucking dime of the used game sales income same as everyother game company i say fuck em they made there money now let sumone else make sumthin u money hungry bastards

Forum Posts: 5319
Comment #40 by Capn Doug
Tuesday, June 01, 2010 @ 01:20:04 AM
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Truly an excellent article. I understand why people are upset, but pointing out the massive mark up on used games really shows how damaging it can be to a developer. Particularly a smaller company like BioWare (published by EA). The developers at BioWare, despite having solid successes over the years in Baldur's Gate, Mass Effect and Dragon Age have said a few times that they are one bad release away from bankrupcy. If Mass Effect had been banned in America because of the sex scene, that would have been it, there would have been no Dragon Age, no Mass Effect 2, no more highly acclaimed games from the studio. Every new game is a gamble, it could flop, it could get scooped by a competitor, it could be a hit. Basically all the $10 program is designed to do is make sure that the casino gets as small a cut as possible.

Forum Posts: 58
Comment #41 by Giano
Tuesday, June 01, 2010 @ 02:06:05 AM
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Nice read.

@#6, ginrog: You're right, mate! I totally agree with you.
Most of the time, I feel like publishers let you play "free" what you've already paid.
Next, they "release" DLC free (and paid) contents, already included in the retail copy, but "locked"...
The retaill copy, most of the time, needs a patch...Then, they shut down the servers...If we have glitchy chieevos, we have to wait expectantly for a fix...They barely support the customers!
W. T. F. ... ... ...
I'd rather prefer to become a self-made-homebrewing-PC-gaming-indie-developer (aka Super-Bill-Gates) than a Cash Cow!

P.S. Sorry for my english, I'm from Italy.

Forum Posts: 79
Comment #42 by WreckerRick
Tuesday, June 01, 2010 @ 02:11:54 AM
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Sad thing is that most games these days simply aren't worth spending $60 on and i used to buy the majority of my games new. take the latest PoP for example(i rented it) it took 2.5 days to complete, if i had bought it i would have been pissed as it really doesn't have much replay value. Granted not all games aren like that, but it is becoming more and more common from the games i've played

Forum Posts: 16
Comment #43 by Rockstarpanda
Tuesday, June 01, 2010 @ 02:27:53 AM
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what about all the ppl who rent these games using gamefly or the local video stores. this is a huge hit to the avg. gamer, who cant afford new games every time they come out.

Forum Posts: 6
Comment #44 by Sniper Ted666
Tuesday, June 01, 2010 @ 02:32:02 AM
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i can't accept the fact that EA is making the gamers pay for EA's mistakes. EA has bought almost every sporting franchise rights, and in the process lost a ton of money on games that they eventually buried, like nascar and ncaa basketball and arena football, granted there games sucked but thats EA's fault. EA needs to do something to get fans back not do things to alienate them. if anything this is an opportunity for 2k sports to make a comeback. i think this will eventually hurt gamestop and EA and it will boost the sales of third party developers. this could maybe be a turn of the tide so to speak. i bet that gamestop will change there return policy because of this,if someone buys a used copy of nba live 11 and can't play online they will just return it and buy nba 2k11, which to me is a better game anyways. in 15 we may actually say "do you guys remember EA sports."

Forum Posts: 64
Comment #45 by darwin42
Tuesday, June 01, 2010 @ 02:39:03 AM
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Personally, I buy most of my games used or I just wait until they're on a clearance sale. As a student, I don't have $60 to spend on new releases. I'm not a fan of sports games, so if this $10 thing just stays with them, I'm fine with that. I'll be a bit annoyed if it expands to include all other genres. I'm still waiting for a decent sale on Mass Effect 2.

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Comment #46 by jasonorme666
Tuesday, June 01, 2010 @ 03:32:01 AM
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So now we are expected to pay for xbox live and pay to play individual games online.

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Comment #47 by imgnarycreature
Tuesday, June 01, 2010 @ 03:39:34 AM
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I'll admit I don't really play/buy sports games, but I can see the logic being applied by EA/THQ and the like. EA, in particular, offers a lot of features on their sports games (league play, franchise mode, etc.) for online players, so one could assume that the operation of their servers is somewhat more complex than others. OTOH, if they are going to start making the online element of their games a "premium" service, it makes me wonder if they'll continue their policy of ending online play of their sports games after 2 or 3 years, as they have been doing of late. I mean, if they're going to start charging for the service, isn't there a certain expectation that their service will, in fact, be "premium"?

Just a thought.

Forum Posts: 22
Comment #48 by juenger1701
Tuesday, June 01, 2010 @ 04:33:06 AM
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there are maybe 5 games a year i buy new all the rest are used or not at all with people like me all they are doing is removing another potential DLC sale because i will not buy a crippled game no mater the price install times copy protection that breaks games and no way to get rid of shit games while getting some money back helped kill PC games push this shit too far and the used market will shutdown that happens the first adopters that take a chance on the games and drive the sales are going to back down and wait and you can get to the point that the big-boxes go from ordering 500 copies per store for release and blowing them out in 2 days to ordering 50 sitting on half until they clear them out at cut-rate and never restocking congrats you just melted down your market

probably won't happen that big but let's see how many risky titles get dropped if the market even takes a 2% hit then we'll get blamed for not buying everything spewed out the door then they'll want to charge for demos (hey those cost money to make you cheap fuckers) or here's an idea you have to pay $60 for the disk enter the code that activates it for 30 days then you have to pay another $10 a month to keep playing it multi-player single player we don't care oh and if you don't have broad band or it's down too fucking bad we're still charging you (oh wait that's an MMO)

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Comment #49 by xxxacexxxconks
Tuesday, June 01, 2010 @ 04:46:30 AM
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WTF..i often buy used games, mainly due to the fact that buying games new is just so expensive nowadays. And when they only take a few days to complete it they just arent worth the money.

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Comment #50 by Weapon X Death
Tuesday, June 01, 2010 @ 04:48:54 AM
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Personally i think its wrong when uv paid for tht disc new or pre-owned everything on it shud b urs u shunt have to get your cash out agen just to play online i hope it turns out to b a waste of time and money they mite learn summert then >:(

Forum Posts: 429
Comment #51 by Bistric
Tuesday, June 01, 2010 @ 04:59:09 AM
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This just means that the used games will now be cheaper to buy. If UFC09 used was, let's say, $30, UFC10 will just be $25. retailer makes a smaller profit, end-user pays the same amount.
I think it's fair for everyone, even the retailer, as they will still make money.
Of course, this also means that when you trade in your old games, retailer will pay you less. In the end it all evens out.

Also, why buy sports games used. They quickly decline in price for brand new copies. If you have the patience to wait a couple of months, you can pick up a new copy for the same price as second-hand.

Forum Posts: 118
Comment #52 by HaydnMH
Tuesday, June 01, 2010 @ 05:11:50 AM
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@32 EA have the choice to use Microsoft's servers which we're already paying £40 to use a year so that's their fault for being picky.

On another note surely there is a limit to how far they can take this because microsoft's gamerscore rules inhibit the first 1000 gamerscore from needing DLC to be earned.

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Comment #53 by Atroxx70
Tuesday, June 01, 2010 @ 05:41:58 AM
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Considering the direction the gaming market has been heading in the past couple of years, I wouldn't be surprised to see a huge crash in the near future. What is the next logical step from this? Will they lock out the final boss battles in used games? Maybe split screen and system link play will only be accessible with a 250 point DLC patch. The only limits to what they can potentially do are the limits we, the consumers, put on them. They mistakenly believe that people will keep buying their products no matter what. That thinking will eventually lead to a few bankrupted game publishers.

If we continue to let them run roughshod over us like this, pretty soon we will be paying $80 for digitally distributed games that come with a $20 per year subscription fee. It goes back to that old saying about the frog and boiling water. We are the frog, and these new publisher trends are the water.

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Comment #54 by TwiIight
Tuesday, June 01, 2010 @ 06:05:18 AM
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The bottom line here is the same thing that all businesses have been doing since the dawn of time. Passing on costs and losses to the consumer. When BP gets fined for the broken pipeline, do you think it is going to actually hurt THEM? Of course not, they will just raise the price of gasoline and you WILL pay it because you have to.

Game companies are not actually losing any money, they are just not making as big of a profit as they would like. I understand it, but don't like it. I play a lot of games and Gamefly / used copies are the ony way I can afford it. I also like renting first because there have been many times that I have been excited about a new game, but when I play it, I find out it sucks.

I guess in the future I will just have to pass on a lot of these games that are doing this crap. If everyone did this, then it would go away, but most gamers will not. They will just pay up like happy little drones and take the kick to the nuts. And then EA will raise the prices again. And again. And again. Cuz you will fucking pay it to play thier shitty games. Supply and demand bitches!

Forum Posts: 6
Comment #55 by ptr362
Tuesday, June 01, 2010 @ 06:54:23 AM
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@52 DLC will be required to be able to earn a 1000 gamerscore in EA's skate 3 as of next year when the code included in new copies of the game becomes invalidated sometime in may, so obviously rules set by Microsoft are already being broken.

Forum Posts: 34
Comment #56 by JamesMallow
Tuesday, June 01, 2010 @ 07:00:55 AM
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EA made some good experimental titles in 2008/2009,but they made lots of losses on those.Heck,i got Mirror's Edge for £20 new 2 months after UK release

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Comment #57 by IceKingz
Tuesday, June 01, 2010 @ 07:31:05 AM
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Fact of the matter is that we already pay MS for the god damn online, NOT the game companies. EA can suck mine, I don't buy their games anyways since they close the servers a month later.

Forum Posts: 187
Comment #58 by Jabbawocky
Tuesday, June 01, 2010 @ 07:44:09 AM
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I agree with 53. If this gets too far out of hand there is going to be a video game crash round the corner. Gamers if they trully don't want this trend to take hold have to make a stand. Just don't buy those that are trying to make the second hand market an area to be revered.

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Comment #59 by FeelinLuckyPUNK
Tuesday, June 01, 2010 @ 07:54:09 AM
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Whilst I understand the gaming industry's concern with the pre-owned market, they seem to forget that without pre-owned games, the industry wouldn't be as big as it is.

I bought Mass Effect pre-owned for £10 because I didn't know whether I'd like it. Because I enjoyed the game, I pre-ordered Mass Effect 2 and will be pre-ordering Mass Effect 3. So EA, because of the pre-owned market, get to see another £80 of my money. Without the option to buy the game cheap, I wouldn't have bothered.

All these codes are going to do is make pre-owned games cheaper as they will have no free online component. If I want to play cheap games, I will just buy games with a good single player campaign and not even touch the multiplayer aspect. Because of that, I won't purchase any associated DLC.

Developers should consider taking the 'Ten Dollar' approach and actually give some benefit to people that support their games.

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Comment #60 by mjc0961
Tuesday, June 01, 2010 @ 07:59:03 AM
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Actually, this has nothing to do with Project Ten Dollar. That's something completely different. What this article is referring to is what EA calls an "Online Pass."

Project Ten Dollar is where you get $10 worth of DLC for free if you buy new. Online Pass is where you don't get any DLC content, you get the online mode.

Sorry, but people are confusing the two all over the interent and it's making me bonkers. Project Ten Dollar = awesome. Online Pass = questionable (some say cool, others say shit, etc).

Forum Posts: 2161
Comment #61 by mjc0961
Tuesday, June 01, 2010 @ 08:10:30 AM
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Oh, I forgot to say. As for me, Online Pass sounds completely fair in my book. If you buy used, you still get to play Single Player without any extra cost. You still get to play everything on the game disc.

If you want to play online, you're connecting to EA/Ubisoft/whoever's servers. If you bought new, they already got some money from you to help with server costs. If you bought used... They got nothing. You didn't pay them anything, why should they let you on their servers? You want to play content beyond what's on the disc you bought used, helping out the publisher with the server costs first sounds fine by me. Certainly better than the publisher losing enough money to go out of business, which means nobody is playing the game online anymore, and nobody will be playing any new games from them either.

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Comment #62 by RTRD_Mayhem
Tuesday, June 01, 2010 @ 08:18:13 AM
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if they are seriously going to fucking do this, they better stop making multiplayer achievements. fucking greedy idiots. YOU'RE THQ, UBISOFT, and EA.....YOU HAVE THE FUCKING MONEY!!!!!

Forum Posts: 111
Comment #63 by TxsChilliBowl84
Tuesday, June 01, 2010 @ 08:23:13 AM
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It's a lame idea from our point of view, but businesses are all about making money. Just the way it is.

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Comment #64 by R1Pt3h5Y5T3m
Tuesday, June 01, 2010 @ 08:41:13 AM
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Very good article and theres alot of truth to it.

In my mind as far as this being compared to pc gaming and serial keys. I think its a horrible idea to be introduced into console gaming. Majority of the games i've played in the past few years by no means imo are worth the price tag. Content and overall experience get lacking more and more as time goes by.

Now when people(I) buy a brand new game (with this new fad). I realize

1. I will have less people to play with online.
2. (will resort to pc serial standards w/o the perks.) perks being updated often, fair share of dlc for free and better servers.
3. Servers will be shut down after few years Or even less time like LOTR conquest/mercs 2.

I'm sure theres more but like said above posts -

Dont support them if you don't like the changes, It will make a difference.

And I look forward to picking up used copies of these games for 10-20 bucks even sooner and maybe cheaper.

In a perfect world, they would be happy with what was made off the $60 price tag and just be happy more people got to experience the game after wards as pre owned. Maybe its how fickle gamers are now with returning games or the games dont warrent enough to keep them.... who knows?

Forum Posts: 768
Comment #65 by l.maciver
Tuesday, June 01, 2010 @ 08:42:18 AM
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I say let them just dont be allowed to put online achievements on them...

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Comment #66 by Voxael
Tuesday, June 01, 2010 @ 09:11:40 AM
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Firstly, the editorial was great and very well written. I look forward to reading more of them.

Regarding the Project 10 Dollar / Online Pass thing, EA has chosen probably the best genre to trial this scheme with since all the sports fanboys will shell out for the latest release of the same game regardless.

Once it's a success with the Sports genre, I can see other companies jumping on this bandwagon - I'd say Shooters will be the next genre to follow suit and then eventually, once all the online multiplayer games have fallen, I'd say RPGs will start locking out quests.

This is potentially the end of my gaming life when/if this project becomes the accepted norm.

Forum Posts: 135
Comment #67 by BuckfastNI
Tuesday, June 01, 2010 @ 09:19:39 AM
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I like getting games new and gettng rewarded for it. However it really is stupid that a game such as UFC Undisputed is charging to play online for anyone that has rented or bought pre-owned. Most of these people are simply not going to buy it or avoid the title altogether. I mean it's hardly going to sell 10 million copies is it!?

I for one would probably have rented this title but I refuse to pay even £3.95 for half a game experience.

In short, EA/Yukes you can suck my balls!!!

Digging the HOt Topic articles, keep it up!

Forum Posts: 335
Comment #68 by Barrowland
Tuesday, June 01, 2010 @ 09:22:12 AM
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Do we not pay a subscription to play online?dont know if this has been pointed out already but it just seems now every1 wants a piece of that money.

Forum Posts: 259
Comment #69 by fivebyfive200
Tuesday, June 01, 2010 @ 09:45:04 AM
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Makes you wonder where its going to end, if it catches on then it will every game then it will be serial code that lets you play it only on 1 machine (SP and MP mode). I know publishers (and developers HATE you can lend games as they think its almost piracy! This will not stop piracry as those people don't pay for anything or they could just pay the online pass

Also its pure bullshit it only affects people that buy 2nd hand, if I sell my game that I purchased new, I would get less money if I sell on ebay, a friend etc)

Also EA close their servers on sports games very quickly forcing people to sell their game to buy a new updated edition

Forum Posts: 53
Comment #70 by Zergadooful
Tuesday, June 01, 2010 @ 10:41:27 AM
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I have never bought a new game in my life, I have bought all but 1 of my games on ebay at a HUGE discount (up to 75% off) If I can get Gears of War 2 for 15$ used, an additional 5$ for multiplayer will by no means make me buy it new for 60$ All this is going to do is annoy consumers who then won't bother buying the game.

It would really piss me off if this moved to more popular games like COD or Halo, or similar games that are multiplayer based.

Forum Posts: 274
Comment #71 by macd
Tuesday, June 01, 2010 @ 11:09:50 AM
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For the record, I enjoyed this article and hope this kind of thing continues.

As for pay to play online... I'm not against it... I'm not for it either. I don't really mind either way as I rarely play online, except the few games I really dig. The 400 points requirement for unlocking online in the UFC game is fair game. It's cheap enough that it's not a total kick in the nuts but makes sure the devs get their pay. I'm a frequent purchaser of pre-owned games. In fact, maybe half of my games are pre-owned because especially as a relative late comer to the 360, some of the early release "classics" and "not so classics but okay" games can be gotten for £5.

Anyway, EA/Bioware are doing it well. Non-integral gameplay bonuses for new purchases. If the second hand purchaser doesn't want them then he doesn't need to get them.
Removing online play? Totally screws the rental and cheap sports game fun, and I think it's a bad move.

Forum Posts: 92
Comment #72 by Satman9
Tuesday, June 01, 2010 @ 11:12:34 AM
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"but has anyone chosen to not purchase a game because of it?"
I for one, will never buy another Ea game , new or used.

Forum Posts: 2
Comment #73 by CLINCH
Tuesday, June 01, 2010 @ 11:16:35 AM
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If a game looks good, I'll buy it new. If a game looks bad, I'll wait for pre-owned. Chances are the bad game will have bad multi player with no one online, so I couldn't care less to be honest.

Forum Posts: 115
Comment #74 by Billyraye
Tuesday, June 01, 2010 @ 11:35:14 AM
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If game wants to keep their market share, sell game + 400 MSP card for 50 bucks...........that will work until EA announces the $15 plan, or other such BS.

Forum Posts: 79
Comment #75 by GeneralOnx
Tuesday, June 01, 2010 @ 11:40:07 AM
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well im glad i don't play sports games anyway

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Comment #76 by nbajammer
Tuesday, June 01, 2010 @ 11:44:43 AM
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I'm not buying any games that require pay-to-play. There's coding on the disc that enables me to do so if I connect to their server, therefore since I paid for it I'm going to experience it. Take that away from me in an attempt to gauge me for $10 more, and I'll take away the $60 purchase. Not going to pay for what I'm not getting! (And yes, I know it's free if bought new, but that's not my point - my point is if they're going to restrict online play, I'm going to restrict who gets my money.)

Project Ten Dollar, I think, is the best way to approach this. Online Pass is the best way to kill the game industry. The market is what it is because of pre-owned game sales, and as someone else pointed out being a student means you can't afford $60 titles, especially year after year like EA is known for doing. All you're doing then is using recycled code anyway. Take a feature or two out, add a feature or two in, update the rosters, shut down the old version's servers, and chuck it on the shelf for $60. That's why I severely limit what I buy new versus used. And if they want to take away the online from me if I buy used, I'll gladly buy more used games to keep the money out of their hands.

Forum Posts: 51
Comment #77 by dinny2891
Tuesday, June 01, 2010 @ 11:53:56 AM
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Loving the hot topic articles! As far as this one goes, I can't help shake the feeling that more and more developers are going to get lazy and try to squeeze an online element into their games, simply to take advantage of this scheme. We already have devs adding online where it's not needed (I'm looking at you AC Brotherhood - one of the best single player franchises EVER!)The next stage will be online elements that are critical to the story / mission or whatever. No thanks.

Forum Posts: 65
Comment #78 by HIFOSTAR
Tuesday, June 01, 2010 @ 11:59:33 AM
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It's not just ability to play online that are feeling the jist of things here. They also had a very good article on Yahoo Homepage that had stated Activision was thinking of implicating a monthly subscription fee for future games like Call of Duty. They have done this already on PC and Blizzard brings in millions a month on these through WoW. Imagine that, you'd have to buy the game, pay for the internet, pay XBL to get online, then you'd have to pay Activision so you could play online. And here we are complaining about a one time fee of $10 to play a game online if it was bought used. Those would be new games you're paying every month to play new. It's all economics 101. Need and supply. As of now game developers are seeing a need surpass the supply, so as long as we have die hard fans willing to play games they're gonna keep reaching into your pocket. Honestly a regulation needs to be implied. 20 years ago games cost $10. Now granted games have increased in production therefore the cost have gone up, but one day will $100 for a game be worth it anymore? That's the trend we're going in. Someone will need to make a stand at somepoint.

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Comment #79 by X nosgoth X
Tuesday, June 01, 2010 @ 12:10:35 PM
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I wonder how many people would switch consoles because of this. Paying money to play online, on top of the 60 bucks you pay for Xbox Live... where would it end?

I doubt anyone will read this post since there's quite a list of good arguments already. But ever since I heard the argument "Game developers don't make any money off second hand buyers" I couldn't help but feel like... so what? If the game developers had made a good enough game, more people would have bought it brand new. If it's a piece of shit game, people will wait for the price to go down or buy it second hand. It's their own damn responsibility, too. Not just us gamers denying them their supposedly well deserved money.

Forum Posts: 122
Comment #80 by SteTainsh1989
Tuesday, June 01, 2010 @ 12:10:45 PM
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I dnt see how MS could have allowed this, they will have to lower the price of xbox live gold subscriptions now since 'Online Gaming' is no longer a perk that they control

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Comment #81 by VinasErgoth
Tuesday, June 01, 2010 @ 12:37:34 PM
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There's an easy way to get this for multiple profiles, if it becomes anything like the Cerberus Network or the BFBC2 store. EA have your data (BioWare too) stored on their website, where you have to link your gamertag. I share the same EA and BioWare account as another family member, and as a result, we both get access to the stuff (Stone Prisoner, Cerberus and BFBC2 store), even though one of us buys preowned. It's win-win.

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Comment #82 by litepink
Tuesday, June 01, 2010 @ 12:40:35 PM
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I've seen so many comments stating "$10 on top of Xbox Live". People KEEP neglecting, that the online pass is free when buying new, otherwise you get a 7 Day Free Trial. Therefore, the rental market isn't ruined. Also:

-You can recover your gamertag at a friend's
-Multiple Profiles on one console gain access

Forum Posts: 10
Comment #83 by stevedvd
Tuesday, June 01, 2010 @ 12:49:22 PM
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I bought Bad Co 2 because of the bonus code (extra Maps) and so did a friend of mine, same reason. I am fine with this practice as long as 2 things happen...
1) Game prices need to start be competitive, prices go down X% in a month and so on. Similar to the DVD/Blu-Ray market.
2) Stop churning out crappy games / short games. AVP did not live up to it's potential and was a short story-line. Same goes for ODST. Both definitely not worth $60. Mass Effect, Red Dead Remption, GOW2 were worth the $60.

Forum Posts: 23
Comment #84 by punk2core
Tuesday, June 01, 2010 @ 02:03:52 PM
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i love when people refer to the money hungry companies.

Isn't you wanting to save a few bucks on a used game make you money hungry as well?

In the end we are all money hungry. We all want more than we have and hate to spend what we do.

As long as the games are quality i don't mind buying new. it's the 1000s of non quality games that everyone puts out that piss you off in the end.

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Comment #85 by bLaKgRaVy
Tuesday, June 01, 2010 @ 02:14:43 PM
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What I'm going to do is not buy EA or THQ games from a retailer anymore. I'll support Ubisoft for the time being since they've been great offering free DLC for Splinter Cell. I'm going to buy it brand new off of eBay, that way they don't get any money from me whatsoever, and I'll continue buying used. This practice is obscene and despicable to the customers who have supported console games since 1979. I pay $50 for XBox Live and $35 for my DSL. Not they want to charge me $10 per game to play online. Nuh uh. Music artists, directors/producers, authors, and car manufacturers don't get money from second hand sales, why do game publishers feel they have the right to?

I also see MS taking a hit from this by people canceling Live. I just might do that too.

Forum Posts: 4
Comment #86 by kloolk
Tuesday, June 01, 2010 @ 02:29:39 PM
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WTF!? when i bought the game it didt come with a code for online!!!!

Forum Posts: 41
Comment #87 by Bruce14
Tuesday, June 01, 2010 @ 02:29:49 PM
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I like this hot topic thing

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Comment #88 by mehateme
Tuesday, June 01, 2010 @ 02:36:52 PM
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Just fast, in a way i can understand, but i'm gonna stand away for ea more or less.

But you gotta see it like this. In Denmark fifa 10 costed 100$ when it comes out, that is more or less the price for new games. Where you over at USA more likely pay 50-60$. Then you have to see if we make more money and so on here i denmark.

But with a price like that it is hard to go out and only buy new games. I dont blame to ten-dollar, i blame the price :)

Forum Posts: 125
Comment #89 by ebin
Tuesday, June 01, 2010 @ 03:22:12 PM
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maybe if publishers made annual sports games more than a roster update and new referee animations this wouldn't be as big of an issue?

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Comment #90 by joe.grayii
Tuesday, June 01, 2010 @ 03:41:04 PM
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This won't change anything. People will still buy used copies of games, because as I'm sure some of you have seen in stores, UFC 2010 used in Gamestop is $50 instead of the standard $55. The edge cards will still save money, so instead of paying $49.49 for a used one after discount, you end up paying $45. You buy a 1,600 points card for $20, and now you've got a used copy of the game, the license to play online, and 1200 left over Microsoft Points for $65. You still get a fully functioning used game, and a Call of Duty Resurgence pack, for five bucks more than the cost of a new game. Might not be something that everyone will rush out and do, but food for thought none the less.

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Comment #91 by GR4V1G0R3
Tuesday, June 01, 2010 @ 03:56:42 PM
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at least it's only 400 points,

and is it going to question you every time you load up the stats screen, 'ENTER VIP CODE' F.Y. BC2, if in had one, i would have entered it, now piss off and leave me alone, i mean seriously, i check my stats more than once per session, and having to get past that is winding me up really bad now

either way, not my sort of game, my cousin myay be interested though

Forum Posts: 8
Comment #92 by Rodimus1103
Tuesday, June 01, 2010 @ 04:17:15 PM
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as a manager of a local game store i know the only issue in this article is the profit margin on a "brand new" title is nowhere near the 10 pound mark at my store we only stand to make around 2 dollars per title. i really just hope this bites the publishers in the ass and maybe they will stop focusing so much on multiplayer and get back to making the single player game good again.

Forum Posts: 48
Comment #93 by ARNy007
Tuesday, June 01, 2010 @ 04:22:29 PM
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i can see the point of both sides of this issue.

i myself buy used games all the time. im the type that cant play one thing at a time, i always have 4 or 5 games to jump around at. why should i pay 50 dollors for a game im not going to devote myself to. i always by my favs new, who dosnt.. games like NHL and COD will always be first day purchases for me but im not going to buy Madden for 70 bucks to only play once a month. thats why ill pick up an older copy.

I dont mind awading you for buying new, but we shouldnt be punished for buying second hand. This is only going to lead to more money out of our pockets in the future. soon you will have to pay 50 cents every time you want to play a game. If ea will keep their servers going longer or use that money to go towards better service then i might agree to pay it.

the biggest down fall is going to be the games and friends deal.. of coarse me and my freinds trade games around, im not going to buy every single game that is released but i sure like to play them.

i think stick to the rewards for buying new. punishing your CUSTOMERS is out of sort i think. like going to mc donalds and asking for a big mac. but if you dont want pickels, and then when you get to your seat and realize maybe pickels isnt a bad idea then you have to pay an extra 50 cents to get your pickles put back on

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Comment #94 by Pricelessatx
Tuesday, June 01, 2010 @ 04:52:49 PM
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Im a big renter this sucks. What about gamefly, Which buys new games from them to rent to ppl, their gunna buy less because ppl will rent less. What about the rest of concumer products. Why can a used car be sold again. Music ,clothes, & practicly anything can be sold at a pawn shop, with no issues and they dont get an extra cut for them being sold used. They dont get to double dip why should game companys get to? And i dont play pc games but i always see them for 39.00, 49.00. But with tax on a new console game i spend 65-70 bucks. Their has to be a trade off some where.With haveing to pay for internet, xbl, & because i rent now i have to pay for a code to play, thats bull!!!!!!!!!!!!!!!!!!!!

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Comment #95 by ChocoDK
Tuesday, June 01, 2010 @ 04:55:32 PM
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I didn't care when EA went and included a Cerberus Network card in Mass Effect 2 for "exclusive DLC" or the same with Dragon Age: Origins etc. However, to charge extra for an online component is absurd. As many have pointed out what about those people who have multiple profiles. This affects them because unlike the old days some games do not have separate save files. Then you also have achievements/trophies which are linked to your account.

This also goes back to Capcom hiding that DRM on Final Fight (I believe that's the game) on PSN. Nowhere was it mentioned and people ended up buying it to find out it couldn't be played on another profile which didn't purchase the game. Even if that profile was on the same PS3. Then Capcom apologizes but don't give any refunds and then put a disclaimer on the description page. Sorry Capcom the damage was done.

Then you have the price gouging going on with Arcade games going from 800MSP to 1200MSP and Modern Warfare 2 map packs going from 800MSP to 1200MSP and the consumer accepting this. Honestly, the consumers (in general) need to grow a brain. The companies will keep raising prices until eventually there reaches a time where people will have had enough.

All of these reasons listed above are why I think that very soon we will see a video game crash again. History does happen to repeat itself a lot and all of this motion control garbage isn't going to help. Gaming right now is as popular as ever (since Pacman in the arcades probably). How ironic is it that around that same time the market crashed due to so many consoles coming out and garbage games. Funny how Microsoft and Sony are trying to get a piece of the pie in motion controls.

If companies keep thinking we will accept these policies then soon there will be a second crash and I will just laugh at the stupid companies.

Also I doubt this is an attack on Used games as much as it is an attack on services such as GameFly. Is EA and company jealous that Gamestop make so much money from "used games?" I only buy used games for out of print or rare titles but still. There are many used games sold on Amazon and Ebay yet they don't seem to have an issue.

It is no different buying/renting a used game then it is from a movie rental. Deal with it the consumer isn't made of money and $60 is a lot of money. Especially when you companies think it is funny to charge Canada $70 on some games due to the name of the title and charge people in Australia $100+ for a new game.

Forum Posts: 184
Comment #96 by lonewolf0913
Tuesday, June 01, 2010 @ 05:19:38 PM
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Will online achievements still be allowed under the Microsoft agreement?
Where additional purchases are not allowed to be required to earn full achievements.

Because if it does, then we no longer have to worry about the servers shutting down, and no longer having the full 1000 points available.

Forum Posts: 215
Comment #97 by Epsilon 616
Tuesday, June 01, 2010 @ 05:46:00 PM
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Great Article. I really enjoyed how you made the connection to PC Serials.

I, as a Xbox Live user, have always valued my Gamertag and my Live account. I like how when I spend my money on add-ons, avatar gear, and Arcade games; These features are always attached to my account. Considering I have spent several thousands of dollars on these features, I feel better knowing I can access these items at anytime, on any console, as long as I am online. (Yes, I carry my Profile with me everywhere.)

I can see why companies like EA will strive to cash in on this and make these 'Codes'. I like the idea. Publishers are not here to decimate you with terrible trade-in deals. I hate the retailers like Gamestop that rip you off.

If you are going to play a game thoroughly, your going to buy it. If not now, then sooner or later. You might as well support these publishers and developers and buy the game new. I've noticed prices on alot of new games drop within a few months. The gaming world has become a very competitive market and its not hard to cash in on the competitive nature of these dastardly retailers.

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Comment #98 by RuRu23
Tuesday, June 01, 2010 @ 06:02:51 PM
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don't be hatin on FIFA

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Comment #99 by KillTheft_Echo
Tuesday, June 01, 2010 @ 06:09:41 PM
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If this progresses, what's going to happen to Gamefly?

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Comment #100 by Thorpe
Tuesday, June 01, 2010 @ 06:21:02 PM
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Well, I would be in support of this if it meant Microsoft not charging for Xbox LIVE Gold.

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Comment #101 by Nck90
Tuesday, June 01, 2010 @ 06:37:18 PM
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hell why not just give us codes that wont unlock achievements with a pre-owned game.. that'll kill all the achievement whores out there from buying 2nd hand.. or how about just not letting you play singleplayer unless you have the unlock code to get past the title screen.. I cant say this is a good idea.. because they are only hurting themselves in the end.. but seriously if you wanna hurt em .. take away ppls achievements that'll stop the moddershackers and ppl that buy 2nd hand..

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Comment #102 by prezskroob
Tuesday, June 01, 2010 @ 06:57:57 PM
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I buy most of my games used. Rarely buy sports games, even more rarely play anything online, so this shouldn't affect me too much. With that said, since game companies want to charge more for gaming online, why can't they offer versions of games without online options at a reduced rate? At least that way, the game companies will be able to target game marketing at particular audiences, game development timelines will shrink considerably by not having to focus on time-consuming online modes, and the game audience will not be as alienated by stupid develpoment decisions.

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Comment #103 by LJParnell
Tuesday, June 01, 2010 @ 07:27:44 PM
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Very well written and thanks for posting this. I really have to say that the game publishers are way off on this. They will probably hurt themselves more. I am dating myself a little, but I remember when VCRs hit the market and the movie industry tried everything they could to kill that technology, saying it would kill movies. But just the opposite happened, because of the video rental companies like Blockbuster, it was a great boon to the movie industry. More movies were made because they got additional profits from the rental companies buying the movie. Now some movies that lost money now made money, etc.

I see this as very similar. I do buy some games retail, but I buy others pre-owned. If the game is good, then I might buy the sequel, or I get interested in the genre or whatever. If they kill the pre-owned market, then they will be hurting from those like me that will not try some of the games and will not end up buying them. We will still buy the big games. But if this trend continues, then what is the advantage of having Xbox Live Gold? I pay for my internet to my house, I pay for the Xbox Live Gold, but with both of those I can do nothing, until I pay another fee to play the game online. So fine, let me cancel Gold to save that money and then spend that on the games I want to play online. I really think Microsoft would be against this trend and they lose their cut of the pie.

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Comment #104 by Atroxx70
Tuesday, June 01, 2010 @ 09:03:01 PM
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I have a question no one has brought up yet. Every time I've opened a game that had some sort of code like this, be it free DLC or whatever, it has always had an expiration date on it. Do the online pass codes included with UFC 2010 have an expiration date? If so then people who buy legitimate brand new copies 8 months from now will find they have to shell out 400 points for online play also.

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Comment #105 by Night45Fox
Tuesday, June 01, 2010 @ 09:36:28 PM
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I think that this can adversely affect sales.

I buy games based on their price usually, some games I will purchase new regardless, but in some cases I will purchase a used copy if I don't feel it warrants a full purchase price.

But if this becomes the new industry standard, I will instead wait even longer for a new copy of a game to drop to the same price I would pay for a used copy of the game.

@105 : I dont know about the UFC 2010, but ME2 codes and DA:O codes have expiration dates on them, So I dont know how this will effect new copies after X date.

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Comment #106 by rancid for skin
Wednesday, June 02, 2010 @ 02:14:09 AM
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Comment #107 by Joshi 82 AT
Wednesday, June 02, 2010 @ 04:58:35 AM
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If a game is not purchased by the majority in the first place it surely doesn't sell well as a second hand game as well. For example Halo 3 sells well as a new copy and as a used one (you can still find it everywhere), whereas Rise of the Argonauts or Legendary is harder to find, new and pre-owned. So neither side will make more money on a new/pre-owned sports game.

What just really ticks me off is that companies are only making less money, but still net in a lot of profit. It's not that they will be out of the market in coming months without this 10$ program and as usual it's the markets leaders who think they do not make enough money.

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Comment #108 by numenorian72
Wednesday, June 02, 2010 @ 06:43:48 AM
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I'm all for buying new if I have the chance, but with the recession and with money being tight for just about everyone (well, everyone that doesn't live at home with Mom & Dad),pre-owned games are certainly the better and more affordable option. I'm kind of surprised that they're making this particular move. Games have been coming with more and more goodies to keep people buying for a while, especially with pre-order incentives. Why not throw in the multiplayer and have them unlock that? The only way this could work for ANY company would be to have something directly off of the XBOX Marketplace. These online codes where you have to register a code through their website are next to near impossible to enter in. With Mass Effect 2, it took me two hours of keying in my code into the website I was told to go to, and having no success with keying it in on my own, to waiting for about an hour to having to get someone in a chat to finally unlock the content (all before I had even started playing the game). Games are meant to be enjoyed, and as long as they stay enjoyable, I will keep playing, but there HAS to be an agreement on how that content is allowed to be accessed. If it's through EA, yeah, I'm done with them.

Forum Posts: 191
Comment #109 by ash356
Wednesday, June 02, 2010 @ 07:29:40 AM
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Very good article, i have to say.
I'm all against 'project ten dollar' however, namely because of the fact that we already pay £40 a year for Xbox live itself, we shouldn't have to stump up extra money for online play, preowned or not.
As someone else said above anyway, it'll only be a matter of time before someone inevitably bypasses the serial, and more people will turn to piracy (albeit on a minor scale)

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Comment #110 by Grummy
Wednesday, June 02, 2010 @ 08:41:46 AM
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What I think we'll see some point down the line is mail order from the publishers being more common to cut out the retailers. I'll be honest, if EA said that they'd cut £5 off RRP for anyone who bought the game direct from them, I'd be buying new every time. Cheaper than instore new price and the publisher makes more from the sale, seems sensible to me.

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Comment #111 by Opiate42
Wednesday, June 02, 2010 @ 09:48:18 AM
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I buy new and I buy used. I buy when I have the cash handy and when I can find it cheap.

I don't like the smell of any of this still but waiting to see how it all falls out.

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Comment #112 by Spanish Assault
Wednesday, June 02, 2010 @ 09:50:33 AM
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of course they will...I hardly buy games new. Another way for developers to get money from us...I would hope Gamestop would try and stop thi, if they could.

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Comment #113 by Reaperxslayer
Wednesday, June 02, 2010 @ 11:55:58 AM
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Its getting silly now with whats happening to games these days we are paying more and more for playing games that we love, even just for something new like an extra costume or something. I do however agree with paying for extra maps and add ons that allow the game to be longer. I don't agree with paying for extra costumes and little nick naks like that its stupid and dont let me get started on avatar items.
MS are getting alot of money out of all of us for the sake of a good game and that we want to enjoy it that bit more.
Buying second hand games is a good idea if you haven't got enough money for the full priced version so why punish people for doing so? just so company's can have more dosh!

Oh well just something else we are going to have to get used to i guess more fun with our games but at a price!

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Comment #114 by Minty
Wednesday, June 02, 2010 @ 12:18:18 PM
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Why are people still saying that "It means all 1000 points aren't available when you buy the game." Yes they are. If you buy it new, nothing has changed apart from you have to enter a code (which will let anyone on that console play- so brothers can both play etc). If you're buying it second hand:
1) you can get a 7 day free trial, and get all the achievements in that time.
2) you know the facts in advance. If you don't like it, don't buy it.

I buy most of my games new, and just get cheapo 2nd hand ones for GSL. If it's a game I want to play, I have no issues with giving the developers the money they deserve for creating it.

Think of it in BluRay terms- you buy it new, you get a digital copy you can use to get it on your pc. You buy that BluRay used, the kiddie before you has used it. Same principal. You get what you pay for. This not only countracts people who buy 2nd hand games, it also counteracts the piracy issue. If people can't play online before release date, it makes them less likely to do so.

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Comment #115 by timm the zombie
Wednesday, June 02, 2010 @ 01:01:35 PM
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I understand to a degree, but I think it should entitle extra content, not online play. I rent game to see if it would be worth my money to own, and if I can't play online to see if that mode is worth it, the rental is worthless and odds are I'll pass and buy a game that I can try out online.

A different scenerio....I never played Mass Effect but bought into the hype of ME2, so I got ME1 second hand shortly before ME2 came out. I purchased ME2 day one because of buying ME1 second hand.

In terms of sports games - I would like to see a whole different business model. Make the development cycle 3-4 years instead of one and offer the yearly new content as DLC. So for example - I buy NHL 10 and to get the new jerseys, players, arenas etc, I purchase a DLC pack for 2011, 2012, and 2013. We get the new content we want, the developer gets paid and no one gets screwed out of alot of money. The new and second hand market for the actual game remains high and everyone is happy. And after a few years the game gets a serious update and the cycle begins again.

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Comment #116 by Teta Booster
Wednesday, June 02, 2010 @ 03:22:37 PM
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OK, I know how both this businesses work, thus I will speak out of tone and I know I am. Game developing companies are making enough money. Truth in this matter is, none of us told the developer companies to pay $100+ an hour to a guy, to write on a text file. We already help by paying $60 for a CD that when mass produced, drop the developing cost largely. We DON’T need to pay $5 extra to use a feature on it because they don’t want to do the right thing. If you look at copy right infringement laws this day, I can’t buy a music CD & give it to a friend as a present because it isn’t mine. WHY do I need to pay extra money when these bloody hypocrites allow a company to buy a used game that they didn’t make & make a HUGE profit off of it? Doesn’t that sounds like the basics of the law? You can’t make a profit of something that doesn’t belong to you! And they are making more money of the game, than the people who made the game? These stores aren’t pawn shops, EVRYONE knows what they are doing and now I need to pay almost for another game if I’m a family man? Just because they don’t want to make them pay 50% (or something) of their used game sale earnings? In the end that’s why it’s a year later for $20 or on the release date for $60, I ALWAYS ask for my game NEW!

I’m an Xbox guy, and they should do the same thing they already do; you buy an XBL item, it’s available to EVRYONE on that console. I pay my $50, so that when I have a problem I have people worrying about me, I pay so that the next time I’m on a game I don’t have cheaters messing with my gaming. I already pay the PROPER people to play online; I don’t need to pay more for a basic 8 gametype matchmaking, that ISN’T an MMO!!! Oh! and I don’t believe in paying for a month fee on console MMOs, you want to charge, charge me for my NEW expansion DLC. Microsoft should regulate how this “Project Ten Dollar” runs, or I see LOTS of people switching to the other one.

PS: BRILIANT with the Hot Topic articles, lets help exercise critical thinking! DISCUTIONS! DISCUTIONS! DISCUTIONS! :-D

Forum Posts: 98
Comment #117 by Hellhog
Wednesday, June 02, 2010 @ 03:26:51 PM
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I can say that this Project Ten Dollar and other joiners have me mixed. I always buy games new for two reasons, I don't like the idea of a used game or taking away from the Dev/Pub.

I like the idea because most companies offer so much that isn't even included on disc. That consists of continued support, online stat tracking, dedicated servers, leaderboards, etc. Things that cost the company a lot of money throughout the life of the game. Labor and Bandwith aren't free and it doesn't help when someone purchases a game used. They get all those extra features for free in a sense.

I don't agree though when companies actually start locking out features. It's one thing to reward for buying new, but in this case they are punishing for buying used, which I don't like. You pay $50 for an Xbox LIVE subscription, then you buy some game (used) that is 6 months old and somewhat dead, and in order to play online you have to fork out another $10. I could understand it if they were other features, but to lock out multiplayer completely just seems wrong

As for houses that share games, I kind of see the wrong in it, however it may not be too bad. Two brothers share a game and pay $60 (new). But most places (like restaurants, etc.) don't like it when people share. I don't see it as being too big a deal if two brothers have to fork out an extra $10 to have all features on both consoles. $70 for two people is a lot of saved money versus spending $120 for both.

Overall, how it is done will determine my thoughts on this. There are a lot of positives and negatives for this making it a touchy subject. I loved how the Cerberus Network was done, but can other systems be done just as well?

Forum Posts: 118
Comment #118 by Madtown B
Wednesday, June 02, 2010 @ 03:55:32 PM
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Great article. Makes me feel a little less angry at publishers, because they just want to be paid for the sales of their own games, whether new or used.

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Comment #119 by turdferguson396
Wednesday, June 02, 2010 @ 04:12:36 PM
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@118 - I agree with you completely that features should not be locked out. But, you are way off about companies losing money when games a re sold used. Just because a company has online content and leaderboards etc, doesn't mean they deserve a cut of used sales. This WAS the case with PC games being resold used a long time ago because the game would still work for the original user AND the second hand purchaser, thus the creation of serial keys. However, with console games, the developer deserves no extra money when a second person buys the game because the first person is no longer able to play it. The person who bought it new paid upfront for all these features and everything is passed on at the resell. Why would a developer deserve more money if two different people played a game during one year or if one person played it the whole year? So they lose nothing at resale. Basically they're just pissed that places like Gamestop make such a large profit of their products. These companies need to stop whining and just make their games. No other industry that has products resold makes a cut off the second sale. They make their money at the first retail purchase. If I go out today and buy a new Ford pickup, Ford makes a bunch of money. If I sell that truck to you, used, next year, nobody sends Ford part of that transaction.
So to anyone who thinks dev/pubs deserve money off used sales, there is absolutely no logic to that. They did one job, make a new game and they get paid for it once. There is absolutely no reason they should get a cut back on the second purchase of the same game. They didn't make another game, it just changed hands. And as long as the first owner no longer has access to the product, the second owner should have all rights to use it just as if they bought it new.

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Comment #120 by razorgslng
Wednesday, June 02, 2010 @ 04:24:56 PM
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Good article. And I agree in it helping to combat piracy.

My only issues are that people like me who don't just buy, but rent games to stretch my budget, are being forced to spend extra to play the whole experience. On some games that my group of friends play regulary I don't have too much problem with.

It's games like the upcoming Tiger 11. Where I'd be the only one who'd play it. So more likely to pick up cheaper later on. If this via the second hand route. Then effectively I'd be buying a game that doesn't fulfill MS Live rules where all achievements should be attainable out of the box. But they won't be unless I pay a large chunk of MS points extra to be able to go online where aout 30% of the achievements are found.

We pay to play online through XBOX LIVE. But just because EA use their own servers (their choice) does that really give them the right to charge us twice to play a game online. I rented 7 EA in the last 12 months where I played online MP. If they think it'll mean I'll pay them 7 extra times in the future, how wrong they are. EA good idea in principle but the cost is too much in the current economic climate and for that reason I'm no longer buying or renting your games.

Forum Posts: 249
Comment #121 by Chazzi27
Wednesday, June 02, 2010 @ 04:47:31 PM
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Great Article, I've been in full support of the "10 dollar" movement. If you buy a game used the developer gets no money from it, and so with cult hits that SHOULD get a sequel buying it used hinders the possibility of that. A registration code is fine in my mind, but I have been a PC gamer for a long time so it's just second nature with that.

The only issue I have with this is the rental aspect. I used to subscribe to Gamefly and take advantage of it for new hits and easy 1000 point games. These registration codes would pose a problem (and already did kind of hinder me when I rented BFBC2) but I guess the logic for the developers is, if you rent a game and enjoy the single player you are more likely to go out and purchase it for extended play.

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Comment #122 by The JF
Wednesday, June 02, 2010 @ 05:05:32 PM
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Great Article.
I am afraid to say but we will all have to eventually just buy games new. As i now usually only buy my games and play them for the week to try and finish them (A great part of the EB Games 7 day trial period in Australia) this means i don't even have to theoretically pay anything.

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Comment #123 by Fata1Stryke
Wednesday, June 02, 2010 @ 06:03:35 PM
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Nice article, you made plenty of good points there.

I certainly understand why publishers would want to do this, and using this strategy for extra content is fine, but it still strikes me that taking away as key a feature of a game as online play is just a step too far. I don't play sports games, but I wouldn't be surprised if this becomes a common thing across other genres as well. It's something that could easily get out of control if we as consumers aren't careful.

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Comment #124 by JGar77
Wednesday, June 02, 2010 @ 06:58:27 PM
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My brother, father, and I all share one console. Needless to say, I'm the only one with Bad Company 2 VIP content in the house.

I dunno man, it just seems like there's some obvious other ways that companies refuse to risk or consider--how about selling preordered copies of video games at half the price (ie, someone preorders a game that's normally $59.99, but the preorder price is $29.99)? Or just plum reducing prices?

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Comment #125 by redsmoke7
Wednesday, June 02, 2010 @ 09:19:42 PM
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what would really get us is if they put a 10 point achievement in the game for buying it new

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Comment #126 by hydrosugar
Thursday, June 03, 2010 @ 04:50:49 AM
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i love sports games(fifa and tiger woods) and i have the '10' of both those, but i have no problem with buying the '07' of things like nba or baseball for like $5 preowned - that online things just retarded btw

Forum Posts: 126
Comment #127 by cleric_80
Thursday, June 03, 2010 @ 09:17:57 AM
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I'm ok with this practice... I don't play sports games online and if I'm going to get a used game it's gonna be for more than $5 off the new price anyways so I don't really mind paying a little more for some extra content/feature if I want it and not paying it if I don't want it.

My issue comes when I get the code when I buy a new game and still have to pay for the content because we have more than 1 360 in my house.

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Comment #128 by Obi-Brown
Thursday, June 03, 2010 @ 10:03:47 AM
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this right now doesn't effect me, cus i don't play many sports games and avoid EA games normally. but it's a worrying sign for the future, it seems like everywhere these days, companies are finding ways to screw over consumers in order to increase by one or two percent their already substantial profits.

i don't have much money, a brand new game costs the same as a whole weeks budget for me. if companies start limiting what i can do with a pre-owned game, i'll just have to say "screw you, i'm taking my money else where"

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Comment #129 by Desmondo2000
Thursday, June 03, 2010 @ 11:23:51 AM
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is there not something ethically wrong with trying to destroy a thriving market?

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Comment #130 by Stabby
Thursday, June 03, 2010 @ 11:24:51 AM
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This is bull. I understand that game developers want all the money they can get. But c'mon, really? At what cost? I'm already a casualty of a used game and video company that recently went out of business. We were national. Several thousand people lost their jobs. If they have their way and put others like GameStop out of business, who has over 6000 stores, that's another 40,000 jobs lost. More. Why? Because game developers don't want you to be able to do something as simple as say "hey bud this game was great here take it home for the night." Their jobs aren't in danger. Their bonuses may be. The economy sucks. Deal with the idea that profits will be LOW UNTIL IT RECOVERS. People are already bitching about how expensive games are nowadays. Here, let's tack on another $5 every time they want to switch rooms in their house. Ugh.
When the economy goes downhill, the rich eat us all. Fuck you, Obama.

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Comment #131 by Stabby
Thursday, June 03, 2010 @ 11:26:39 AM
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SHADDUP. Don't give them any more ideas.

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Comment #132 by zishan07
Thursday, June 03, 2010 @ 12:19:08 PM
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Problem: Developers are charging users from going online.

Solution: Don't go online. Instead, pick up The Orange Box [disregard TF2] and go through it. Once you're done, go through it again. And again. Keep going till your hands bleed.

You'll never look at the pile of shit that is "online multiplayer" the same way again.

Forum Posts: 21
Comment #133 by zishan07
Thursday, June 03, 2010 @ 12:20:11 PM
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Problem: Developers are charging users FOR going online.

Shit, x360a really need to implement an edit button somewhere...

Forum Posts: 399
Comment #134 by SetoChaos
Thursday, June 03, 2010 @ 12:54:58 PM
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EA has a history of shutting down servers for games. If they continue to and people do buy these online passes then I hope there are lawsuits filed against this. Essentially, if you remove the servers from the game it would be like not being able to re-download discontinued games you've purchased from the marketplace. So EA, will you keep up the servers for your 2011 sports games when the 12, 13 and 14 games are released? I hope so, because I already don't like what you are doing and shutting down the servers under this new system would further annoy me.

Forum Posts: 13
Comment #135 by Wasted800Points
Thursday, June 03, 2010 @ 01:08:38 PM
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I think there are points to be made from both perspectives.

I read in this months edition of OXM that the average production cost of a new game is around the 25 million pound mark. That needs to be paid back by us, the consumer, by actually giving our money to the people who's expertise went into making the game.

People on here have said they actively wait for games on the second hand market which ONLY benefits the retailer. Whilst it's easy to accuse the game publisher of just plain greed by begrudging the retailer profit, there is a larger picture. The example of a publisher only being one failed game away from bankruptcy is worrying. And failed games in the future may start to encompass games that merely don't sell well in the initial instance.

I think many of us out there dispise the annual sports franchises. Every year a new title, every year a cosmetic face lift and a couple of mediocre new features which rarely improve game play. It's happening to all the big games now though even if they don't have the year in the title. Call of Duty is having yearly sequels, Assassins Creed seems to be heading the same way, Mass Effect is being expanded upon at smaller intervals, Bioshock is having its third outing soon, Lego and who can for get the mother of all sequel spawners ... Guitar Hero.

You'd like to think though that rather than these very, very well paid and educated people thinking of new inventive ways of squeezing more £/$'s out of us, they'd put their abilities into developing new and exciting ways of making us want to pay full price for a game.

I think i'd much rather see a drop in quantity of games and see a rise in quality. Some games really to leave you wondering how in hell they ever got published!

What's most disappointing to me about the game publisher's reaction to this new second hand market is that rather than actually try and solve the problem they created themselves, they just think up ways of making us pay more.

Forum Posts: 109
Comment #136 by TSG Dwaggie
Thursday, June 03, 2010 @ 01:19:49 PM
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@6 Coming soon from EA: Project 3-Month! ...oh wait.

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Comment #137 by Di4L x MoTioNz
Thursday, June 03, 2010 @ 02:11:08 PM
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When precisely will the companies realise that there are two groups of people games are for, the gamers and the developers. The fact developers must wrangle us for every last penny just shows how much of a fail shops are becoming. They need to reduce the amount the stores get, not increase what we pay.

Second Hand is great, but EA have gone too far in my eyes, I will never even think of paying for "already on the disc" content, with the exception of Versus on Resi5 because I didn't realise it was on the disc.

If Infinity Ward charged everyone to play online, or even prestige, then they wouldn't be swimming in money, theyd be eating it, showering in it, smoking it, using it for toilet paper etc...

Forum Posts: 12
Comment #138 by the_cw
Thursday, June 03, 2010 @ 03:05:10 PM
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'has anyone chosen to not purchase a game because of it?'

Yes, Fifa World Cup 2010, Ultimate team DLC for FIFA 10 & UFC 2010 were all struck off the purchasing list after being burnt by 2 xbox players in my household wanting to play Bad Company 2.

@125 ' how about selling preordered copies of video games at half the price (ie, someone preorders a game that's normally $59.99, but the preorder price is $29.99)? Or just plum reducing prices?'

This was the exact reason I pre-ordered Left 4 Dead 7months before release - I put money down on a pre-order game becasue by pre-ordering it got it cheaper (15%) than if i turned up on the day and baught it. The only thing is i'm not sure if it was developer or retailer that made the decision.

Either way they stoped me waiting =a month or two and getting it 2nd hand for the same price or even risk me forgetting about it all together.

Forum Posts: 7
Comment #139 by nothingface0
Thursday, June 03, 2010 @ 03:44:50 PM
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What I don't like about this is that if there is more than one gamer in the house do I have to pay for each of us to play online? What if my wife wants to play on her profile? Or my kids want to play on theirs? I understand they want to make some profit off used games but that should come from the retailer not the customer. That will end Gamefly for me too, I rent from them and buy the games I like. If I can't play it online - I won't rent it. If I don't rent it and like it - I don't buy it. I don't get why the gamer gets screwed while retailers rake it in, most games at Gamestop are only like $5 cheaper anyway.

Forum Posts: 261
Comment #140 by Madmax410
Thursday, June 03, 2010 @ 03:53:41 PM
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This is getting stupid. Can't they just set up a contract that requires the stores to pay them a percentage of the income made when selling a used copy?

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Comment #141 by Restless Viper
Thursday, June 03, 2010 @ 04:33:00 PM
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Good article..I buy both new and pre-owned games and i dont see how they can charge for a code to play online aswell as membership. Like many I have several people in my house that play xbox and £10 or $10 wherever you are from for each person is ridiculous.

Forum Posts: 308
Comment #142 by MikeinSC
Thursday, June 03, 2010 @ 10:09:49 PM
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I simply won't buy an EA or THQ product new ever again. I can live without online, but I won't use my money to support somebody who is shafting gamers, IMO.

Besides, most EA Sports online players are pricks.

Forum Posts: 275
Comment #143 by Obi-Brown
Friday, June 04, 2010 @ 03:59:01 AM
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yeah, if there's anything gamers need, it's to have to pay more money then now, how about this, why don't they make a coin slot for consoles and make us pay for more lives like the arcades.
the market forces of supply and demand have brought about game devs are the supply, we demand good games and a lot of us are happy to wait for cheaper pre-owned games. EA seem to think they can control the supply and still make demands

Forum Posts: 52
Comment #144 by Zorlac666
Friday, June 04, 2010 @ 07:30:16 AM
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I don't see a problem with this. Used games are generally cheap, sometimes very cheap. An extra $5 for the online play wont' hurt anyone who only paid $10 for the game.

Forum Posts: 114
Comment #145 by Andr0077
Friday, June 04, 2010 @ 11:40:24 AM
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Another very cynical move by a leading games company. If this does become the norm then I may well not bother with Gold membership any more as I tend to only play most on-line components for a short time, and very often just 'to see'. Additionally, we have two xbox in our home and I share my games with my son, therefore for us both to play in the future we would be looking at two payments.
It doesn't have to be that way though. If people don't pay the stupid idea goes away!

Forum Posts: 23
Comment #146 by AreUPokey
Friday, June 04, 2010 @ 11:40:27 AM
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For those who keep talking about the game industry dying because of this move - have you been paying attention recently? Studio after studio is being being shutdown. There are so few independent developers nowadays because they simply can't afford the rising cost of game development. Look at companies like Sega who just announced that they'll be focusing on downloadable titles now. That's where the industry is going. Smaller games, cheaper development costs, less risk.

We are rapidly approaching the day where only games that have a mega corporation behind them will ever see a retail disc release. All these studios that are being bought out by EA and Activision are not selling out, they're surviving.

So while it's true that the folks at the top of the big companies are swimming in money, the people with the talent, the ones actually making the games, need more profit if we want them to keep working. And unfortunately that means stemming the tide of used game sales.

Forum Posts: 98
Comment #147 by Bebe Buell
Friday, June 04, 2010 @ 01:07:33 PM
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They are all like Buy new or GTFO!

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Comment #148 by newbsicle
Friday, June 04, 2010 @ 02:03:01 PM
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Good read. You left out the part about how serial keys got a good portion of pc gamers to make the switch to console though. And the few that stuck around simply cracked the games.

No matter what these publishers do there will be ways around it. And could it be the gaming industry is doing poorly because the entire worlds economy is down the toilet at the moment?

Forum Posts: 1079
Comment #149 by Snoop QC
Friday, June 04, 2010 @ 04:37:35 PM
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I simply don't play sports games, period, so I don't care. I agree with the Ten dollars project, only if I get more for what I paid.

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Comment #150 by Nightfire36
Friday, June 04, 2010 @ 05:07:48 PM
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ga ga gagaaaaaaaa

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Comment #151 by Tai_MT
Friday, June 04, 2010 @ 05:40:01 PM
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Huh, all of this to basically cover up the simple truth. If you make a crappy game that's an easy 1k, it gets traded in so the next guy can have it. Publishers want to get paid for enabling a service PEOPLE ALREADY PAY FOR. And the reason they implement this is because their games get routinely traded in and almost never kept. Gee, could that be a sign that their game has almost no replayability and is worth more traded in than kept? Perhaps someone should've thought of that at EA and said, "maybe we should make better games instead..." Or, gee, I don't know... Routinely update the same copy of your sports game with the new rosters so you're not releasing the same game every year with updated players and only SLIGHTLY shinier graphics.

Instead of punishing people who buy used games for their own ineptitude at game creation (and the drive to use copy+paste methods to make sports games in order to sell a game worth $20 at $60) they should refine their creative processes. It wouldn't be hard to update players or characters with a simple update. Charge people for the update and retain the option to switch back to previous years. That way, you could have a lot of DLC for a single game and not have to devote the manpower to an entirely new game with almost nothing changed from the last. Spend a year with a small team to provide a title update at $20 to get, and you solve your "people trade it in" problem with sports games.

Man, I should've been in business, I'm smarter than these idiots.

Forum Posts: 80
Comment #152 by ultratog1028
Friday, June 04, 2010 @ 06:29:17 PM
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THis crap makes the buying dlc already on disc look tame. I believe they are just trying to get profit margins back. The dragon age/ bad company 2 approach isn't that bad, and probably is the way it should have gone.

However Games with low trade in value like sports and music will have no value at all now. Imagine purchasing an older game in a few years. Let's say Rock band 4 has been out 2 years and is like $10 used at gamestop. They have no new copies only used. You purchase it and find you have to pay $10 to play it online, plus import songs keys, the game will cost close to $40 used at the end of the day. for a 2 year old game.

And where does this stop? Will they start using the anti pirating software annoyances that won't let you play a game unless connected to Live (and yes, pirating 360 games is rare but not unheard of. the secret burn process was quite genius from microsoft i must say)? This feels like punishing the fans.

I know I am going to be purchasing less and less from THQ and EA. All we have in our area are gamestops. No Bestbuys or anything. Also they sell out of new games almost instantly, leaving only the used.

I know that Gamestop would soon die, but if publishers went for fair priced digital distribution ($30-$50) they would get a lot more profit then they do currently.

Forum Posts: 9
Comment #153 by sprinkle6
Friday, June 04, 2010 @ 10:23:36 PM
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This is going to hurt the new game market in a way the publishers dont realize. There is only so much time to spend on gaming, and this will just overload people with cheap used games, and to be honest, most of the one-use codes i get with used games work fine, so the worry about this is a bit overblown. The real reason for the profit slump is too many games in general. The market is too big, bringing down profits overall. Games with less resale value will mean less new games sold, and the unsold will just be discounted so much they will be like the used games they pushed aside. The publishers would be much better off supporting the resale value of their games, which causes people to see each game as special and a store of some value, rather than just a bargain basement title to be reduced to $10-$15 in a month or less.

Forum Posts: 12
Comment #154 by CodeMyster003
Friday, June 04, 2010 @ 11:02:11 PM
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I tried of stupid developers saying they are losing profit from used games. That just stupid, how can you lose money from game you've already gotten the money from?!?

Forum Posts: 709
Comment #155 by lostmotiv
Saturday, June 05, 2010 @ 02:07:47 AM
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while i do hate the idea of paying to play online with a secondhand game, the massive price drops from second hand games usually are low enough that mentally adding $5 onto the price tag when you buy it isn't a big deal. Buy ufc 2010 for 60 now, or 30 three months from now and pay 5 more IF you want to play online. Again i don't agree with this practice but i don't believe it's the biggest issue in console gaming right now.

Forum Posts: 341
Comment #156 by Evol Error
Saturday, June 05, 2010 @ 08:12:01 AM
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Wow.. So that next big game that gets all the hype, but your not sure and maybe you want to get it used, your not going to be able to, your going to have to take a risk and blow $60 dollars and hope its the most awesome game to date, and that the online play is incredible... Then watch that game be laaame.. and oops wow your out of $60 bucks just like that... This is not cool.

Forum Posts: 3
Comment #157 by Heaven In Vain
Saturday, June 05, 2010 @ 09:01:47 AM
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this makes sense,if i was apart of EA or THQ i would've done this sooner. its all about making money and this is a great way to get it. i dont really care about having to buy games second hand and then dropping more money to play online because i just dont buy games second hand especially EA Sports games.Ea has the best sports games in my opinion so might as well buy the games new year after year, if the sport is your favorite.

Forum Posts: 445
Comment #158 by FPS GLIMMER
Saturday, June 05, 2010 @ 10:34:49 AM
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I would have no problems with this, if they didnt make online achievements.

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Comment #159 by J thePistol
Saturday, June 05, 2010 @ 12:03:57 PM
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Agreed Glimmer. I don't want to have to fork out more money just to try and earn online achievements. If that were to be the case then I don't have an issue with this because I don't care to play sports games online. If this grand idea should cross over into the realm of FPS, then I got beef :/

Forum Posts: 568
Comment #160 by IVIR BLOBBY
Saturday, June 05, 2010 @ 02:03:28 PM
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i always buy second hand

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Comment #161 by scousers on tour
Saturday, June 05, 2010 @ 02:42:22 PM
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this is getting out of hand, we always seem to be dipping into our pockets for our well earned cash for virtually everthing, I myself will boycott Xbox if the project $10 thing comes in, if I buy TW11 for example new and my son wants to play it in the room upstairs he has to pay extra as it will deemed 2nd hand, they can go f**k themselves, I`ll go back to the PS3

Forum Posts: 10
Comment #162 by instantspam2001
Saturday, June 05, 2010 @ 03:05:18 PM
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all i have to say is that if i didn't trade in my old games i wouldn't be able to buy new one's. i almost never buy a used game and i haven't in at least a year but i have to trade in my older games to help pay the steep price of games. N conclusion without the reselling of my old games i wouldn't be able to buy my 2 games a month and the hardcore almost never buy a used copy of a new game cause they only knock off 5 bucks and just feels like an insult.Plus who can live without all the pre order bonuses i've filled an entire room up with my memmoribilia.

Forum Posts: 8
Comment #163 by Lienus
Saturday, June 05, 2010 @ 03:49:25 PM
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@79 - 20 years ago games cost $10?

If these game companies decide to go this route I seriously hope it backfires on them. This is just wrong. I tend to buy new since I've had bad luck with used copies in the past, but not everyone can afford that. Their greed disgusts me. They don't like not getting a cut off second hand sales, then maybe they should take that up with the second hand sellers, not the second hand buyers.

Loving the hot topics, keep 'em coming! :D

Forum Posts: 140
Comment #164 by SRJB
Saturday, June 05, 2010 @ 07:33:56 PM
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yay, more $ outta my pocket :D

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Comment #165 by fireace0m3g4
Saturday, June 05, 2010 @ 07:47:39 PM
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@164: For a simple explanation of why going after sellers to reduce a perceived bad behavior is ineffective, please remember the War on Drugs. Supply side restrictions are largely ineffective, so they have to go after the demanders.

However, it's important to note that this is going to push away more serious gamers who are already tired of DRM nonsense on PC (that'd be me) and who don't like to be punished for buying the game. Part of the problem here is that sports games are by and large cash grabs. The difference between Madden 10 and Madden 11 is mostly a matter of roster and slightly graphical improvements. To someone who doesn't obsess about the sport, these are negligible gains. But for games like Mass Effect versus Mass Effect 2, the difference is night and day.

The thing these industry sales gurus neglect to comprehend is the legacy effect. When people buy Mass Effect used, and really really like it, they'll preorder Mass Effect 2 based on how much they liked the first one. The used game offers the benefit of a larger audience for forthcoming sequels. This. Is. A. Good. Thing.

Just my rambling two cents. Probably more like a buck-oh-five, though.

Forum Posts: 247
Comment #166 by samjustsam
Sunday, June 06, 2010 @ 12:29:23 AM
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i dont like ea and havent liked them since they bought the nfl license. game companies and developers are becoming more greedy. but they are also being financially hurt by greedy consumers and a greedy used game market. if ppl would actually buy their games new insted of buying used, selling their games and renting then u probably wouldnt be seeing this stuff happen. i also blame the retailers like gamestop for trying to make more money off of used games and i dont think the game companies make profit from that. it is pretty much greed all around with plenty of blame to go around as well.

Forum Posts: 604
Comment #167 by Ray5555
Sunday, June 06, 2010 @ 02:48:49 AM
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I'm suprised nobody filed a lawsuit to bar EA, and THQ from doing this. With all of the frivilous lawsuits in the gaming industry. When there is a legitimate lawsuit nobody comes out to to file it. They could either file the lawsuit on EA, and THQ, or MS. They can sue EA and THQ to try to prevent them from doing this. Which would be a little hard. Or they can sue MS for letting this happen. This is the more Valid lawsuit, cause one can argue that MS charges $50 a year so you can play your games online with other people on xbox live. A lawsuit can demand that either MS stop it, or make so these games can be played online with a silver membership, and not a gold.

Most likely the courts would side with the consumer on this cause MS boasts about the ability to play games online with a gold membership free of charge. Now with this license crap a lawsuit can get ms in trouble for false advertisement.

Forum Posts: 392
Comment #168 by Ali_P_84
Sunday, June 06, 2010 @ 04:29:31 AM
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There's the disclaimer on the box for every Xbox 360 game saying that "Paid membership required for online play. Some Xbox Live services and downloads require additional hardware (e.g. headset and camera) and fees."

It's all been covered already to prevent lawsuits being filed.

Forum Posts: 2
Comment #169 by TommyD758
Sunday, June 06, 2010 @ 10:16:41 AM
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I hate used games. So companies doing this is a nice move for me. Just that what if the store only had a used copy? Then the customer has to pay $10 for online, another $10 for dlc and so on. Just seems odd in a way.

Forum Posts: 8
Comment #170 by Lienus
Sunday, June 06, 2010 @ 11:49:23 AM
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@166 - I can see that to a point, but I feel we can also take into account the fact that these games will be going through the cash register. Unlike drugs, games have a barcode. Why can't game companies take it up with sellers to get a cut from the used game whenever one of their games is scanned out instead of charging the end user for access to online play?

I'm sure there is much more about this that goes on behind the scenes that I'm simply unaware of, but at the moment it just seems to make so much sense to me lol.

Forum Posts: 25
Comment #171 by Snaek
Sunday, June 06, 2010 @ 12:32:58 PM
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To all the people complaining about paying for Live and the individual game codes separately: they're not the same thing. Microsoft gets your $50 a year. The money for the code will be going to EA/THQ. It's like saying "Why do I have to pay for the game when I already paid $200 for the Xbox."

Personally, I think gamers have the right to buy/sell used games, but I understand why publishers are complaining. I don't buy used because it's giving the store money for doing nothing. The best way to combat used sales IMO is to lower the price of the new game. We have games that have been out for 6+ months that are still full or near full price. What's up with that?

Forum Posts: 14
Comment #172 by thRussted
Sunday, June 06, 2010 @ 12:42:42 PM
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It usually says when there's a code in it. If I see that standing on a box, I won't buy it second-hand. And here in Belgium, renting games is illegal.

Forum Posts: 34
Comment #173 by cobhc1451
Sunday, June 06, 2010 @ 01:37:53 PM
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this is so damn wrong. i cant beleive this, hope other companies dont start this shit....

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Comment #174 by Zebrahead MoFo
Sunday, June 06, 2010 @ 06:50:04 PM
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@22 + 26 If you bayvott the companies who make the games in 2 years there will be no more new games, which means in less thann 3 years noone will be playing anymore and no more new games means ya can't buy any second hand. Seems a bit childish to me.

Forum Posts: 720
Comment #175 by DocRevolt
Monday, June 07, 2010 @ 12:42:06 AM
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This new "hot topic" section is fantastic, please keep on writing it!

But anyway, this new trend needs to stop. It's really irritating for people like me who use GameFly for a fair percentage of their gaming.

Forum Posts: 209
Comment #176 by F8L Fool
Monday, June 07, 2010 @ 01:12:02 AM
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It is mind boggling how this article doesn't even discuss the subject of renters. I think a lot of the gaming populous looks down upon renters for some odd reason, and they are disregarded entirely in such debates. I am a life long renter. The backlash this will have with video game retailers will be massive. The dwindling profits of the likes of Blockbuster and Hollywood Video will shoot up even more. Online rental sites like GameFly will be hurt the most, since 100% of their profits are video games.

It's bad enough that I have to pay my monthly XBL fee + rental fee for every game I play. Now I'll have to either not be able to play the main part of the content I rent for, or shell out an additional chunk of non-refundable cash for a game I'm not even going to keep? Ridiculous. There's a reason I stopped playing non-subscription based PC games, and that's because of this consumable key crap. If this catches on I'll be selling my 360. I'll keep my PS3 simply because A: It plays BD's, and B: it's free online anyways.

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Comment #177 by Minty
Monday, June 07, 2010 @ 03:01:05 AM
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@177 Project 10 Dollar is on the PC and PS3 as well, so it doesn't matter if you use a PS3.

Forum Posts: 12
Comment #178 by slowdog76
Monday, June 07, 2010 @ 05:28:35 AM
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if all the shops use their heads, all they have to do is reduce the cost of the points cards, and reduce the second hand game price by a couple of quid. so, instead of 1200 points being say, £18, sell it for £10. this then covers 4 second hand games. then, if a game is retailing for £34 second hand, drop it to £30-32. means that the cost to the buyer is the same, and that they are not really taking a huge hit in re-sales.

the one thing that does annoy me about this is that whilst it is aimed at stopping the second hand game retailers, it is the consumer that takes the hit.

whether people are pro or anti this, everyone seems to forget that we are talking about companies that are worth millions, if not billions of dollars. they have made masses of money with the situation as it is, so what exactly do they need more for?

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Comment #179 by Tai_MT
Monday, June 07, 2010 @ 07:33:39 AM
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Amazing to me that nobody has brought up the issue of this:

The companies are trying to "double dip" on the same game. They are trying to get money out of the copies that were already sold once to someone.

Let me put it another way.

If the people who ORIGINALLY bought the game hadn't turned around and sold it off, there would be no "used" copies of games. "Used" copies of games wouldn't exist at all.

And, if this move puts the "used" gaming industry out of business, then you end up with the ridiculous "can't lend out games" nonsense that seems to plague even PC games. You'll be hit with the stupid $10 fee for merely playing the game on a different Xbox. No more hauling your game to your friends' house and playing online with them. Nope, you'll have to drag your Xbox along too. Because, if you put it in their system, it'll ask for your cash. And if you should decide to get a new Xbox, you'll find yourself paying the $10 fee again, just to play it on the new system. Or, like the guy above mentioned with his son, if you have two Xboxes but only one copy of the game... You'll find yourself paying $70 for the game instead of the afore mentioned $60. This isn't just about shelling out $10 on top of the $20 you might pay for a used game. This extends far further and makes already costly games even more costly.

Forum Posts: 100
Comment #180 by Scelestus
Monday, June 07, 2010 @ 09:52:09 AM
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At this point, I'm done buying *any* DLC unless it's blow-your-mind incredible.

Forum Posts: 157
Comment #181 by Full Metal COS
Monday, June 07, 2010 @ 12:27:17 PM
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Whilst I understand that publishers lose a ton of money on used game sales, I think EA are missing the point here, whilst project ten dollar was a good incentive to buy new (free extra content ftw), charging people to play online (hence removing content from the game) is not the right way to go about recouping their losses, especially if all games move towards this rationale. By way of justfying my comment, all Xbox Live gold users pay £40 per year, primarily to play online (sure there are other benefits, but hey if you were a silver member you could buy many deals of the week at full price without spending the £40 for a gold membership). Now if every game released starts charging for online play does this mean microsoft will drop the subscription fee for gold members? Heck no, you just have to pay twice, all because you cant afford to buy brand new games every month or 2 (especially if Activision get their way and step the price banding up to £50+) so now your paying extra money, which means you don't have as much spare cash, which means you have to buy used rather than new, which basically causes the cycle to repeat. At this point we have not even discussed the damage that will be done to the rental games market, if every game requires activation keys for on disk content will lovefilm or gamefly reduce their package costs? Probably not, so gamers and other companies are yet again out of pocket.
Now I understand that publishers are in business to make money, but if it was not for their greed in the first place they would probably be better off now, for example Capcom have released LP2, SSFIV and DR2 at £30 price tags, now they may make less per disc, but if they sell 2-3 times as many new copies (Hey I'd rather buy 2 £30 games than 1 £55 game) then surely they end up making a bigger profit. Ultimately selling more units for less cost is a better business model than selling few units for a great cost.
Huh, well i guess I'm done ranting....

Forum Posts: 21
Comment #182 by Jonny D 32
Monday, June 07, 2010 @ 01:27:39 PM
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I think this is more to combat piracy than getting people to buy new games. The developers need to consider the fact that anyone pirating games is more than likely banned from Live already, meaning that they are only hurting the people who buy their product. EA has really upset me in their sports ventures this past year anyhow. They have nickel and dimed us for features that could have easily been implemented into the game itself. For example, the elite difficulty of Madden 10. Why should we pay for something that has been free in the past? Online franchise??? Why charge for that? Online Dynasty was free on NCAA Football 10. You don't want to unlock a feature through gameplay??? For a small amount of microsoft points, you can have it instantly. I mean, what is the sense in becoming good at a game just to play someone else who isn't as good, but has the extra MSP laying around to even out the odds. What would we have done if we had to shell out 5 bucks for the Konami code?

Just the musings of a Maddenite who really wishes someone else could get the NFL licensing to make a competitive game and end the Madden monopoly of NFL games.

Forum Posts: 259
Comment #183 by fivebyfive200
Monday, June 07, 2010 @ 02:12:18 PM
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Been listening to a lot of podcasts and it pisses me off when they don't bring up EA turning off servers and gamers who sell games privately. Its always one sided in favour of publishers.

You always get them dickhead writing in telling gamers to shut up and support the publishers the THING is gamers WILL SUPPORT publishers and dev teams if the game is good. Also publishers don't support gamers who purchased their, there is loads of examples of games brokens (achievement not unlocking or buggy as hell) The publisher's response is pretty much "fuck off and by our next title"

Forum Posts: 6
Comment #184 by BC SG9er
Monday, June 07, 2010 @ 07:11:09 PM
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I do buy the odd new game..Halo3 bad company, gears of war..the really big games out there, but as a rule there are many of us out here that can't afford to drop $70.00 on a game and look to the used games stores to try and get what we can.

As for EA I have lost all respect for them. From putting out DLC that they don't seem to care that it doesn't work because they got our money and we can take a leap off a bridge as far as they are concerned. And now with this crap with having to pay extra if we want to play all the game as to offer.

And here is aother question for that crap company EA..if there was no gamestop or EB games where would all those used games go? They would end up in a land fill somewhere. This is recycleing aswell. Think about that! As far as I am concerned you can kiss my dairy air...sooner or later people will stop buying your crap product, where will you be than?

Forum Posts: 43
Comment #185 by christiansteele
Monday, June 07, 2010 @ 11:37:32 PM
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I know I am no longer purchasing any EA product if they do this with all their games. It's a bunch of bs to punish us for a company being smart and making money off used games.

Forum Posts: 0
Comment #186 by DeanTheDaddy78
Tuesday, June 08, 2010 @ 06:43:10 AM
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This Problem is easily solved The Developers Should have a way of buying Direct from them At a reduced rate by 25%
Thats how to screw the retailers!

If they Spread this $10 scam across the industry then perhaps we all need to show them all WE are the CUSTOMERS and WITHOUT US they would Have Nothing.

We Should all Boycott ANY games that come with this serial key

And as what it costs to Develop thesse games is easily out weighed by what they earn off them and if the game is a flop tough Sh!t it obviously was Crap to start with.

Most of us gamers are working class that seem to get sucked in by thesse big corporations WE ALL NEED TO REMMEMBER WE GIVE THEM OUR MONEY.
MONEY TALKS! Stop Buying their games and they will re-think their Strategy and as for the Retailers forget the high street go online for Used games.

I buy alot of used games just to complete them or i rent them so does that mean the rental market that has to pay thousands of pounds every year for the rights to hire out the games.

I think the big bosses have realised the price of fuel has gone up so they need more money for their Cars/Private Jets/Sunseekers ther Corporate Fun Days where they do the sort of things WE can only dream about or buy one of there games to do it Virtually in cyberspace well here is a tip for you fat cat tossers You only need ONE car! and there are plenty of empty seats on Public Aircraft! and sell the boat you use it just once a year and probably dont know the first thing about Sailing!

Capitalisation dont work!
hope your plane drops from the sky your boat sinks 200 miles from land with you and your little PlayPrick friends aboard while wife is getting Carjacked by a slave trader who wants your daughter for the sex trade and your son to work in a Nike Sweatshop.

Shit that could be made into a game! But if you do i want £20 per game sold
You Greedy Suit Wearing Bum Bandits!
Hey buts thats just my opinion im sure the dicks out there that welcome this change Can board the boat with you and Drown

Forum Posts: 1009
Comment #187 by Tai_MT
Tuesday, June 08, 2010 @ 07:58:05 AM
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Capitalism doesn't work? Seriously? Were you raised in a forest by wolves? Capitalism is what keeps things going. It's what keeps you in your job. I have nothing against a company out to make money. After all, companies do not exist to please the masses or to employ them. The whole reason a company exists at all is to make money. If there were no way to make a fortune with your company, you wouldn't start it at all. This is why communism fails every time it's tried, and why communist countries quickly run out of money. No incentive to do business=no business.

Unfortunately, with Capitalism, you do get companies like EA every so often. Companies that think something they do isn't a big deal so they implement it, without caring how much it affects their customers, or ultimately, their own sales.

But, we do vote with our dollars. If we don't like the way a company does business, it's not hard to get them to change it. All you have to do is not give them your cash and they have to change their business model or go out of business.

After Dead Space 2, I think I'm only going to purchase games from EA that don't have this code.

And, well, I already do that with computer games. I seldom buy a computer game if it comes with that ridiculous DRM junk, or other such anti-pirating measures. No, I don't pirate, but an honest customer like myself should not have to jump through hoops to reinstall the game he rightly purchased because the company fears piracy. Likewise, the consumer shouldn't have to pay extra cash for a new code when his computer bombs, or he gets a new one, when he already bought the game.

So, naturally, I don't own many computer games. And, if Video Game titles start implementing some of the same hassles... It's likely I'll stop buying them as much either. I can find other things to do. Most people can do the same.

Forum Posts: 259
Comment #188 by fivebyfive200
Wednesday, June 09, 2010 @ 11:41:11 AM
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Re: Dead Space 2: I can EA shoe-horning multiplayer into the game with a lot of online achievements

Forum Posts: 0
Comment #189 by xXHaknCruzXx
Friday, June 11, 2010 @ 09:12:20 AM
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Well, there goes my multiplayer. I don't spend a lot of money on games, I trade in and trade in again, creating sort of self-contained economy. EA always were filthy, lying, cheating asswipes, but even for them, this goes too far.

Forum Posts: 228
Comment #190 by Fox Hound JD
Friday, June 11, 2010 @ 12:06:39 PM
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the answer is yes. I cancelled my pre-order for UFC Undisputed 2010 when I found out about this because I didn't wanna support this crap. Which kills me becuase I LOVED 2009 and 2010 looks great, but its bullshit. We already pay to play our games online. $50 a year. And I can afford to buy whatever games I want, but not everyone can. Give it time, people are gonna buy this game and rent that game and they're gonna bring home a game they rented and realize they have to pay $10 to play online and they're gonna be pissed. This is bad for online gaming in general. UFC 2009 sold millions, and EA is most certainly not lacking game sales, nor is Ubisoft, its not like these are companies that are hurting... before its all over, someones gonna sue one of these companies + microsoft in open court and its gonna be BAD publicity in a giant way. We don't play on THQ or EA live, we play on XBOX live, and I've already payed for that... I call bullshit!

Forum Posts: 0
Comment #191 by JRAPOCALYPSE
Friday, June 11, 2010 @ 01:24:29 PM
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I just see pirates pirating codes or anything to still play free online just because they can,As for sports games BLAH!! i'll watch them on tv before i play a crappy game based on sports.The pirates are always many more steps ahead,and in the end there is nothing the publishers or developers can do about it.

Forum Posts: 75
Comment #192 by Waterboy908
Friday, June 11, 2010 @ 05:40:05 PM
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Doesn't this go against Microsoft's rules? If they charge for the online portion and have online achievements, that means the full 1k isn't available from the original game. That technically counts the online portion as dlc on it's own, so how can the companies blatantly go against the people who manufacture the console they're producing games for?

Forum Posts: 224
Comment #193 by Balamatrix
Saturday, June 12, 2010 @ 05:43:43 AM
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i cant say that im gonna be happy to dish out extra money to play a used game online but then again I cant say im too sad about this if it sticks it to gamestop some what because ive gotten jewed by them more times than i can count on both hands and feet.i get really tired of going in there and some stupid college girl who knows nothing about games is working in there and she wont shut the hell up and let me pay for my game and leave.Instead shes in there trying to pressure me into reserving game titles she cant even pronounce properly.I swear its just one big freakin joke at that store.

Forum Posts: 144
Comment #194 by Juggernauts
Saturday, June 12, 2010 @ 08:45:41 AM
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I can see why people are angry over this but let me use a personal example to help see why this isn't as bad as what people make it out to be.

I bought Gears of War 2 preowned the other week for £8. If I went onto the game and they charged 400msp to go online (Which in the UK would be about £4) Then I would most likely accept it and pay it. That means I am essentially paying £12 for the game, which is about 3x less than if I bought it new, yet I am still getting the same features as the players who bought it new.

Aslong as the activation fee is only a few pounds and the used games are cheap then I can't see much of a downside to this.

Forum Posts: 24
Comment #195 by spacin_mason
Saturday, June 12, 2010 @ 12:33:26 PM
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brilliant read

Forum Posts: 871
Comment #196 by II OE II
Monday, June 14, 2010 @ 12:50:21 PM
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So, if you now have to pay to play online or have to buy the game new in order to do so, how the hell are you going to find a decent older game? Most of them are out of print. I buy both used and new myself because most of the older games i cannot find new (duh..) and because i have such a low income.

Not only that, we technically already have to pay to play online because of the xbox live "GOLD" membership. I guess if this ten dollar thing is here to stay i may just stop buying games, and ive been playing / buying since the NES era.

Forum Posts: 674
Comment #197 by TheUglyCasanova
Tuesday, June 15, 2010 @ 01:44:55 AM
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@195 You're getting the same features but not really. There will be a lot less people playing now than when it was new. This will be even more true for less popular games and sports titles.

Anyway good read. I think it's BS and EA should be banned from making games. They make enough money, if it was 'in the game' then they'd care more about the people playing them than trying to rip a couple more bucks from people in a already bad time for money.

Forum Posts: 32
Comment #198 by crunchb3rry
Thursday, June 17, 2010 @ 07:36:00 PM
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THe backlash is evident. The new NCAA Football seems to be devoid of online achievements. Too bad other EA games like Dante's Inferno slipstreamed in DLC achievements and yanked the game from everybody's 1000/1000 list.

Forum Posts: 2143
Comment #199 by litepink
Friday, June 18, 2010 @ 02:05:54 AM
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Instead of EA being banned from making games, I think people on this site should be banned for running their mouths without knowing the facts.

This is NOT against rules involving online achievements. There is a 7 day free trial for the Online Pass, so you can get them in that time. So far for Tiger '11 (and NCAA '11 I hear) the achievements for online are easy anyways. If it does violate there rules, well, imagine a console without EA Sports games (Dreamcast?). Microsoft wouldn't do anything, and why should they? These sports games drive console sales. I was in line for the 360 at launch and 95% of the people said they were getting Madden.

-You CAN haul your game to a friends, and play online. Recover your gamertag there and play.

Renters: 7 day free trial. So the Blockbuster, Hollywood example covers that. If you rent it twice I think that's just strange to me really. EA loses out from renters anyways too. Dozens of people playing with one copy of the game? The Gamefly issue is an unfortunate side effect (assuming you keep it more than 7 days). If you are going for achievements, do the online ones LAST, and start your trial then. It's not perfect for Gamefly-ers, I know.

"EA has enough money". Do they? With the news of studio closings, staff/payroll deductions I never heard anything about record profits.

I'm not saying that I LOVE THE ONLINE PASS. But there seems to be only one side to this story, and the editorial enforces this in my opinion.

Forum Posts: 68
Comment #200 by Hollow_Six
Saturday, June 19, 2010 @ 12:34:28 AM
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I'm still refusing to pay for a gold account. This means that my used games will cost me less though... Not exactly a terrible result for me.

Forum Posts: 0
Comment #201 by Ganondorf
Saturday, June 19, 2010 @ 09:42:22 AM
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I never buy used games or the current sports games anyway, so this isn’t a big deal to me. A number of times I’ve seen used copies of a previous years madden at Gamestop and they were charging more than what I paid for it new anyway. Thats why I’ll just pick up an old edition from a local stores bargain bin or for 10 to 20 bucks.

Forum Posts: 0
Comment #202 by VegetaD66
Sunday, August 01, 2010 @ 09:18:22 PM
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Its not really a concern for me either i rarely buy used games.
Never sports titles.
If i did buy an old sports title it would be a new copy that just dropped in price cause the new year comes out.

Forum Posts: 123
Comment #203 by [Ku-Ga] MasonCooper42
Tuesday, February 08, 2011 @ 04:26:17 AM
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well i remember reading in oxm that cod will never be part of project ten dollar, and online multiplayer will always be free.

i recently got my first experince of this "Project ten dollar" and immediately thought several expletives, and then thought that this was EA Trying to get more money out of me for fifa 11. espcially after they had spent so much money to overtake and overhaul Evo in the football game business. obivously here in the uk where football/Soccer is god, they can get away with it, as people will just buy the games anyway. but for other comnpanies this will just turn people away.

Which is a shame as the games industry, espically compared to the other media industries, Film, TV, Music, News. Games is the only one that activly profits from the Internet,, whereas Film and music loses billions from illegal downloading each month most likely, the internet has essentially killed the newspaper industry off. whereas Tv has had to adapt to co-exist, Lost had to show its finale in the U.K at 5am in the morning to avoid the internet ruining its ending.

By forcing us to essentally pay twice for playing online, (which to me is what this situation i explained above is) it seems unfair and harsh,

and as with this month hot topic, simple answer now, you wanna make a triple a game, two points, make it good, (easier said than done) and two, make it free online.

Forum Posts: 58
Comment #204 by CHiLLiONS
Saturday, June 04, 2011 @ 06:19:10 PM
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"but has anyone chosen to not purchase a game because of it?"

Well let me just say this, I will NEVER AGAIN buy another EA Sports title. Who wants to pay 10 dollars to access a server that will be shut down with no $10 refund? I for one don't like getting ripped off.

Looks like the plan backfired, at least for this former EA Sports customer.

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US May 25, 2010

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