Festive Feature #1 - Top 5 Game Trailers of 2010

Festive Feature #1 - Top 5 Game Trailers of 2010

Written Monday, December 20, 2010 By Dan Webb
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If there’s one reason to love Christmas... apart from the gifts, the time with the family, the good food and copious amounts of alcohol, then surely it has to be the fact that we prep a load of amazing content for you to read through. This year is no different of course, and as we always do in the run up to the big day itself, we’ve prepped five ‘Top 5s’ of 2010 for you to agree with, call us massive tossers that we got them “wrong” or the more preferable of the three, enjoy them for what they are.

X360A stalwarts will know that we don’t have any set topics for our Top 5s, so anything goes – although you might find one that returns... again! – and first up this year, we’re going to try something totally new... and that’s lump praise onto this year’s best game trailers. And boy, has it been a good year for game trailers!

What were we looking for then when we devised this list? Well, we were looking for the usual sexy visuals, high production values, an impressive use of cinematography and buckets full of awesome. That’s buckets and not bucket, so trailers with only one bucket of awesome were immediately axed. Let’s get on with the show.
Here’s a mini spoiler for you... Numero 5, AKA the Red Dead Redemption launch trailer, is the only trailer in this here Top 5 where the game is actually already out. Why did we pick it? Easy. Launch trailers recently for a lot of publishers have simply become exercises of reminding the consumer that their product is out, rather than selling it to them. Sure, there are the exceptions (Mass Effect 2 and Red Dead for instance), but for the most part, that’s all they seem to have become.

Red Dead Redemption’s launch trailer though – using the in-game engine like everything Rockstar does – has everything you want from a launch trailer: plenty of emotion, a smidgen of mystery, oodles of drama, great cinematography, a small but non-spoilerific insight into the game, it introduces some rather quirky characters to the viewer, has John Marston’s gruff voice narrating it and has lots of shooting and explosions. What more could you ask for? It’s the sort of trailer that wouldn’t be out of place when compared with Hollywood’s best... which is a testament to how impressive it really is.
Good game trailers are trailers that get the general masses out there talking. Trailers that reveal a little something about the game, while wowing the viewer, but never revealing too much. Arkham City’s latest Hugo Strange reveal trailer - which saw the light of day at this year’s VGAs - did all of that and more.

There has been much debate amongst various members of the staff here at X360A as to what part of that trailer was live-action and what part of it was CGI. The general consensus is that we don’t honestly know – the chap being interrogated looks live-action, while Hugo Strange himself looks like CGI – but we usually come out agreeing a few things... Batman is the man, Rocksteady is doing great things for the franchise’s name and we can’t bloody wait for Arkham City next year. I’d say that was mission accomplished if you ask me.

Irrational Games’ BioShock is widely heralded as one of this generation’s greatest games. A true masterpiece some call it... and by some, I mean me. BioShock 2 on the other hand though is rarely held in the same light as its step brother, so when Irrational announced it was back on development duties with BioShock Infinite and did so with the release of a pretty stunning announcement trailer, we couldn’t help but get a little bit excited.

Say what you want about CGI trailers, but we frickin’ love em – in fact, 4 of the 5 best trailers this year are stunning CGI pieces – and BioShock Infinite’s trailer didn’t only delight us for a few minutes, but it also revealed a fair bit about the game as well, including its new location, time period, how wacky it was, and more importantly, that although it looks totally different to BioShock, it carries a lot of the franchise’s staples. Why announce a game two years before it comes out though? Why the hell not?

Anyone around here who knows me, knows that I almost shit bricks for anything Mass Effect. The whole franchise for me is definitely the highlight of my gaming life. It’s that simple. The world, the characters, the attention to detail... everything is almost perfectly done in my eyes... except maybe the mineral mining, but let’s not go there... again!

So when the VGAs rolled around and BioWare’s mysterious game turned out to be Mass Effect 3, I had kittens... not literally of course. Sure, we all knew it was coming, but actually hearing it’s coming in 2011, that we’re going to Earth and that BioWare still has Blur on trailer creation duties (well it looked like it was their work), we were very happy bunnies.

Now compare the Mass Effect 3 announcement trailer to Mass Effect 2’s, and you’ll see why we were over the moon to get CGI Shepard in all his glory, prepping for the biggest battle of his life, rather than some dupe to say he was dead again. Now that would have sucked.

When I brought up the topic of best game trailers with a few of the staff, there was one trailer alone that stood out for more than a few and it was the one trailer that people stated without any hesitation. It’s one trailer that has continually wowed and still wows us to date and that’s the Deus Ex: Human Revolution “Icarus” trailer, which was the game’s debut CGI trailer.

Picture our joy this month when Square Enix only went and released an extended version of said trailer. One that has about 5 minutes of beautiful CGI included, which is a couple of minutes more than the original. So... that’s more action – like punching through walls and stuff – more Blade Runner-esque goodness and just a hell of a lot more awesome than usual. It’s as close to porn that you’ll get on a video game website. Actually... don’t respond to that, just do yourself a favour and watch the trailer again.

Don’t forget to check back tomorrow for our second "Festive Feature" when we take a look at this year’s top 5 video game characters.


User Comments

Forum Posts: 720
Comment #1 by DocRevolt
Monday, December 20, 2010 @ 04:43:27 PM
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Mass Effect 3 was the best in my opinion, but that's probably just because it's one of my top three favorite franchises ever. Great selection of trailers though, and Deus Ex does look brilliant.

Forum Posts: 48
Comment #2 by ARNy007
Monday, December 20, 2010 @ 04:54:59 PM
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first time i watched the Deus Ex trailor.. WOW...

Forum Posts: 3509
Comment #3 by Yunder
Monday, December 20, 2010 @ 04:55:42 PM
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I want these games...


Forum Posts: 6
Comment #4 by nickstuart118
Monday, December 20, 2010 @ 04:55:52 PM
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Arkham City is the best, i loved Arkham Asylum

Forum Posts: 158
Comment #5 by NeoSant
Monday, December 20, 2010 @ 05:41:10 PM
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John Marston, Alex Mason and Ezio are a must in the top 5 characters

Forum Posts: 2139
Comment #6 by pined5551
Monday, December 20, 2010 @ 05:48:07 PM
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That Deus Ex trailer was insane!! First time i saw it too.

Forum Posts: 447
Comment #7 by fax5jrj
Monday, December 20, 2010 @ 06:45:38 PM
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I know Arkham City will be good, but dare I ask how in the world did that make it. I can think of a couple trailers that can cream that.

Forum Posts: 1967
Comment #8 by Darth Grif55
Monday, December 20, 2010 @ 06:52:31 PM
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Needs more Marvel vs Capcom 3.

Forum Posts: 8097
Comment #9 by dakisbac
Monday, December 20, 2010 @ 06:52:43 PM
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All good, but the Bioshock Infinite takes the cake easily.

Forum Posts: 110
Comment #10 by NJC Omega
Monday, December 20, 2010 @ 07:26:02 PM
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That was a great way to spend 20 minutes! I never got around to looking at the Deux Ex trailer when it originally came out and it completely slipped my mind till there. Very very impressive stuff. One trailer I think should have made the list was the original Crysis 2 trailer showing the helicopter crash, that sold me on that game even before seeiing the great gameplay footage!

By the way Dan on the front page when you click the comments section of this article, just below the article headline, it links to a story you wrote from December 2008. Gave me a good lol reading it but just said I'd let you know.

Forum Posts: 53
Comment #11 by hoopzers3
Monday, December 20, 2010 @ 07:36:05 PM
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What about Skyrim?

Forum Posts: 467
Comment #12 by NawtyCawty
Monday, December 20, 2010 @ 07:43:42 PM
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I agree with 4 of them but the Batman trailer was the worst and most pointless trailer. Ever. It will still be a good game though despite it.

Forum Posts: 0
Comment #13 by blackout529
Monday, December 20, 2010 @ 10:19:46 PM
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I think the Mass Effect 2 launch trailer was the best because it convinced me to buy the game after how much i disliked the first game. And now after seeing the Mass Effect 3 trailer, I feel like I must give the first part a second chance...

Forum Posts: 16
Comment #14 by callmeclean
Tuesday, December 21, 2010 @ 12:32:23 AM
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@11 In my opinion the Skyrim trailer was kinda lame. Not much happened in it.
@13 I loved the end of the ME3 trailer when Shepard walks into the camera, the music it plays was heavily featured in ME1 and it is just such a homage to the first game for me. I love Mass Effect so much but nothing will be able to over rule my love for Halo...

Forum Posts: 0
Comment #15 by petzqhh
Tuesday, December 21, 2010 @ 03:16:48 AM
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gotta get these games..

Forum Posts: 2773
Comment #16 by jtr1gg3r
Tuesday, December 21, 2010 @ 06:52:02 AM
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I pretty much agree with these top 5, Id maybe have swapped Batman for Bioshock, but at least its there!

The batman one is my fave tho, just oozes awesome lol

Forum Posts: 145
Comment #17 by ohioman101
Tuesday, December 21, 2010 @ 07:33:44 AM
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@12 How can you say the Batman trailer is pointless? You must be thinking of the extremely short teaser they did because this trailer reveals Hugo Strange to be the villain, as well as showing impressive graphics while Batman beats up a bunch of people, which is awesome in my opinion.

Forum Posts: 14808
Comment #18 by Webb [STAFF]
Tuesday, December 21, 2010 @ 08:17:10 AM
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@#10 - Excellent spot. I'll pass word on to RX and get him to fix it =)

Forum Posts: 98
Comment #19 by B Rock3232
Tuesday, December 21, 2010 @ 12:23:28 PM
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I have never played any of these games before. I think I better check them out after this awesomeness!

Forum Posts: 27
Comment #20 by dnieloo
Tuesday, December 21, 2010 @ 01:04:07 PM
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Forum Posts: 1719
Comment #21 by UNDERWALLY
Tuesday, December 21, 2010 @ 01:35:28 PM
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Yep, agree with #1 M.E 3 is the best in my opinion, it gives me chills wvery time I watch it. But Deus Ex rules too, so no problem, nice list! I always love this features in x360a!

Forum Posts: 131
Comment #22 by The Dark Wyvern
Tuesday, December 21, 2010 @ 02:25:17 PM
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How come I'm only hearing of Deus Ex NOW?! :o OMG, I need a new pair of pants.

Forum Posts: 43
Comment #23 by BlO0DJUNKi3
Tuesday, December 21, 2010 @ 04:07:33 PM
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Didn't care for the ME3 trailer but it should be up here. Bioshock Infinite was by far the best imo. Considering it showed actual gameplay footage the entire time and was creepy, innovative, and beautiful.

I hate trailers that show CGI cut scenes and shit

Forum Posts: 383
Comment #24 by gamerscorhunta
Tuesday, December 21, 2010 @ 04:43:09 PM
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Oh my, this list is missing Black Ops' "Everyone's a Soldier" trailer. One of the funniest trailers I have seen this entire decade.

Forum Posts: 14808
Comment #25 by Webb [STAFF]
Tuesday, December 21, 2010 @ 09:04:00 PM
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@#23 - The BioShock Infinite trailer was all CGI and no gameplay. No word of a lie.

Forum Posts: 43
Comment #26 by BlO0DJUNKi3
Tuesday, December 21, 2010 @ 09:20:00 PM
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I must be thinking of a different one Webb. I only saw the gameplay footage trailer.

Forum Posts: 14808
Comment #27 by Webb [STAFF]
Tuesday, December 21, 2010 @ 09:21:29 PM
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@#26 - They did release a gameplay trailer of the stuff we saw at Gamescom, but it's hardly a "trailer" in the sense of the word and was more like a walkthrough video. The one embedded, as you can see, is all CGI, but no less beautiful for it.

Forum Posts: 526
Comment #28 by Banes
Wednesday, December 22, 2010 @ 02:03:25 AM
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That was the first time i've caught the Deus Ex trailer. Holy crap! Definitly getting that 1st day!

Forum Posts: 30
Comment #29 by gallit
Wednesday, December 22, 2010 @ 07:39:31 AM
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Pure gold all five of them. i just love the Deus Ex setting, the look and feel of the world.

Forum Posts: 247
Comment #30 by atomic viking54
Wednesday, December 22, 2010 @ 05:52:00 PM
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sweet list. i wish the Reach Deliver Hope trailer was on there, or the live action assassin's creed thing. :)

Forum Posts: 41
Comment #31 by Jan
Thursday, December 23, 2010 @ 01:55:28 PM
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Deus Ex is one of best trailers ever, not only of '10 games.

Forum Posts: 592
Comment #32 by Mega Mayo Man
Friday, December 24, 2010 @ 02:17:08 PM
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I never even knew ME3 was announced until I read this lol. Can't wait :)

Forum Posts: 11
Comment #33 by Spud81
Friday, December 24, 2010 @ 05:26:09 PM
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Can't believe Halo Reach: Deliver Hope isn't on this list.. shocking stuff.

Forum Posts: 404
Comment #34 by ViNyLek
Thursday, December 30, 2010 @ 10:17:34 AM
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I thought launch trailer ( I think - the one with illusive man narrating and over the top music) for ME2 was the best, but it might have come out last year?? Other than that you pretty much nailed and Deus Ex, does look stunning!

Forum Posts: 105
Comment #35 by MachineHero
Monday, January 03, 2011 @ 12:32:54 AM
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what about the E3 trailer of Old Repub...oh, 360 only trailers I guess. Too bad cause that was an awesome trailer

Forum Posts: 19
Comment #36 by ziggyvixie
Thursday, January 06, 2011 @ 04:47:36 AM
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bioshock in the sky with even better big daddy eqiverlants oh why can't it be release day already

Forum Posts: 148
Comment #37 by Orange Man
Saturday, January 08, 2011 @ 06:51:10 PM
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I want this now. Right. Now.

Forum Posts: 62
Comment #38 by BlandYoshi
Saturday, January 08, 2011 @ 11:53:59 PM
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For me this has got to go to Bioshock. It is incredible looking. I can't wait to play it!

Forum Posts: 2517
Comment #39 by Method
Sunday, January 09, 2011 @ 09:57:30 AM
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Nice list. Although I hear the game was a let down, Force Unleashed II had a really good trailer too.

Forum Posts: 200
Comment #40 by Simlaurel
Sunday, January 09, 2011 @ 01:11:36 PM
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Bioshock Infinite hands down, best trailer Also, the 2006 TGS Lost Odyssey trailer, is the greatest video game trailer ever made.

Forum Posts: 178
Comment #41 by Blue Thunder28
Sunday, January 09, 2011 @ 04:54:14 PM
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Think ME3 and Deus Ex should be switched but I'm incredibly biased for ME LOLL.

All trailers in this list were amazing though.

Forum Posts: 2
Comment #42 by MegadethMorrissy
Monday, January 10, 2011 @ 08:11:20 PM
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Deus Ex trailer just wow.

Forum Posts: 72
Comment #43 by mihai7645
Tuesday, January 11, 2011 @ 08:22:43 AM
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why did nobody mentioned the L.A. Noir trailer?

Forum Posts: 173
Comment #44 by maur1c1o
Tuesday, January 11, 2011 @ 01:27:42 PM
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WOW the deus trailer is really something else i will definitly be looking into these game as it looks amazing mass affect 3 looks good also but i havent played any of the others

Forum Posts: 878
Comment #45 by Giptuc
Saturday, January 15, 2011 @ 07:24:39 AM
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Didnt think much of Deus Ex until i saw that trailer... Must buy for me now, and will probably go and preorder the Augmented Edition tomorrow. Agree with this list completely

Forum Posts: 218
Comment #46 by T3z
Saturday, January 15, 2011 @ 05:49:29 PM
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My moneys on either L.A. Noire or Human Revolution as GOTY 2011.

Forum Posts: 6
Comment #47 by Darwon99
Sunday, January 16, 2011 @ 01:22:50 AM
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i thought bioshocks trailer wasnt that good. u should watch the skyrim trailer loved it.

Forum Posts: 6
Comment #48 by Darwon99
Sunday, January 16, 2011 @ 01:25:57 AM
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oh forgot to mention deus ex wow

Forum Posts: 1517
Comment #49 by tripleb2k
Monday, January 17, 2011 @ 09:18:05 PM
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I still think Shepard sees the destruction from space and walks away thinking, "we're f***ed"

Forum Posts: 667
Comment #50 by iBeatStuffUp
Tuesday, January 18, 2011 @ 09:21:29 AM
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It's pretty funny because I've managed to stay oblivious to Deus Ex the entire time... I was skeptical while watching it but now... damn. This could be a first day buy.

Forum Posts: 0
Comment #51 by JimboDeNinja
Tuesday, January 18, 2011 @ 09:48:14 AM
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I played Alan Wake in the stores and i was dumbstruck at how awful it was, just a crap game where everything is dark, limits to everything and some prick walking round some deep south county state.

Forum Posts: 3
Comment #52 by Capitan Luke
Monday, February 07, 2011 @ 03:23:55 AM
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Deus Ex, Mass Effect 3 and Arkham City are going to been 3 epic games this year! Just add Gears of War 3 and my year of gaming is all sorted!

Forum Posts: 0
Comment #53 by Spongebrick
Monday, March 28, 2011 @ 09:16:24 AM
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arkham looks really good

great 1st game hope the 2nd one lives up!!!!

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