Username
Password
    
Just How Do EA Sports Stay Top Of The Game?

Just How Do EA Sports Stay Top Of The Game?

Written Sunday, February 05, 2012 By Lee Bradley
View author's profile

“We’re in the business of delivering interactive sports entertainment at the very highest level.”


"An EA Sports branded football pitch at EA? It's in the game!"

EA Sports occupies a unique position within the industry, dominating almost every sub-division of an entire genre. American football, soccer, ice hockey and more - it leads the way with huge marketing spends, stellar cover stars and some of the best sports games ever produced.

But it’s not all trophy hauls and top of the table performances. EA Sports has its fair share of failures and criticism too. Accused of running series’ into the ground with constant, needless annual releases, and luring uneducated gamers merely through the strength of its licenses, the label struggles to gain the full respect of core gamers.

So just how difficult is it to stay top of the game? Would EA Sports achieve even a fraction of its success without its multimillion dollar endorsements? And how hard is it to churn out title after title, year after year? We spoke to some key EA Sports producers to find out.

“Each EA Sports title represents the very pinnacle of that sport,” says Grand Slam Tennis producer Thomas Singleton. “Whether it’s FIFA, NFL, NBA, NHL - the list goes on. Having those licenses is crucial.”

With Grand Slam Tennis 2, the label is making an aggressive move into a sport that it has thus far avoided. The game’s Wii predecessor was just a warm up. Now multiplatform, the series must directly challenge the seasoned pros of SEGA’s Virtua Tennis and 2K’s Top Spin.

To achieve that, EA Sports are going in the only way they know how. With top licenses and massive stars. “The Grand Slams are the biggest tournaments of a tennis career, the very pinnacle of the profession,” says Singleton. “Getting Wimbledon and the three other majors was huge for us.”

Rather than attach just one pro to front the project, Grand Slam 2 has plucked a number of the sport’s biggest names from throughout history. “We have the greatest players of the past and present, who’ve had meaningful experiences within the Grand Slam venues themselves. That’s our recipe for success,” says Singleton.


"Tiger Woods' indiscretion put EA in a bit of a pickle..."

It’s an interesting approach, one that perhaps relates to the history of EA Sports’ other titles. Now running for over two decades, the PGA Tour series adopted Tiger Woods’ name around the turn of the millennium. Yet in that case, tying the brand to one individual would have catastrophic consequences.

At 2:30 AM on Nov 27 2009, Woods drove his SUV into a fire hydrant and a tree, in the first of a series of public events that would unravel his career.

Following revelations of a string of extramarital affairs, his subsequent divorce and an extended break from the game, Woods has failed to regain his position at the top of the sport. As his success has slumped, so too has that of the PGA Tour games.

Once one of EA Sports’ best performing titles, experts calculate that series sales have dropped a massive 60% since Woods’ fall from grace. Tellingly, Tiger did not feature on the cover of last year’s game. He was replaced with a flag.

This year, however, Woods returns. Yet EA Sports’ language surrounding the star has changed. “It’s Tiger’s game and it’s his name on the cover. He’s our guy,” producer Mike DeVault told us. “But there are a crop of new golfers coming in, so having someone like Rory McIlroy on the front cover with Tiger… we all see that as a benefit.

“A huge interest for us is to make it more of an international game including more international golfers, with more international courses,” he continues. Once unthinkable, a shift in focus away from Woods is already underway.

There’s more to EA Sports’ success than glossy tie-ins and huge stars, however. The label consistently serves millions of fans, year after year. So exactly how do they do it? Todd Batty is well placed to answer.


"Batty has been part of the EA Sports team for over a decade."

Joining EA Sports as a QA tester over a decade ago, Batty has vast experience across the label’s various titles. Now a producer on SSX, his career has taken in spells on the NBA Live series, as well as NBA Street.

"Iterative sports design is a much different challenge to building a new IP,” says Batty. “It’s a very short development cycle and we have huge expectation from our fans to add a whole new game’s worth of content every year. The same amount of content you would find in a three, four year development cycle.”

EA Sports’ answer to that challenge is to throw numbers at it. “We have huge teams putting tons of features together in a very short period of time,” says Batty.

This production line approach has its downsides, however. Making games for the largest possible audience every year leaves little room for personal expression. “We can't do whatever we want,” says Batty. “You have a licenser and it’s a sim title, so we have to respect the sport and we have to respect what we do.”

“You get tired of making the same game over and over,” he says. “And then what happens is, you start putting in a whole bunch of stuff that reflects the games that you like to play, rather than servicing the game you’re working on.

“That started to happen to me at the tail end of my time with the NBA titles. I started throwing out some crazy ideas and I realised I had been working on them for too long. It takes the game away from the direction that the true fans of the games want.”

And that’s what it all boils down to. Despite EA Sports’ ups and downs, triumphs and disasters, the fact remains that it is uncommonly good at giving its fans what they want. Indeed, according to Forbes, EA Sports ranks in the top ten sports business brands on the globe, rubbing shoulders with the likes of Nike, Adidas and Gatorade. It’s worth an estimated $770m.

"Our secret?” says Batty. “It’s simple. We strive to give the fans what they're asking for, every single year. I think we do a pretty good job of that.”





 
 

User Comments

Forum Posts: 230
Comment #1 by Infomouse
Sunday, February 05, 2012 @ 09:10:46 PM
(24Thumbs Up Thumbs Down Report Comment
They certainly don't get any of their success from me. EA Sports is a blight on the gaming industry, and I won't support them and their re-hashed games.
Star


Forum Posts: 45
Comment #2 by the real evanio
Sunday, February 05, 2012 @ 09:16:54 PM
(3Thumbs Up Thumbs Down Report Comment
MVP Baseball ftw. besides that EA Sports is.....meh.


Forum Posts: 541
Comment #3 by Ethiebeefy
Sunday, February 05, 2012 @ 09:30:40 PM
(0) Thumbs Up Thumbs Down Report Comment
Grand Slam Tennis 2


Forum Posts: 30
Comment #4 by crunchb3rry
Sunday, February 05, 2012 @ 09:56:42 PM
(44Thumbs Up Thumbs Down Report Comment
What a bullshit article full of bullshit on top of bullshit. Buying up the rights to entire leagues to be the only ones allowed to make games for that sport: that's how EA stays on top of the game. Paying to eliminate competition entirely.
StarStar


Forum Posts: 25
Comment #5 by Mrryan12
Sunday, February 05, 2012 @ 10:44:29 PM
(5Thumbs Up Thumbs Down Report Comment
"Just How Do EA Sports Stay Top Of The Game?"

Well... First they buy out the competition, second they use what is left to make a terrible game that is exactly the same as the year before it, lastly they say some BS about how the game has been improved. That is how. I really think EA sports could make quality games, but instead of using money they should be spending on improvement, they just buy the rights to the respective league so that people are forced to play this crap.


Forum Posts: 4862
Comment #6 by Capn Doug
Monday, February 06, 2012 @ 02:00:52 AM
(3Thumbs Up Thumbs Down Report Comment
@4 & 5, Aside from Madden, EA competes with other developers. 2K's NHL and NBA franchises, Virtua Tennis, Pro Evolution Soccer, just to name a few.

OT: Sports titles have never been a series that drew me in every year. I like them, and like them enough to ensure that I have at least one in each generation, if not 2 or 3, but the improvements are entirely subjective. If EA started making baseball games again, I would definitely buy it. Just not every year (unless the Canucks win the Cup, then I'll buy that year and the next).


Forum Posts: 4
Comment #7 by ROTTENCORPSE
Monday, February 06, 2012 @ 02:18:00 AM
(3Thumbs Up Thumbs Down Report Comment
EA = $60.00 annual roster updates...


Forum Posts: 2773
Comment #8 by jtr1gg3r
Monday, February 06, 2012 @ 02:42:37 AM
(-6Thumbs Up Thumbs Down Report Comment
Can understand some people's beef with EA Sports.

Originally, I think for alot of people, it just stemmed from them generally not liking any sport of any kind whatsover.

And tbh, I still think it is for a few people.

Obviously, the online pass thing has got everyone pissed off. I'm actually one of the few that actually think it's a good thing.

Well for EA Sports it is anyway. I don'y think it's right to lump one on games like Mass Effect, Dragon Age and Dead Space. I think it's unecessary when they generally model themselves on single player.

But the reason I think it's good for EA Sports titles is because they lose value very, very quickly. FIFA has only been out for about 4 months and I'm already seeing it for about £20!

And when these games retail at £40, that's £20 there not getting back. And anyone with good business skills could tell you you're going to lose money if the game is going cheap. Plus I'm right in saying they don't even get to see a penny of that £20 do they?

So what better way to get some of your money back by charging a small fee to play online. NONE. Sports tile's (apart from FPS juggernaut's like COD, Halo etc.) are the most played games online!

And the reason EA stays on top is because unlike some developers making sequels etc, they actually improve there game year on year. And yes, you could argue they "buy the market out". Of course they're going to do that! The less competition, the more money you make. Simple. If you've got the money, then why not?

At the end of the day, I think some people forget that gaming is a business. Just like sport is a business now, if there's no money there, you won't do as well as the bigger sides. And that's just how it is now. Which is actually pretty sad.



Forum Posts: 2773
Comment #9 by jtr1gg3r
Monday, February 06, 2012 @ 02:44:26 AM
(3Thumbs Up Thumbs Down Report Comment
Oh shit. Didn't realise I'd wrote a whole fucking paragraph haha, sorry everyone :L


Forum Posts: 1304
Comment #10 by ashleary
Monday, February 06, 2012 @ 03:21:53 AM
(0) Thumbs Up Thumbs Down Report Comment
I'm with jtr1gg3r on this one. Fair enough EA hold all the cards when it come to licenses but that's only because A: they pay the most money and B: they make the best representations of that sport in a game. If the games sucked and didn't sell, they wouldn't get the licenses.

I notice the haters on here as well seem to have more than a dozen EA titles on their gamercards as well... just sayin....


Forum Posts: 2
Comment #11 by WadeMcG
Monday, February 06, 2012 @ 03:38:47 AM
(0) Thumbs Up Thumbs Down Report Comment
Didn't EA get frightened into cancelling NBA Elite by NBA 2K11? Visual Concepts well and truly got revenge on EA for what happened with PS1 Madden '96.


Forum Posts: 18
Comment #12 by FeyenoordMike
Monday, February 06, 2012 @ 05:04:07 AM
(0) Thumbs Up Thumbs Down Report Comment
@8 The problem with the online pass for ea sports is that they shut the servers to fast. I'm all for the online pass, but if they charge people to keep the servers running.. Then keep the f'ing servers running!, don't tell me it's THAT expensive to keep some servers running for an extra year, or at the very least make it pvp hosting or something..
I personally only play Fifa every year and I actually like having a new game every year, it keeps it fresh and in between other games stories I play some fifa online, it's the kinda gane i fall back to every noe and then


Forum Posts: 375
Comment #13 by Ninja Kaspyr 83
Monday, February 06, 2012 @ 05:13:08 AM
(2Thumbs Up Thumbs Down Report Comment
i miss "ESPN NFL 2K"


Forum Posts: 0
Comment #14 by Buckdawg
Monday, February 06, 2012 @ 06:01:09 AM
(-1Thumbs Up Thumbs Down Report Comment
I really don't know how they stay on top. Aside from FIFA, their sports titles pale in comparisson to the likes of the 2K series. So much so they've even cancelled their NBA series in the wake of 2K owning it into the ground each time. I think it's just a case of having been in the market for so long and having their greedy hands into all aspects of an entire genre, so much so that no one else can get a decent look in.


Forum Posts: 568
Comment #15 by IVIR BLOBBY
Monday, February 06, 2012 @ 06:15:10 AM
(0) Thumbs Up Thumbs Down Report Comment
I have a season ticket for Newcastle, i enjoy basketball & I'm a member of my local golf club. I'm not that sporty but i enjoy sports. EA sports is disgusting though, its the same re-hashed garbage with a few improvements that when they announce them you wonder why on earth they weren't released the year previously.

The way they do sports games annoys me, its for the cash & its lapped up by the stupid fans that sit around me that are too stupid even for the dole, if they reeased they every 2-3 years you would see MASSIVE improvements that would be worthy & be a good thing for gaming

But nope i feel stupid even saying that, the way they do it now brings the most cash so its not going to change. pointless even putting my opinion across everyone using this site has the necessary intelligence not to think its such a great idea so0 my views are just pointless


Forum Posts: 2773
Comment #16 by jtr1gg3r
Monday, February 06, 2012 @ 07:05:42 AM
(1Thumbs Up Thumbs Down Report Comment
@12 That is a very good point and I do agree to some extent.

The only argument there is that the majority of the people who go out and buy the new installment every year, pretty much bin last years (well I do anyway).

It's only the minority. E.g. Almost everyone is playing FIFA 12 atm, how many people are going to be playing FIFA 10 online?

I would definitely say less than 1000. It's not really cost effective.

I would agree tho, PvP is better than nothing.


Forum Posts: 22
Comment #17 by Mr.Pink26
Monday, February 06, 2012 @ 07:23:18 AM
(0) Thumbs Up Thumbs Down Report Comment
Good for EA, knowing what gamers want and being willing to spend the money to get the market share. I do miss NFL 2k though, that was great.


Forum Posts: 108
Comment #18 by Slayinfool
Monday, February 06, 2012 @ 07:48:31 AM
(0) Thumbs Up Thumbs Down Report Comment
Because gamers are stupid and continue buying these yearly updates.


Forum Posts: 169
Comment #19 by Arron114
Monday, February 06, 2012 @ 09:06:10 AM
(4Thumbs Up Thumbs Down Report Comment
@9 you didnt , you wrote 10.

People can whinge and cry about EA sports games all the like. Its not a new thing.

Madden was 88 I believe and fifa 1993? That's older then the majority of you lot.

If anything they deserve to be " top of the game" they have been doing it for 23 years. Ill eat my hat if COD manage another 14 years. (n.b I wear edible hats)





Forum Posts: 4862
Comment #20 by Capn Doug
Monday, February 06, 2012 @ 10:51:08 AM
(1Thumbs Up Thumbs Down Report Comment
@12, so far no game with an online pass has been shut down. We are actually getting to the point where they are old enough that you should start looking for an announcement, but thus far, they are all still up. I think the only project ten dollar game that has been shut down was Mass Effect 2, and that was just a series of in game news articles.


Forum Posts: 638
Comment #21 by pauly_27
Monday, February 06, 2012 @ 11:23:29 AM
(2Thumbs Up Thumbs Down Report Comment
@#8

Where exactly are you seeing Fifa 12 for £20?

Must be online, cause it's still £42.99 in Game/Gamestation, and is selling for £32 second hand at CEX, and if thats the case, your point is moot, because buying games online is always cheaper. It's actually held it's worth quite well this year. I could currently get £24 for it in trade in, whereas I would only get £12 for Gears of War 3.

I don't exactly agree with all of EA's practices, but they do make some very good games. Fifa was clearly better this year than last, so the people who say it's just a yearly roster update are talking out their brown eye.


Forum Posts: 1465
Comment #22 by RuggersAssassin
Monday, February 06, 2012 @ 01:46:18 PM
(-1Thumbs Up Thumbs Down Report Comment
They stay on top through pointless reiterations. Oh how about the FIFA HACK? They have done nothing to stop this. I love how we have an article about EA Sports and how great they are. Where's the publicity for the FIFA HACK? Of all things to deserve its own article, that deserves it. Look in the FIFA 12 forum of all the users who got hacked including myself. They stay on top because kids will but the games with their parents money and could care less about anything except a new roster. Praise the Lord! A new roster with grabage gameplay. Oh thanks mom! (End Rant/Thumbs Down me. It's okay.)


Forum Posts: 40
Comment #23 by Richmyster6907
Monday, February 06, 2012 @ 05:58:00 PM
(0) Thumbs Up Thumbs Down Report Comment
Gotta play to win my friends!


Forum Posts: 2773
Comment #24 by jtr1gg3r
Tuesday, February 07, 2012 @ 02:20:12 AM
(1Thumbs Up Thumbs Down Report Comment
@21, in the GAME near me it's £25, Gamestation is the same. Seen a few copies in CEX for £20.

I don't buy games online.


Forum Posts: 833
Comment #25 by Motorexskygtr32
Tuesday, February 07, 2012 @ 06:40:42 AM
(0) Thumbs Up Thumbs Down Report Comment
I'm okay with EA but generally, I have a big problem with EA Sports itself that it took the whole monopoly thing with NFL football for past 5 years now. Most of you don't realize that almost all developers who made NFL Football for publishers is gone. Most of them no longer working on Football because of NFL Exclusively.

Visual Concepts
2k Sports (Football Only)
989s Studio
Tecmo
Sega
Acclaim
Midway
And a list going on and on.

Hell, I played Tecmo Bowl on Xbla, Backbreaker, APF 2k8. I didn't even touch Madden and it isn't in my game list I played. What does it tell you? 2K Football is 10 times better than Madden, look at ESPN NFL 2k5.


Forum Posts: 458
Comment #26 by Caramel Cardinal
Tuesday, February 07, 2012 @ 07:48:22 AM
(1Thumbs Up Thumbs Down Report Comment
you have to hand it to ea, activision release 1 cod every year and they're hated for it
ea release hundreds of the same game every year, fifa, nhl, nfl, nba etc etc amd people still flock out and buy them and love ea for it


Forum Posts: 2773
Comment #27 by jtr1gg3r
Tuesday, February 07, 2012 @ 08:47:28 AM
(0) Thumbs Up Thumbs Down Report Comment
@26 That's because EA change/improve their games year in year out. Whereas the last 3 or 4 COD's have pretty much been a copy and paste job.


Forum Posts: 638
Comment #28 by pauly_27
Tuesday, February 07, 2012 @ 10:29:57 AM
(-4Thumbs Up Thumbs Down Report Comment
@#24

I'm sorry, but you are flat out lying. CEX are selling Fifa 12 for £32, and GAME have it for £34.99 new/£29.98 preowned (without online pass) Anyone can go on their website and check for themselves right now - these prices are universal across all stores as well. I can post the links to the page if you want, but I don't want to "break" the comments page.



Forum Posts: 25
Comment #29 by Mrryan12
Tuesday, February 07, 2012 @ 07:05:44 PM
(0) Thumbs Up Thumbs Down Report Comment
@27 Because yearly roster updates sure are improvements. I'm no COD fanboy, but atleast there is new content with the yearly update, EA sports just releases a roster update, and sometimes a pointless gameplay mechanic that rarely changes the game.


Forum Posts: 52
Comment #30 by Miramax7000
Tuesday, February 07, 2012 @ 07:28:40 PM
(0) Thumbs Up Thumbs Down Report Comment
@8 one of the reasons the games go down in value so quickly is people know the unnecessary EA servers for the current game will be shut down completely very quickly at which point the game will be almost worthless. Other games like Pro Evo can't compete without the proper licenses which are unfortunately crucial unless they are 10 times as good a game (which is no longer the case). I'm fine with one company monopolising the sports arena and EA are certainly capable of making good games. I just wish they would see that you can make as much as money from genuine customer loyalty as from trying to find ways to rip them off. Being a big sports fan I'd happily buy their games new and early every year if I thought they held those values. As it is I'll buy used late and resell. Online pass, then I won't play online.


Forum Posts: 2
Comment #31 by jeadwe12
Tuesday, February 07, 2012 @ 10:38:38 PM
(1Thumbs Up Thumbs Down Report Comment
@ 29

well i haven't played fifa 12 so i can't say much for it but have u played nhl 12 compared to nhl 11, its way more then a f-ing roster update, the physics engine in that game is unreal. hitting is different, you can loose the puck a hunderd different ways, nhl 11 u kept the puck on a string it seemed like now u can actually loose it from ur guy being so dumb.


Forum Posts: 1717
Comment #32 by RDrules
Wednesday, February 08, 2012 @ 03:31:09 AM
(0) Thumbs Up Thumbs Down Report Comment
@27 they dont usually have any more improvements than the average COD game


Forum Posts: 638
Comment #33 by pauly_27
Wednesday, February 08, 2012 @ 06:48:21 AM
(-5Thumbs Up Thumbs Down Report Comment
So I get thumbs down for pointing out a blatant lie? Such butthurt.

What a joke this community can be at times.


Forum Posts: 1619
Comment #34 by HalfEVILmonkey
Wednesday, February 08, 2012 @ 07:34:34 AM
(1Thumbs Up Thumbs Down Report Comment
I agree with some of the other posters above...if you are going to charge for online access, you sure as sh*t better keep the servers running longer than two years. Also, fix you sh*tty Army of 2: The 40th Day DLC, EA.


Forum Posts: 25
Comment #35 by Mrryan12
Wednesday, February 08, 2012 @ 03:15:46 PM
(0) Thumbs Up Thumbs Down Report Comment
@31 You obviously have not played any more than 10 games. Good physics don't turn people almost completelty resistant to checks because they can hold A, One of the ways you can lose the puck is from someone stick going threw you to poke it. Also, there is glue on the stick for some people. Regardless, if you are going to give credit to EA sports for the tweaks they did to make the game better, you better note all the problems too.
Short-side goals, goalies getting terrible EXP income for good games, those stupid net battles, are more like screen my own goalie and bump into him battles, that you can't escape from even if the guy im battling with is back to back with me, and I want to go forward.


Forum Posts: 5
Comment #36 by DarkenedSoul
Wednesday, February 08, 2012 @ 03:31:03 PM
(0) Thumbs Up Thumbs Down Report Comment
Read topic title and decided on , Buy out everything ! (in old EA voice )
Bring back NFL 2K , and Links .


Forum Posts: 15
Comment #37 by Waggie2K10
Wednesday, February 08, 2012 @ 04:23:00 PM
(0) Thumbs Up Thumbs Down Report Comment
EA let me down with NBA, 2K are so much better, with the legend rosters! The only thing that lets NBA2K down, is the fact you cant do the official SLAM DUNK SHOWDOWN and the THREE POINT CONTEST


Forum Posts: 0
Comment #38 by xenograftsoul
Wednesday, February 08, 2012 @ 11:56:35 PM
(-4Thumbs Up Thumbs Down Report Comment
"Just How Do EA Sports Stay Top Of The Game?"

That should be "Just How Does EA Sports". "Do" would be correct if "EA Sports" happened to be plural. Here "EA Sports" is a singular collective whole. Just because something ends with a 's' doesn't mean it should be treated as plural.


Forum Posts: 63
Comment #39 by DonkeyBong71
Thursday, February 09, 2012 @ 06:22:19 AM
(0) Thumbs Up Thumbs Down Report Comment
what a load of corporate crap.


Forum Posts: 26
Comment #40 by LovableCrazee
Thursday, February 09, 2012 @ 06:18:12 PM
(8Thumbs Up Thumbs Down Report Comment
Let's see....buying out their competition, supporting laws like SOPA to kill new startup companies, buying licensing monopolies, remaking the same mediocre games every year, spending more money on their licenses than their game development...Can you imagine what it would be like if every company did what EA does?

EA is a shitstain on the gaming industry. I wonder how much x360a got paid to write this bullshit article. One minute x360a is condemning SOPA, the next minute they're praising EA Sports. What a joke.


Forum Posts: 37
Comment #41 by lilasianman
Thursday, February 09, 2012 @ 10:55:38 PM
(0) Thumbs Up Thumbs Down Report Comment
Well they got exclusive rights to sell NFL video games...enough said in terms of American sales.


Forum Posts: 37
Comment #42 by lilasianman
Thursday, February 09, 2012 @ 10:57:30 PM
(0) Thumbs Up Thumbs Down Report Comment
@40
Well said. Couldn't agree more. Except I could add the extremely early shut down of online servers and their incredbily poor customer service which I've experienced first hand.


Forum Posts: 68
Comment #43 by Auston53
Friday, February 10, 2012 @ 01:22:19 AM
(0) Thumbs Up Thumbs Down Report Comment
@1 Let me guess... it's the achievements.


Forum Posts: 176
Comment #44 by Spike hostile17
Saturday, February 11, 2012 @ 08:05:37 PM
(2Thumbs Up Thumbs Down Report Comment
@8, How can you think the online pass is a good thing ? they charge you 60$/€ every year for only a couple of minor changes, plus EAs hosts are one the worst i dont how much they invested in it but i dont know any FIFA players that has never experienced a freakin disconnection, despite you feel bad for EA cause they don't get a part of the used games cake ? seriously ?! this BS will never ever bring anything good for consumers, unless you are an EA shareholder i cant get your pov.


Forum Posts: 15
Comment #45 by PLACER89
Sunday, February 12, 2012 @ 06:55:11 PM
(2Thumbs Up Thumbs Down Report Comment
@40 & 42
You guys hit the nail on the head!! My 2 cents, mainly coming from the standpoint that I am an achievement whore/completionist, but I feel if they are going to have online achievements they should be required to keep their servers open. Either you do away with online achievement, be required to keep some dedicated servers open until the next gen consoles, or when you do take the servers down make it so as long as you have someone hosting you can play. Got a buddy who is writing an article regarding their shutting down of servers and hopefully he will be posting it soon. He's in the process of doing some fine tune polishing on it.


Forum Posts: 73
Comment #46 by xSynGatesXx
Sunday, February 12, 2012 @ 07:58:43 PM
(1Thumbs Up Thumbs Down Report Comment
What I hate most about EA is that since they own the Porsche license, they won't let anyone use Porsches in games besides their NFS games (which they turned to crap!) Forza has Ferrari license, but lets NFS use Ferraris. Greedy bastards!


Forum Posts: 7
Comment #47 by madeyepadeye
Monday, February 13, 2012 @ 06:04:35 PM
(0) Thumbs Up Thumbs Down Report Comment
I love my sports titles always have and always will. In my eyes EA are the best at what they do. If you don't like it, you dont buy it! An @ 28 both game and gamestation had fifa 12 for £25 for a single week, blockbuster then had it the week after for £25 EA. This is going back a few weeks though. Asda had the best price when I brought it which was £27.95 on day one release.


Forum Posts: 742
Comment #48 by bob101910
Tuesday, February 14, 2012 @ 01:27:06 AM
(0) Thumbs Up Thumbs Down Report Comment
I'm a sucker for NFL games. I dont care who makes it. Every year I go out and buy the latest Madden and play it all year long until the next. It does feel that they male a very similar game 2 years in a row, them add a big improvement. Loved Madden 10 and played at least 10 games a day. Madden 11 was pretty much the same thing, but with ultimate team on the disc. By then people also learned how to exploit crappy pass defense ai. Madden 12 fixed the crap ai (for pass def anyways)and made the tackling much better. Even though 13 will probably be very similar, im going to buy it at midnight.


Forum Posts: 0
Comment #49 by ryan1andrews
Tuesday, February 14, 2012 @ 10:45:03 PM
(0) Thumbs Up Thumbs Down Report Comment
if they fixed their servers they would be a little better


Forum Posts: 590
Comment #50 by nfgmusicPaul
Tuesday, February 14, 2012 @ 11:26:01 PM
(0) Thumbs Up Thumbs Down Report Comment
fix the servers? more like they shut them down purposely to make the people who didn't buy those games originally just so they could get the online achievements. Do they really lose that much money by keeping servers open? think about it...


Forum Posts: 27
Comment #51 by DJLight890
Thursday, February 16, 2012 @ 07:02:47 PM
(0) Thumbs Up Thumbs Down Report Comment
@2 MVP Baseball 2005 (The one with Manny Ramirez on the front cover) was literally one of my favorite sports games for a loooong time. I hear the contract preventing EA Sports from making a baseball game is up in 2012 and 2K might not renew. Possible MVP Baseball game? Hopefully =]


Forum Posts: 117
Comment #52 by NeoSant
Friday, February 17, 2012 @ 07:30:37 PM
(0) Thumbs Up Thumbs Down Report Comment
If they didn't make you pay to play online a used game or rental they would be a good company... They are killing the escence of games, Being fun. Not to punish people that dont buy their games new.

Blame you EA


Forum Posts: 6
Comment #53 by Waxy5
Sunday, February 19, 2012 @ 07:44:46 PM
(0) Thumbs Up Thumbs Down Report Comment
@37 Yeah and that's because EA owns the license for Slam Dunk contest....


Forum Posts: 6
Comment #54 by Waxy5
Sunday, February 19, 2012 @ 07:46:58 PM
(0) Thumbs Up Thumbs Down Report Comment
@37 and 3 point contest ( I think) but slamdunk I know for a fact they do.


Forum Posts: 70
Comment #55 by simon_super_sheep
Monday, February 20, 2012 @ 05:58:48 AM
(1Thumbs Up Thumbs Down Report Comment
EA Sports has ssx which is the only EA Sports game i love and play (the only other sports game i play is tony hawks and Similar games). i used to love spending my xbox original days playing ssx 3 and ssx on tour but i hope they dont do what they did with other EA Sports games by bringing out to many of the same game that feels like the same game being played over and over again(no offence intended to people who like sports games). i know EA Sports have many sports fans who like playing those games and i can understand and respect why people play them but i was just voicing my personal opinion (not like anyone really cares lol). the way i see it is if i dont like the game then i dont have to buy it or play it same as everyone else.


Forum Posts: 0
Comment #56 by MissingNo83
Wednesday, February 22, 2012 @ 05:38:08 PM
(1Thumbs Up Thumbs Down Report Comment
EA is a great company in my opinion....
I dont agree with some things they do but they buy out compition and everything else people are arguing about in order to get optimal opinions from each company, tips, pointers, etc.
They do it in order to make the games more realistic or entertaining.
If people thumbs down me for this,
play madden, NASCAR, or Tiger Woods PGA TOUR from like 04, 05, 06,07... and so on and you'll see it's alot more than "A $60 Rooster Update"


Forum Posts: 0
Comment #57 by brods12345
Wednesday, February 22, 2012 @ 09:52:06 PM
(0) Thumbs Up Thumbs Down Report Comment
ea games are awesome


Forum Posts: 826
Comment #58 by SpongebobRoundpants
Friday, February 24, 2012 @ 09:29:29 PM
(0) Thumbs Up Thumbs Down Report Comment
@58 WTF is your problem?


Forum Posts: 25
Comment #59 by Mrryan12
Friday, February 24, 2012 @ 09:36:41 PM
(0) Thumbs Up Thumbs Down Report Comment
@58 You have failed.


Forum Posts: 13
Comment #60 by frankumms
Thursday, March 01, 2012 @ 07:08:59 AM
(3Thumbs Up Thumbs Down Report Comment
@56

60 dollar Rooster!!! That thing better make for one hell of a dinner.


Anyways, EA if you just let other people have some NFL rights you would go bye bye.


At least they admit they are terrible and only survive using giant loads of cash to secure all the labels.

Once they came out with that whole sports pass thing, i said fuck you and never played an ea sports game again.


Forum Posts: 5
Comment #61 by LFC TILL I DIEE
Saturday, March 03, 2012 @ 03:51:25 PM
(-1Thumbs Up Thumbs Down Report Comment
my main devoloper i own is ea they make quality games and i cant wait for fifa street to start coming out every year.


Forum Posts: 6
Comment #62 by BigDel76
Friday, March 09, 2012 @ 09:52:47 PM
(1Thumbs Up Thumbs Down Report Comment
They stay on top of threre game by getting the exclusive rights to a certain leauge such as nfl. Now if you want a official nfl game you only have one choice EA sports. I personaly loved the NFL2K games, there were not perfect but they were alot better than the garbage EA shells out now. Year after Year all they do is change the athelete on the cover and make minor tweeks to the game.


Forum Posts: 77
Comment #63 by taffaroo97
Saturday, March 10, 2012 @ 02:48:14 PM
(0) Thumbs Up Thumbs Down Report Comment
for football (or soccer for you american and australian twats) EA is better than Pro Evo. Simple as. Ok, PES was better from its launch in 2001-2004, and then from 2006-2009. FIFA has improved drastically in the last two years. FIFA Football 2005 was the best FIFA game in the 2000s, and i really hope they reintroduce the free-kick taking and corner taking from that.

On the other games, ive only played Tiger Woods 2005 and 2009. I enjoyed them. Ive not played another EA Sports game cos im not interested in the other sports. Im sure though Madden and NHL (who my Ice Hockey buddy wants me to buy) are great games though


Forum Posts: 13
Comment #64 by nutslack6969
Wednesday, March 14, 2012 @ 07:44:29 PM
(0) Thumbs Up Thumbs Down Report Comment
There is not one game from EA sports that I have played longer than 5 minutes


Forum Posts: 522
Comment #65 by Arenazombie
Thursday, March 15, 2012 @ 12:42:19 AM
(0) Thumbs Up Thumbs Down Report Comment
Due to the Fifa hack I have to get and complete Fifa12 at some point.
Got the Euro 2008 game to check out what the fuzz is all about and its just not for me. I play football in real life but as a game its just not what I want to play.
Even though SSX is an EA sports title that looks pretty tempting, even though it doesn't really represent that sport.


Forum Posts: 298
Comment #66 by burnhamayyy
Thursday, March 15, 2012 @ 04:39:20 AM
(0) Thumbs Up Thumbs Down Report Comment
fifa are only games that i can pick up and play for half an hour or so and i do that all season. Best one so far for me


Forum Posts: 40
Comment #67 by TheRequiem95
Thursday, March 15, 2012 @ 08:11:07 AM
(0) Thumbs Up Thumbs Down Report Comment
EA has hampered competition in a big way with their exclusive NFL license. Anyone remember the Dreamcast days when NFL 2K came out? That was almost a small golden age for football games and EA was forced to make bigger changes to Madden in order to stay ahead. Now there is nobody there who pushes them to advance their game in any sort of meaningful way. If you want to see some more competition in sports games, then stop buying EA's $60 patch every year and EA will not find it worthwhile to maintain their exclusive deals. Maybe then we'll see some true innovation again.


Forum Posts: 5
Comment #68 by Cyclone Jack
Thursday, March 15, 2012 @ 12:43:24 PM
(0) Thumbs Up Thumbs Down Report Comment
"Just How Do EA Sports Stay Top Of The Game?"

By releasing sub-par games over and over while preventing their better competitors from using the licensed teams. Without proper competition, there is no need for them to do anything more than rehash last year's game with a new roster.


Forum Posts: 192
Comment #69 by MaseJ
Thursday, March 15, 2012 @ 03:14:06 PM
(0) Thumbs Up Thumbs Down Report Comment
For all the money they make, why the need to close servers damn you!!! :)

I love playing NFL games & being a Kiwi I don't really care about official teams & such. I know all the teams from playing Madden all these years but 99% of the players I have no idea who they are. They are just numbers. But until there's cmopetition on the market (which I understand most developers are thinking why bother?) I'll still play Madden. Rent only though ... the cheevs are always too easy :)


Forum Posts: 102
Comment #70 by sadlyshesaid
Thursday, March 22, 2012 @ 11:51:22 PM
(0) Thumbs Up Thumbs Down Report Comment
I'd support EA more if they're servers worked consistently or ever, in some cases.


Forum Posts: 16
Comment #71 by Trust Me Dont
Saturday, March 31, 2012 @ 05:54:36 PM
(0) Thumbs Up Thumbs Down Report Comment
Why would you even want to buy new sport games anymore? It's not like FIFA 12 improved a lot from FIFA 09 (same for other titles).

It's now time for people to realize that it will not get any better than it is now (or 3 years ago) in terms of gameplay, as the rules did not change.

And you cannot compare this behaviour with the well know series of yearly FPS (I will not name it) that releases the same game over and over. Personally I find myself going back to the previous titles just to play on different maps...you cannot do this in a sport game (a change in the green carpet won't refresh the gameplay).


Forum Posts: 4
Comment #72 by aim of kronic
Sunday, April 01, 2012 @ 12:26:35 PM
(0) Thumbs Up Thumbs Down Report Comment
they give us what we want.. ummm NO.. just give us roster updates but u greedy bastards gotta dish out every game every year.. havnt bought a sports game since 2003


Forum Posts: 99
Comment #73 by Aversion
Wednesday, April 04, 2012 @ 11:30:44 AM
(0) Thumbs Up Thumbs Down Report Comment
Havent bought a EA sports game since Madden 04. Cant stand that they barely do anything to change the game each year and some how it sells big time.



Forum Posts: 18
Comment #75 by illusiion
Saturday, April 14, 2012 @ 12:17:20 AM
(0) Thumbs Up Thumbs Down Report Comment
It seems like everyone loves or hates the online pass. I could care less I just want to play the game.


Forum Posts: 1408
Comment #76 by Skilled
Sunday, April 15, 2012 @ 10:50:43 PM
(0) Thumbs Up Thumbs Down Report Comment
I've started to dislike EA, the wouldn't even allow TURN10 Porsche in Forza 4 till recently. EA stay on top of the game because they want to ANNEX the gaming market.


Forum Posts: 0
Comment #77 by Jaroba v2
Monday, April 16, 2012 @ 10:38:37 AM
(0) Thumbs Up Thumbs Down Report Comment
I don't no why you people are dissing EA I personally think they are great, but that's only my opinion don't kill me over it ;)


Forum Posts: 251
Comment #78 by Mikeyspinkick
Monday, April 16, 2012 @ 09:06:00 PM
(0) Thumbs Up Thumbs Down Report Comment
If EA had some real competition, then each EA title wouldn't be a $60 roster update.

Let the exclusive license drop THEN see if EA is still the best.


Forum Posts: 255
Comment #79 by neo consumer
Wednesday, April 18, 2012 @ 06:09:43 PM
(0) Thumbs Up Thumbs Down Report Comment
EA can eat a dick.


Forum Posts: 0
Comment #80 by lastsaiyan79
Wednesday, April 18, 2012 @ 09:33:24 PM
(0) Thumbs Up Thumbs Down Report Comment
its really sad that EA wont read this. i remember ESPN being a superior franchise to madden. it was a lot more fun.i always was told monopolies were illegal, yet they have them. also saw an article that said they were on better business bureau talking about mass effect 3, and their lack of quality games w/o a ton of bugs. i doubt they care cuz the masses will still line up for low quality maddens. hey here's a new game! (but its really a "new coat of paint" with a few roster changes. why don't they save on production costs and just have updates online that you can use points on?hey, here's a $20 update that makes you current, we get all the profit you save $40...win/win? if they want to improve graphics and mechanics they can release every 2 years, put quality in it and make everyone happy, but methinks that's too much to ask. dont get me started on the dlc code and achievement problems!


Forum Posts: 0
Comment #81 by ThoracicKez
Saturday, April 21, 2012 @ 05:26:49 PM
(0) Thumbs Up Thumbs Down Report Comment
only ea game i will even think about buying this year is need for speed most wanted 2, but only is it looks good, nfs has been shit since carbon


Forum Posts: 43
Comment #82 by wbs 101
Tuesday, May 08, 2012 @ 04:33:37 PM
(0) Thumbs Up Thumbs Down Report Comment
Basically they sell based on brand and name recognition and not really on the quality of the game that is what Thomas Singleton is trying to say to you in a way that doesn't upset his boss.

“You get tired of making the same game over and over,” he says. “And then what happens is, you start putting in a whole bunch of stuff that reflects the games that you like to play, rather than servicing the game you’re working on.

Yet idiots don't get tired of buying this crap over and over. This is probably the most important paragraph in the article. Batty admits that he doesn't like the game he is making and he has no control over what is put in the game these guys are just doing this for a job to get paid and most probably don't put these games in their console when they get home. This is the problem the best games are made by people that love the games they make and actually play and enjoy them. Better games are produced when you let the guys actually work on the game make some of the creative decisions and not some corporate douche just trying to maximize profit. Video games are becoming less about games and more about profit and it will take a toll on developers and the games the make.


Forum Posts: 156
Comment #83 by CuddlyREDRUM
Monday, May 21, 2012 @ 06:06:20 AM
(0) Thumbs Up Thumbs Down Report Comment
Say what you want, they put the best NFL game out every year.


Forum Posts: 1
Comment #84 by /MSeigel
Monday, May 28, 2012 @ 10:18:12 PM
(0) Thumbs Up Thumbs Down Report Comment
They make the only NFL game every year 2k WAS the best....


Forum Posts: 2
Comment #85 by Damodar Thade
Tuesday, May 29, 2012 @ 01:08:15 PM
(0) Thumbs Up Thumbs Down Report Comment
They must be doing a great job because i haven't played an EA sports title since NHL 95 or summit like that.


You need to register before being able to post comments.

 


 
Latest News
 
 
Most Viewed Achievement Lists
 
 
Most Viewed Achievement Guides