The Future is Apparently Free-to-Play, But is That a Good Thing?

The Future is Apparently Free-to-Play, But is That a Good Thing?

Written Monday, July 02, 2012 By Lee Bradley
View author's profile

The future is free, apparently. With stores closing and retail revenues dropping, an increasing number of studios are looking to the free-to-play business model as their saviour. Encouraged by its success on PC and mobile, console devs are now looking to get in on the act. But is that such a good thing? 

Free-to-play games remove the barrier of entry for prospective users, allowing them to play a chunk of content for nothing. Once engaged, the player then has a number of purchasing options with which to supplement the free experience, all of which comes at a price. A combination of free and premium, the model is referred to as freemium.

Freemium has been a huge success. On mobiles and PC, games of this type generate far more revenue than their premium counterparts. From Bejewelled Blitz to Team Fortress 2 and any number of MMOs, the switch away from premium has led to rocketing users, healthy in-game purchases and significantly increased revenue. Put simply, it’s a model that works. 

As such, console developers are starting to sit up and take notice.

Speaking at GDC Taipai last week, Epic Games CEO Tim Sweeney said that freemium titles represent the inevitable future of the industry. "We've been building these games like Gears of War where you go into the store and you buy a piece of plastic!,” he said. “You just buy this DVD. That is going to change rapidly.”

He’s not the only one that thinks so. Crysis devs Crytek recently announced their commitment to the freemium model. Very soon, everything they make will be free-to-play. “I think this is a new breed of games that has to happen to change the landscape, and be the most user-friendly business model,” said CEO Cevat Yerli.

The positives are clear. In theory, it means that you’ll never spend $60 on a rubbish game before you’ve even played it. It also reduces the risk for developers who can steadily add to the scope of the game according to popularity. In the best case scenario this leads to more interesting and less risk-averse games. These are all good things.

But is freemium really “the most user-friendly business model”? Not on current evidence.

Freemium games are designed in a completely different way to premium games. Their success rests entirely on their ability to suck you into buying things. Sure they have to be fun, but if you don’t spend any money then the designers have failed. As such, freemium games employ various tactics to encourage you to invest.

This usually means putting the non-paying user at a disadvantage, with less powerful equipment, time caps and content restrictions. The design of such games often means that if you’re willing to spend money you can effectively pay to win. It’s not about skill, or reactions, or problem-solving acumen, it’s about cash. The worst freemium games aren’t really games at all, but skilfully constructed traps.

Super Meat Boy developer Edmund McMillan has even stronger opinions on the subject. In a recent blog post he said, “There is a whole shit load of wrong out there these days, from abusive and manipulative money making tactics, to flat out stealing. 

“To us the core of what is wrong with the mobile platform is the lack of respect for players. It really seems like a large number of these companies out there view their audience as dumb cattle who they round up, milk and then send them on their way feeling empty or at times violated.”

He continued, “Words cannot express how fucking wrong and horrible this is, for games, for gamers and for the platform as a whole. This business tactic is a slap in the face to actual game design and embodies everything that is wrong with the mobile/casual video game scene.”

Harsh words. Yet following the startling success of the model, such behaviour is now set to infect core AAA games. Speaking at a stockholder’s meeting last year, EA CEO John Riccitiello outlined the company’s vision of a free-to-play future. It makes for terrifying reading.

“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”

“So essentially what ends up happening, and the reason the play-first, pay-later model works nicely, is a consumer gets engaged in a property. They may spend ten, twenty, thirty, fifty hours in a game. And then, when they’re deep into a game, they’re well invested in it.

Riccitiello continued, “At that point in time the commitment can be pretty high. It’s a great model and it represents a substantially better future for the industry.”

A better future for the industry, perhaps, but certainly not for gamers. Aggressive implementation of the freemium model has already led to consumer outrage in the mobile market, with some publishers - including Capcom - forced to introduce caps on monthly in-game purchases. When a business needs to be regulated in this way, is that good for consumers? Clearly not.

And what about games that don’t lend themselves to the freemium model? Will narrative experiences like Assassin’s Creed charge you to unlock each chapter, weapon, location and mission? Should we prepare to pay to see the story’s final cutscene? Or will non-freemium-friendly game designs simply cease to exist? None of those things are good for the consumer either.

Free-to-play isn’t the answer for everyone. The profits on traditional AAA blockbusters continue to outstrip those of freemium titles. Add in subscription services like Elite and Premium and there’s life in the old model yet. However, the fact remains that we’re going to be seeing a lot more free-to-play games in years to come.

The world of video games is evolving at a hugely accelerated rate and change is good. But when that future threatens the very way in which games are designed, when that future points to ridiculous things like paying to reload, when that future involves exploitative practices, then there’s a very serious problem. 

Console games may be heading towards a free-to-play future, but let’s hope a way is found to make that news as good for gamers as it is for publishers’ bank balances.


User Comments

Forum Posts: 121
Comment #1 by Mullock94
Monday, July 02, 2012 @ 04:59:05 PM
(18Thumbs Up Thumbs Down Report Comment
greedy fuckers

Forum Posts: 111
Comment #2 by Kokswijk
Monday, July 02, 2012 @ 05:02:04 PM
(13Thumbs Up Thumbs Down Report Comment
I say: Knife kills are the way to go!

Forum Posts: 1008
Comment #3 by DropDeadArtemus
Monday, July 02, 2012 @ 05:04:35 PM
(6Thumbs Up Thumbs Down Report Comment
I think free-to-play should be limited to games that strive on a huge online market. Assassin's Creed, for instance, is a story-driven narrative that should be purchased up front and enjoyed. Games like WoW and Diablo would be more the speed of free-to-play. The MMO bracket is where the F2P market should reside. You get stuck on a quest because your armor is weak and your weapon is garbage; drop a few dollars on a good sword and armor and be on your way. Charging to reload is a ridiculous idea. I hope the console market isn't inundated with F2P money schemes.

Forum Posts: 169
Comment #4 by Arron114
Monday, July 02, 2012 @ 05:10:15 PM
(7Thumbs Up Thumbs Down Report Comment
It would sure make people more accurate.

“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time."

That's one of the most scumbag statements iv ever heard. I think he underestimates his target audience. We should surely tell him to go fuck himself.

But one things for sure, all that money cant get you a decent haircut, is he trying to be Leon Kennedy?

Forum Posts: 169
Comment #5 by Arron114
Monday, July 02, 2012 @ 05:14:42 PM
(2Thumbs Up Thumbs Down Report Comment
You should also stick this on your main news, unless youre coming from face book its hard to spot.

This needs to be read.

Forum Posts: 45
Comment #6 by zoopilandia
Monday, July 02, 2012 @ 05:20:11 PM
(1Thumbs Up Thumbs Down Report Comment
Let's see how god that is for the industry when gamers just won't buy the 30 bullets.

Forum Posts: 5334
Comment #7 by Capn Doug
Monday, July 02, 2012 @ 05:28:13 PM
(33Thumbs Up Thumbs Down Report Comment
Freemium is a frightening prospect if it were to become the norm. Before 360 I got very into a freemium game that I started playing as a diversion while I was sick. But 2 months later I was several hundred dollars poorer on a game that was supposed to be free. It is very easy for people of all sorts to get sucked in to these games first with a time commitment, then with money to try and compete. Once you have spent $20, it is easier to spend $20 more trying to get a greater return. And once you reach a certain point, it takes a tremendous amount of willpower to simply abandon the thing that you have poured so much time and money into so you are almost willing to spend whatever it takes to keep going. And developers have realized this, looking at adding every piece of Skinner's research into games to get the most amount of money out of the consumer. If the freemium system goes to consoles, it is the day I stop being a gamer. I have been through it before and I have no desire to do it again.

The model that developers should be looking into is that of Rock Band and to a lesser Extent Dance Central and Guitar Hero. Provide people with a complete experience, but give them the opportunity to expand it and customize it through DLC.

Forum Posts: 85
Comment #8 by LeeBradley
Monday, July 02, 2012 @ 05:33:31 PM
(0) Thumbs Up Thumbs Down Report Comment
@ 7

Brilliant comment, man. Thanks for sharing your story.

Forum Posts: 1062
Comment #9 by Lebowski
Monday, July 02, 2012 @ 05:42:14 PM
(3Thumbs Up Thumbs Down Report Comment
"It really seems like a large number of these companies out there view their audience as dumb cattle who they round up, milk and then send them on their way feeling empty or at times violated."

Couldn't have said it better myself.
What happened to actually paying ONCE for your game and enjoying it.
First DLC (which I don't mind if implemented correctly as I see them as modern expansion packs) and now paying to unlock the certain features of the game you want? No. That's plain wrong. It's all or nothing for me personally.

Forum Posts: 465
Comment #10 by L1E
Monday, July 02, 2012 @ 05:49:02 PM
(2Thumbs Up Thumbs Down Report Comment
If console games go Freemium, I will stop playing them. I refuse to let developers/publishers manipulate me for my money.

Forum Posts: 80
Comment #11 by Kroesis
Monday, July 02, 2012 @ 05:51:04 PM
(0) Thumbs Up Thumbs Down Report Comment
The freemium model should stay with MMO's, imo. I don't particularly mind the current model of DLC which adds to the game, even if it was planned during the development of the game (as long as it's not the developers withholding content which should be part of the game to begin with, i.e. they sell an incomplete game).
I would be seriously put off any game in which I have to pay for equipment which, if I don't purchase, means I'm at serious disadvantage in the game or prevents me from moving further.

Forum Posts: 73
Comment #12 by Skid Row Trash
Monday, July 02, 2012 @ 06:27:02 PM
(1Thumbs Up Thumbs Down Report Comment
The future is here. What is the future?

Blacklisting EA

Forum Posts: 6
Comment #13 by Burnerz
Monday, July 02, 2012 @ 06:29:11 PM
(0) Thumbs Up Thumbs Down Report Comment
Build a quality game and it will sell.

Forum Posts: 128
Comment #14 by dark wing
Monday, July 02, 2012 @ 06:32:07 PM
(0) Thumbs Up Thumbs Down Report Comment
“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”

Since when did it become hard to press "X"? You could also just let yourself get killed then respawn.

If games started becoming freemium, that would be enough to put me off altogether.

Forum Posts: 25
Comment #15 by Mrryan12
Monday, July 02, 2012 @ 06:34:16 PM
(0) Thumbs Up Thumbs Down Report Comment
Excellent article, It took me 15 minutes to type a wall of text in response, but apparently I needed to log in... Even though I logged in to type the comment in the first place :P

Forum Posts: 3
Comment #16 by R1Pt3h5Y5T3m
Monday, July 02, 2012 @ 06:45:01 PM
(0) Thumbs Up Thumbs Down Report Comment
While Some f2p are very pay to win, there are plenty of decent games out there that have a reasonable f2p model that still pulls in revenue.

What I don't like is how these games are able convince people they need to pay money to play them. A lot of people are weak willed enough or don't have their priorities straight, to keep feeding them money when they shouldn't be, out of Compulsion or instant gratification.

They will spend their money without fully thinking things over. Then the game itself will feel no need to improve, because the devs are still pulling in money.

Also the game Dust 514 is coming out not to long from now, its a f2p fps based on EVE with micro transactions. Seeing how that goes will be very interesting for console gaming.

Forum Posts: 600
Comment #17 by reaper527
Monday, July 02, 2012 @ 06:55:37 PM
(2Thumbs Up Thumbs Down Report Comment
"The positives are clear. In theory, it means that you’ll never spend $60 on a rubbish game before you’ve even played it."

isn't that what the free demos that go onto the marketplace are for?

Forum Posts: 970
Comment #18 by katesith
Monday, July 02, 2012 @ 07:16:52 PM
(0) Thumbs Up Thumbs Down Report Comment
The Freemium system is a great way to go, until you HAVE to start doing the microtransactions. Games like League of Legends are great because you can play the game normally without buying a single product. But when it turns out that you have to pay to continue to play, there are problems

Forum Posts: 1439
Comment #19 by CMCX360
Monday, July 02, 2012 @ 07:43:49 PM
(0) Thumbs Up Thumbs Down Report Comment
The moment they start charging for a reload, is the moment I start playing offline games again.

Forum Posts: 461
Comment #20 by jorax
Monday, July 02, 2012 @ 09:49:45 PM
(0) Thumbs Up Thumbs Down Report Comment
There are clearly evil and not-so-evil ways to do free to play. I think League of Legends is a fantastic game, and is quite non-evil in their approach. Paying for reloads was likely used as an attention getting example, but that type of thing would be pure evil and likely not rewarded by most consumers.

Forum Posts: 7
Comment #21 by WEBHEAD 7
Monday, July 02, 2012 @ 10:43:39 PM
(0) Thumbs Up Thumbs Down Report Comment
“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”

wow. doesn't this sound like the kinda thing you'd say behind closed doors? so brazen about it. pisses me right off

Forum Posts: 0
Comment #22 by Pat Bezo
Monday, July 02, 2012 @ 11:41:57 PM
(2Thumbs Up Thumbs Down Report Comment
That was a truly stupid statement. In more ways than one.
The NFL has 100 million fans. If even a tenth of those bought Madden every year, that's still $600 million revenue every year. I'd like to see him go to to Roger Goodell and tell him "we're gonna scrap that model and see if free to play is the way to go." Don't forget, Visual Concepts lost the NFL license back in 2004 because it sold an NFL game for brand new for $20.
I'm a collector. I've been hoarding video games my whole life and it's business models like this and rumors of download-only next gen that make me feel like my own hobby hates me. We're joining musicians, athletes, and movie stars and looking at what we love so much and saying "It ain't what it used to be"
Thx for letting off my chest

Forum Posts: 12
Comment #23 by TangoDown
Tuesday, July 03, 2012 @ 02:19:39 AM
(-4Thumbs Up Thumbs Down Report Comment
This bodes ill for my gaming time. I am both a PC and Console gamer, with my MMOs and Steam games on my PC and the console for my FPS, RPG, racing, and tps (Third Person Shooters). If they take this freemium route with games and done incorrectly, it will hurt us all. I really hate the Pay to Win concepts and with bills that need to be paid, this is really going to be a setback in my gaming.

All I really have to say is: Blame Gamestop. They caused because of greed and hoarding and haven't contributed anything to the companies that make games.

Forum Posts: 271
Comment #24 by WartyHogger
Tuesday, July 03, 2012 @ 03:22:43 AM
(0) Thumbs Up Thumbs Down Report Comment
It's a good thing because it'll stop my gaming addiction if they follow models like that. Games should not run like cars, buy it, then keep filling it up to keep it running. Games are an add-on accessory to many things you are already paying for, a house, electricity, and most of the time, internet as well as a fee to play said game on said internet with said console. Sorry, people have their opinions but I won't do that, not even with MMO's anymore, since Guild Wars 2 will be f2p, and will probably be the last mmo I ever play. This video game business really is dieing in my eyes, and they should just go all future on it and bring in virtual reality like you see in all the future movies.

Forum Posts: 7
Comment #25 by eskimoletdinov
Tuesday, July 03, 2012 @ 03:49:44 AM
(1Thumbs Up Thumbs Down Report Comment
I read somewhere a while ago that the next Xbox had no disc tray and they will also be getting rid of the whole MS point currency. This article gives an idea why (if its true) they are going down that road. Free to play will be download only, also, if there are no MS points you will have a card/paypal account linked to your profile making it quicker and easier for them to ask for your money and you, in turn, will spend without even realizing you are doing so. Sad day for gaming if this happens imo, and to think that people complained Kinect took away the Core gaming experience we all love so much

Forum Posts: 211
Comment #26 by Sanchezz4387
Tuesday, July 03, 2012 @ 04:23:21 AM
(6Thumbs Up Thumbs Down Report Comment
“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time."

1. That is why EA has been voted worst company
2. Do people actually still support this company?

Forum Posts: 104
Comment #27 by ClassicZach
Tuesday, July 03, 2012 @ 06:27:35 AM
(1Thumbs Up Thumbs Down Report Comment
The moment free-to-play games become the norm on xbox is the day i stop playing

Forum Posts: 12
Comment #28 by SgtAwesomesauce
Tuesday, July 03, 2012 @ 06:48:27 AM
(0) Thumbs Up Thumbs Down Report Comment
“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”

Quite possibly the most disturbing thing I have ever read. Gaming really has lost its purpose and its identity with money grabbing cunts like EA stepping up with ideas like this that will inevitably become the norm.

Time to start winding down console gaming and dust off the gaming PC. Either that or find another hobby that won't have me paying through my arse for doing what I enjoy.

Sad times indeed of how far we have come since the old SNES days.

Forum Posts: 51
Comment #29 by Joshi 82 AT
Tuesday, July 03, 2012 @ 07:30:37 AM
(0) Thumbs Up Thumbs Down Report Comment
They are trying to sell games to you like drugs... "come on, first trip is on me".....Later "you want the good stuff? That will cost you"..... Later "what difference do make 10 more dollars? You know you want it"......

“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”

Forum Posts: 51
Comment #30 by Joshi 82 AT
Tuesday, July 03, 2012 @ 07:32:24 AM
(2Thumbs Up Thumbs Down Report Comment
They are trying to sell games to you like drugs... "come on, first trip is on me".....Later "you want the good stuff? That will cost you"..... Later "what difference do make 10 more dollars? You know you want it"......

“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.” To me this is how a drugdealer tries to sell his stuff.

Forum Posts: 129
Comment #31 by Steakslave
Tuesday, July 03, 2012 @ 08:13:30 AM
(1Thumbs Up Thumbs Down Report Comment
@2 You might have to pay to sharpen that knife...

Forum Posts: 868
Comment #32 by Hurricane Of 87
Tuesday, July 03, 2012 @ 08:30:15 AM
(0) Thumbs Up Thumbs Down Report Comment
I can't believe with all these Free-to-play articles that have popped up recently that no-one's said FEE-TO-PLAY yet. Too obvious?

Killzone 3 had it's multiplayer half put up for download on the PS3, but once you reached a certain level you were told to pay for the full (discounted and cheaper than a used) version or GTFO, but I can't find any articles about whether it was a success or not. Seemed like a good idea and could give players a taste or what's to come who don't have access to a rental service.

Forum Posts: 7
Comment #33 by TomatoJr.
Tuesday, July 03, 2012 @ 08:50:50 AM
(2Thumbs Up Thumbs Down Report Comment
“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”

C'mon, when is it likely a fps campaign will last six hours?

Forum Posts: 5
Comment #34 by Kardinal81
Tuesday, July 03, 2012 @ 10:02:36 AM
(0) Thumbs Up Thumbs Down Report Comment
Freemium models can work in games that require high levels of liquidity in order to keep the game fun, which is why they have worked in the MMO market, and they could work on consoles if done in the correct way, and for the correct genre as has been mentioned.

HOWEVER: “When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”

Is absolutely not the correct way to go about it. This is what some of the mobile market games do, get you heavily invested to charge you 69p or a dollar, and then spoon feed you just enough to keep you going to the next charge. It is an experience that does leave you feeling hollow and ripped off.

Again, making the best weapons in games only available to paying customers is wrong, everyone should be able to get them, but it might take you weeks or months of grinding to achieve it, or you have the options of paying. This means those of us who want to grind can, and those who don't have time but CHOOSE to, can purchase them. Funnels and pinch points are fine, out right walls to continue in "reload for a dollar or become a meat shield for your team" is not... Please, devs, don't look for the easy buck, do it properly if you HAVE to do it at all!

Forum Posts: 81
Comment #35 by asphyxiate
Tuesday, July 03, 2012 @ 10:13:21 AM
(0) Thumbs Up Thumbs Down Report Comment
Despite all the heated arguments and differing opinions in the gaming community, it's nice to see that we can all seemingly agree on something.
Free-to-Play is an abomination. I don't think I need to elaborate.

Forum Posts: 20
Comment #36 by INSANE ASHBY 16
Tuesday, July 03, 2012 @ 01:16:50 PM
(0) Thumbs Up Thumbs Down Report Comment
In terms of online u think 2 servers are needed a free one where people can go to piss about and just talk and stuff and a server with better connection for gamers who wanna play cos they like games.......doesn't that already exist PS3 compared to xbox one you pay to play but get less hackers and what not and other you pay 40 a year or whatever it is on the Xbox and the servers are better nit allowing so much foul play

Forum Posts: 26
Comment #37 by LovableCrazee
Tuesday, July 03, 2012 @ 10:23:05 PM
(0) Thumbs Up Thumbs Down Report Comment
No, I'd rather pay $60 for a game then another $60 for map packs. That's a much better option than free-to-play with the option of buying once I'm sure I like a game! I really prefer knowing that I'm getting gouged by the game company instead of being tempted to make an investment after I'm sure I'll keep playing a game!

oh wait, no. Anyone who thinks free-to-play is bad should play Team Fortress 2 on PC.

Forum Posts: 0
Comment #38 by LyraEchelon
Wednesday, July 04, 2012 @ 12:05:43 AM
(0) Thumbs Up Thumbs Down Report Comment
Ahh "free-to-play"... In my opinion a very bad road to go down. I will hold my hands up and say I have stupidly paid well over what I should of on these "free-to-play" games. I think there are far to many out there asking stupid prices for premium content.

I play only one of these which is Gardens of Time, I have played others, now I do think they have a place in online spaces such as Facebook, but no I prefer going to a store, manhandling a box, reading the back, deciding if I want it or not and happily handing over my cash. And if the DLC happens to interest me I will buy the add on. But "free-to-play" games should not become the norm, in my opinion.

Forum Posts: 684
Comment #39 by BBowles
Wednesday, July 04, 2012 @ 12:34:53 AM
(0) Thumbs Up Thumbs Down Report Comment
It all depends on the companies. Some will do it right, some will do it horribly wrong. There's already plenty of examples of both. And I'll do the same as I do now - the ones that do it right will get my money, and the others won't.

Things that I have no issue with:

- paying for cosmetic upgrades (such as armor variations in halo or weapon skins in gears)
- paying for early access (lets use WoW as an example. people who pay a few $ can experience the expansion up to a month before the free players get access to it)
- paying for extra weapons (such as guns you get as pre-order bonuses nowadays, like Red Faction's farting unicorn, not your standard AR/Shotgun)
- paying for items to save time (many mmo's do this well, items that double your exp for so long, item packs that you don't feel like grinding....just saves time in exchange for money, but you can still accomplish the same things totally free)

Obviously, competitive multiplayer games should focus on cosmetic micro transactions so that one can't "buy" an advantage over others.

Forum Posts: 501
Comment #40 by Caramel Cardinal
Wednesday, July 04, 2012 @ 10:45:39 AM
(0) Thumbs Up Thumbs Down Report Comment
any one remeber the days where you could get demos of games before they came out, play them and then if you like it buy the game

the game i mostly remember buying off playing a demo was time splitters 2 the demo was fantastic and as was the game if i hadn't played the demo i would probebly never had known it existed

res evil 6 is getting a demo for everyone to be able to play soon, this will hopefully sell the game, i belive if a game is really that good we shouldn't need to play a demo for hours before we want to buy it, it should take us perhaps the 20min of old then want to buy a full game
and if we still can't get enough we want dlc thats the model the games industry should work on

Forum Posts: 18
Comment #41 by DeepInfern0
Wednesday, July 04, 2012 @ 11:39:46 AM
(0) Thumbs Up Thumbs Down Report Comment
I never realized that free to play meant paying for it.

Forum Posts: 3
Comment #42 by IchigoX00
Wednesday, July 04, 2012 @ 12:56:22 PM
(0) Thumbs Up Thumbs Down Report Comment
I can't believe nobody's mentioned some of the supposed free to play games on XBLA. Crimson alliance is 'free' but the only way to unlock levels 2+/achievements is to buy the dlc packs. 'Hasbro's family game night' and the pinball game I've forgotten the name of all make you buy the different packs individually.
The concept of a free game has really gone down hill, the way companies milk invested players for money is unacceptable. Fifa Ultimate team, for example, is an awful concept as they get people invested and then make them buy packs. Since you don't get many good players in packs it makes you want to constantly buy them and if you dont have the in game coins then EA have convieniantly placed in the option of buying packs with MSPoints.
On the other hand MMO's I feel should have free to play since its hard to make demos/money from them. Also with MMO's having free to play also lets people test them out and then later choose if they want to buy more content.
Simply put free to play MMO's are Ok but it should never come to that on consoles/PC.

Forum Posts: 9
Comment #44 by TheBrute1997
Wednesday, July 04, 2012 @ 02:32:13 PM
(1Thumbs Up Thumbs Down Report Comment
Can't read the comments because somebody stretched the page...

Forum Posts: 12
Comment #45 by spike2055
Wednesday, July 04, 2012 @ 04:37:54 PM
(0) Thumbs Up Thumbs Down Report Comment
i have played the free to play games, like the mmos and such. .but once it gets to the part where i have to pay to get a higher level or the better weapons, thats when i just delete the game and go on to something else

Forum Posts: 5
Comment #46 by gamerdan006
Wednesday, July 04, 2012 @ 07:31:36 PM
(0) Thumbs Up Thumbs Down Report Comment
Let's be honest here, i'm pretty sure all but a select few F2P games are awful. Plus who wants to buy a new updated computer just to play all this games so you feel you'll have enough room to store them. Because normal console gamers don't have 2TB (terabyte) of storage like all the PC gamers. But none the less Crytek and EA will end up doing these F2P games. We'll all just have to wait and see them crumble as they ruin the gaming industry.

Forum Posts: 32
Comment #47 by crunchb3rry
Thursday, July 05, 2012 @ 12:53:51 AM
(1Thumbs Up Thumbs Down Report Comment
My local library is so excited. EA is going to cause kids to READ again!

Forum Posts: 1097
Comment #48 by Wortsenawl
Thursday, July 05, 2012 @ 04:30:08 AM
(1Thumbs Up Thumbs Down Report Comment
No worries... there is a huge backlog of games that exist. I will just live in a retro style and stick to my xbox / PSx etc.

Graphics may become outdated, but gameplay does not.

Forum Posts: 114
Comment #49 by MATH3W MAGNUM77
Thursday, July 05, 2012 @ 09:11:04 AM
(0) Thumbs Up Thumbs Down Report Comment
Hi5 to comment #48

Forum Posts: 7028
Comment #50 by Shinobi273
Thursday, July 05, 2012 @ 12:06:05 PM
(1Thumbs Up Thumbs Down Report Comment
@47 EA will just buy all the books and give you chapter 1-5 free and charge you $5 for each additional chapter.

Forum Posts: 6
Comment #51 by biggred0020
Thursday, July 05, 2012 @ 12:45:08 PM
(0) Thumbs Up Thumbs Down Report Comment

Forum Posts: 122
Comment #52 by Inexxa
Thursday, July 05, 2012 @ 06:32:10 PM
(0) Thumbs Up Thumbs Down Report Comment
Man I wanted to read all the comments on this but it seems #43 is a dick and has to ruin it :/

Forum Posts: 632
Comment #53 by _DaNnY_
Thursday, July 05, 2012 @ 10:56:57 PM
(0) Thumbs Up Thumbs Down Report Comment
Delete #43's fucking comment so we can read what everyone else has to say please

Forum Posts: 88
Comment #54 by Bastado
Friday, July 06, 2012 @ 05:08:19 AM
(0) Thumbs Up Thumbs Down Report Comment
Yea I was tryin to read as well, Delete 43 please

Forum Posts: 5
Comment #55 by masterchiefP
Friday, July 06, 2012 @ 10:26:52 AM
(0) Thumbs Up Thumbs Down Report Comment
This should really only apply to online games, I like how things are set up now as is, and I'm pretty sure companies profit just fine from their games.

Forum Posts: 24
Comment #56 by wxJimG
Friday, July 06, 2012 @ 08:35:38 PM
(0) Thumbs Up Thumbs Down Report Comment
Answer to topic: NO!!

Forum Posts: 753
Comment #57 by Grummy
Saturday, July 07, 2012 @ 04:08:17 AM
(0) Thumbs Up Thumbs Down Report Comment
EA CEO John Riccitiello, I genuinely want to punch this man in the mouth as hard as I can. Repeatedly. For a month. Then when I get tired I'll pay a dollar for red bull to fucking reload so I can punch him a bit more.

Lee, I pretty much never agree with anything you say in your articles, but I must say, on this, you are 100% correct.

As a rule, I support developers, I insist on buying games brand new so they earn some money for their work, but after this, I swear, I'll never buy an EA game new ever again. I will ALWAYS buy them 2nd hand on principle.

Forum Posts: 108
Comment #58 by ThousandLegs01
Saturday, July 07, 2012 @ 06:42:25 AM
(0) Thumbs Up Thumbs Down Report Comment
the day games become free to play that arent MMO's is the day I unplug the xbox and plug in my old mega drive or N64

Forum Posts: 48
Comment #59 by Ereaser NL
Saturday, July 07, 2012 @ 12:24:41 PM
(0) Thumbs Up Thumbs Down Report Comment
Free2Play is okay as long as it doesn't get Pay2Win
BUT Free2Play is also not for every game (Singleplayer games in every genre)

Forum Posts: 191
Comment #60 by ash356
Saturday, July 07, 2012 @ 06:12:13 PM
(-1Thumbs Up Thumbs Down Report Comment
“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time.”
I salute anyone who can make a clip last that long, but also condemn them for playing games for 6 hours straight (I dunno if a 6 hour game is even possible? On rent-a-server it probably is.)
Team Fortress 2 has done the model startlingly well. So much so that I'm actually addicted to PC gaming for once, which is rare for me. Bravo Valve, but we all know how EA will handle this concept...

Forum Posts: 9
Comment #61 by sleeping gi4nt
Saturday, July 07, 2012 @ 10:59:00 PM
(0) Thumbs Up Thumbs Down Report Comment
They need a system run through Microsoft where you can buy a physical copy of ANY title where the profits go directly to the developers this way they can charge the same amount if not a little more than they receive from Retailers.gamers will buy more due to the cheaper prices and everyone is happy.
games on demand is a good option to have (on paper) but the fact that it doesn't house brand new games really let the system down that and the pricing my lord the pricing .
Back on subject though I think free2play is a bad idea for consoles I really do .my phone is loaded up with my credit card and my 4 year old son has spent way too much cash by accident on there.. Could you imagine the risks of hundreds of your hard earned dollar being spent either by you being pushed In to purchasing access to level 4 or by 'child accidents'

Forum Posts: 768
Comment #62 by Fire Mage
Sunday, July 08, 2012 @ 04:47:19 PM
(0) Thumbs Up Thumbs Down Report Comment
Well, everyone has already said it, but so many companies (e.g. EA) will take this model, run with it, and sap even more money out of the customers.

I've vowed already that unless there is some batshit amazing features in the next generation of consoles, I'm not gonna bother buying any of them. Time to move on to something better and not throw my money into this giant pit.

I love these games and always will, as I always have, but I've spent money on them more than half of my life. I'll finally be throwing in the towel. And news like this freemium mess only serves to make it easier for me to stop.

Forum Posts: 768
Comment #63 by Fire Mage
Sunday, July 08, 2012 @ 04:49:30 PM
(0) Thumbs Up Thumbs Down Report Comment
Also someone remove 43's damn stretching comment. Please and thank you.

Forum Posts: 6
Comment #64 by LY0NTH3L3G3ND
Monday, July 09, 2012 @ 03:32:00 AM
(0) Thumbs Up Thumbs Down Report Comment
I think the majority agree free to play games are what we don't want

Forum Posts: 6
Comment #65 by Waxy5
Monday, July 09, 2012 @ 05:17:35 AM
(0) Thumbs Up Thumbs Down Report Comment
Well if this were to ever happen, I never thought I'd say this but I would probably stop playing console games along with pc is it started doing the same.

Forum Posts: 19
Comment #66 by wickedclowns95
Monday, July 09, 2012 @ 05:16:33 PM
(0) Thumbs Up Thumbs Down Report Comment
If this becomes a problem I'll gladly continue playing the games I already have in my collection. I will most definetly not ever pay to reload or to finish a single player story for that matter. What the fuck is wrong with these people? They're going to ruin gaming by bombarding us with microtransactions if this is the way of the future.

Forum Posts: 89
Comment #67 by Vortex Elegy
Tuesday, July 10, 2012 @ 02:09:31 AM
(0) Thumbs Up Thumbs Down Report Comment
I can remember I once joked around that in future games, you get all your guns/cars/maps etc. for free, but the bullets/fuel etc. would be dlc you have to pay for.

I hope it would stay a joke, but it seems not going to be.

Forum Posts: 47
Comment #68 by Silverbolt5
Tuesday, July 10, 2012 @ 05:21:35 PM
(0) Thumbs Up Thumbs Down Report Comment
DC Universe Online fort eh PS3 is one such game cause you can play for free and then tell friends about it and bring them back home to see the game if they want to play it well its their choice. Blizzard is doing well with the number of copies of WoW MoP now being pre-ordered and such not to mention D3 (the later now sucks cause you have to use real money)

Forum Posts: 41
Comment #69 by MasterGazelle
Wednesday, July 11, 2012 @ 01:07:07 PM
(0) Thumbs Up Thumbs Down Report Comment
Plus side: freemium future means it'll cost nothing to find out you're playing shovelware
Minus side: freemium future means there'll be even more shovelware

Forum Posts: 318
Comment #70 by chaoschao222
Thursday, July 12, 2012 @ 11:31:59 AM
(0) Thumbs Up Thumbs Down Report Comment
Looks like the future will be the perfect time to work on a gaming backlog.

Forum Posts: 16
Comment #71 by Spandex Stiffy
Thursday, July 12, 2012 @ 01:53:28 PM
(0) Thumbs Up Thumbs Down Report Comment
A very short time ago, CEO's of this same calibur announced that MMOs were the only sustainable future model for games. Enough failures in that genre have now prompted many analysts to pronounce the market dead.

This repeating trend will always fail. CEOs of publicly traded companies will convince their board members that they've found the future. They will invest in it based on cash flow instead of quality. Nine months after release, they will blame gamers for not supporting thier soulless products. They will get fired and replaced by the person who can convince that same board that they understand the market and have found the new future of gaming.

There's no doom for gaming. Only for idiot CEOs who imagine they can thrive in any industry based on their business degree while they have no interest in their product.

In the mean time, Cevat Yerli will cry about how his Cry Engine is the best and nobody seems to understand that.

Forum Posts: 1009
Comment #72 by Tai_MT
Friday, July 13, 2012 @ 07:58:44 AM
(2Thumbs Up Thumbs Down Report Comment
I had some bad experiences with "freemium" games. Mostly the "pay to win" variety. And trust me, almost EVERY single freemium model is EXACTLY that. The absolute BEST ways I've seen freemium implemented is to cut off some of the content unless you pay. I don't mean, let you play to level 20 in WoW and then cut you off and don't allow you to chat and all the other garbage. No, I mean that a game is ENTIRELY free to play, to the max level, with a good amount of quests and content... And then if you want a few of the other "members" skills and quests and locations, you pay the monthly subscription. That model works WELL. The other model that works well is to only make money on CONVENIENCE items. Extra bag slots, XP boosters, cosmetic changes, etcetera. Rentals suck though.

If console gaming moves to EITHER of these two models (with all achievements unlockable upon getting the game and NOT from purchasing all the extra BS content) then it might be a good thing.

But, it likely won't. Sorry EA... I'd rather just die, respawn with my full ammo counter (or switch guns... handy thing that second gun is...), and go about my day than pay $1 for a reload. Especially when you've got players who can literally throw ammo packs on the ground for you.

I don't purchase anything unnecessary, and I don't play games where I'm required to do that.

Forum Posts: 58
Comment #73 by CHiLLiONS
Friday, July 13, 2012 @ 04:55:14 PM
(0) Thumbs Up Thumbs Down Report Comment
free to play?

freemium? ahhh....nope....

play now pay later? getting closer

pay more play less? BINGO!
MODS, delete comment 43!!!!!!!!!!

Forum Posts: 58
Comment #74 by CHiLLiONS
Friday, July 13, 2012 @ 06:30:50 PM
(0) Thumbs Up Thumbs Down Report Comment
and can we get an edit button? Please?!?

Also, free to play isn't necessarily all bad, if Microsoft were to adopt this business model for a console, I feel that there would be no reason to not ship future consoles with:

~ a stripped version of windows with a nice x86 emulator
~ integrated GPU, or optional fermi :D
~ optional 1, 2, or 3 TB HDD
~ optional 2, 4, 6, or 8 GB ram
~ flossin PCU

Still would be cheaper than a PC! I could get along with this model if the hardware and software limitations were removed.

Forum Posts: 13
Comment #75 by Zeeboy94
Saturday, July 14, 2012 @ 06:33:50 AM
(0) Thumbs Up Thumbs Down Report Comment
Free to play is a. Bad idea, the games are watered down, no achievements without paying, you miss half the content, the purchasable stuff is a rip-off its not fun. If Xbox adopts this I move to Playstation who aren't considering it ATM. It's stupid, this shit will ruin gaming. And it won't succeed, as everyone playing these games won't pay for shit. Free to play is basically for poor people and nothing more.

Forum Posts: 14
Comment #76 by Curt Chapman
Sunday, July 15, 2012 @ 04:08:06 AM
(1Thumbs Up Thumbs Down Report Comment
Shareware... because its so groundbreakingly innovative and cool!

Oh. wait, no it's not.

Forum Posts: 175
Comment #77 by Zumato
Sunday, July 15, 2012 @ 05:32:02 PM
(0) Thumbs Up Thumbs Down Report Comment
Let's not forget the possibility of in-game advertisements. Microsoft would definitely do that, they've already started with the dashboard. They might add other options as well, like surveys! Instead of paying $1 to reload your weapon's magazine, you can fill out a 5 minute survey or watch a 5 minute advertisement. Of course, 30 minutes into the "5 minute" survey, you'd rather just spend that $1 for convenience.

You give an inch and they take a mile, plus your $1.

Forum Posts: 93
Comment #78 by evilz
Sunday, July 15, 2012 @ 05:40:30 PM
(0) Thumbs Up Thumbs Down Report Comment
so you pay for online features then a year later EA will shut down the servers no thanks i never buy another EA game again

Forum Posts: 175
Comment #79 by Zumato
Sunday, July 15, 2012 @ 05:51:18 PM
(0) Thumbs Up Thumbs Down Report Comment
As regards to #43, if you're
using Google Chrome or some variart.
Right click on comment #43 and click
"inspect element", then find and delete

Forum Posts: 144
Comment #80 by Ostrowski
Sunday, July 15, 2012 @ 10:04:47 PM
(-1Thumbs Up Thumbs Down Report Comment
I would love some free games. Its about time

Forum Posts: 247
Comment #81 by atomic viking54
Monday, July 16, 2012 @ 04:39:35 PM
(0) Thumbs Up Thumbs Down Report Comment

Forum Posts: 38
Comment #82 by thenewpeter
Monday, July 16, 2012 @ 08:48:48 PM
(0) Thumbs Up Thumbs Down Report Comment
The day this model makes it's way into core gaming, on consoles, is the day I put down my pad, and stop gaming, in anything other then real games, this is coming from someone who's been a gamer all his life.
This model will only harm the games industry ultimatly, and should not be adopted, it should not even be considered, if anyone has any foresight to what it will do, then they would be against it. That remark about ammo in battlefield... that was just disgusting, and a sign of things to come when this models brought into AAA titles.

Forum Posts: 4
Comment #83 by CxHxUxD
Tuesday, July 17, 2012 @ 08:15:05 AM
(1Thumbs Up Thumbs Down Report Comment
FREE means FREE not 1.00$ not 6.00$. What is wrong with these people!? Devs are losing money because the price for xbox games are ridiculous! If they can charge 50$ for brand new PC games, they most definitely can do the same with console and what-not. I think they should definitely price drop the god damn video game sales and maybe, just maybe they would see some sort of increase in sales. They obviously could care less about us "gamers" when they rape us up the ass with these outrageous prices. Have another one! They make us pay to play online, they make us pay for additional content for the games, and let alone the 60+ dollars we just spent on it. You could spend close to 100$ on one game with all its DLC if it wasn't included beforehand. RAGE!!!!!

Forum Posts: 388
Comment #84 by Bum Commando
Tuesday, July 17, 2012 @ 11:11:46 AM
(0) Thumbs Up Thumbs Down Report Comment
More user friendly my ass! Its called a demo where you get a taste of the game. This is a low brow way to say hey make a zillion in game purchases that total more than $59.99 msrp. Screw you Crytek and screw you Epic games! I hate that gaming has become such a popular medium for my generation it seems like merchandising has overtaken the majority of the market which makes me die a little inside as a gamer.

Forum Posts: 63
Comment #85 by NJ x BaNdiT
Tuesday, July 17, 2012 @ 01:33:44 PM
(0) Thumbs Up Thumbs Down Report Comment
If I ever play Battlefield and have to pay and f*cking dollar to reload, regardless if it's free, I will drop kick a CEO in the mouth.

As time goes on with gaming, the few games that I can recollect that are actually worth 60$ for this generation is Fallout 3 & New Vegas, Skyrim & Oblivion, and The Orange Box.

Forum Posts: 63
Comment #86 by NJ x BaNdiT
Tuesday, July 17, 2012 @ 01:37:46 PM
(0) Thumbs Up Thumbs Down Report Comment
Having what I said previously reminded me of the "Shortcut" packs in Battlefield. Yeah, it's great if you have the extra money, but come on...really? I feel like that's insult to put out on the market place. For gamers like me who actually work for their unlocks, it's a slap in the face to see other players pay money to get the best equipment.

Forum Posts: 116
Comment #87 by sxylou123
Wednesday, July 18, 2012 @ 05:54:17 AM
(1Thumbs Up Thumbs Down Report Comment
This reeks of digital sales...on the other hand...

Going back to a time where I would stick coins in the arcade machines for an extra few continues...its gambling, with no reward other than entertainment.

Theres so much that could go right with this if done in the right way, Im not on about paying to reaload. Keep it simple, keep with the one off payment that unlocks the games entirity and more. If its a good game people will subscribe, if its digital it lowers the cost of publishing and we loose preowned market (untill we hear more about the used digital game market) = more money for development.

Love this article so much...

Forum Posts: 3
Comment #88 by Jack12
Wednesday, July 18, 2012 @ 06:28:10 AM
(0) Thumbs Up Thumbs Down Report Comment
I remember playing Runescape five or six years ago, I played it for a certain amount of time which was free until I was getting bored, than I bought a subscription of a small fee which I was paying for each month - It was cheap and the content I was getting was quality for money. This is the only marketing tactic that I agree with for free-to-play games; I don't agree with paying money for something such as a quest as you could end up playing a higher large sum of money and I think that is wrong.

Forum Posts: 11
Comment #89 by Parson Brown
Wednesday, July 18, 2012 @ 04:41:50 PM
(0) Thumbs Up Thumbs Down Report Comment
"So essentially what ends up happening, and the reason the play-first, pay-later model works nicely, is a consumer gets engaged in a property. They may spend ten, twenty, thirty, fifty hours in a game. And then, when they’re deep into a game, they’re well invested in it."

My initial reaction is to avoid getting invested in a game when I know they are going to nickel-and-dime me down the road. In fact, If I were to pay for a "free" game, I would feel like a sucker, like I fell into a trap. I don't really understand why people do it, but obviously I'm in the minority.

Forum Posts: 165
Comment #90 by Chef Not Chief
Wednesday, July 18, 2012 @ 09:13:11 PM
(0) Thumbs Up Thumbs Down Report Comment
The day freemium becomes the norm, is the day I stop playing games. I have plenty of old games I've accumulated over the past 20 years that I can replay. I don't need to empty my bank account so I can spray ammo in a game.

Forum Posts: 259
Comment #91 by neo consumer
Thursday, July 19, 2012 @ 12:16:06 PM
(2Thumbs Up Thumbs Down Report Comment
Fuck EA.

Forum Posts: 32
Comment #92 by crunchb3rry
Thursday, July 19, 2012 @ 08:36:22 PM
(0) Thumbs Up Thumbs Down Report Comment
It would be funny to play a game like that though. Giant maps with everyone crammed into a ten foot radius trying to get headshots without missing just so they can save money. Or big all-out military games with hundreds of guns where it plays like a medieval warfare because everybody without credit cards sticks to the knife.

Forum Posts: 2
Comment #93 by Momenot
Friday, July 20, 2012 @ 02:53:16 AM
(-2Thumbs Up Thumbs Down Report Comment
simply put f2p has a future in gaming but it is nowhere near the future of gaming. idc what they think about mobile gaming profits. any gamer worth their salt knows that mobile games are garbage, so the audiences buying those games vs console are very different. You guys just needa calm down, eventually this infestation will figure out there's nothing for them here and crawl back into whatever hole they came from.

Forum Posts: 221
Comment #94 by xD Rick
Friday, July 20, 2012 @ 08:39:53 AM
(0) Thumbs Up Thumbs Down Report Comment
@#93 - Perfectly said man. That´s exaclty what I think, and I´m pretty sure that´s exaclty whats gonna happen.
Loved the whole "whatever hole they came from" stuff too! xD

Forum Posts: 175
Comment #95 by Zumato
Friday, July 20, 2012 @ 08:48:15 AM
(0) Thumbs Up Thumbs Down Report Comment

The reason "F2P" works well on computer/mobile devices isn't just the intelligence of the audience, it's also about the size of the market. These days just about everyone has a smartphone or a computer. More fish in the ocean means you're likely to get a bite or two....million. That statistic doesn't apply to gaming consoles.

On a separate note, a lot of gamers are recognizing the increase in mobile game quality. I wouldn't call them garbage.

Forum Posts: 23
Comment #96 by entyjc
Saturday, July 21, 2012 @ 06:54:35 PM
(0) Thumbs Up Thumbs Down Report Comment
there is nothing in life thats FREE it always costs in the end

Forum Posts: 5
Comment #97 by Hiroshi Mishima
Sunday, July 22, 2012 @ 04:06:52 AM
(0) Thumbs Up Thumbs Down Report Comment
I have never liked Freemium gameplay models. It may be a decent way to try a game before buying, as too many games have crap or missing demos out there, but in the end it's sort of a sucker punch. I don't wanna invest all that time and then be asked to pony up $100 for the latest piece of equipment to make my already underdeveloped class more powerful. Also this:

“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you’re really not that price sensitive at that point in time."

First thing, if I saw that pop up while playing it and hadn't paid any more, I'm actually going to notice, and then get pissed. If I actually _didn't_ notice right away and clicked okay, I'll be even angrier. That's taking advantage of a distracted person, when their mind isn't entirely on what's happening aside from their focus. It's underhanded, and it should be illegal.

Trust game developers, if I'm playing a game and it asks me to PAY real money to reload, you can be sure I'll never touch it again.

Forum Posts: 7
Comment #98 by Manx Lynx
Sunday, July 22, 2012 @ 06:42:42 AM
(0) Thumbs Up Thumbs Down Report Comment
never in a million yrs will i pay to reload my rifle. what if it was multiplayer and you were getting shot at could we just ask the bloke to stop shooting me while i buy ammo :(

Forum Posts: 5
Comment #99 by Geoffs Lover
Sunday, July 22, 2012 @ 10:25:07 AM
(0) Thumbs Up Thumbs Down Report Comment
I'll quit gaming if they make everything like this. Dead serious. I don't want to be playing Farmville with different gameplay elements.

Forum Posts: 44
Comment #100 by Dirge 0
Sunday, July 22, 2012 @ 04:00:03 PM
(0) Thumbs Up Thumbs Down Report Comment
Freemium games have their place, its a good method for mmorpg's, but paying to reload in a shooter? What the hell?! What kind of greedy money obsessed asshole came up with that one? In the end its gonna be up to us gamers that decide how the future will unfold here. When the market gets flooded with crap freemium call of duties or Battlefields or halo's I'd like to think the majority of us will load up our old, already bought and paid for hard copies and give the 'nickle and dime you to death for trivial shit' the finger. We have the control.

Forum Posts: 314
Comment #101 by XToastySniperX
Tuesday, July 24, 2012 @ 01:51:08 AM
(1Thumbs Up Thumbs Down Report Comment
It's a simple way to rob the ignorant and gullible blind. People see free-to-play and instantly think, "Wow! I can play Battlefield 4 and all of the DLC for free!" What they don't think about is the simple scheme consisting of basic math behind it.

I purchase Battlefield 4 at a, what will most likely and unfortunately be, a $70 price (because let's face it, the price of these games just keeps going up and up already for no reason). I play it for exactly six months and stop. I pay another $30 for two DLC packs, and that takes me up to $100.

Now, in the alternate universe, I download Battlefield 4 for free thanks to freemium. I find out I like the game, and I play it for precisely six months as well. In that time I've likely spent far over FIVE. HUNDRED. DOLLARS. Think about it. You play BF4 at an average time of 3-4 hours per day.

In those 3-4 hours, you play 10 matches. You reload 25 times per match. 25x10? TWO HUNDRED AND FIFTY DOLLARS A DAY?!?!?! Lol, these fags at EA are insane. As punishment for even considering this, how about we charge them for every breath they take because the air is now DLC.

Forum Posts: 107
Comment #102 by Mr Gollywoggins
Tuesday, July 24, 2012 @ 08:55:27 AM
(0) Thumbs Up Thumbs Down Report Comment
The difference is that freemium attracts a different consumer. I have played freemium games both as MMORPG's and mobile games. The people I know who play them are a completely different consumer. It's hard to find people on them among the spenders who have a console or even have other PC games in the case of MMO's. Crytek and any other company who figure that freemium can work on a massive scale for consoles are fooling themselves.

Forum Posts: 0
Comment #103 by asure orca
Tuesday, July 24, 2012 @ 11:00:37 PM
(0) Thumbs Up Thumbs Down Report Comment
to number 101 just thought I would put this out here but games are slowly becoming CHEAPER. Just to remind you super Nintendo games were about 100 bucks a pop not all but most just like now they are 60 and on occasion 50 or 40 so im glad they are decreasing the prices what is there to be upset about or did you not know this information before hand LMAO.

Forum Posts: 314
Comment #104 by XToastySniperX
Wednesday, July 25, 2012 @ 04:33:22 AM
(0) Thumbs Up Thumbs Down Report Comment
@103 Did you not know that my entire post wasn't only about game prices? Thank you for correcting me on that aspect, but it doesn't change the fact that this freemium idea is a fantasy and complete bullshit.

Forum Posts: 1
Comment #106 by Eamzz
Wednesday, July 25, 2012 @ 06:43:52 PM
(0) Thumbs Up Thumbs Down Report Comment
i can imagine this making me spend less money on games... ive never spent any money on any free to play game in my life even on my ipod or anything. luckily my alarm bells ring as soon as im asked for money to play more of something and of course i still love buying a game on disc :D

Forum Posts: 1
Comment #107 by whiteytheripper
Thursday, July 26, 2012 @ 11:56:06 AM
(0) Thumbs Up Thumbs Down Report Comment
It is a similar concept to dlc. Look at what ea did last year. Battlefield 3, mass effect 3, and even ubisoft with assassin's creed revelations are employing a 'buy brand new or pay to play multiplayer' idea. Its mixed in with the trail game system on the marketplace.

Forum Posts: 38
Comment #108 by thenewpeter
Saturday, July 28, 2012 @ 06:56:59 AM
(0) Thumbs Up Thumbs Down Report Comment
@107, the trial game system is just a demo setup for arcade games, like how there are demo's for main games... Thats where I see the biggest flaw in the logic for this, trying a game before you buy... download a demo... we can already try it before we buy it...
I've always been iffy on the buy new thing, I can see logic, but don't like how you're still forced to buy a several years old game, then pay extra for the online, when the online would be empty by that point, or less active, it should have a date on every game where the online is then made free, say, 9 months to a year, then free.

Now, for anyone honestly backing this idea... Look at CoD... Now, imagine that becoming a freemium game. Might get online for free, but then you pay for guns, pay to have custom setups, pay for perks, pay for presteges, pay for each map, pay for kill/death streaks, pay for theatre, pay for game types, pay to see stats, pay to be able to search with your friends, pay for achievements... need the list go on.
The sad thing is ideots would pay for every bit of that, big develepors know they can get away with this model, even though it'll only hurt them and the games industry, as well as insult all gamer's.

One big Issue that freemium games would cause, if if you aren't conected to the internet, then you can't play anything.

Forum Posts: 41
Comment #109 by MojaveRedneck
Sunday, July 29, 2012 @ 01:47:47 PM
(0) Thumbs Up Thumbs Down Report Comment
My biggest issue is if you want to take your console to a friends house who doesnt have internet? are those people shunned because they cannot download the next "big hit"? Thats the case for me, i dont have a reliable internet connection, and so i do not play online (til i am at a friends).

Forum Posts: 7
Comment #110 by WIMBLE802
Tuesday, July 31, 2012 @ 01:04:50 PM
(3Thumbs Up Thumbs Down Report Comment
Would this get rid of the CD's all together? So if you would like to let a friend borrow a game, they would have to borrow you xbox as everything will be downloaded? This sound like we are going backwards not forwards to me. Anyone agree?

Forum Posts: 5
Comment #111 by joelrea13
Tuesday, August 07, 2012 @ 08:48:24 AM
(0) Thumbs Up Thumbs Down Report Comment
@42, the pinball game you've forgotten the name of is one of my favorite XBLA game that I've played. With a game like that, you're paying a couple of dollars for additional tables...I have no problem with that since I love pinball. It seems a totally different story than what they are talking about in the above article. You don't have to play the all the tables to get what you want from the game, but chapter by chapter expenses in games like LEGO or Call of Duty would be ridiculous..."if you want to finish the game you need to pay." Now THAT would suck.

Forum Posts: 165
Comment #112 by xSavage Henry
Wednesday, August 08, 2012 @ 02:12:56 AM
(0) Thumbs Up Thumbs Down Report Comment
Yes this will kill gaming. There just trying to trick people into thinking they're saving money while making less content.

Forum Posts: 0
Comment #113 by RyeBread89
Thursday, August 09, 2012 @ 12:11:54 PM
(0) Thumbs Up Thumbs Down Report Comment
My fear is that the industry will become filled with sales pitches and an increasing number of ads to try to get us to spend more money. I feel like the DLC system is working decently well. You buy the original game and if you feel like it was good enough to invest more money for further content then you can choose to do so. I just dont like the idea of developers trying to suck you into buying there product. Make a quality product and I will be more willing to pay for the whole thing up front.

Forum Posts: 64
Comment #114 by X Cahoots X
Thursday, August 09, 2012 @ 01:46:06 PM
(0) Thumbs Up Thumbs Down Report Comment
TBF EA Has already Implied Freemium In UT, If you want the Better players, Be prepared to spend, (There are ways to get Packs with In-Game Coins, But the return is horrible) I'll get tore up for my comment but It is MY Opinion, Online has Ruined Gaming, It took a step forward, But so many Back

Forum Posts: 0
Comment #115 by Crazyviking7
Friday, August 10, 2012 @ 06:04:18 PM
(0) Thumbs Up Thumbs Down Report Comment
i hat ehaving to pay for xbox live

Forum Posts: 64
Comment #116 by delong212
Tuesday, August 14, 2012 @ 11:54:04 PM
(0) Thumbs Up Thumbs Down Report Comment
personally i believe the only thing that should be free to play are MMO's not everyone wants to purchase a game if they r not gonna enjoy it....and u cant just go down to your family video and rent WoW or any other MMO....

Forum Posts: 70
Comment #117 by OniDestiny
Wednesday, August 15, 2012 @ 04:10:25 AM
(0) Thumbs Up Thumbs Down Report Comment
Zynga, the company behind Farmville writing red numbers. 5% buying in game content. I don't think that that's EAs goal :)

Forum Posts: 58
Comment #118 by SFAL
Wednesday, August 15, 2012 @ 02:13:42 PM
(0) Thumbs Up Thumbs Down Report Comment
Whenever I see "free to play" as a prominent "feature" of a game? I ensure I stay as far away from it as possible.

Forum Posts: 62
Comment #119 by mhitt46
Saturday, August 18, 2012 @ 10:08:18 PM
(0) Thumbs Up Thumbs Down Report Comment
Freemium games seem like the back alley drug dealer who gives you a taste to get you hooked and then charges out the wahzoo for the rest of your life. That is my honest opinion of it. Also I guess the devs havent heard of this thing called the internet where people can check the games out before they buy them or they are known as demos.

Also every dollar reload adds up: $1 here $1 there next thing you know you have spent $30 in a match or in a day. I wil invest in a game where I drop $60 and play as long as I want without hindrence from greedy gaming companies.

Forum Posts: 1802
Comment #120 by newbsicle
Monday, September 24, 2012 @ 11:57:33 AM
(0) Thumbs Up Thumbs Down Report Comment
This was predicted to happen almost 15 ago. Basically you buy a racing game with one car and one track unlocked. To continue in the game you need to pay for the next track. If you want a new car you need to pay for a new car.

Forum Posts: 211
Comment #121 by Sanchezz4387
Thursday, September 27, 2012 @ 05:39:30 AM
(0) Thumbs Up Thumbs Down Report Comment
ive recently gotten into pc gaming where freemium is rife. ive started playing lord of the rings online which is free to play and its brilliant, but it only works on pcs and mobile, PC gaming is a completely different demographic compared to consoles and the two shouldnt really be compared. if they try to force this onto consoles it will fail.

of course if they eradicate game discs then this may unfortunately be a direction we cant avoid heading in :( :( :(

Forum Posts: 34
Comment #122 by gof22
Saturday, October 13, 2012 @ 06:40:23 AM
(0) Thumbs Up Thumbs Down Report Comment
Guild Wars 2 does free to play right.

Forum Posts: 1
Comment #123 by bsomerville132
Saturday, October 27, 2012 @ 09:59:58 PM
(0) Thumbs Up Thumbs Down Report Comment
There are great F2P games, Planetside 2 is looking like its going to be one of them, however, there are also horrible abominations I'm ashamed to have associated myself with...cant think of any right now, but they exist, and they are some of the rotten core in the gaming industry. paying for the next mag? hell no. paying for a godlike machine that squashes the poor broke free players beneath its mighty foot? id really rather see that in the paying customers only section honestly, but that invites a wholly different bag of evil cats to the thats a twisted metaphor...anyway, free to play isnt a bad thing, it just shouldnt come onto the console market. its a design that works, and works well, on mobile platforms and on PCs; i really hope it stays there.

Forum Posts: 54
Comment #124 by Furious M1
Friday, February 01, 2013 @ 01:41:55 PM
(0) Thumbs Up Thumbs Down Report Comment
Obviously game developers and publishers want the money but this model isn't all bad. If AC3 had been a freemium game where you have to purchase the next level, I would have saved $30 on that piece of crap. I think it puts more pressure on the developers to deliver a good product and support it with updates and patches. As gamers, we still have the power to here - we just have to say no to shitty pay-to-win games and avoid the microtransactions.

You need to register before being able to post comments.


Latest News
Most Viewed Achievement Lists
Most Viewed Achievement Guides