Summer Releases: A Look to the Future

Summer Releases: A Look to the Future

Written Tuesday, April 22, 2008 By Dan Webb
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If you said to me 10 years ago that the gaming industry would eventually be releasing games in the summer, I would have probably laughed in your face and walked away muttering obscenities about your mental state under my breath. But now, the gaming industry has come so far that publishers are breaking the mould and summer releases are becoming more and more prevalent.

When was the last time a huge title such as GTA IV was released in April? Gears of War’s Emergence Day was 12th November. Halo 3 hit retailers on September 25th. Mass Effect was pushed out on 20th November. My point is, this sort of shenanigans was unheard of back in the early days of the gaming industry and is a true indication of how far it has truly come.

Dan Houser in a recent interview with Variety commented on the trend that has been set by the industry;

“It would be great for the videogame industry to move out… Christmas has always been big and it’s always going to be, but it’s gotten SO focused in videogames. I think for the next stage of its maturity as a business it needs to move out from anyway. It’s interesting to see what’s hopefully going to be the biggest release this year not going at Christmas.



It’s not just the usually bullet-proof GTA franchise either, but Konami are following suit with Metal Gear Solid 4 on the PS3.  They are also shooting out their killer app smack bang in the middle of the usual so-called “calm before the storm” period, otherwise known as June. When you think about it logically though, it makes perfect sense. It’s far enough away from Christmas so people have cash in their pockets and there is usually absolutely no competition [not as if that would make a difference with such a huge franchise such as this]. People don’t stop playing games in the summer, where that ideal came from is beyond me.

At the recent Take Two annual shareholder meeting, CEO Ben Feder even suggested that;

“…that the launch of GTA could be defining for our company and for the entertainment industry

Woah, hold up a minute there Benny boy, isn’t that a little presumptive? The entertainment industry? That’s quite bold! Well in actual fact it’s not [presumptive that is, not bold]. Analyst Mike Hickey believes that the imminent release of GTA IV could “dampen the potential” of the upcoming Iron Man movie. Is it a real possibility that finally a game release can compete with the ultimate medium? Surely looks that way and it’s a sign of how the gaming industry is shaping up. I truly believe that the gaming industry won’t stop here. As we move closer and closer to more realistic and appealing stories and visuals, the gap between movies and games will move in the favour of games being the more popular medium. All we need then is Fox News to remove that stick from their ass and stop releasing unjustified and falsified news stories and the world of gaming will reign supreme.

I’ve always found “most” games to be better value for money when compared to movies anyway and a hell of a lot more engaging, especially the likes of GTA and Mass Effect. Comparing a £5/$10 movie ticket for a couple of hours of enjoyment to a game that costs £40/$60 [that’s not the exchange rate by the way, it just shows how much us Europeans have to pay] for what can be a 100 hours of gameplay, is like comparing Pepsi to Coke [yes, I so went there!!].



Typically, Q2 especially and the early part of Q3 has been a desolate period for us gamers. Not this year however, let me reel of a list of some pretty stellar titles that will be gracing us with their presence over the coming months…

April 29th – GTA IV
May 23rd - Rock Band (Europe)
June 3rd - Ninja Gaiden II
June 12th - Metal Gear Solid (PS3)
June 20/24th - Alone in the Dark
June 23rd – Battlefield Bad Company
June 27th – The Bourne Conspiracy
Summer Release - Unreal Tournament III
July 31st – Soulcalibur IV
August 26th – Saints Row II
August 31st – Mercenaries 2
September 17th/19th – Star Wars: The Force Unleashed

Promising titles such as Splinter Cell: Conviction, Tom Clancy’s EndWar, GRID and Fallout 3 could also fall in and around this period. Now excuse me if I’m wrong but the summer actually looks more mouth-watering than the close of year. So it’s great to see the industry advancing at such a rate and now we have something to keep us occupied in the summer, because come on, let’s be honest, since this global warming lark kicked in, the summer [for us in the UK anyway] has been one big waste of time. Never have I seen so much rain. Either way, the lack of summer releases thankfully seems to be a thing of the past.


User Comments

Forum Posts: 521
Comment #1 by calzord
Tuesday, April 22, 2008 @ 03:57:15 PM
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in england we dont have summer so a health flow of gamage is a must.

Forum Posts: 3303
Comment #2 by v_thorne
Tuesday, April 22, 2008 @ 03:58:10 PM
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Sweet. Definently looking forward to quite a few of those releases! Glad they're finally coming around to releasing some games for summer.

Tired of having to save up tons of cash during Christmas to buy other people gifts and all my games!

Forum Posts: 298
Comment #3 by The Danielnator
Tuesday, April 22, 2008 @ 04:03:16 PM
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Civilizations Revolution wasnt on that list... Although im aware of the release, that makes me a saaad panda :(

Forum Posts: 1862
Comment #4 by Royle
Tuesday, April 22, 2008 @ 04:04:13 PM
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Cool UT3 will be sickage! Can't wait for that game.

Forum Posts: 80
Comment #5 by sdito
Tuesday, April 22, 2008 @ 04:16:29 PM
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That's really good news..

Ehmm.. I miss Brothers in Arms: Hells Highway, on the list!!!

Forum Posts: 41
Comment #6 by
Tuesday, April 22, 2008 @ 04:21:36 PM
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once we all get 100% on GTA saints will be a great way to experience the fun again.

Forum Posts: 500
Comment #7 by PnutButrSkippy
Tuesday, April 22, 2008 @ 04:29:23 PM
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the summer was always my time to catch up on the games that i may have missed or not had time to play since i work full time. oh well, i cant say its a bad thing that there will still be a steady flow of games. i'll just always be behind lol.

Forum Posts: 10
Comment #8 by Fuzzy DGAF
Tuesday, April 22, 2008 @ 04:29:49 PM
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Yes i am very exited and chipper that they are now starting to release games in the summer because i like most people run out of games to play for the summer, but gta 4 can be realesed whenever it wants to be because nobody can compete with its day one sales.

Forum Posts: 30
Comment #9 by Dov
Tuesday, April 22, 2008 @ 04:36:55 PM
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Yeah, the new BiA is coming out in August as well. Other than that and Battlefield: Bad Company, I'm not interested in any of the games listed here. Maybe Mercenaries 2, but I'm not particularly excited about it.

Forum Posts: 151
Comment #10 by eXtreme 1138
Tuesday, April 22, 2008 @ 05:11:53 PM
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You missed Civilization Revolution :O

Forum Posts: 120
Comment #11 by JakK93
Tuesday, April 22, 2008 @ 05:14:04 PM
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why is there a release date for MGS4 on the PS3!!! This is XBOX360achievements, not PW3!

If MGS4 is going to come out I'd like to know when, but I don't give a rat's ass about the PS3

Forum Posts: 120
Comment #12 by JakK93
Tuesday, April 22, 2008 @ 05:17:51 PM
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why is there a release date for MGS4 on the PS3!!! This is XBOX360achievements, not PS3!

If MGS4 is going to come out on the 360 I'd like to know when, but I don't give a rat's ass about the PS3!

Forum Posts: 276
Comment #13 by HeLLa RaW SHOT
Tuesday, April 22, 2008 @ 05:24:29 PM
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quit naggin he is just showing a list of the major releases.. get off his nuts.

Forum Posts: 23
Comment #14 by Farrell
Tuesday, April 22, 2008 @ 05:46:35 PM
(0) Thumbs Up Thumbs Down Report Comment have always been released during summer.

Forum Posts: 3695
Comment #15 by Tron
Tuesday, April 22, 2008 @ 05:46:36 PM
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how could you forget "Alaskan Adventures, Deadliest Catch" on your list?!!?!?

Forum Posts: 1755
Comment #16 by CORPSE CRISIS
Tuesday, April 22, 2008 @ 06:12:06 PM
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ya hopefully there will be more and more games to be out during the summer because alot of people have the summer off.

Forum Posts: 121
Comment #17 by Sk8er_0208
Tuesday, April 22, 2008 @ 06:12:33 PM
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what you mean dia auguts.... you crazy...
i have heard that bia coming out on 29th of april or the 2nd of may probly may becasue gta coming out but if they brought bia out on 29th april i still get it, i'm really not fussed about gta.
Also in my xbox 360 mag it says releasing in april but no date.

Forum Posts: 121
Comment #18 by Sk8er_0208
Tuesday, April 22, 2008 @ 06:19:24 PM
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but it also does say that mercanires 2 coming out in april when this site has 31st of august could be wrong

Forum Posts: 15130
Comment #19 by Minty
Tuesday, April 22, 2008 @ 06:27:44 PM
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Jeez people, it's an Editorial about how major game releases are happening over the summer period now as opposed to the traditional fall/winter period.

Forum Posts: 359
Comment #20 by BLOMBOMB
Tuesday, April 22, 2008 @ 06:32:08 PM
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Fellas who have the summer off (no school).. do you work anywhere? I remember playing games 24/7 in the summer up until I was 16. Then I was out and about or working. Oh how I miss playing games all day long. It seems anymore my summers are busier than ever because I work a full time job and then have a side landscaping/yard-care business job in the summer. It's getting hard to find time to play games in the summer, but I love the idea of blockbusters hitting the shelves during these months. ...and can't WAIT to play GTA! I've actually considered taking Tuesday off to play! :-)

Forum Posts: 298
Comment #21 by The Danielnator
Tuesday, April 22, 2008 @ 06:43:58 PM
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^Yep.. gonna work and take two courses over the summer ... :(

Forum Posts: 594
Comment #22 by Axe Argonian
Tuesday, April 22, 2008 @ 06:47:09 PM
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BioShock,Dead Rising,and Saints Row were also huge successes in the gaming industry during the summer months of the previous years. I can't wait for Ninja Gaiden II!

Forum Posts: 3262
Comment #23 by Otisbum
Tuesday, April 22, 2008 @ 07:32:56 PM
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Excellent job Webb, great read.

Forum Posts: 1363
Comment #24 by Hammer 5O2
Tuesday, April 22, 2008 @ 07:43:01 PM
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still nothing really through july...unless unreal tourney 3 hits during then

Forum Posts: 2433
Comment #25 by kiwi18
Tuesday, April 22, 2008 @ 08:24:17 PM
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Yeah, I pray it does Hammer. *Fingers Crossed*

Forum Posts: 168
Comment #26 by Ecks UK
Tuesday, April 22, 2008 @ 08:25:25 PM
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Forum Posts: 85
Comment #27 by technique420
Tuesday, April 22, 2008 @ 09:34:02 PM
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its sbout time for some year round lets work on year round tv programing. and 24hour egg mcmuffins

Forum Posts: 1824
Comment #28 by ShaunMichael80
Tuesday, April 22, 2008 @ 10:03:17 PM
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how is madden 09 not on this list?

Forum Posts: 230
Comment #29 by Hoebagger
Tuesday, April 22, 2008 @ 10:09:37 PM
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Wow this is exciting bidness.

Forum Posts: 1967
Comment #30 by Darth Grif55
Tuesday, April 22, 2008 @ 10:20:44 PM
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You forgot Lego Indiana Jones.....>:(

Forum Posts: 45
Comment #31 by Uncl Ad
Tuesday, April 22, 2008 @ 10:36:22 PM
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and Lego Batman....

Forum Posts: 549
Comment #32 by dreamweaver1984
Tuesday, April 22, 2008 @ 11:15:34 PM
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lego batman, please.. madden 09/?? you guys need to get real. lego batman,, could be decent, but come on,, and maddon 09 isnt on the list cause it comes out at the same time every year.. and oh, its the same game every year almost. with a few tweeked things. not something i pick up till at least 6 months after release. sports games arent big releases cause they just repeat every year. iv never bought a sports game new, and never entend to. waste of my money.

Forum Posts: 11
Comment #33 by DBobMane
Wednesday, April 23, 2008 @ 12:42:10 AM
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great read

Forum Posts: 2782
Comment #34 by graf1k
Wednesday, April 23, 2008 @ 01:14:52 AM
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Well after March through June is still pretty slow which sucks. Luckily though this year we have GTA4 to tide us over from May to August. TBH I wouldn't want my game to be within 3 months of a GTA release either.

Forum Posts: 2162
Comment #35 by mjc0961
Wednesday, April 23, 2008 @ 01:25:35 AM
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"like comparing Pepsi to Coke"
Coke being the couple hours of enjoyment movie ticket, and Pepsi being the 100+ hours of enjoyment sandbox game, of course. ;)

Forum Posts: 824
Comment #36 by eXiled Killah
Wednesday, April 23, 2008 @ 01:26:51 AM
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Hey, I'm pretty sure that GTA IV ad on the side of that building is here in NY. Anyone no where it's at?

Forum Posts: 171
Comment #37 by masterzach
Wednesday, April 23, 2008 @ 03:23:56 AM
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after im done with gta 4, im saying goodbye to xbox live for a long time. i might get a wii or ps3, or even a new cell phone

Forum Posts: 3698
Comment #38 by Lordvader178
Wednesday, April 23, 2008 @ 06:09:05 AM
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It's not summer in AUS, it's winter. GTA IV means nothing to me. Looking forward to NG2 and Bad Company.

Forum Posts: 560
Comment #39 by Twilight Star
Wednesday, April 23, 2008 @ 06:50:05 AM
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gta then mgs4 and mgo followed by sciv then toped off mercs 2.

oh and you forgot to add dbz:burst limit

Forum Posts: 1876
Comment #40 by Honkymagoo
Wednesday, April 23, 2008 @ 08:57:57 AM
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For me Summer generally means MMORPG time but since WAR got moved to the Fall I'm glad to see some nice releases coming out. Going outside is for squares anyhow! =P

Forum Posts: 750
Comment #41 by Cheezbrgr
Wednesday, April 23, 2008 @ 09:32:36 AM
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:P in australia its winter rofl.

ill borrow gta iv from a friend when he's done with it

Forum Posts: 3
Comment #42 by ztron500
Wednesday, April 23, 2008 @ 03:05:01 PM
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I wish Bourne Conspiracy,NG 2,BF:Bad Company and Alone in the Dark wasn't coming out in june cus MGS4 is coming out that month.I'll buy MGS 4 and rent the rest.

Forum Posts: 476
Comment #43 by rickyfeeney
Wednesday, April 23, 2008 @ 03:13:09 PM
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well im happy cause my birthday is at the end of june meaning i can get many games the only thing for the close of the year is gears 2 so i can start savings my pounds for that 1

Forum Posts: 102
Comment #44 by bartleym
Wednesday, April 23, 2008 @ 04:42:45 PM
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yay saints 2

finally soming to do in the late " summer "

Forum Posts: 23
Comment #45 by Farrell
Wednesday, April 23, 2008 @ 06:22:57 PM
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This is like the dumbest article, like I understand what he is saying: that this summer has a lot of huge releases in relation to summers past. But video games have always came out in the summer, thats just the dumbest statement I have ever heard.

Forum Posts: 178
Comment #46 by DHSlash
Wednesday, April 23, 2008 @ 07:06:09 PM
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I think alot of people are missing the point. He is saying is when is the last time you heard of a list of triple A titles coming out in the summer. Never, exactly.

Of course games come out in the summer. I think we all know that, but the ammount of quality games this spring/summer is actually surprising to alot of people.

Anyways, GTA4 in April, Rock Band in May (and June and July and August and....), Ninja Gaiden in June and Soul Calibur IV in July (Plus Soul Calibur on XBLA) this summer is going to ROCK in a gaming sense, even though summer doesn't exsist to people like us in the UK. Damn rain!! I blame you, God!! *goes to drink some alcohol*

Forum Posts: 15
Comment #47 by IncredibleBulk92
Wednesday, April 23, 2008 @ 07:15:07 PM
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Damnit, nothing really until August for me (yep not even GTA interests me) Still here's hoping End War, Two Human and Mercs 2 are released this year.

Forum Posts: 24
Comment #48 by Bret_Michaels
Wednesday, April 23, 2008 @ 07:40:35 PM
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Speaking of 10 yrs ago, it'd be interesting to see which games were released 10 yrs ago this week, or perhaps month etc etc...a future article perhaps??

Forum Posts: 3
Comment #49 by FuggedUp
Wednesday, April 23, 2008 @ 08:26:13 PM
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And possibly Too Human!

Forum Posts: 333
Comment #50 by hansen578
Wednesday, April 23, 2008 @ 09:24:31 PM
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unreal tournament 3
gta 4
saints row 2
all guna be sick as tits

Forum Posts: 734
Comment #51 by xxXI Dave IXxx
Wednesday, April 23, 2008 @ 09:26:34 PM
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A greta line up, although metal gear should be removed. This is a Xbox 360 website,we shouldnt speak ps3 stuff.

Forum Posts: 353
Comment #52 by darquesyde
Thursday, April 24, 2008 @ 12:20:03 AM
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I'm having trouble accepting GTA as a "true" summer release since it was originally slated for Holiday last year. And that PS3 game listed is kinda questionable...guess there really isn't any Summer release game for the PS3 :)

Forum Posts: 0
Comment #53 by cheesepolp
Thursday, April 24, 2008 @ 12:53:50 AM
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Alone in the dark? EXCITING...

Forum Posts: 5
Comment #54 by spiderlillyx187
Thursday, April 24, 2008 @ 01:19:18 AM
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yeah competition ps-360-wii is really rockin things long and sales too.

just too bad gams cost twice as much in australia as the usa so we gotta import em from asia

Forum Posts: 0
Comment #55 by MonoNoob
Thursday, April 24, 2008 @ 04:37:04 AM
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TCSC: Conviction's release date is "scheduled" for June 3rd, USA.

Forum Posts: 134
Comment #56 by vgcollateral
Thursday, April 24, 2008 @ 08:04:31 AM
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"in england we dont have summer" too true calzord

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Comment #57 by Webb [STAFF]
Thursday, April 24, 2008 @ 10:36:23 AM
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lol @ Farrel - Seriously, read the article and grasp the point before posting. Thanks.

Point of the article - Huge titles. Summer release ;)

Forum Posts: 26
Comment #58 by Chance 80
Thursday, April 24, 2008 @ 02:03:45 PM
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Movies are not offering a lot of competition these days. Most movies are mediocre at best.

Forum Posts: 1967
Comment #59 by Darth Grif55
Thursday, April 24, 2008 @ 07:23:21 PM
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I'm not excited for any of those except SW: FU & maybe Bourne, BF & SIV.

Forum Posts: 475
Comment #60 by Godge
Thursday, April 24, 2008 @ 08:23:12 PM
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Well by my calculations it should rain all simmer over here in the UK, so there will be much gaming on my part.

Forum Posts: 123
Comment #61 by sgt Bill Doe
Thursday, April 24, 2008 @ 11:07:47 PM
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never quite understood the concept of all the good games getting released in the fall. honestly i dont know about you but i buy and play games year round. and its about time that something worth a darn is getting realeased in the summer. there is a need for more good titles to be realeased year round! FALL = HOLLIDAYS = CHRISTMAS ooh sorry i said christmas which i cant say anymore for some reason! GOOD GAMES YEAR ROUND!!!!

Forum Posts: 4
Comment #62 by blaz2122
Friday, April 25, 2008 @ 01:35:11 AM
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Again with the fox news bashing. CNN and NBC hate on the industry just as well.

Forum Posts: 23
Comment #63 by Farrell
Friday, April 25, 2008 @ 04:30:48 AM
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lol @ everybody, look at past years in video games, major releases always came out in the summer. It just happens that this year there a shit load. I don't think its really that remarkable.

Forum Posts: 179
Comment #64 by Oldeez
Friday, April 25, 2008 @ 08:13:47 PM
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what about left 4 dead? i heard july but correct me if im this list is amazing im so pumped..thnx

Forum Posts: 2
Comment #65 by Heels rule
Friday, April 25, 2008 @ 09:53:35 PM
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Where is Civilization Revolution??? Can't wait play Civ again...

Forum Posts: 135
Comment #66 by Bitis1078
Saturday, April 26, 2008 @ 12:28:24 PM
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What I think is funny is that in the article it says that GTA4 will be the largest release this year... LOL... Gears of War 2 will surely top this game. Before someone says that we are talking summer releases go back and look again, and it says is the biggest release not going at christmas. Only time will tell.. And ozone3000 left 4 dead does look great!

Forum Posts: 523
Comment #67 by Laufton_13
Saturday, April 26, 2008 @ 06:11:28 PM
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Why do Alone in the Dark and Bourne Conspricacy have to come out in the same month? I'm sick of choosing between good games!!!

Forum Posts: 2
Comment #68 by Bunny Brigade
Saturday, April 26, 2008 @ 08:59:46 PM
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i never really noticed such a pattern (as game being not released in the summer) but lately.. i've been bored. my endless cravings for annihilating the horde (and the occasional cog member), my thirst for watching the pillar of autumn rocket off, defeating lou has (sadly) become a bore.

(p.s. all games hinted to above still rock. hit me up on gears of war, yo!)

i need new games. so such an addition as games being released in the summer is a a blessing.


Forum Posts: 2
Comment #69 by Bunny Brigade
Saturday, April 26, 2008 @ 09:04:50 PM
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i left out a lot of words in the above comment, thus creating a somewhat confusing jumble.

i'll make sure not to do again.

Forum Posts: 0
Comment #70 by FlimFlam
Sunday, April 27, 2008 @ 07:52:16 AM
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Uh... GTA 4 is being released in April because it wasn't ready for it's orginal October/November release?

Ok, so take GTA out the equation and what releases do we really have? Alone in the Dark, Ninja Gaiden? Alone in the Dark has seen the same set backs as GTA.

Then there is the supporting cast of dross, movie tie in's etc.

I don't think summer is any more a viable time to release games than it ever was, just that with more games on the market and more slippages, it just seems that way.

Forum Posts: 14816
Comment #71 by Webb [STAFF]
Sunday, April 27, 2008 @ 01:34:32 PM
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@ Bitis - Wake up and smell reality fella. GTA IV is a multi-platform title, it will out sell Gears of War 2 easily.

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