THQ Renews Core Focus and Ditches the Licensed Kids' Games
Written Wednesday, January 25, 2012 By Richard WalkerView author's profile
With THQ reportedly giving up a licensing deal with Disney to publish several children's properties, the publisher has today issued a new mission statement that reveals a renewed focus on its "core game franchises" rather than "traditional kids' licensed video games."
Apparently, THQ will also focus on "digital initiatives" despite closing its digital studio in the UK, as well as focusing on properties like Darksiders, UFC, Company of Heroes, Warhammer 40,000, Guillermo Del Toro's inSANE and Saints Row. There's also ex-Ubisoft man Patrice Desilet's in-production project, which is alongside the aforementioned titles as "key franchises" for THQ looking ahead.
Saints Row: The Third has also been a huge success for THQ in spite of its otherwise ailing fortunes, shipping 3.8 million copies since its launch in November 2011. It's hoped that the nutty open-world romp will achieve lifetime sales of 5-6 million, augmented by the game's Season Pass initiative.