EA Enthusiastic About the Possibilities of SmartGlass
Written Wednesday, June 20, 2012 By Lee BradleyView author's profile
The top brass at EA have outlined their enthusiasm for Microsoft’s SmartGlass tech, saying that it ties in with a lot of what the publisher is trying to do with its upcoming titles and opens up the medium to a whole new audience.
“I think it’s a killer initiative, I really like it a lot," said President of EA Labels Frank Gibeau. "It ties into what we’re trying to do as a company.”
“What we’re trying to do as a developer of games is – we’re looking at multi-screen environments as being really key in what’s happening in gaming. You play games on your mobile. You play games on your PC. You play games on your console. So giving people more access points through multiple screens is a great thing.”
EA Sports head Andrew Wilson echoed a similar statement, while nodding to the integration we can expect in future sports titles.
“I think it’s very important for a couple of reasons. SmartGlass will bring in a whole new audience to gaming, but with respect to SmartGlass integration with a console experience it is changing the way people interact with consoles,” he said.
“If you look at Madden or FIFA this year, they have a series of multi-screen applications that allow you to manage your connected career or manage your FIFA Ultimate team while you’re in front of the screen or while you’re away from the screen. What that’s enabling is people to engage in a world that’s very, very important to them that they’re very passionate about even while they’re away from their 60-inch television.”
SmartGlass was unveiled at E3 this year. It’s tech that allows players to control their Xbox 360 and consume peripheral content through their mobile and tablet devices. You can find more on SmartGlass here.