The Future of the Industry is Free-to-Play, Says EA
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EA believes that almost all mainstream video games will soon be free-to-play, with a heavy emphasis on microtransactions.

Discussing the future of the industry, Corporate Vice-President of Microsoft's Interactive Entertainment Business division Peter Moore said, "I think, ultimately, those microtransactions will be in every game, but the game itself or the access to the game will be free.”

"I think there's an inevitability that happens five years from now, 10 years from now, that, let's call it the client, to use the term, [is free].

"It is no different than… it's free to me to walk into The Gap in my local shopping mall. They don't charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."

Moore believes that while the full-price retail model may survive, "the real growth is bringing billions of people into the industry and calling them gamers". For that, he says, freemium is the way forward.

"Hardcore gamers won't like to hear this. They like to circle the wagons around what they believe is something they feel they have helped build - and rightly so," he continued.

"But we have seen, whether it was with the Wii getting mom off the couch to do Wii Sports or whether it was, more recently EA Sports Active, where we get females who love to work out, all the things that social gaming did - Rock Band did it, Guitar Hero did it - all of the things that elevated it from being a dark art of teenage boys usually sequestered in the bedroom - that it was testosterone-filled content that everybody railed against - to where everybody is a gamer… if you can move your index finger and swipe it this way, you're a gamer.

"And that has got to be the way it goes."

Moore’s comment comes shortly after Crytek announced that it will focus development solely on free-to-play games. This is the future, folks. Get your credit cards ready.

[via Kotaku]


User Comments

Forum Posts: 3
Comment #1 by Qofi
Thursday, June 21, 2012 @ 04:20:07 AM
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EA and 'free'. Help me God, I'm confused.

Forum Posts: 15
Comment #2 by kriscakegravy
Thursday, June 21, 2012 @ 04:21:00 AM
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I'm unsure what to think of this. It could end up with us Core gamers paying more in the long run for content we previously would have only paid £40/$60 for.

Forum Posts: 615
Comment #3 by doomey
Thursday, June 21, 2012 @ 04:21:01 AM
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I am looking forward to my free copy of crisis 3 then! ;)

Forum Posts: 72
Comment #4 by Clode101
Thursday, June 21, 2012 @ 04:21:16 AM
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That awkward moment when "free" doesn't mean what you think it means.

Forum Posts: 4
Comment #5 by BathofBleach
Thursday, June 21, 2012 @ 04:21:31 AM
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You put a typo in Play. No L

Forum Posts: 21
Comment #6 by Zombies
Thursday, June 21, 2012 @ 04:21:58 AM
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Maybe im old fashioned, I like my buying my games on a disc at retail. I really hope it stays like that.

Forum Posts: 1
Comment #7 by Snowtrader
Thursday, June 21, 2012 @ 04:30:53 AM
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The future is free to play?

Maybe he should catch up with the rest of the world. They are all going free to play and have been for a couple of years now, IE. Aoe online, WOW, possibly Elder Scrolls online too?

Off topic- bf3 was the last EA game I will get until Cnc generals 2 comes out, EA just doesn't interest me, at all, especially with all that online pass bull.

*Gets off soap box*
Ok I'm done

Forum Posts: 1671
Comment #8 by RDrules
Thursday, June 21, 2012 @ 04:33:45 AM
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i think what he meant to say was EA will be adding microtransactions to the games we pay £40 for, seems more their style than actually letting people play for free

Forum Posts: 81
Comment #9 by Divine Darkness
Thursday, June 21, 2012 @ 04:34:24 AM
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"The Future of the Industry is Free-to-Play, Says EA" More like "We want the Future of the Industry to be Free-to-Play so we can charge you 30x the price of an average game in micro-transactions while you think you are getting an awesome deal". I've played F2P MMOs and have watched people spend more then $60 in a month on said game. I'll continue to prefer disc based retail games that I buy with a one time fee and not a thousand micro-transactions.

Forum Posts: 1585
Comment #10 by Baihu1983
Thursday, June 21, 2012 @ 04:35:31 AM
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If this happens im out.

Forum Posts: 5
Comment #11 by Crazyfulla
Thursday, June 21, 2012 @ 04:36:20 AM
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will it be like the free to plays on steam. you can play online but extra content (like weapons or like customisation stuff) costs a bit. then sometimes theres like a "premium subscription" thing... nothing will ever be free lol

not that im saying free to play is a BAD thing its just.. they gotta make money somehow.. it IS EA.

Forum Posts: 13
Comment #12 by Wasted800Points
Thursday, June 21, 2012 @ 04:38:33 AM
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I guess that scare story the site ran a few weeks ago where a developer said we'd end up paying real money for ammo in game is going to come true after all!

Can anyone else see a time when dying in a game will greet you with a screen saying 'Please insert 10 Microoft Points to continue'?

Forum Posts: 1
Comment #13 by Shya Tao
Thursday, June 21, 2012 @ 04:42:40 AM
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What the heck?
As far as I understand it, they want to get rid of the online pass...finally...

But to top it off every game from now on will have season pass or premium services, so you will have to pay for every EA DLC...

They may get the gamers back they scared away with introducing the online pass into every game but really everywhere premium services...
bullshit.... thats what I call milking the cow

Forum Posts: 105
Comment #14 by Battletick
Thursday, June 21, 2012 @ 04:42:57 AM
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@3 Yeah, but you have to pay 20$ for every mission after the first...

Forum Posts: 210
Comment #15 by Sanchezz4387
Thursday, June 21, 2012 @ 04:43:16 AM
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Have EA been on the high street lately? They are ghost towns, shops shutting left right and centre, people not spending....nice to see they are basing their opinions on broken economics. F2p is NOT the future at all

Forum Posts: 9
Comment #16 by Zenka The Myth
Thursday, June 21, 2012 @ 04:43:42 AM
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Only EA would think that free means you have to pay money.

Forum Posts: 80
Comment #17 by furysblade
Thursday, June 21, 2012 @ 04:43:59 AM
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So I can play the game and run around the world for free. . . But it's going to cost me £1 to complete every quest. (yes I know this an extreme example but hey, thats what there thinking!)

These companys throw around the word free2play but I think they have a very different view on what "free" is.

Forum Posts: 5
Comment #18 by Ghosty McGoo
Thursday, June 21, 2012 @ 04:44:44 AM
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I'm honestly confused, right now I'm seriously question if I read the article correctly, there has to be a catch, and what throws me off the most is that somebody from EA saying this.

Forum Posts: 164
Comment #19 by ScoobyWRX555
Thursday, June 21, 2012 @ 04:45:32 AM
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What vacuous drivel...

Forum Posts: 128
Comment #20 by dark wing
Thursday, June 21, 2012 @ 04:46:42 AM
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"It is no different than… it's free to me to walk into The Gap in my local shopping mall. They don't charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."

What a load of bollocks, that sir is what we call a shop. It wouldn't make much sense to charge people to go in, if they aren't going to buy something.

Forum Posts: 569
Comment #21 by Nutty Scouser
Thursday, June 21, 2012 @ 04:48:43 AM
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@10 me too - its getting silly, no way is it free to play - these thousands of microsanctions will cost more x2 double the price of game now, no thanks, il just quit......

Forum Posts: 147
Comment #22 by sleepynow
Thursday, June 21, 2012 @ 04:50:19 AM
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There's no way we're getting a full game experience for free. These microtransactions will be for necessary in-game equipment, not optional stuff like character skins.

Forum Posts: 125
Comment #23 by The Stig
Thursday, June 21, 2012 @ 04:51:42 AM
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Damnably shrewd though.

Selling microtransactions is great for EA. No refunds, no trade-ins or preowned, bugger all supply costs if you sell the core 'game' (Cough) digitally, (And again, no refunds or tradeins there either).

Forum Posts: 19
Comment #24 by SeraphTC
Thursday, June 21, 2012 @ 04:52:32 AM
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Ya know, I just started writing what was starting to turn into a whole article on how he doesn't seem to be paying attention to attach rates, and the difference in monthly spend between 'casual' and 'hardcore' gamers, and how this could massively backfire financially once people get bored (which won't take long - basing your revenue on the incredibly fickle 10-min concentration span of casual gamers is dangerous) - but I couldn't finish it. He's right. They are in it to make money, and there are now so many sheep invading our hobby that it makes more financial sense to ditch the expensive blockbuster hardcore titles and produce a ton of shit on the cheap that 'casuals' will drop £80 on, but that nobody will play for more than ten minutes before they move on to your next turd and waste more money.

It's a huge revenue stream.

For now.

How long it lasts will be down to how long it takes the unwashed masses to realise that 'free' is actually 'really expensive' and stop paying.

Then we'll see them start selling us longer games with more features for a one off price - like it's some kind of bargain.

The audience might return at that point. Or it might be too late. Time will tell.

Forum Posts: 3
Comment #25 by Bob on
Thursday, June 21, 2012 @ 04:56:16 AM
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You need to swap the word 'future' for 'death' and the word 'microtransaction' for 'macrotransaction'.

Forum Posts: 936
Comment #26 by Hagane
Thursday, June 21, 2012 @ 05:04:01 AM
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As long as there are "services" (lol) like Xbox Live and PS3's Premium, I don't think that this will be the case.

Technically a game made be free-to-play from the developer/publisher... but I still count the accessibility costs, and so should EA.

Forum Posts: 1671
Comment #27 by RDrules
Thursday, June 21, 2012 @ 05:12:00 AM
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@18 if you had ever played one of EAs free2play games that are already available you wouldnt be, on dragon age legends they basically made you pay if you wanted to play for more than a couple of mins a day, charged for "energy" that limited your number of moves " charged for reviving characters which limited the number of battles you could join, charged for weapons, armour, health potions... some of these "micro" transactions were approaching on the completely stupid as in there was one for the in game currency costing $99

Forum Posts: 5
Comment #28 by roza
Thursday, June 21, 2012 @ 05:12:28 AM
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Yeah, it is free to walk into Gap. But it costs to buy the clothes and enjoy them. The same with Game shops, I can go in and look around, but for a game I have to pay. This is just a way of saying "We don't care about gamers, we want money, this is 'free' now buy all the content for it"

This guy really needs a beating for saying possibly the stupidest thing in humanity after Lincoln said "I fancy going to the theatre tonight."

The future of gaming is having casual as a minimum and listening to the fans and making a fully enjoyable experience both online AND offline. And by "microtransactions" does he mean it will be fuck all included but cost about £10 each one? Methinks he does.

Forum Posts: 107
Comment #29 by perryboy26
Thursday, June 21, 2012 @ 05:22:09 AM
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They will not be trying to make less money. Free games will cost us more than they already do now

Forum Posts: 210
Comment #30 by Sanchezz4387
Thursday, June 21, 2012 @ 05:24:59 AM
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@28 he's comparing walking into a shoahead being the same as playing a video many people unemployed yet stupid dicks like this work ....sickening

Forum Posts: 1397
Comment #31 by InsaneKane87
Thursday, June 21, 2012 @ 05:26:41 AM
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I don't believe a word from EA anymore!

Forum Posts: 402
Comment #32 by ademlakey
Thursday, June 21, 2012 @ 05:31:24 AM
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"As we say at EA, get the fuck out of my office. I piss in your faces"

Forum Posts: 579
Comment #33 by Mister Spraggsy
Thursday, June 21, 2012 @ 05:32:39 AM
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Why is it when something involving money crops up in the news its always EA's name involved.

Forum Posts: 98
Comment #34 by BADFELLA
Thursday, June 21, 2012 @ 05:58:12 AM
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prob mean no online passes in the future lol

Forum Posts: 161
Comment #35 by ETKC Ninjamark
Thursday, June 21, 2012 @ 05:59:07 AM
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My opinion on this varies, depends on what we have to pay for or not, for examples "Perfect World" an mmo, is F2P with a shop, all the shop has is costumes, mounts (different looking yes, but no advantage in terms of speed over free mounts) and upgrade stones for weapons, which are more expensive with game money but not much, so it was mostly aethsetic stuff for sale, with maybe a small advantage. I dont mind that

but say it is free to play for end of story, or end game bosses. THen ill be pissed.. and trusting EA...

Forum Posts: 21
Comment #36 by creaper210
Thursday, June 21, 2012 @ 06:02:19 AM
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Game's going to be free. But if you want to experience everything, it will cost 3x what the game would have originally been.

Forum Posts: 469
Comment #37 by francisrossi
Thursday, June 21, 2012 @ 06:05:55 AM
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@8 - A model Crapcom have been trialling for quite some time now...

Forum Posts: 40
Comment #38 by Q Dawg187
Thursday, June 21, 2012 @ 06:12:26 AM
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Lol I was gonna post "EA,you keep using that word.I do not think it means,what you think it means!"

But back on topic,EA games are already riddled with microtransactions for the equivilants of f2p game items. Character unlocks,costumes,weapons,items,etc

I think EA are promoting F2P big lately because...

1.The Old Republic bombed hard and they're making it F2P soon,going back on their original comment (as they always do,hi battlefield premium) with saying it will never be F2P.

2.They're releasing "The Secret World" soon,which will likely fail hard after 2 months and go F2P if not already releasing as F2P (which wouldnt surprise me)

Forum Posts: 83
Comment #39 by Capn Franky
Thursday, June 21, 2012 @ 06:13:57 AM
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Don't forget this comes after EA have failed epi ly with their Star Wars MMO and it just seems like a way of saving face.

This will NEVER happen, to mmos, yes, that is Definatley the future, for the future of the industry? Haha no, so much money will be lost as people just play the games for free without paying unless it's a great game.

Oh and BTW, Indie developers will soon rise to the top killing publishers off as they release games like minecraft which do so well by themselves.

Forum Posts: 15
Comment #40 by jbixler
Thursday, June 21, 2012 @ 06:33:14 AM
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All I can say is, I never played any F2P games that EA made and probably won't if they're very reliant on me to pay up. EA is like the Mr. Krabs of video games. The only F2P game I pay for is Team Fortress 2. I don't think EA could do good with those kind of games.

Forum Posts: 30
Comment #41 by Launch
Thursday, June 21, 2012 @ 06:35:54 AM
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Go ahead and make everything F2P, EA. At least then I'll be able to play the games without supporting EA.

Forum Posts: 30
Comment #42 by crunchb3rry
Thursday, June 21, 2012 @ 06:54:12 AM
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Free to play won't work. Mainly because no console maker is going to want to get stuck having to pay for the bandwidth to deliver "free" mult-gigabyte games to consumers.

EA's vision is for games to not be available in retail, because that costs money too...and the whole idea of this is to use digital distribution as a way to not have to pay for anything other than development and marketing, then leave somebody else holding the bag for the download bandwidth. And I think it's to the point Microsoft won't dare increase subscription costs for Xbox Live to subsidize it. Sony and Nintendo certainly can't afford it.

I miss the old days, where I could just buy a game at the store and own the fucking thing. Not be manipulated into buying it new (instead of used, and even if I buy it used I still have to pay ~$10) just to get a code so I have the PERMISSION to play it online on top of already having to subscribe to a service to ACTUALLY play it online, then buy overpriced DLC and/or "season passes" to "complete" the product.

Microtransactions are shit. That's the sole reason I only have sudoku on my phone now. Because it seemed like every game I tried was just a glorified demo unless you constantly used real money to buy fake money.

Forum Posts: 755
Comment #43 by l.maciver
Thursday, June 21, 2012 @ 06:54:53 AM
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Forum Posts: 0
Comment #44 by n0b0dyz
Thursday, June 21, 2012 @ 07:16:56 AM
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ughhhhh what a bunch of shit

Forum Posts: 114
Comment #45 by musicman4523
Thursday, June 21, 2012 @ 07:19:22 AM
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I already miss the days when I could buy a complete game on disc and play it all the way thru and get the complete experience without 10 DLCs being released for it, but the day they stop releasing games on disc at retail is the day I stop gaming completely. These developers are doing everything they can to stop the used game market, so if they give you the game free then charge you for every gun, outfit, grenade, whatever in it then you have nothing to sell back to Gamestop. Between this crap and Micro$oft turning the Xbox into an "entertainment" device where it's almost impossible to find the gaming section on the dashboard anymore, I'm not really liking where gaming is going in the future.

Forum Posts: 15
Comment #46 by OrangeC@
Thursday, June 21, 2012 @ 07:24:37 AM
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I can also go into GAP. Listen to their tripe music and buy a pair of their jeans, if I could justify paying for over priced woven fabric. Go home, wear the jeans, let my friends lend the jeans, wear them again and then sell them on, or give them away seeing as I own the jeans not GAP.

But I suppose in the future, jeans will be made out of a woven bio-degradable fabric that degrades over time so that I won't be able to sell them on or give them to a charity shop? You won't be able to lend them out as there will be some sort of spunk stain on them...

Forum Posts: 24
Comment #47 by Rogue Gamer 23
Thursday, June 21, 2012 @ 07:31:46 AM
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EA and Free-to-play, yeah like that is going to happen. EA well find a way to force you to pay up more then what you should really be paying for.

Forum Posts: 210
Comment #48 by Sanchezz4387
Thursday, June 21, 2012 @ 07:35:03 AM
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@46 superbly put mate

Forum Posts: 162
Comment #49 by mileko101
Thursday, June 21, 2012 @ 07:42:54 AM
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Nothing is ever free. I dont even believe EA said this. Hoax gotta be, i bet ea make a killing on online passes alone

Forum Posts: 2123
Comment #50 by pined5551
Thursday, June 21, 2012 @ 07:45:48 AM
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Can somebody please explain how free to play works. He doesn't actually explain anything in this article! Would you essentially have to pay each time you load up a game?


Forum Posts: 2123
Comment #51 by pined5551
Thursday, June 21, 2012 @ 07:58:59 AM
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Also, another reason this simply wouldn't work is because a significant amount of gamers are too young to have credit cards... so will not be able to pay for anything!

I really wish I could sit down with people like this guy and tell them that everything they think they know is wrong!

Forum Posts: 178
Comment #52 by Blue Thunder28
Thursday, June 21, 2012 @ 08:27:21 AM
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Forum Posts: 124
Comment #53 by Croc 494
Thursday, June 21, 2012 @ 08:29:03 AM
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This is a fucking joke EA will never give anyone anything for free. Fuck them

Forum Posts: 124
Comment #54 by Croc 494
Thursday, June 21, 2012 @ 08:37:25 AM
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Forum Posts: 8
Comment #55 by Tom Bick
Thursday, June 21, 2012 @ 08:40:59 AM
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I feel sorry for the idiots that don't understand what these free-to-play decisions mean. The game is not free, it's the removal of online passes and, hopefully, paid day one dlc. Not that I mind paying for anything (if I've paid for it I'll make sure I use it more) but at least it'll shut people up...

Forum Posts: 231
Comment #56 by Infomouse
Thursday, June 21, 2012 @ 08:51:47 AM
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EA is so out of touch with the core gaming industry, they make Microsoft look like they don't charge for Xbox Live. The day my hardcore games become free-to-play is the day I quit gaming. I bought a fucking console to avoid this business model on the PC, and EA is clearly not in any position in the gaming industry to talk down to its customers.

It will be a cold day in hell before a company dictates my actions as a consumer.

Forum Posts: 231
Comment #57 by Infomouse
Thursday, June 21, 2012 @ 09:01:07 AM
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BTW, how is that 52-week low on your stocks EA?

Forum Posts: 529
Comment #58 by psybOltOn
Thursday, June 21, 2012 @ 09:13:18 AM
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Keep doing this EA, maybe you'll get a hefty check from an EU judge for using the 'free' word to mislead your own customers.

All is about the fact, that this way they can hide the much higher combined price behind their 'its-not-so-much-lets-buy-this-too' microtransactions.

Personally I think the future of gaming are GOOD GAMES. Without them, don't talk about future.
Also, on a side-note, I'm sick just by thinking of it, what these smart-asses at EA (and other corps) earn in a month just by being stupid.

Forum Posts: 37
Comment #59 by thenewpeter
Thursday, June 21, 2012 @ 09:26:43 AM
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"It is no different than… it's free to me to walk into The Gap in my local shopping mall. They don't charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."

Oh, just like how I walk into a game shop, look at the games, wanting to buy the games, and then pay my money for the game, getting everything I pay for. Not paying more then i would of otherwise cost for the full game.

This model will not work like they say it will, to much money will be lost in the process, many games that aren't that good simply wont make any money what so ever, meaning that only the biggest games will ever make any real money.
An example, say, Fear, pay to unlock the multiplayer, it would be completely empty, seeing as practicly no-one plays the multiplayer on it in general without having to pay, unlocking other elements would make no money, though its a decent if now dated game, it wouldn't be worth spending little bits of money on for silly little things or to generaly unlock the game it's self.
A game like CoD would make money, because ideots would just splash out on it because its a popular title.

This will not work, and will only cause the games industry to crash and burn. I'm a little older fasioned, and would rather hold the item i own in my hands, rather then it just be data that can easily disapear, I can cope fine with digital distribution, but this idea, is just a slap in the face to every gamer, because everyone with half a brain will see what this will lead to, we already have to put up with elements of what free to play would limit (aka the online passes).
No gamer wants that on a bigger scale.

Forum Posts: 124
Comment #60 by Scable Logo
Thursday, June 21, 2012 @ 09:43:20 AM
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You know, I'd rather pay 60 quid for a game and not have it filled with ads or a crap ton of micro transactions in order to progress in the game. This will only mean that more stuff will be cut from the games and released as pay to play DLC. Sounds like a win-win situation for the publishers, not so much for the consumers who could end up spending a whole lot more money on 1 game than they do today.
I can just see it. Congratulations you completed chapter 1, pay 5 bucks to start on chapter 2...........

Forum Posts: 37
Comment #61 by thenewpeter
Thursday, June 21, 2012 @ 09:44:36 AM
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One thing I've noticed people complaining about is the dlc element. That isn't an issue for me personly, because dlc can be very enjoyable at expanding the game, being developed properly after the games been packaged.

Some things take the piss with that, such as day 1 dlc, over priced dlc ect. but over all, I enjoy dlc for games, providing its worthwhile, Halo3's dlc was briliant, Gears3 was very good, though not played, I've looked at it all, Halo reach, ok dlc, didn't do what Halo3's did.
CoD, takes the piss with pricing, ect. ect.

Forum Posts: 33
Comment #62 by DaBenoit
Thursday, June 21, 2012 @ 09:45:47 AM
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FIFA where u actually have to pay your players wages :(

Forum Posts: 35
Comment #63 by blleiffer
Thursday, June 21, 2012 @ 09:48:34 AM
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Usually these *Free-to-Play* games end up costing people more then real video games

Forum Posts: 75
Comment #64 by matt schwindt
Thursday, June 21, 2012 @ 09:56:45 AM
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when people use the term "core gamers" it's ironic. there is no such thing, just as SAT only stands for the letters SAT.

Forum Posts: 51
Comment #65 by Agent Mantis
Thursday, June 21, 2012 @ 10:01:18 AM
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The wii sold consoles but not games, the casual crowd drifted away as soon as the fad was over, hardly a sustainable future model for the industry. EA needs to pull it's head out of it's ass, F2P will never appeal to the gamers who actually buy games.

Forum Posts: 1414
Comment #66 by Vindicator51
Thursday, June 21, 2012 @ 10:15:51 AM
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Seems like a lot of people wants to pay more than $60 for a game. Personally i'm out if this happens in the future.

Forum Posts: 1145
Comment #67 by Zombiedrd
Thursday, June 21, 2012 @ 10:18:28 AM
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So if you want to play every mission, you will spend hundreds of dollars.

Forum Posts: 153
Comment #68 by Ginormous76
Thursday, June 21, 2012 @ 10:25:06 AM
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So... It sounds like EA's exclusivity license with the NFL will end if this is their future. Looking forward to playing a 2k football game in a few years.

Forum Posts: 153
Comment #69 by Ginormous76
Thursday, June 21, 2012 @ 10:29:03 AM
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@64 SAT stands for Scholastic Aptitude Test. I don't know why you don't think it stands for something. Sounds like someone got a 200 on theirs.

Forum Posts: 41
Comment #70 by Tim 13
Thursday, June 21, 2012 @ 10:52:29 AM
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Now, here's a winning idea. No more of this season pass fucking garbage, no more of this online pass bullshit, just "have the game, play it. Like the game, pay into it." I used to pirate Android games like there was no fucking tomorrow; then the devs game up with the idea of F2P games with premium bonuses. Now the absence of $15 from my bank account can be explained by extra levels in stair dismount.

And on another note, I've bought a lot of games out of the gate with faith. Two particular investments that did not pay off were Homefront and Godfather II, ironically, both EA games. $60 each, and for what; a half-assed and quarter-of-the-way-done game. This concept coming to consoles promotes the idea, "You are at liberty to try any game you want, and if you don't like it, well, you don't like it. At least your wallet is intact."

Yeah... this idea could work, if it's implemented correctly.

Forum Posts: 41
Comment #71 by Tim 13
Thursday, June 21, 2012 @ 10:55:30 AM
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"It is no different than… it's free to me to walk into The Gap in my local shopping mall. They don't charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."

Just for the record, and sorry for the double-post, but that is the OPPOSITE of what they're talking about. Right now, I could walk into a Gamestop, look at the games, play the demo booths, watch the trailers on the screen, but if I want to buy a game, I have to pay for it. How is that any different than what that guy just said? Honestly, F2P gameplay is more akin to being able to go into a Gap and get a pair of jeans for free. Then, if you like the jeans, you can bring it back to them and have them install fucking extra pockets or something for a small fee. That's the idea he was trying to get across with that dumb ass analogy. lol

Forum Posts: 255
Comment #72 by neo consumer
Thursday, June 21, 2012 @ 11:11:19 AM
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Play the game = free
oh, you might need a stick: only 2000 MSP
You break that stick: only 2000 MSP
Need a puck to play with?: only 500 MSP
Puck out of play? Oh, the crowd stole it: only 500 MSP
Want skates? Let's face it, you need them: only 2000 MSP
Blades getting blunt?: only 300 MSP
Your team is gonna need a uniform: only 5000 MSP...each player
You also need a road uniform: only 5000 MSP...each
Maybe an alternate: 5000 only MSP...each
Oh, you're gonna need to rent a building: 20,000 MSP

The worst thing is it will probably be EXACTLY like that. Fuck EA.

Forum Posts: 14
Comment #73 by Raging Bullgod
Thursday, June 21, 2012 @ 11:19:20 AM
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I just hope it's really "micro"transactions. 5 bucks is nice and small lets keep it there.

Forum Posts: 89
Comment #74 by Vortex Elegy
Thursday, June 21, 2012 @ 11:35:50 AM
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Battlefield 4 will be free to play with all the guns and vehicles available immediately. Guns will not have ammo and vehicles are not fueled.

10 cents per bullet. You can only by full clips/mags.
Grenades will be 25 cents.

Vehicles are free to drive.
Fuel will cost 20 cents per liter.
You can only completely fill the tank.
Smallest tank is 80 liters.

Only thing that you can use immediately to kill is your knife. It's the same kind of knife you use for your potatoes. A premium knife is available for 50 cents. Then you get a lightsaber.

Respawning will cost you 30 cents. Or get a premium respawn bundle (you can respawn 25 times) for €7,-

Yes, the future of gaming is free and bright.

Forum Posts: 1671
Comment #75 by RDrules
Thursday, June 21, 2012 @ 11:41:34 AM
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@73 judging by EAs past goes at free2play i wouldnt count on that, as i said earlier Dragon age legends had one "micro"transaction that cost $99USD

Forum Posts: 66
Comment #76 by BeardedHoplite
Thursday, June 21, 2012 @ 11:46:41 AM
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Excuse my English, but that's pretty fucking stupid. Mircotransactions will end up costing the player more. Unless you wanna play a stripped down version of a game forever.

Forum Posts: 2
Comment #77 by Scobiwan31
Thursday, June 21, 2012 @ 11:57:36 AM
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What they really mean is you can download the most basic version of the game for free, something along the lines of XBLA's trial versions, then pay waaaaaay more than the retail price of a game to get the complete version. "Oh, you want to use grenades in Battlefield 4, that'll be 400 MS points please, next thing you'll be telling me you want a motion sensor for your recon character ha ha...400 more points and we'll talk"

Forum Posts: 6935
Comment #78 by Nevander
Thursday, June 21, 2012 @ 12:04:59 PM
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Free-to-play needs to die NOW!

Forum Posts: 2
Comment #79 by CodyTheGreat7
Thursday, June 21, 2012 @ 12:06:24 PM
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You can walk around in the game for free but if you want to shoot you pay for the guns, then a penny per round...

Forum Posts: 108
Comment #80 by aosiding
Thursday, June 21, 2012 @ 12:15:01 PM
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So how the hell is the future any different from what it is now???

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Comment #81 by HugTheBear
Thursday, June 21, 2012 @ 12:58:24 PM
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I hate EA.

Forum Posts: 2
Comment #82 by TheFragileArmy
Thursday, June 21, 2012 @ 01:11:36 PM
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This has to be the way the video game industry will die... otherwise it looks like I'll be getting out of the video game phase of my life sooner rather than later.

Forum Posts: 1003
Comment #83 by Dr Popodopolus
Thursday, June 21, 2012 @ 01:15:33 PM
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Lol he walks in the Gap

Forum Posts: 575
Comment #84 by Extra Saucy
Thursday, June 21, 2012 @ 01:23:22 PM
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...yeah it's called Beta's or Demos........

Forum Posts: 4
Comment #85 by ScottlinDLR
Thursday, June 21, 2012 @ 02:19:02 PM
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I've already discussed this in the Timesplitters article. But I am down with FTP if done right. I use TF2 as the best example for a free to play game model. Valve will let you play the game itself, but if you want full trading capability and a few other things, then you have to buy one thing in the store and you get a premium membership for life. So I say lets see Free to play games happen.

Forum Posts: 187
Comment #86 by Rixiden
Thursday, June 21, 2012 @ 02:45:04 PM
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Who the hell enjoys the music in a GAP store? makes me wanna kill myself when my wife drags me in there

Forum Posts: 1145
Comment #87 by Zombiedrd
Thursday, June 21, 2012 @ 03:06:28 PM
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@85. Valce is a company that actually likes its gamers. EA on the other hand, will let you have a few eapons, one map, and the rest will cost 10 dollars a piece.

Forum Posts: 61
Comment #88 by Islandweller
Thursday, June 21, 2012 @ 03:13:29 PM
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@20 Exactly what I was going to write :)

Forum Posts: 175
Comment #89 by Zumato
Thursday, June 21, 2012 @ 03:17:36 PM
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Hehe....I would like that. The term "spray and pray" would be completely gone.

On a serious note, I believe that the Free-to-Play(FTP) model would end up hurting the console industry overall. FTP has been very successful on the smartphone/computer for one reason....accessibility. The majority of people nowadays have a smartphone and/or a computer. That statistic doesn't apply to consoles. Of course, Microsoft is addressing this by moving their consoles direction into a "media" platform instead of focusing on games.

Let's move on to demographics, consoles tend to be in the 10-25 age group. Ok...that might not be completely accurate, but my point being that young kids to college students don't have the money to be spending on "micro" transactions. Hell, three college friends and I ended up pooling our money in order to get MW3. Not to mentions parents strangling their kids because he/she keeps nagging them about buying additional content for the same game.

Lastly and sadly, future games would always be made with "micro" transactions at the front of the developmental process. All because publishers want to exceed the $50-60 value of a game.

Forum Posts: 37
Comment #90 by applefleas
Thursday, June 21, 2012 @ 03:18:27 PM
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You know... I used to not mind the free-to-play model of gaming until I read this. I guess I'm just biased against whatever any d-bag from EA says. Even if an EA rep said that I was awesome, I would have to disagree just on principle. Clearly, if that happened, I must be the biggest a-hole in the universe.

This company is so money hungry that it makes Activision look like a charity. What's nice about a lot of the free-to-play games out there right now is that most of them (or I'd like to think most of them) don't nickel and dime you for everything. And the GAP analogy used in the article is most troublesome. Going into some random store to look around at things I either can't afford or want and must buy isn't exactly my idea of fun. The idea of being free to play is that it is literally free... to... play... I should be able to beat the whole damn game with my basic crap. If I want an easier time or some variety to what's going on, then I have the option to pick it up if I want. EA will ruin this idea and turn it into a hot button topic. People will rally against them and they will become defensive and wonder why.


Forum Posts: 6
Comment #91 by sleath123
Thursday, June 21, 2012 @ 03:25:45 PM
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Free to play means you will turn on the game and feel the controls, walk around a room with multiple doors, you will be classed as a gamer although your not playing really but then you wonder what's behind those doors, when you try to open the door you will be greeted with a price tag, so free to load up a pointless virtual world but you want to Play and do shit worth doing then we charge per how much you want to do, Peter Moore is a dickhead

Forum Posts: 30
Comment #92 by Man On The Run
Thursday, June 21, 2012 @ 03:37:49 PM
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If this happens its the day i stop gaming.

Forum Posts: 536
Comment #93 by xLUNCHTREYx
Thursday, June 21, 2012 @ 04:33:12 PM
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Goodbye gaming.

Forum Posts: 4
Comment #94 by A HOM3L3SS MAN
Thursday, June 21, 2012 @ 10:43:30 PM
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I'm thinking of this. It's just a thought, so go easy please.

Since this is a EA Article, I'll use a EA game.
Per say this is talk about games being streamed/downloaded on the "new" system like Steam(?) and Origin.

{The number of downloads is 1,000,000}
-Download Bad Company 3 (Free.)

-Accessing/Playing Single Player or Local (Free.)
-Includes update on All in-game content.

-Accessing/Playing Co-op AND Multiplayer (Free.)
-Includes access AND updates to ALL Multiplayer Maps
-Classes start w/ a free* weapon of choice
-All other weapons and gear must be downloaded for a price. Class/Weapon also affects price. (THIS is where major/micro transactions come.)
-Weapons have individual costs
-(30 Rifles) Assault class ($2-$5)
-(30 PDRs) Engineer class ($2-$5)
-(30 LMGs) Support class ($2-$5)
-(30 Sn. Rifles) Recon class ($2-$5)
-All classes can can get gear (Pistols/Shotguns/Attachments/Kit $2-$5)
-Bundle Packs ($20-$40)

Money aspect (1 mil x n = ~$xx mil-$xxx mil)

It's just an idea, but honestly... I think I would like this. I have my reasons.

Forum Posts: 41
Comment #95 by MasterGazelle
Friday, June 22, 2012 @ 01:52:16 AM
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Clients will come in 1 of 2 flavours.

!. Will be an empty shell with no gameplay in it till you DL the content at a cost.
2. Will have minimal content, and no cheevies or trophies. All cheevies & trophies coming from the 'pay for' DLC only.

There may even be a third version for the really evil money grabbers, which would be that all patches and fixing come in 'pay for' Dlc, then they deliberately release borked software.

Forum Posts: 14
Comment #96 by mr xenon
Friday, June 22, 2012 @ 04:44:07 AM
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Sweet! I can't wait until all xbox games are as cool as Farmville and Mob Wars.


Forum Posts: 6
Comment #97 by hamanu
Friday, June 22, 2012 @ 11:04:30 PM
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Anyone ever try their Sims Free play for Ipad? Free means that every action take 20min to 12 hours and if your hoping for your Sim to come back from work sooner you've gotta put real cash in to do so.

Unfortunately, everyone's futuristic idea of free to play involves putting "coins" in the machine like the arcades which were popular in ancient times. Only now you've got to use "coins" to play games at home as well.

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