Crytek Confident in Ability to Make Free-to-Play Single-Player Experiences Work
Written Tuesday, July 03, 2012 By Lee BradleyView author's profile
Crytek is confident that the free-to-play model can be made to work for traditional single-player experiences.
The company recently announced its intention abandon retail in favour of digitally distributed free-to-play games, a model that lends itself to multiplayer experiences. Yet that won't discourage Crytek from making narrative-based, single-player titles like Crysis.
“We’ll figure out how to make a game like Crysis 3 work,” said Crytek CEO Cevat Yerli. “If the proposition is, the gamer gets the games for free, well, that’s better for the gamer. And what’s best for the gamer is best for the industry.”
Yerli went on to describe some of the positives of free-to-play.
“Customers have to put up with all this crap right now, legal notices, copyright protection. The best way to get rid of all that is go free,” he said.
“The gamers get what they want – free access – and if your game is good enough you can hook them in, whether that’s a single-player game, or multiplayer, or co-op, or an RPG, an RTS, or Fifa, or whatever, it really doesn’t matter.
“For every game you can find a solution. For every single one of them. It’s a creative challenge, nothing else.”
All of which sounds rather heartening, doesn’t it? But beware, free-to-play isn’t all good. Check out our feature on the perils of freemium, in which EA CEO John Riccitiello suggests charging Battlefield players a dollar to reload. Scary stuff.