Is Microsoft Poised to Buy an Activision Majority Share?
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Here's something that could be potentially huge. Microsoft is apparently in the running to purchase Vivendi's 60 percent share of Activision Blizzard, along with Time Warner, Chinese investment company Tencent Holdings and other private equity companies who are reportedly looking to acquire a stake in Activision.

Apparently, debt-plagued Vivendi is "testing the appetite" for any interested parties that want to buy a portion or the entirety of its 60 percent share. According to Reuters, the sale process has yet to commence, but Vivendi is currently weighing up possible cash buyers.

Should Vivendi successfully sell off its 60% share of Activision Blizzard, it would help raise $10 billion for the seller's share price. Meanwhile, the Reuters source noted that Microsoft acquiring a majority share in Activision seems unlikely with next-gen consoles on the horizon, although those big Acti franchises could prove enticing. "They probably don't want to distract themselves too much, but they are the ones who, if they want to stay in games, would think about owning some of these big franchises, not just providing the consoles."

Looks like another 'wait and see, but take with a pinch of salt' rumour then.

[Via OXM]


User Comments

Forum Posts: 8525
Comment #1 by Nozza XBA
Wednesday, July 11, 2012 @ 12:14:09 PM
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Wonder if they'll then take hold of Activision by the balls and change the direction CoD is going...

Ah what am I saying, of course they won't!!

Forum Posts: 58
Comment #2 by Original
Wednesday, July 11, 2012 @ 12:16:43 PM
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Microsoft are only in it for the money! -.-"
If Microsoft get their hands on a share of Activision do you know how many Cods we'd get spammed with? Yearly!? >:O

Forum Posts: 2200
Comment #3 by cheevo360
Wednesday, July 11, 2012 @ 12:18:15 PM
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Oh god!! As long as they don't put Halo and COD together in one game!!!

I wish rumour is false because I want Microsoft stay away from Activision. Lol

Forum Posts: 0
Comment #4 by Th3Choz3NG4m3R
Wednesday, July 11, 2012 @ 12:20:12 PM
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Make COD Xbox exclusive!!!

Forum Posts: 2418
Comment #5 by Andreas_loel
Wednesday, July 11, 2012 @ 12:21:43 PM
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Fuck yes this means i might actually get a awesome dungeon crawler on the xbox, about motherfucking time.

2: Yes Microsoft is a company good companys make money, MS own the Halo license how many yearly Halos have we got? Dumbass

3: 343 is not Microsoft...

Forum Posts: 951
Comment #6 by Chaosflare
Wednesday, July 11, 2012 @ 12:21:57 PM
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This could mean phenomenal things outside of Call of Duty. Possibly even funding moving into future Prototype titles, works with Blizzard for a potentially stronger Warcraft, Starcraft, or Diablo release for the Xbox (or WP7/WP8); anything, really.

All-in-all, it could mean great things; we just have to wait this out rather than speculate on the negative -- unless of course we have some stockholders here.

Forum Posts: 0
Comment #7 by Th3Choz3NG4m3R
Wednesday, July 11, 2012 @ 12:22:04 PM
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But gaming doesn't matter to me anymore, I will be taking my basketball talent to south beach this fall.

Forum Posts: 5
Comment #8 by robcmc32
Wednesday, July 11, 2012 @ 12:22:50 PM
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@2 we already get spammed with too many CoD's per year

Forum Posts: 2200
Comment #9 by cheevo360
Wednesday, July 11, 2012 @ 12:25:07 PM
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#5 Yes I do knew but I not talk about 343. :):)

Forum Posts: 1158
Comment #10 by Der Fuhrer
Wednesday, July 11, 2012 @ 12:25:51 PM
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It would be crushing for Sony if Call of Duty became an Xbox exclusive, so I kind of hope they do this just to kill the PS4.

Forum Posts: 1720
Comment #11 by UNDERWALLY
Wednesday, July 11, 2012 @ 12:26:18 PM
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I don't care who's in charge of Activision as long as they do another Marvel Ultimate Alliance or X-Men Legends Game!!

Forum Posts: 104
Comment #12 by TSG Dwaggie
Wednesday, July 11, 2012 @ 12:27:33 PM
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Microsoft, please buy 51% of EA sports to stop the yearly updates of sports games, and stop them shutting down their servers, thanks.

Gaming world will thank you.

Forum Posts: 951
Comment #13 by Chaosflare
Wednesday, July 11, 2012 @ 12:27:37 PM
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@11: Or re-license the DLC for Ultimate Alliance 1&2; we need those back in the marketplace.

Forum Posts: 54
Comment #14 by DDDLOTS
Wednesday, July 11, 2012 @ 12:31:20 PM
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I hope this is true and the first thing they do is can Bobby Kotick.

Forum Posts: 5
Comment #15 by Ghosty McGoo
Wednesday, July 11, 2012 @ 12:32:09 PM
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I'm not sure if this is entirely correct, but do you guys know what this means? Activision holds the rights to the James Bond games, and Microsoft owns Rare, so we could possibly see a true Goldeneye remake.

Forum Posts: 130
Comment #16 by Space Cadet
Wednesday, July 11, 2012 @ 12:32:18 PM
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Microsoft's evil plan of getting Bungie back?

Forum Posts: 155
Comment #17 by Akatsuki Sw1tch
Wednesday, July 11, 2012 @ 12:38:47 PM
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Could be interesting if they they made Activision's games exclusive to the next Microsoft console & PC's

Forum Posts: 3
Comment #18 by McQueen101
Wednesday, July 11, 2012 @ 12:39:22 PM
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@5-Halo is owned by Microsoft who also established 343i for Halo... just saying

Forum Posts: 152
Comment #19 by MightyPeter
Wednesday, July 11, 2012 @ 12:41:08 PM
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Imagine Call of Duty going Microsoft exclusive?
The fanboys would cry such a deep river...
(fanboys on both sides btw)

Forum Posts: 51
Comment #20 by Miramax7000
Wednesday, July 11, 2012 @ 12:41:21 PM
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Agreed 6, lot of potential positives.

Forum Posts: 152
Comment #21 by MightyPeter
Wednesday, July 11, 2012 @ 12:43:02 PM
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Also, newsflash for #2:
99.9% of all big companies are in it for the money...

Forum Posts: 152
Comment #22 by Russman
Wednesday, July 11, 2012 @ 12:47:45 PM
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Microsoft pretty much owns Activision with their early release DLC schedule for games and the money they have paid to them.

Forum Posts: 58
Comment #23 by Original
Wednesday, July 11, 2012 @ 12:49:35 PM
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I swear this site is full of idiots now. >.>

Forum Posts: 57
Comment #24 by oORuffusOo
Wednesday, July 11, 2012 @ 12:50:06 PM
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@2 a company trying to make money?! No way! That's absurd!

Forum Posts: 2086
Comment #25 by StillTIPPIN187
Wednesday, July 11, 2012 @ 12:52:56 PM
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LOL! Activision wants CoD Exclusive.. Holy shit.. Think of the domination.. CoD and Halo on 1 console?

CoD and Halo this year.. and then they will start to switch off so they wont compete with each other.

Forum Posts: 813
Comment #26 by XxStuartxX 1990
Wednesday, July 11, 2012 @ 01:01:03 PM
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Why? us the Xboxers, would gain nothing from this as the game is developed on 360 then ported to PS3, I have nothing against PS3 users and don't want them to miss out on the biggest franchise in gaming (even I'm not a fan I can't deny its massive).

Anyway OT:
Acti not only have COD but they have a few big licenses, marvel and Transformers to name a couple, and if M$ gets their hands on these then its goodbye competition.

And competition breeds quality.

Forum Posts: 91
Comment #27 by bearmod
Wednesday, July 11, 2012 @ 01:01:48 PM
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Wouldn't surprise me if they did this. They'd make their money back with the percentage they'd get from a single CoD release. I'd be more surprised if they didn't do it.

Forum Posts: 131
Comment #28 by SmarmySmurf
Wednesday, July 11, 2012 @ 01:08:34 PM
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If they buy them, I expect they'll keep CoD multiplatform at least for awhile. There's too much money in the PS3 port to just ignore for console warz. Sony is killing themselves well enough anyway, the last thing MS wants to do is buy Acti, make everything exclusive, and thrust a bunch of sympathy on Sony and bitterness on themselves. They'll play magnanimous, like they are by developing for iOS, and bide their time.

Forum Posts: 220
Comment #29 by DarkGin87
Wednesday, July 11, 2012 @ 01:09:48 PM
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It is an interesting idea, i think the only excluives microsoft would get out of it though(if there to) would be Single player games

I dont think microsoft would have a problem of COD being on PS3 they still make money off it and CoD on xbox sells more than PS3 anyway.

You would see more Excluive deals though.

I think it could be a good idea because right now i dislike Activision perhaps a bigger company investing in it would change Activision copy and paste forumla and milking a game for everything.

Forum Posts: 0
Comment #30 by Th3Choz3NG4m3R
Wednesday, July 11, 2012 @ 01:11:15 PM
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COD kinect titles incoming!

Forum Posts: 220
Comment #31 by DarkGin87
Wednesday, July 11, 2012 @ 01:12:05 PM
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Also ppl saying Activison wants CoD to be excluive, utter rubbish they would actaully drop in sales just selling on 1 console

Forum Posts: 454
Comment #32 by Caramel Cardinal
Wednesday, July 11, 2012 @ 01:26:33 PM
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@2 there really not vivendi is losing money, alot of money even a cod game a month each selling more copies than the last couldn't change that

Forum Posts: 454
Comment #33 by Caramel Cardinal
Wednesday, July 11, 2012 @ 01:32:32 PM
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@5 you do realise that we've had a new halo game every year for the past 4 right
halo 4 2012
halo cea 2011
halo reach 2010
halo odst and halo wars 2009

Forum Posts: 122
Comment #34 by Akatsuki Sensor
Wednesday, July 11, 2012 @ 01:36:20 PM
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@23 - oh, we're all stupid because we disagree with your stupid, unrealistic views on business? sorry to break it to ya pal, but money makes the world go around. the sooner you realise that, the sooner you stop making yourself look like an ass.

Forum Posts: 3
Comment #35 by wbpridgen
Wednesday, July 11, 2012 @ 01:47:39 PM
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Bungie must be feeling like that guy that cut his ties with the mob, but they like him too much to let him quit.

Forum Posts: 3
Comment #36 by Spastic Manatee
Wednesday, July 11, 2012 @ 02:01:03 PM
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Let Microsoft buy the 60% majority. Then get them to close Activison down. Taste of their own medicine.

Forum Posts: 41
Comment #37 by Tim 13
Wednesday, July 11, 2012 @ 02:11:00 PM
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First act as majority owner of Activision: BURN THE TREYARCH OFFICES TO THE GROUND.

Forum Posts: 0
Comment #38 by Th3Choz3NG4m3R
Wednesday, July 11, 2012 @ 02:16:57 PM
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First act of buying majority owner ship: make Halo of duty: Modern black ops featuring ODST vs Zombie mode.

Forum Posts: 33
Comment #39 by JF Soul Sector
Wednesday, July 11, 2012 @ 02:28:35 PM
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@2 We already get Call of Duty every year.

Forum Posts: 45
Comment #40 by Grimcicle
Wednesday, July 11, 2012 @ 02:38:05 PM
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2009 - Halo 3: ODST
2010 - Halo Reach
2011 - Halo: Anniversary
2012 - Halo 4

Halo HAS become an annualized franchise at this point.

Forum Posts: 223
Comment #41 by Trolls88
Wednesday, July 11, 2012 @ 02:50:07 PM
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@#15. Now that would be fantastic. have been waiting for a possible GoldenEye port on the XBbox and PS3 and so on. If Microsoft buying 60% Activision means GoldenEye on current consoles then. ill throw my money at them lol.

Forum Posts: 1615
Comment #42 by Nitnoid
Wednesday, July 11, 2012 @ 02:50:37 PM
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And the next rumor: EA is building their own gaming console...

Forum Posts: 0
Comment #43 by MissingNo83
Wednesday, July 11, 2012 @ 02:58:50 PM
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Call of halo: Spartan Warfare? Anyone? Just an idea...

Forum Posts: 1593
Comment #44 by H0p3sfalL
Wednesday, July 11, 2012 @ 03:15:00 PM
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If this were to happen and MS went the Xbox only exclusive route, wouldn't it kinda a monopoly??? IDK about everywhere else but the US goverment doesn't play that game.

Forum Posts: 6
Comment #45 by BOBtheMASTER
Wednesday, July 11, 2012 @ 03:16:58 PM
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Not even close to a Monopoly...

Forum Posts: 920
Comment #46 by Graivul
Wednesday, July 11, 2012 @ 03:28:11 PM
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Wow, that will create a gaming monster! Can only see it as a good thing for gaming in general, Activision are a great company but are becoming a little stale lately, maybe this will kick some life into them again!

Forum Posts: 1596
Comment #47 by HalfEVILmonkey
Wednesday, July 11, 2012 @ 03:31:19 PM
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LOL, this would send Playstation owners into a frenzy.

Forum Posts: 303
Comment #48 by ronnie42
Wednesday, July 11, 2012 @ 03:58:40 PM
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lol I can see it now Call of duty exclusive for the xbox.

Forum Posts: 550
Comment #49 by Terrin
Wednesday, July 11, 2012 @ 04:03:15 PM
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@44 its not a monopoly unless they merged with both Nintendo and Sony then it's a monopoly but I assume the idea would be to use activison as a huge first party stable of games ala transformers call of duty James bond it would make the xbox the ideal console and not sure why the writer says it's a bad time to buy it. Its the perfect time so at next console launch they could say only console that has call of duty which is what the casual gamer cares about

Forum Posts: 0
Comment #50 by asilent boom
Wednesday, July 11, 2012 @ 04:18:54 PM
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Hmm, interesting. COD an Xbox exclusive? I doubt this will happen but it would be funny to see Sony shit a brick over not having the 10 million copies of COD sold every year on the PS3. I wonder how much that would cost them.

Forum Posts: 290
Comment #51 by FroZeNSouL
Wednesday, July 11, 2012 @ 04:35:39 PM
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Lol @ bungie!
U think U getting away to multiplatform?
Hell no says MS :P

Forum Posts: 1593
Comment #52 by H0p3sfalL
Wednesday, July 11, 2012 @ 05:17:57 PM
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Gotcha. Thanks for clearing that up.

Forum Posts: 194
Comment #54 by Kaskade
Wednesday, July 11, 2012 @ 05:57:36 PM
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If i'm SONY i'm scared sh**less with the thought of MS owning all future COD games.Just imagine a roster of Halo,Gears of War,COD and both Nintendo and Sony would nned to step up their A-game

Forum Posts: 1145
Comment #55 by Zombiedrd
Wednesday, July 11, 2012 @ 06:32:43 PM
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Lolm a Chinese company getting into a console company, when consoles are not sold in mainland China?

Forum Posts: 8
Comment #56 by radabe
Wednesday, July 11, 2012 @ 06:41:28 PM
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@53 you sir are both a knob and an idiot.
First of all this has nothing to do with kinect.
Second, u have utterly screwed this whole comments section by putting such a long word.

OT: microsoft owning activision might make COD better (couldn't make it worse) and all their titles could become timed

Forum Posts: 30
Comment #57 by crunchb3rry
Wednesday, July 11, 2012 @ 06:55:52 PM
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Microsoft is not going to buy Activision. Not gonna happen. If anything EA will swoop in and snatch up that stock though, at any cost. A chance at majority share in their biggest competition is a dream come true for EA.

Forum Posts: 271
Comment #58 by macd
Wednesday, July 11, 2012 @ 07:39:07 PM
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Activision exclusive to MS for would be a helluva move. I imagine if MS did look like they were serious about a bid, Sony would have to get involved with it all somehow.

Forum Posts: 82
Comment #59 by dementedlullaby
Wednesday, July 11, 2012 @ 08:32:38 PM
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Buy only Activision. Maybe Blizzard won't suck so hard then.

Forum Posts: 106
Comment #60 by tincann
Wednesday, July 11, 2012 @ 09:08:25 PM
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@4 you are a moron! Do you know how much money they would lose if the COD Franchise was an Xbox Exclusive/ Look @ the HUGE difference in sales between Halo & COD. It would be like they said, "Hey let's find a way to lose Hundreds of Millions of Dollars real quick...."

Forum Posts: 62
Comment #61 by jeremyh120
Wednesday, July 11, 2012 @ 09:15:13 PM
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If cod becomes exclusive to xbox... That would be a great reason to switch to sony.

Forum Posts: 527
Comment #62 by TRAGICTRIXIE
Thursday, July 12, 2012 @ 12:11:07 AM
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If this happens either COD is gonna be an xbox exclusive or COD will have DLC first forever lol

Forum Posts: 557
Comment #63 by Des
Thursday, July 12, 2012 @ 12:23:13 AM
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I'd rather Microsoft own Blizzard than some Chinese company or Time Wanner.

Forum Posts: 2615
Comment #64 by Venomized
Thursday, July 12, 2012 @ 01:56:33 AM
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Remove @53 comments, and perhaps infraction him while you're at it.

Forum Posts: 4
Comment #65 by LeviXLush
Thursday, July 12, 2012 @ 03:07:30 AM
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Better KONY than SONY.

Forum Posts: 5
Comment #66 by lfcxleg3ndx
Thursday, July 12, 2012 @ 03:09:29 AM
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With people that keep saying Microsoft is only in it for the money. They are a business and 99% of Business are there only to make money just the same as apple, sony, Nintendo etc...

Forum Posts: 9
Comment #67 by OneChozen1
Thursday, July 12, 2012 @ 03:59:39 AM
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This might be wishful thinking but if MS owned 60% hopefully they would cut the cost for dlc. more specifically COD

Forum Posts: 271
Comment #68 by the action frampton
Thursday, July 12, 2012 @ 05:17:32 AM
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@53 bellend.

OT this would be a smart move from MS.

Forum Posts: 210
Comment #69 by Sanchezz4387
Thursday, July 12, 2012 @ 11:35:23 AM
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If anything this will make things very interesting, wonder if work of Warcraft would make it into the Xbox? I've always wanted to play it but don't own a PC, and no console has a MMoRPG othe than FF11 and it's shit!

CoD will stay multiplat, it generates too much money from both sides to not be multiplat. I'm more concerned about activision trying out the free to play model in china it's definately bad news for consoles. As for Sony, well they need to pull their heads out of each others asses and do something worthwhile otherwise they can forget tryin to compete next gen

Forum Posts: 19
Comment #70 by Doctor Giygas
Sunday, July 15, 2012 @ 07:29:58 PM
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Isnt tomb raider also an activision series ?

Forum Posts: 0
Comment #71 by botacker
Monday, July 16, 2012 @ 10:12:16 AM
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i feel bad for the ps3 kids but i also feel good since they trash xbox because of our paid service

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