Ubisoft to Develop Fewer, Bigger AAA Titles for Next-Gen
Written Friday, September 14, 2012 By Lee BradleyView author's profile
Ubisoft has outlined its plans for future growth, stating that its next-gen AAA titles will reduce in number but increase in size and scope.
With a new generation of consoles on the horizon the giant publisher is preparing for a major shift, expecting something "really new [and] really interesting that will boost the market enormously."
That’s according to Yves Guillemot. In a recent, revealing interview the Ubisoft CEO said, “Generally, next generation consoles pick up what's interesting in the world around them – they look at what the PC experiences are, what the mobile experiences are, they look at the social elements … and then manufacturers come up with a unit that you can put in front put the TV but that takes advantage of all the innovations that have happened since the last generation, and at a price that is accessible.
“So for sure, the machines will be more powerful, but we can expect this generation – because they took quite a long time! – to actually come with something really new, really interesting that will boost the market enormously.”
So what exactly will be different? Guillemot has a few ideas. “You have a glimpse at what could happen with SmartGlass from Microsoft,” he said. “Microsoft is also moving in to mobile – we can look at what they and Google are doing – those guys are trying to consider the universe we inhabit. Being connected, playing with your friends on any device – consoles can continue to improve that experience and make sure it's more believable, that you're immersed in those worlds. The potential is there, with everything that's been created in the last seven years, to give us new sensations.”
However, when it comes to Ubisoft’s approach to next-gen development we can expect massive titles on a less frequent basis. "With next gen consoles, it's going toward bigger games, and yes, we will make less of them," Guillemot said.
Interestingly, Ubisoft’s plans stand in contrast to those of Capcom. The Japanese publisher recently revealed that it intends to make smaller games more quickly with less staff.
So while Ubisoft works on dishing up fewer, bigger games, Capcom is dedicating itself to an increase in smaller games. Slowly but surely the big boys are placing their bets. But who has it right?
[via The Guardian]