Ubisoft to Develop Fewer, Bigger AAA Titles for Next-Gen
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Ubisoft has outlined its plans for future growth, stating that its next-gen AAA titles will reduce in number but increase in size and scope.

With a new generation of consoles on the horizon the giant publisher is preparing for a major shift, expecting something "really new [and] really interesting that will boost the market enormously." 

That’s according to Yves Guillemot. In a recent, revealing interview the Ubisoft CEO said, “Generally, next generation consoles pick up what's interesting in the world around them – they look at what the PC experiences are, what the mobile experiences are, they look at the social elements … and then manufacturers come up with a unit that you can put in front put the TV but that takes advantage of all the innovations that have happened since the last generation, and at a price that is accessible. 

“So for sure, the machines will be more powerful, but we can expect this generation – because they took quite a long time! – to actually come with something really new, really interesting that will boost the market enormously.”

So what exactly will be different? Guillemot has a few ideas. “You have a glimpse at what could happen with SmartGlass from Microsoft,” he said. “Microsoft is also moving in to mobile – we can look at what they and Google are doing – those guys are trying to consider the universe we inhabit. Being connected, playing with your friends on any device – consoles can continue to improve that experience and make sure it's more believable, that you're immersed in those worlds. The potential is there, with everything that's been created in the last seven years, to give us new sensations.”

However, when it comes to Ubisoft’s approach to next-gen development we can expect massive titles on a less frequent basis. "With next gen consoles, it's going toward bigger games, and yes, we will make less of them," Guillemot said.

Interestingly, Ubisoft’s plans stand in contrast to those of Capcom. The Japanese publisher recently revealed that it intends to make smaller games more quickly with less staff

So while Ubisoft works on dishing up fewer, bigger games, Capcom is dedicating itself to an increase in smaller games. Slowly but surely the big boys are placing their bets. But who has it right?

[via The Guardian]


User Comments

Forum Posts: 6
Comment #1 by daardu
Friday, September 14, 2012 @ 10:23:49 AM
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Forum Posts: 0
Comment #2 by DrLove42
Friday, September 14, 2012 @ 10:24:54 AM
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If it means milking franchises less, and making them better each iteration, I'm in.

Just leave the Kinect/Smartglass/projectionintoyourfrontroom stuff behind ok?

Forum Posts: 56
Friday, September 14, 2012 @ 10:30:05 AM
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I like big games.


Forum Posts: 48
Comment #4 by Ereaser NL
Friday, September 14, 2012 @ 10:36:19 AM
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lol, unlike capcom haha
Well played

Forum Posts: 391
Comment #5 by PG_MaxPayne
Friday, September 14, 2012 @ 10:37:45 AM
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I'd prefer to have fewer games in between and make them longer and more in depth, they'd be more worth the money paid for them. Trying to have more games in a shorter window just kills games and makes them not as fun.

Forum Posts: 108
Comment #6 by Slayinfool
Friday, September 14, 2012 @ 10:39:16 AM
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So no more Assassins Creed every damn year? Good..

Forum Posts: 225
Comment #7 by Josh Benton
Friday, September 14, 2012 @ 10:45:20 AM
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It seems as though Ubi have a very good gameplan for the future, unlike Capcom and EA.

Personally though, Rockstar have done this from the very beginning as have Bethesda and you can easily tell the difference between quality of games from that of Capcom/EA.

I respect and adore Ubi's decision here, very few companies like this left in the industry and i for one know that they will be there alongside, Rockstar and Bethesda until the very end.

Forum Posts: 57
Comment #8 by Capt_Ron CFH 01
Friday, September 14, 2012 @ 10:46:51 AM
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Quality over quantity I can support that

Forum Posts: 131
Comment #9 by SmarmySmurf
Friday, September 14, 2012 @ 10:50:42 AM
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Where the hell is BG&E2? That's all I care about, Ubi.

Forum Posts: 594
Comment #10 by GR4V1G0R3
Friday, September 14, 2012 @ 10:52:00 AM
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the way i read it is they are going to concentrate on digital distribution, oh, and their main franchise (ass cred) which will probably still get yearly updates that add very little if anything

fair play if they haven't got the need to release games to comete with CoD, and tbh, whats the point trying, idiots will only buy idiotic games

but...if this has any mark on trials, i will be severely annoyed and will start abusing all french people i see....hopefully it's just a sign of them moving to a more sensible business model of, release big games when there is a window, not, CoD's out then, lets release our game the same week

Forum Posts: 122
Comment #11 by Akatsuki Sensor
Friday, September 14, 2012 @ 10:52:27 AM
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They say that, but I guarantee at least two Assassin's Creed games get announced next year. Just like Liberations for the Vita, we'll hear of a new game exclusive to the Wii U, and then a new one for consoles. Ubisoft can't help themselves. They need to cash in on that AC money cow.

Forum Posts: 598
Comment #12 by reaper527
Friday, September 14, 2012 @ 10:55:51 AM
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this is great news. just a year or so ago they were talking about moving towards the madden/cod release schedule for as many of their games as they could. i'm glad they realized this was a bad idea and are going to focus on quality over quantity.

Forum Posts: 281
Comment #13 by Tsukasa117
Friday, September 14, 2012 @ 10:56:26 AM
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As much as I hate that the Wii U is getting Bayonetta 2 I did like the looks of Ubisofts ZombiU actually looks like a step in the right direction for Nintendo will it sell me on another 300$ console not not even close.

Forum Posts: 0
Comment #14 by ADTR TOM
Friday, September 14, 2012 @ 11:35:05 AM
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Love that old fashioned notion, about time after the 2 pointless AC between 3 (Love the game itself 1&2)

Forum Posts: 2200
Comment #15 by cheevo360
Friday, September 14, 2012 @ 11:35:14 AM
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I am so pleased Assassin's Creed III is last AC series before few years time for AC break. I just want protests over Activision to give Call of Duty for few years break. I want Activision is going be calm down and bring different franchise instead of repeatability COD yearly. :)

I look forward Far Cry 3, AC III, Watch Dogs, Zombi U, Rayman Legends, Splinter Cell: Blacklist, Rainbow Six: Patriots and more. Ubisoft alway stay in my hearts. I knew few franchises they might rip off part like Splinter Cell for not having full stealth and not whole night goggles from Conviction and Ghost Recon got less tactic and more action from Future Soldier when they change a bit from gameplay to story but I still give them chance. I knew and understand Ubisoft like change their own ways and depend storylines going to be.

Forum Posts: 38
Comment #16 by Aussie27Legend
Friday, September 14, 2012 @ 11:39:58 AM
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As long as I get my Watch Dogs and Beyond Good and Evil I will be thoroughly happy :)

Forum Posts: 37
Comment #17 by thenewpeter
Friday, September 14, 2012 @ 11:52:25 AM
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Hmm, this, I'm glad to hear, glad to see a developer admitting they will concentrate more on quality over quantity. We'll see how it goes, but here's hoping for good things.

Forum Posts: 55
Comment #18 by cursednaruto
Friday, September 14, 2012 @ 12:49:01 PM
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Then fix ur god damn old titles don't wipe them away because you lost the rights its your name at the beginning of the game

Forum Posts: 63
Comment #19 by Gearbolt
Friday, September 14, 2012 @ 01:22:15 PM
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If it means quality over quanity, then I'm all in. Maybe I'll even start Ubisoft games again.

Forum Posts: 210
Comment #20 by Sanchezz4387
Friday, September 14, 2012 @ 01:38:08 PM
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good on em, this is the right attitude. i support this 100%, i waqnt to see more console mmorpg though

Forum Posts: 0
Comment #21 by asilent boom
Friday, September 14, 2012 @ 01:43:44 PM
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I'll believe it when I see it.

Forum Posts: 759
Comment #22 by PANIC ATTACK 10
Friday, September 14, 2012 @ 01:56:39 PM
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i have pointed out several times the direction the new systems need to go in. now that the glassess have been confirmed as i predicted. we will be looking at a system that will cost about 4 grand. if you've been reading recent news here. you'll notice the glassess are 3D & work off of your walls. making it a surrond 3D experience. i went into more details about kinect. which was again confirmed. so how does my prediction fit in with this article? simple really, as the tech will be expensive. so toj will the games.

ubisofts approach is the most realistic. however capcom wants to flood the market to exploit the new systems potential. personally i'm staying away from next gen. i'm hapoy with what i have now. also rod issues will cause cusmers to 2nd guess MS. as MS has made a huge mistake being the 1st to market. it should be interesting to see how companies make their games now. i doubt it will support b/c for older games. expect game prices to increase too. also dlc will be bigger & cost even more. as it reaches the size of contect found on most discs now. capcom is doing the activision move here. flood the market with the same game over & over. however ubisoft is taking a much better & realistic aporoach. to see how the customers respond & what we truely want.

Forum Posts: 106
Comment #23 by DEFCON 1
Friday, September 14, 2012 @ 03:27:26 PM
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please stop with uplay service also. fucking bullshit i have to load that crap up ontop of steam to play conviction or anything else.

Forum Posts: 499
Comment #24 by AirborneRichard
Friday, September 14, 2012 @ 03:37:27 PM
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Ubisoft def made a smart move here, and listen to their gamers, i rather have only a few games each year with more depth and story then more titles and just a shallow story and a short gameplay time. Well done ubisoft, and please bring a ghost recon again that tracks back to its original roots.
As much here are excited about the next gen consoles, i look ahead kinda dreaded just thinking what these will cost and probly far out of reach for the first year for me, and to know if MGS new fox engine realy can produce these aount of details for current gen consoles i start wondering if its realy needed to have those next gens already, knowing for a fact that developers have the same trouble as with starting making games for the PS3 and xbox360 and how long it took them to use the full potential of those consoles and as the fox engine proofs that wasn,t even used to the max yet. Well time will tell.

Forum Posts: 291
Comment #25 by ViNyLek
Friday, September 14, 2012 @ 04:24:00 PM
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I'll believe it when I stop seeing AC game every year LOL

Forum Posts: 29
Comment #26 by Habsfan
Friday, September 14, 2012 @ 04:47:28 PM
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i think its time now for Ubi to bring out a new Dukes Of Hazzard game. Open world free roam, play as Bo or Luke(and switch at anytime), get in and out of the General Lee and able to walk around. Question is, does Ubisoft still have the licensing right for a Dukes game. last one they did was The Dukes of Hazzard: Return of the General Lee(2004).

Forum Posts: 1596
Comment #27 by HalfEVILmonkey
Friday, September 14, 2012 @ 04:51:58 PM
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Every developer should just make one huge, combined game called Call of Halo-Warfighting Splinters.

Forum Posts: 258
Comment #28 by A BENGAL HOBO
Friday, September 14, 2012 @ 05:06:33 PM
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i prefer ubisofts approach...dont milk the franchises make bigger better games every 2-3 years!!

Forum Posts: 44
Comment #29 by TheyCallMeNooTs
Friday, September 14, 2012 @ 05:23:08 PM
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sweet, well Im guessing the next gen consoles will be wont be able to have the whole experience without a tablet or other smartphone gimmick with it..Im buying a console for gaming, 1 machine for the full experience.
this could be really bad if they implement these smartglass accessories

Forum Posts: 469
Comment #30 by francisrossi
Friday, September 14, 2012 @ 05:29:14 PM
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@2 - Nah, they'll be milking each series more to make up for having less lines overall.

Forum Posts: 289
Comment #31 by davhuit
Friday, September 14, 2012 @ 06:48:50 PM
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@25 : +1

Forum Posts: 755
Comment #32 by Hurricane Of 87
Friday, September 14, 2012 @ 07:03:02 PM
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I want to play AC: Liberation. There's a black woman inside me just waiting to get out, I swear.

Forum Posts: 41
Comment #33 by MasterGazelle
Saturday, September 15, 2012 @ 05:48:17 AM
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Bigger better Triple 'A' titles is exactly what I want to hear. Now can we just add no more shovelware, and no more adding unnecessary Deathmatch modes to IP's that don't need it.

Forum Posts: 40
Comment #34 by TheRequiem95
Saturday, September 15, 2012 @ 12:46:01 PM
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Personally, I feel like if developers are going to make bigger but less games, that will mean we may get more of the same as far as game variety goes. There will be less risks taken and we may be subject to little but CoD and Gears clones. I'd rather see smaller productions that do something different, which is why I like XBLA games so much, I guess.

I'm willing to give everyone the benefit of a doubt, but when Sega announced that it was streamlining, what did they keep on their dev schedules? Aliens, Total War, Football Manager and Sonic. Not so much new and adventurous development happening there from a company who used to be known for the risks it took. We'll see what everyone else does.

Forum Posts: 759
Comment #35 by PANIC ATTACK 10
Saturday, September 15, 2012 @ 01:28:06 PM
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@34 sega hasnt taken any risks since the dreamcast failed. i think they are just surviving now. its sad what the industry has done to gaming. great companies like sega can barely stay afloat now.

Forum Posts: 15
Comment #36 by KnifeLife
Saturday, September 15, 2012 @ 01:36:30 PM
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Capcom can barley make a AAA game which doesn't fail epically or con you out of your money, im sure there just trying to put them selves into administration. And Ubi, good for you.

Forum Posts: 1144
Comment #37 by Zombiedrd
Saturday, September 15, 2012 @ 03:01:33 PM
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They will only cost 130

Forum Posts: 1596
Comment #38 by HalfEVILmonkey
Saturday, September 15, 2012 @ 08:11:26 PM
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@#35: Yeah, Sega has been masterful the past 6 years. Let me know when you are done living on the past, like Sega clearly is.

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