Grand Theft Auto V
Grand Theft Auto Franchise Ships 125 Million Units
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Rockstar's landmark open-world franchise Grand Theft Auto has shipped a staggering 125 million units according to Take Two CEO Strauss Zelnick, which is an 11 million increase on last year's tally of 114 million. 25 million of the 125 million total was credited to Grand Theft Auto IV, which released back in 2008.

Zelnick didn't offer a break down of sales for each instalment in the series, but attributed the series' success to Rockstar's strategy of releasing a new GTA game every few years, keeping it "special" without inducing franchise fatigue. Something that Activision is guilty of with the Call of Duty series according to Zelnick.

"It's our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously views the world differently."

Zelnick did however praise Activision CEO Bobby Kotick and the multiple development studios to release a "quality product" each year, but also observed the downturn in Call of Duty: Black Ops II sales compared to Modern Warfare 3's sales.

"That's never been the case with one of ours," he said. "Ours do better each time. Our view is it's hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that's proven to be the case. IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall."

[Via Gamespot]


User Comments

Forum Posts: 186
Comment #1 by Floodclaw
Wednesday, November 28, 2012 @ 06:10:21 AM
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I hope Grand Theft Auto stays 'special'. It makes it all the sweeter to have the next game after a few years of patiently waiting. Feels...good, you know?

Forum Posts: 2006
Comment #2 by XoNiNjAlEoNoX
Wednesday, November 28, 2012 @ 06:12:04 AM
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That's wow.

Forum Posts: 0
Comment #3 by davidani
Wednesday, November 28, 2012 @ 06:12:51 AM
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"Rockstar's strategy of releasing a new GTA game every few years, keeping it "special" without inducing franchise fatigue"...Shall we all say together what game doesn't do that?

Forum Posts: 1397
Comment #4 by InsaneKane87
Wednesday, November 28, 2012 @ 06:13:22 AM
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@1 Completely agree!

Not a big surprise to me tho GTA has always been one of my favorite games ever with so much replay value in it glad to see they have sold so well.

Forum Posts: 162
Comment #5 by xxdiamondxxinfernoxx
Wednesday, November 28, 2012 @ 06:18:15 AM
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Oh im sorry i forgot to wait

Forum Posts: 142
Comment #6 by JedEgan
Wednesday, November 28, 2012 @ 06:41:21 AM
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Now please release GTA 1 and 2 for XBLA!

Forum Posts: 252
Comment #7 by Kazenji
Wednesday, November 28, 2012 @ 06:44:01 AM
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@6 Download them for free from the Rockstar site if you had a good enough PC

Forum Posts: 3
Comment #8 by Chewit
Wednesday, November 28, 2012 @ 06:55:04 AM
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Two trailers out, nearly 60 million views on them. Need i say more?

Forum Posts: 2574
Comment #9 by jamie1000013
Wednesday, November 28, 2012 @ 07:00:56 AM
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What does IP stand for? I hear it a lot when people talk about games.

I'm still waiting for Bully 2 personally hopefully that is their next project after GTA.

Forum Posts: 4
Comment #10 by KingLouis51
Wednesday, November 28, 2012 @ 07:03:53 AM
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GTA is one of my favourite series in all of gaming, but for Rockstar are talking bullshit by trying to discredit Activision's handling of the Call of Duty franchise because they release too many. First of all, franchise fatigue has clearly not yet plagued CoD as it is still the highest selling and most played game year in year out, and every CoD since World at War has broken all kinds of records.

Secondly, there have been 9 main Call of Duty games in 11 years, and 12 main Grand Theft Auto games in 15 years. So who are they kidding? 2009 saw the release of three GTAs. There were two in 2004.

Like I said, I love GTA but Rockstar are talking bullshit by saying they don't milk the franchise. The four-year gap between Ballad of Gay Tony and GTA V will be by far the longest in franchise history, but that doesn't mean it wasn't milked before that (and they have re-released GTA III and Vice City in that time). The cash cow just has a whole bunch of milk left in its udders, that's all. And the same goes for CoD.

Forum Posts: 4
Comment #11 by KingLouis51
Wednesday, November 28, 2012 @ 07:08:08 AM
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@9 IP stands for intellectual property; it's a legal term. And I'm with you on Bully 2, but chances are that'll be a next-gen game as Rockstar have previously said it would likely be the Vancouver studio's next project once Max Payne 3 was completed.

Forum Posts: 142
Comment #12 by JedEgan
Wednesday, November 28, 2012 @ 07:15:06 AM
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@7 I've got them (and the original PSone discs) but a HD port with achievements would be better.

Forum Posts: 454
Comment #13 by Caramel Cardinal
Wednesday, November 28, 2012 @ 07:22:36 AM
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@6, would rather have hd versions of 3. VC and SA with achievements :D

Forum Posts: 1
Comment #14 by Conquisidor
Wednesday, November 28, 2012 @ 07:23:34 AM
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I would read thIs article but a big sell out far cry advert is stopping me .

Well done gta - I guess

Forum Posts: 13
Comment #15 by EscapeTheApe
Wednesday, November 28, 2012 @ 07:24:52 AM
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@13 Damn, beat me to it.

But yeah, if we got that along with some other games like Rayman 1 and Quake, just wow.

Forum Posts: 35
Comment #16 by Jane Starfish
Wednesday, November 28, 2012 @ 07:43:06 AM
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@ 10 WTF are you talking about ?
There has been a single Gta game come out since 2008 that is called Gta IV
TLAd and BOGT are not games they are dlc.
Re launching older games also doesn't count as a game.

Man get your facts right shit.

Main games are not stories or episodes they are games.

IV has been the only full New gta out since 2008.

Forum Posts: 252
Comment #17 by Kazenji
Wednesday, November 28, 2012 @ 07:45:55 AM
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@12 a HD port would be good and also add an target lock-on like what Chinatown Wars has

Forum Posts: 252
Comment #18 by Kazenji
Wednesday, November 28, 2012 @ 07:48:31 AM
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@16 try 2009 was the last time for a GTA game Chinatown Wars

Forum Posts: 4
Comment #19 by KingLouis51
Wednesday, November 28, 2012 @ 09:43:46 AM
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Get my facts right? Why don't you get your facts right. No GTA since IV? Ever heard of 2009's Chinatown Wars? And you can call TLAD and TBoGT DLC but they are pretty much full games, they were also released stand-alone on a disc called Episodes from Liberty City.

Just because the games aren't numbered doesn't mean they're not new entries in the franchise. Otherwise I could say Call of Duty 4 was the least proper Call of Duty game, and if they decide to call the next one Call of Duty 5 then all the games in-between don't count and Activision didn't milk the franchise.

Like I said, I love GTA so I don't know why you're getting your knickers in a twist. I'm just stating facts here.

Forum Posts: 4
Comment #20 by KingLouis51
Wednesday, November 28, 2012 @ 09:52:49 AM
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Sorry to double-post, but I've just re-read your comment and it makes even less sense, unless you think there are only four GTA games -- GTA, GTA 2, GTA III, and GTA IV. But if you consider Vice City and San Andreas "main games" then you cannot say GTA Advance, Liberty City Stories, Vice City Stories, Chinatown Wars, and Episodes from Liberty City are not main games. It doesn't add up. To go back to my previous post's CoD analogy, it would be like saying World at War, Modern Warfare 2 & 3, and Black Ops 1 & II are not "main games".

Forum Posts: 6
Comment #21 by daardu
Wednesday, November 28, 2012 @ 10:49:52 AM
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Just waiting patiently for a release date, very exited.

Forum Posts: 755
Comment #22 by Hurricane Of 87
Wednesday, November 28, 2012 @ 10:57:32 AM
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Thought this was about Max Payne 3 when I saw the Rockstar logo...

Forum Posts: 0
Comment #23 by asilent boom
Wednesday, November 28, 2012 @ 11:01:32 AM
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@9 @16 You say there's been 9 main games in COD in 11 years, but you don't count CODs portable games. You counted COD, COD2, COD3, COD4, COD:WAW, COD:MW2, COD:BO, COD:MW3, COD: BO2. You didn't count; COD: Declassified(Vita), COD: World at War:Final Fronts(PS2), COD: Modern Warfare:Mobilized(DS), COD:Roads To Victory(PSP), and COD:World at War:Zombies 1 and 2(iPhone).

If you're going to count GTAs portable games like Chinatown Wars and Vice City Stories you need to do the same in the COD series.

Forum Posts: 0
Comment #24 by asilent boom
Wednesday, November 28, 2012 @ 11:03:16 AM
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Crap, sorry for double post, meant for my comment to be directed at #9 and #20, accidentally put #16 though.

Forum Posts: 28
Comment #25 by lilsting
Wednesday, November 28, 2012 @ 11:07:07 AM
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All I'm saying is that there has only been one GTA on the current gen of consoles (not including hand helds). There have been 8 COD of duty's on these current consoles. BOGT and LAD are DLC. THEY ARE NOT STAND ALONE GAMES. You have to be a moron to believe they are stand alone games. They released at 15 dollars a piece, the last time I checked that's how much DLC cost. They bundled the two and sold them separately, so what? It is still labeled as DLC. Rockstar likes to bundle their DLC. Remember Read Dead Redemption and the undead nightmare pack? That was DLC, but you could buy it separately. Rockstar is in no way milking GTA like how Activision is milking COD. If you believe Rockstar is then you my friends are an idiot.

Forum Posts: 755
Comment #26 by Hurricane Of 87
Wednesday, November 28, 2012 @ 11:09:37 AM
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#8: Yes, a point would be good.

Agreed with King Louis but this isn't Rockstar talking, it's their owner Take Two CEO/Knobhead Zelnick, who also said THQ would be dead by summer so his shots at CoD are just him running true to form.
GTA is pretty damn ubiquitous.

Forum Posts: 4
Comment #27 by KingLouis51
Wednesday, November 28, 2012 @ 11:36:39 AM
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CoD's portable games are genuinely throw-away titles and in no way are "main" games in the series. But GTA's portable games are fully-fledged experiences that expand upon the universe and draw from the GTA lore. That's why I consider them main games.


I think you need to learn what a stand-alone game is. It means you don't require any additional content to play it. The two GTA IV episodes are DLC only by function, they are mainly stand-alone games. Not only can they be played without owning GTA IV, but they also build upon the mechanics featured in that game. At the very least they are stand-alone expansion packs, not DLC. Oblivion horse armour is DLC. Mass Effect 2: Overlord is DLC. No changes to gameplay, no improvements, just extra missions. And how does TLAD and TBoGT's $15 price prove they are DLC? I guess The Walking Dead is not a game then as it only costs between $5 and $25.

I also never said Rockstar are milking GTA to the level of CoD. I just said they ARE milking it. You want to know great franchises that aren't being milked? BioShock. The Elder Scrolls. Mafia. The Chronicles of Riddick. Rock Band.

Forum Posts: 451
Comment #28 by deluxnugs
Wednesday, November 28, 2012 @ 11:44:57 AM
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@# @# blah blah blah,im right and cooler than you.

the site scanners suck ass.

Forum Posts: 291
Comment #29 by ViNyLek
Wednesday, November 28, 2012 @ 11:45:14 AM
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Interesting, but not cool to scold another dev for doing yearly models. CoD is the most popular and even GTA can't touch their sale numbers. AC comes to mind as well, though it's definitely not as successfull. I guess if you do it right, you can do it many times over=)

Forum Posts: 210
Comment #30 by Sanchezz4387
Wednesday, November 28, 2012 @ 11:59:48 AM
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I think you need to learn what a stand-alone game is. It means you don't require any additional content to play it

going off this definition 80% of games this Gen wouldn't be classed as standalone as they are always shipped un completed and with chunks left out to fleece later down the line as dlc.

Forum Posts: 11632
Comment #31 by BiggD
Wednesday, November 28, 2012 @ 12:01:20 PM
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This is why I try to stay away from reading the comments on the news articles.

I swear I lose brain cells reading some of these arguments -__-

Forum Posts: 83
Comment #32 by mutantkilla
Wednesday, November 28, 2012 @ 12:59:53 PM
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King Louis I couldn't disagree with you more. Jane is absolutely 100% correct. I never post on this site but your absolute ignorance has forced me to do so. gay tony and damned are dlc. you're not going to argue that otherwise so please stop with your "it's basically a stand alone". it's not.
3 VC SA 4 vs 2 3 4 WaW MW2 blops MW3 blops2 and all those cods are on THIS generation. please stop being ignorant thank you

Forum Posts: 0
Comment #33 by asilent boom
Wednesday, November 28, 2012 @ 02:03:59 PM
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@27 So throw-away games don't count, but DLC sold as a stand alone disc does. That's all opinion based when you starting saying what you consider a game and what you don't consider a game or what's DLC and what's not. Those aren't facts.

This whole discussion started because you said Rockstar is talking bullshit and that they also milk GTA, and you've tried to show how similar they are. But you've made the differences very clear between the COD and GTA series. Even though there have been quite a few GTA games, each one is a fully-fledged experience, that's your words. You even consider GTA4 DLC as a stand-alone game because of how much content it contains compared to other DLCs. Yet, I've mentioned several COD games that you consider throw-away and shouldn't even count because they aren't fully-fledged experiences, which means they are being released for a cash-in and that is the defintion of milking a series. That's what the CEO is trying to point out. They don't just release a GTA game with the name on it for a cash-in. To me that is the difference between a series being milked(COD) and series being managed correctly(GTA).

Forum Posts: 5
Comment #34 by TM87 Sam
Wednesday, November 28, 2012 @ 02:22:59 PM
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@27 You have to be single-handely the dumbest person I've met on this site. DLC is DLC. TbOGT & TLAD are DLC. They are not stand-alone games or can never be considered that. It's Stand-alone DLC meaning you do not require the original game, but you can still play. Use your damn head.

Forum Posts: 1003
Comment #35 by Dr Popodopolus
Wednesday, November 28, 2012 @ 02:37:36 PM
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Keyboard warriors..

My God has the community on this website gone to shit in recent months.

I used to enjoy reading the comments.

Forum Posts: 159
Comment #36 by thisispreston
Wednesday, November 28, 2012 @ 02:56:13 PM
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this one time, i took some stuff to the tip, and i had never seen so much rubbish in my life.... until i read King Louis51's posts.

Forum Posts: 121
Comment #37 by DopeGivesMeHope
Wednesday, November 28, 2012 @ 03:37:18 PM
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GTA V will sell out Call of Duty

Forum Posts: 4
Comment #38 by KingLouis51
Wednesday, November 28, 2012 @ 04:03:07 PM
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It's crazy how hostile some of you are getting. I'm just going to bullet point a summary of my thoughts for everybody, if you still want to think I'm ignorant and stupid then that's your prerogative. You can disagree. That's what forums are about. Discussions. Not getting hostile and becoming keyboard warriors.

-Of course I know that The Lost and Damned and The Ballad of Gay Tony are DLC. But I believe that the amount of content in them as well as the gameplay improvements made to the core GTA IV game make them almost as important entries to the series as Vice City and San Andreas were. If somebody asked me whether they should get GTA IV or Episodes from Liberty City I would advise them to get the latter because they are better experiences and no knowledge of GTA IV is required to enjoy them -- that's why I consider them standalone games. To me a standalone game is one that doesn't require another game to play, and doesn't require any knowledge of the lore to enjoy. For example, Red Dead Redemption and Max Payne 3 are standalone games in their franchises, but you'd be lost in the plot if you played Halo 3 or Gears of War 3 without doing your research.

-I consider any franchise being released and re-released on every platform left right and centre as milking. I used the examples of BioShock, The Elder Scrolls, Mafia, The Chronicles of Riddick, as franchises that are not being milked. GTA is EVERYWHERE. There's a new entry or DLC or a side-story, or a re-release or whatever every year. How is that not milking? But I'm not saying it's a bad thing as I love GTA! Rockstar are not milking Red Dead or Max Payne or Bully or Manhunt or Midnight Club but GTA is definitely milked.

Forum Posts: 191
Comment #39 by ash356
Wednesday, November 28, 2012 @ 04:12:12 PM
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Depends; which franchise are we talking here? The list of milked franchises at this point has become quite extensive.

Forum Posts: 0
Comment #40 by stxzo
Wednesday, November 28, 2012 @ 08:38:28 PM
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Will V take place in San Andreas?

Forum Posts: 8
Comment #41 by kfitz9
Thursday, November 29, 2012 @ 06:04:29 AM
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@ KingLouis51, You have made it abundantly clear that you are an asshole. Please leave this discussion board in order to avoid causing needless annoyance to anyone else.

And everybody, shut the fuck up about milking. Any game that comes out yearly, bi yearly or at any other interval does so because there is a demand for the game to come out. I'm not a COD fan any more, but the product life-cycle is one year long. If it didn't come out every year, there would be uproar.

GTA has a longer product life cycle, and is extended more by 'episodes' (Which can't be counted as full games unless your king fucking louis the idiot) on the current generation. If GTA was released yearly, there would be uproar.

Whatever you think of the execs of different publishers, they are highly trained and know how to make money, while keeping their customers happy. And this is the world we live in, don't like it? Then Shut the fuck up and stop imposing your opinions on people you ignorant motha-fuckaaaaaaaaas

Forum Posts: 46
Comment #42 by Headshotz Inc
Sunday, January 06, 2013 @ 12:20:30 AM
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@KingLouis51 Go kill yourself.

I like the fact Rockstar gave it awhile before releasing this. It makes you anticipate the wait a lot more. I still play GTA IV's story over and over again, so I'll be ready for this once it releases.

P.S. KingLouis51 I hope you get the RRoD.

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Game Info
Rockstar North
Rockstar Games


US September 17, 2013
Europe September 17, 2013
Japan October 10, 2013

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