Skylanders Giants
Skylanders Franchise Surpasses US Gross of $500m
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Call of Duty and Warcraft aren't Activision's only big franchises these days. The publisher has today revealed that the Skylanders games have grossed a total of $500 million revenue in the US, following the launch of the first game, Skylanders: Spyro's Adventure in October 2011.

Activision had aimed to transform Skylanders into another billion dollar franchise, and as these latest figures attest, it's halfway there. That's before you factor in revenue from other territories outside of North America too, such as the UK, where Skylanders is the third best-selling game franchise after Call of Duty and FIFA.

Sequel Skylanders Giants has made $195 million in the US since its release in October 2012 - including sales of additional Skylanders figures - which is approximately 40% of the overall US revenue to date. This figure eclipsed box office for holiday kids movies like Wreck-It Ralph and Rise of the Guardians. Sales of the first Skylanders game account for the other $300 million or so in the space of just over a year.

“Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere,” said John Coyne, Activision's VP of Consumer Marketing.

“We’re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it’s gratifying to see kids excited about the adventures that await them both in the digital and physical worlds.”

Never underestimate the impact of kids' pester power, right?

[Via MCV]


User Comments

Forum Posts: 6
Comment #1 by cockblocker
Friday, January 11, 2013 @ 09:16:53 AM
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never played it. never want to.

Forum Posts: 118
Comment #2 by T0X1C Z0MB1E TZ
Friday, January 11, 2013 @ 09:19:08 AM
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Exactly what @1 said.

Forum Posts: 1669
Comment #3 by Grey Delta
Friday, January 11, 2013 @ 09:19:12 AM
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My kids love it, plus, easy points!

Forum Posts: 152
Comment #4 by MightyPeter
Friday, January 11, 2013 @ 09:23:08 AM
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I never really understood why people got into this?

Forum Posts: 159
Comment #5 by thisispreston
Friday, January 11, 2013 @ 09:23:19 AM
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now let's see how long it will take Activision to run it into the ground by milking it until the point no-one wants to play anymore....

Forum Posts: 486
Comment #6 by plum
Friday, January 11, 2013 @ 09:31:20 AM
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@4. It's like different version of pokemon. You want to collect all the characters so they can be used in game,good idea to make money.

Forum Posts: 755
Comment #7 by Hurricane Of 87
Friday, January 11, 2013 @ 09:37:09 AM
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Never seen these on a shelf anywhere and only heard about the franchise sometime in the past 3 months. Bizarre.

Forum Posts: 1068
Comment #8 by The Bum-Mobile
Friday, January 11, 2013 @ 09:39:19 AM
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"Not as big as Call of Duty; we need to cut it loose!"

Forum Posts: 632
Comment #9 by Samigi
Friday, January 11, 2013 @ 09:51:38 AM
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How have you guys never heard of it... @4 It's for kids.

Forum Posts: 186
Comment #10 by Floodclaw
Friday, January 11, 2013 @ 09:55:52 AM
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Well yeah, if you need to buy a pile of figurines to play the game properly with diversity, of course you're going to make a shit ton of money out of it. It'd be like if you had to pay every time you wanted to catch a new Pokemon.

Forum Posts: 1746
Comment #11 by UberPirateNinja
Friday, January 11, 2013 @ 10:08:55 AM
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How much of that pile of cash is from the figures tho? Wonder what part of it is just from the game sales. Well done to them I guess, the guys I hate in this are the re-sellers of figures in eBay and such, can't believe the prices some of the figures go for.

Forum Posts: 8
Comment #12 by DrD0ak
Friday, January 11, 2013 @ 10:13:13 AM
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just played the first skylanders loved it as a watered down version of a marvel alliance type game. just bought skylanders giants, so i'm part of the problem. It will be interesting to see if they keep supporting the old characters in the new games, once my original skylanders stop working is when i leave that game franchise behind.

Forum Posts: 275
Comment #13 by DarnedCargo
Friday, January 11, 2013 @ 10:28:36 AM
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Forum Posts: 16
Comment #14 by Spandex Stiffy
Friday, January 11, 2013 @ 10:30:15 AM
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@1, it's incredible that during your vast experience accumulating all 8000 points of your gamer score you've not attempted this kid's game.

Forum Posts: 20
Comment #15 by heretic555666
Friday, January 11, 2013 @ 10:33:48 AM
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I actually thought this game was pretty cool. Activision probably will run it into the ground like everything else though.

Forum Posts: 2200
Comment #16 by cheevo360
Friday, January 11, 2013 @ 10:57:11 AM
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Lol I knew it would be because first series is fantastic selling so do 2nd series did same boat anyway. We all expect Activision announce Skylanders 3 by before E3 2013 or in or after to ready for another Skylanders jump in Autumn for release again. Skylanders franchise is easy achievements. 1000G on both series. Will buy 3rd series to get another 1000G for Skylanders. :P

Forum Posts: 0
Comment #17 by ADTR TOM
Friday, January 11, 2013 @ 10:58:45 AM
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The most successful thing I've never heard of

Forum Posts: 99
Comment #18 by blkalleykat
Friday, January 11, 2013 @ 11:06:06 AM
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I like the figurines they look cool but I find the game lacking much depth even for a kids title

Forum Posts: 487
Comment #19 by Rickmassacre
Friday, January 11, 2013 @ 11:08:59 AM
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@1 it's a kids game. are you 8?

Forum Posts: 119
Comment #20 by Desmondo2000
Friday, January 11, 2013 @ 11:25:36 AM
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this game is a scam most of the content is locked away on disc until you buy the toys,its like what capcom did with sfxt but much much worse

Forum Posts: 632
Comment #21 by Samigi
Friday, January 11, 2013 @ 11:35:24 AM
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@20 That's probably why the game COMES with a toy...

Forum Posts: 131
Comment #22 by SmarmySmurf
Friday, January 11, 2013 @ 11:43:21 AM
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Gross is right, knowwhatimean? Crapitalism at its finest! Booo!

*just misses old school Spyro*

Forum Posts: 119
Comment #23 by Desmondo2000
Friday, January 11, 2013 @ 11:45:45 AM
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@21 yeah 1 toy the rest you buy if you want full access to the game its disgraceful imo

Forum Posts: 52
Comment #24 by HD Addict
Friday, January 11, 2013 @ 12:16:01 PM
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The starter pack comes with the game, 3 figurines and a portal. The portal owner pack comes with the game and one flgurine (Giant). If you're buying the starter pack, you should have at least 3 other figurines from the previous game which are compatible with Skylanders Giants.

Even though it's a kid's game, Ihad a blast playing both of these games and will definitely be buying the next game in this series.

Forum Posts: 271
Comment #25 by the action frampton
Friday, January 11, 2013 @ 12:20:27 PM
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@11 did you even bother to read the article?! It's right there: 'including sales of additional Skylanders figures - which is approximately 40% of the overall US revenue to date'.

So 40% of $500,000,000

Forum Posts: 69
Comment #26 by Sigmund666
Friday, January 11, 2013 @ 01:45:51 PM
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Gonna wait till some kids sell a fuckload of Skylanders and shit on this years Queens' day market.
(Yes, I live in the Netherlands, were they have big flea markets all over the country on april 30th, were kids and adults sell their stuff)

Forum Posts: 325
Comment #27 by JT Fever
Friday, January 11, 2013 @ 02:03:27 PM
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both by kids love this ( 10 + 5 ). It looks exactly what i want as a parent my kids to be playing, bit of humour, short term goals and long term goals, just a good all round game.

Forum Posts: 759
Comment #28 by PANIC ATTACK 10
Friday, January 11, 2013 @ 04:12:02 PM
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i'm 46 yrs old and enjoyed the first one. however, never got the second one. it was way to short. the first one was clever,fun,adictive. everything plateform games is about. had a bit of rpg too. also had expansion packs. something the second one missed. if you've never played it, you cant bash it. you'll never understand its attraction until you play it. loved the first one. they need to go back to its roots. giants would be cool. but not worth the money with short level design.

Forum Posts: 686
Comment #29 by Stormy2k
Friday, January 11, 2013 @ 04:42:31 PM
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Some people who are posting here are either Acti haters or people who hear stuff second hand and have never played the game.

To clear some stuff up, you can 1000G the game without buying any additional characters. Extra characters of a different element will just grant you access to addition areas to maybe get a Hat or Scroll, nothing major. And some characters from the previous game can be used in this one.

As a parent, this game is fantastic for children as it has simple controls, a leveling up system, action and puzzles and me and my daughter have an absolute blast on it. When she gets a new character and earns new moves and comments how awesome he/she is, its a real treat.

Not only that but its a great way to play and bond with your kids and when her friends come over they happily play it.

I'm glad Acti has made this game and I hope they make more games in the series because its great there is a proper game out there for kids and something I'm sure most adults would enjoy, hell, I even brought Trigger Happy just for me to use!

Forum Posts: 8
Comment #30 by Spartann
Friday, January 11, 2013 @ 04:55:33 PM
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Just wait till they release, Call of Duty: Skylanders

Forum Posts: 28
Comment #31 by TotalBlank
Friday, January 11, 2013 @ 05:33:54 PM
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Stupid parents are stupid. Another f'ing Activision cash grab. Ridiculous how expensive that bs is.

Forum Posts: 5
Comment #32 by roza
Friday, January 11, 2013 @ 06:03:28 PM
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Guys... can we just stop buying anything from Activision now please? This is just getting a joke

Forum Posts: 13
Comment #33 by LeeJ2512
Friday, January 11, 2013 @ 06:30:25 PM
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Got the first one and its MANY figures. The second game is out, I've gotten some new figures but waitin to get the full game till its cheaper.

Forum Posts: 313
Comment #34 by Kyanite
Friday, January 11, 2013 @ 06:51:09 PM
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@ #32: "getting a joke"? Should've proofread that one.

OT: Like it or not, but this is a marketing ploy that has proven to be clever and successful. People can hate on Activision all they want, but just like #31 said about stupid parents, successful business is successful. As someone who doesn't follow the flock and ignorantly dislike companies that succeed, I say good for Activision.

Forum Posts: 2200
Comment #35 by cheevo360
Friday, January 11, 2013 @ 08:14:31 PM
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#32 Lol yeah I knew you would said it. I don't like Activision because bring their franchises with so much repeatability games and too much medicore titles to selling. But I still want to get more games from Activision for achievements. But if no achievements for Xbox 360 and PS3 games from Activision I will not get so Wii U got no achievements which is mean I will never support Activision if they bring Wii U's exclusive title on it. Only achievements for me used them. Activision used to be good publisher until they is in madness with CoD franchise begins. :P

Forum Posts: 16
Comment #36 by Krovash
Saturday, January 12, 2013 @ 12:03:25 AM
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I'd simply like classic Spyro back, thanks.

Forum Posts: 277
Comment #37 by Boots Orion
Saturday, January 12, 2013 @ 01:04:11 AM
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People crapping on this just because it's Activision are imbeciles and have likely never even played either of these games. Actually, it's probably more like "for certain" they've never played it. Sure, the target audience is children, and sure the figures are a cash sink, but the games themselves are extremely well done - and won't only appeal to kids. There is a reason they have done well and it isn't because of stupid parents, its because both the games and the figures are well made products. Just as toys themselves, the figures are reasonably priced compared to other similar toys on the market - noone is forcing anyone to buy all of them either.

I'm not going to try to convince you to buy it, but try to be a little more open-minded about these things before you shit on something you know nothing about.

Forum Posts: 1852
Comment #38 by EmporerDragon
Saturday, January 12, 2013 @ 02:48:32 AM
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Those expansions work in giants as well.

Forum Posts: 7
Comment #39 by Dainbramaged
Saturday, January 12, 2013 @ 06:21:00 AM
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So it's a "cash grab" to sell toys? In that case we shouldn't stop at Activision, but let's stop buy from those bastards at Hasbro, Mattel, Lego and all the others as well. Hell, they don't even make their toys compatible with a good game for children. Those money hungry, capitalist pigs.

Now ends sarcastic rant. Thank you and remember to tip the wait staff.

Forum Posts: 51
Comment #40 by Draznar
Saturday, January 12, 2013 @ 07:29:57 AM
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It's almost as if every person in here is a sarcastic know-it-alll dumb-dumb.

Skylanders is game aimed very much so at CHILDREN. That doesn't make the game any less fun, but it definitely helps if you have chidlren. (Like myself.)

Buying the extra figures isn't a big deal if the only game your kid plays is Skylanders. (Like mine.) So instead of buying ten games a year, we buy one game and a bunch of $10 figures. So it works out to be almost the same. Not to mention, you don't even need to buy any additional figures if you buy the starter pack, as it gives you three Skylanders you need to get an achievement with and after that if you're skilled enough, you can beat the game.

you don't need to "get" it, because clearly there are already tens of thousands of people who do. Your dumb negativity towards the franchise isn't going to make it go away.

Forum Posts: 63
Comment #41 by DonkeyBong71
Saturday, January 12, 2013 @ 08:27:45 AM
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like #36, i'd like to see classic Spyro back too. the wife loved that game on Xbox 1.

Forum Posts: 4
Comment #42 by Arnold Prime
Saturday, January 12, 2013 @ 11:01:01 AM
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I just finished collecting all the figures from the spyro game and am presently looking for a third job to collect all giants game figures.

Forum Posts: 873
Comment #43 by Qonok
Saturday, January 12, 2013 @ 10:36:42 PM
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I myself had never heard of this game until my wife bought this game for one of the kids in our family this last Christmas.

Forum Posts: 207
Comment #44 by SkilledJR
Sunday, January 13, 2013 @ 09:02:57 AM
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My kids have all the Skylanders including all the variants. I built them a custom shelf to put them all on. At Christmas I think I counted about 89 of them.
Its on the 360, PS3, Wii, WiiU, 3DS and now iPad, iPod and iPhone.

Gotta collect them All! (My son tells me)

Forum Posts: 35
Comment #45 by blleiffer
Sunday, January 13, 2013 @ 09:36:21 AM
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Ehhh this is a bad sign.

Forum Posts: 116
Comment #46 by Knomadic
Sunday, January 13, 2013 @ 09:49:08 AM
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Same as #1

Forum Posts: 195
Comment #47 by SKIN RIP
Sunday, January 13, 2013 @ 04:17:10 PM
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#44 That's funny as they haven't all been released yet !!!!

Forum Posts: 592
Comment #48 by TransonicPower
Sunday, January 13, 2013 @ 05:32:30 PM
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I'm sure they will milk this series a lot. Because this is aimed towards the kids. And parents will buy their kids whatever they want. Activision surely hit a sweet spot with this series.

I have no interest in it, but I don't bash it because I haven't played it.

(I want a Spyro 1-3 HD collection.. And Crash 1-3 too)

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Toys for Bob


US October 21, 2012
Europe October 19, 2012

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