EA's Relationship With BioWare a "Bear Hug," Says Zeschuk
Written Tuesday, January 29, 2013 By Lee BradleyView author's profile
BioWare co-founder Greg Zeschuk has opened up on the studio’s relationship with EA, describing the company’s management style as a “bear hug.”
EA acquired BioWare, along with Mercenaries dev Pandemic, for $860m in 2007. Since that time BioWare has developed Mass Effect 2 and 3, the Dragon Age series and PC MMO Star Wars: The Old Republic.
Zeschuk left the studio last year with fellow co-founder Ray Muzyka. The shock move has been put down to the “fan negativity” bought on by the reception to Dragon Age 2 and the ending of Mass Effect 3, among other factors.
Reflecting on his time under EA, Zeschuk hinted at potentially difficult relationship, saying "I think one of the reasons that we survived and succeeded within EA was that our company was mature enough and there was enough good people throughout to handle the EA bear hug - something that is well meaning but vigorous."
"We needed to be strong to survive that and I think we did and you evolve from that as well."
Zeschuk’s well-mannered words may suggest the co-founder’s real reason for leaving Bioware. Or maybe he really did just want to spend more time with his beer.