Dead Island Sells More Than Five Million Copies
Written Tuesday, February 05, 2013 By Lee BradleyView author's profile
Dead Island has eclipsed five million in sales across retail and digital, since its release in September 2011.
That’s according to publisher Koch Media, who claim that the zombie survival title enjoys healthy sales to this day.
"While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay,” said Koch’s Klemens Kundratitz.
"Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises."
Koch's commercial director Menno van der Bil added, "The continued success of Dead Island has proven that we're on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver."
Koch recently acquired the Saints Row IP and the publishing rights for Metro: Last Light, following the auction of THQ’s assets last month. Dead Island: Riptide is out in April 2013.