Borderlands 2 Set to Become Best-Selling Game in 2K’s History
Written Wednesday, February 06, 2013 By Lee BradleyView author's profile
Gearbox Software’s Borderlands 2 is “on pace” to become the best-selling game in the history of the 2K Games label.
That’s according to Take-Two CEO Strauss Zelnick, who told investors recently that Borderlands 2 has sold almost 6 million copies since it launched in September last year.
"Borderlands 2 continues to expand its audience and remains on pace to become the highest selling title in 2K's history," said Zelnick. "It has also been the largest contributor to our digitally delivered revenue this year, driven both by strong sales of full-game downloads and high attach rates for the titles out on content, especially the Borderlands 2 season pass."
All in all Take-Two enjoyed a positive third quarter of 2012, with company profits rising to $415.8 million from $236.3, thanks in part to a 244% increase in digital sales year-over-year accounting for 23% of company profits.
Meanwhile, the NBA 2K franchise also continued to perform well, with NBA 2K13 selling 4.5 million copies to date, taking the series total to a whopping 15 million units since October 2010.