Disney Infinity Delayed Into August
Written Thursday, March 14, 2013 By Richard WalkerView author's profile
Potential Skylanders competitor Disney Infinity has been pushed into August at the behest of games retailers, who requested the title be released when game consumers are usually more active in making purchases. The delay has nothing to do with the game's development.
"The date became an issue in terms of them [retailers] asking, 'is there a better opportunity here?’," Disney Interactive Co-President John Pleasants explained to the New York Times.
Referring to its market rival Skylanders Swap Force, Pleasants added "we think it's good to be first and really lean into the most important selling season of the year."
Skylanders Swap Force is currently pencilled in for an autumn release, while Disney Infinity will now be launching in North America on August 18th, in Europe and Australasia on August 20th and in the UK on August 23rd.