Microsoft Patents Achievements for Watching Television
Written Friday, May 24, 2013 By Lee BradleyView author's profile
Look, we weren't going to report on this originally, because trust us we're as bored of reading half-baked, assumption-filled news posts about the Xbox One as you are. But the trouble is, we kinda have to report on this because it applies to achievements.
Last November Microsoft applied for a patent on an achievements system designed to reward viewers for watching television. That's right. Achievements for watching telly.
"Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content," says the application.
"To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content."
"Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities."
While the specifics of how the system would work are not outlined in the description, the suggestion is that viewers would be offered achievements for watching an entire series, or a special televised event.
In addition to this, Microsoft also envisaged a way of incorporating Kinect into this madness, rewarding viewers for certain actions like holding up a specific product in front of the sensor during adverts.
It's worth pointing out that a patent filing doesn't necessarily mean Microsoft will pursue the system. But bearing in mind the company's focus for their next gen console (TV, TV, TV, TV, Sports, TV), then we'll let you come to your own conclusions.