Microsoft's New London Studio Will 'Redefine AAA' With Mobile Titles
Written Tuesday, July 09, 2013 By Lee Bradley
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Microsoft’s new studio in London has four free-to-play games in development that promise to “re-define what AAA represents.”

Speaking at the Develop Conference in Brighton, Lift London Studio Head Lee Schuneman shared his belief that AAA is no longer about “team size or budget or device."

Instead, for the ex-Rare developer, popular mobile titles like Clash of Clans can now be considered AAA because of their ability to grow with the audience and follow them onto whatever device they own.”

Founded last year, Lift London was established to build on Microsoft’s new vision of digital entertainment, focusing its talents on the swift production of experiences for mobiles, tablets and TVs, using the power of the cloud.

Schuneman’s aim is to "take characters to the next level in mobile games," something he demonstrated by showing a 30 second animated clip of a zombie survival scenario. It is believed that the clip does not represent any of the studio’s in-development games.

In addition to creating its own experiences, London Lift will also serve as an “incubator” for third-party developers, allowing teams to work on their games on the premises while drawing on Lift’s resources and expertise.

Currently in residence is DLaLa, the developer of Janksy – Space Based Physics Adventure, who will remain in the London studio until February 2014, as part of a “fixed cycle” system.

"Our journey at Lift London is just beginning, and I'm looking forward to revealing more to you very soon," said Schuneman.

[via OXM]


User Comments

Forum Posts: 15
Comment #1 by DJWonderbraDJ
Tuesday, July 09, 2013 @ 05:51:34 AM
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F2p is not for me. the launch of spartacus was a jo-jo-jo-jo joke.

Forum Posts: 21
Comment #2 by creaper210
Tuesday, July 09, 2013 @ 05:51:42 AM
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Why is Microsoft investing so much into things other than Xbox? It seems like they would want as much first party games on Xbox as possible...

Forum Posts: 487
Comment #3 by Rickmassacre
Tuesday, July 09, 2013 @ 05:53:17 AM
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more mobile games.
no thanks.

Forum Posts: 174
Comment #4 by speed gun
Tuesday, July 09, 2013 @ 05:59:40 AM
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seems like bad news for real retail games that are actually big. I haven't played a lot of mobile phone games but the ones I have tried are awful.these kinds are for social networking sites where its "cool" to play games that play like they were made 20 years ago.

seems stupid too that Microsoft is telling us that xbox one is the best but then they're telling us they are relying on games like that. f2p is a waste of time and talent. I have never bought anything from xbox live. got the Spartacus game and crash course. after awhile they get boring.

also f2p is not a good thing to be trying with consoles especially when you get new ips and developers, they are complaining about it being too difficult to show their talent. its not fair and limits new entrants.I have some good ideas for games mostly storywise, but with f2p i'll never be a big game studio or publisher.

Forum Posts: 9
Comment #5 by Zenka The Myth
Tuesday, July 09, 2013 @ 06:01:10 AM
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@2 A billion in the first year of games, I think we have nothing to worry about. Also it's very naive to think a huge company like Microsoft can't afford to invest in multiple opportunities.

Forum Posts: 813
Comment #6 by XxStuartxX 1990
Tuesday, July 09, 2013 @ 06:02:13 AM
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Quality > Quantity

Forum Posts: 21
Comment #7 by creaper210
Tuesday, July 09, 2013 @ 06:03:39 AM
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@5 Well, Sony already has more exclusives coming than Xbox One. You'd think that Microsoft would at least want to be on par with their competitor when it comes to first party games.

Forum Posts: 2200
Comment #8 by cheevo360
Tuesday, July 09, 2013 @ 06:05:46 AM
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I like Mobile games but I don't play them lots unlike Consoles I am into and play lots.

4 new games. I think London Studios should bring one for Xbox One game without Kinect require, one for Kinect 2.0 for Xbox One, one game for PC and one game for Mobile.

Make sense for Microsoft London Studios to bring 4 different new games on way for one each gaming console, PC and Mobile. :P

Will be interest if they do but I think lots of 4 games will be Mobile lol

Forum Posts: 1189
Comment #9 by gazmaster1
Tuesday, July 09, 2013 @ 06:11:46 AM
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AAA is now measured on micro transactions. Scary times ahead.

Forum Posts: 13
Comment #10 by jonboy1977
Tuesday, July 09, 2013 @ 06:35:53 AM
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I am really starting to hate microsofts vision of where gaming should be heading.

Entertainment media first games second

No used games

Free to play games considered AAA ahead of ttraditional big games

Thinking getting Farmville for the Xbox is a major coup


Forcing unnecessary addons that are considred novelties as best on to customers and labelling them as must have.

seemingly commited to integrating social media into every aspect of gaming.

a refocusing that seems to think features and novelties such as TV and FB etc are true selling points of a console rather than actual games.

Forum Posts: 1402
Comment #11 by Jardinho
Tuesday, July 09, 2013 @ 06:36:34 AM
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"Microsoft's New London Studio Will 'Redefine AAA' With Mobile Titles"

"Instead, for the ex-Rare developer, popular mobile titles like Clash of Clans can now be considered AAA because of their ability to grow with the audience and follow them onto whatever device they own.”
May I ask; what the f**k is Clash of Clans?

And yes, M$ must judge AAA by units sold, even if they are all 5 year olds buying micro-transactions on mummy's and daddy's iPad.

Forum Posts: 105
Comment #12 by El Grave
Tuesday, July 09, 2013 @ 06:43:46 AM
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Mobile games, no thank you.

You download them (if they are cheap) and never play them. Thats my and my friends experience.

Forum Posts: 51
Comment #13 by Agent Mantis
Tuesday, July 09, 2013 @ 06:48:58 AM
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I have no problem with F2P supported by ads, but have a major problem when you are forced to pay if you want to progress, either through a stupidly difficult levels which you can buy your way past or having to pay to speed up how long it takes for tasks to complete.

Forum Posts: 550
Comment #14 by Terrin
Tuesday, July 09, 2013 @ 06:53:29 AM
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@5 actually that isn't just for the first year ms has about another 15-30 unannounced new games (maybe not new ips) for year 2 or 3 such as blacktusk studio is working on 4 new games only one was even glimpsed at for later this year.
They have been teasing at someone using crackdown 3 for another game,
Rare has another title in development suppose to come out within the first year.

Ms has only shown maybe 20-40% of the games in development like any good company you don't show everything at the start gotta keep people talking about the games so in next 2-3 months you will see them show another 1-2 games and then a few more around launch.

@7 Only if you include the indie games but most do not count them as ms can easily get them if they allow self publishing

Forum Posts: 40
Comment #15 by SUTCLIFF 286
Tuesday, July 09, 2013 @ 06:53:35 AM
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Pay to win games? No thanks, stick em up your arse

Forum Posts: 1189
Comment #16 by gazmaster1
Tuesday, July 09, 2013 @ 06:54:14 AM
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Today we have moved into a new era of gaming. AAA games are now based on micro transactions, may god have mercy on our souls.

Forum Posts: 0
Comment #17 by ianblazer
Tuesday, July 09, 2013 @ 06:54:31 AM
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There nothing wrong with good f2p game, just please not like Facebook games.

@10 m$ are only trying to make the future better. And are trying different ways to do it. I was looking forward to how xbone was gonna work till the cry babies got there way. Digital downloads are the future. I also don't think m$ are putting games second, there just showing what the xbone can do

Forum Posts: 593
Comment #18 by SpectreSoldier
Tuesday, July 09, 2013 @ 07:11:09 AM
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F2P is one of the worst cancers in gaming.

Forum Posts: 0
Comment #19 by oliver_page83
Tuesday, July 09, 2013 @ 07:18:49 AM
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More zombie games, just what the industry is lacking

Forum Posts: 84
Comment #20 by Lazy_FAQer
Tuesday, July 09, 2013 @ 07:30:24 AM
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'AAA'? 'Mobile gaming'?

An oxymoronic pairing if I ever saw one!


Forum Posts: 0
Comment #21 by PSNgaviota1195
Tuesday, July 09, 2013 @ 08:32:10 AM
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Triple AAA mobile games?!?!? What the hell is wrong with you?!?!?

Forum Posts: 53
Comment #22 by Wesker STARS
Tuesday, July 09, 2013 @ 08:59:20 AM
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i hope m$ invested in shovels because they be diggin their own graves over here, fucking microsoft, lol

Forum Posts: 94
Comment #23 by Etown Scarface
Tuesday, July 09, 2013 @ 09:10:41 AM
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Wow it sounds like a company is trying to capitalize on a thriving market and make a profit. Who'd have thunk it?

Forum Posts: 11
Comment #24 by ian24971
Tuesday, July 09, 2013 @ 10:15:33 AM
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Forum Posts: 37
Comment #25 by thenewpeter
Tuesday, July 09, 2013 @ 10:39:51 AM
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-Sigh- F2P is not wanted on console's, there are good games like it, sure, but a gave should always allow a play to unlock any of its content through playing, not block it off for real money (looking at facebook games there).
Pay to win isn't a good system, and never will be, especially for multiplayer games, it gives people with more money then sense too much of an advantage over people without the money.

Forum Posts: 477
Comment #26 by BackerMan
Tuesday, July 09, 2013 @ 11:04:42 AM
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how many of their 15 exclusive games are acutally mobile games?

Forum Posts: 334
Comment #27 by Heroic Blanket
Tuesday, July 09, 2013 @ 11:11:17 AM
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Because the Xbox One can totally play mobile phone games, hence when they said they had 15 first party games in development for it they meant they were all games for mobile phones.

Beautiful logic you have going on there if I do say so myself.

Forum Posts: 7
Comment #28 by nothingface0
Tuesday, July 09, 2013 @ 11:50:40 AM
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People must think Microsoft never existed before the Xbox, it kills me how so many people cry like if MS does anything that's not Xbox that its not focused on Xbox enough. When they announced the Xbox everyone said Microsoft was going to lose their ass and had no business sticking their noses in the console war, and need to only worry about the next Windows. I don't mind F2P anyway, they're usually games you can play for just a few minutes at a time when you got 5 minutes to kill and it's not like MS is going to automatically make your Xbox download them. Micro transactions are a little ridiculous when games want to charge you for things that you can't unlock through regular gameplay but if people want to pay for shortcuts whatever it's their money anyway.

Forum Posts: 9
Comment #29 by Zenka The Myth
Tuesday, July 09, 2013 @ 12:34:08 PM
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@14 They said multiple times it was the budget for the first year. I agree what you said to #7. Thinking he can bring that shit in here, Sony can keep their shitty indie games. I've yet to buy a single indie game on dashboard. In REAL games, Sony have fuck all in the way of exclusives.

Forum Posts: 78
Comment #30 by Discofrog
Tuesday, July 09, 2013 @ 12:44:22 PM
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As long as it doesn't have any affect on my "premium" console games, they can piss away all the money they want on F2P mobile games.

Forum Posts: 21
Comment #31 by creaper210
Tuesday, July 09, 2013 @ 01:07:24 PM
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@29 What did I ever say about Indie games? Indie games are not exclusive, I was clearly talking about first party games that they have got coming. And Sony has Microsoft beaten there.

Forum Posts: 813
Comment #32 by XxStuartxX 1990
Tuesday, July 09, 2013 @ 04:17:18 PM
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They didnt actually say that they were all xbox one games did they? As far as I remember they said '15 new franchises on the way' no indication that they were even games never mind xbone games.

Forum Posts: 717
Comment #33 by bob101910
Tuesday, July 09, 2013 @ 06:27:20 PM
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@31 Except Sony doesn't have more exclusives when it comes to 1st party games. I believe they have over double actually.

Forum Posts: 469
Comment #34 by francisrossi
Tuesday, July 09, 2013 @ 06:44:05 PM
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Clash of Clans sounds like a mediocre Facebook game.

Forum Posts: 287
Comment #35 by ViperxSniper
Tuesday, July 09, 2013 @ 10:42:10 PM
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@2 Yeah one billion dollars for first year of games for X1 is totally not a huge investment...

@7 What exclusives does Sony have coming so far to PS4? Infamous, Killzone, Drive Club, The Order, and Knack? Those are the only games that I remember seeing from E3 (and no the small exclusive DLC and indies do not count). And don't say games like Uncharted, God of War, and Gran Turismo because none of those are confirmed for PS4 yet (although they may come eventually). Microsoft has already announce Ryse, Dead Rising 3, Forza 5, Kinect Sports Rivals, Quantum Theory, D4, new Halo, Crimson Dragon, Sunset Overdrive (which is made by Insomniac, one of the developers that formally worked only on PS), Killer Instinct, Titanfall, and many others at E3. Not to mention these are part of the 18 exclusives on the first year with 4 new publishers working on the next AAA title. So yeah I am pretty sure Microsoft is killing Sony right now with exclusive. While Sony was taking shots at Microsoft over things that don't matter anymore, Microsoft was showing off there guns with exclusives. This is coming from someone who owns both a 360 and PS3, enjoys the exclusives from both, and plans on buying both next gen system eventually (getting the X1 first on day 1 for the exclusives).

Forum Posts: 210
Comment #36 by Sanchezz4387
Wednesday, July 10, 2013 @ 03:58:51 AM
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F2p and AAA are two titles that will never EVER successfully go hand in hand, M$ need to be careful

Forum Posts: 21
Comment #37 by creaper210
Wednesday, July 10, 2013 @ 04:20:11 AM
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@35 Sony confirmed to have 20 exclusives. They just didn't announce what games they were yet. That's more than Microsoft.

@33 So Microsoft has 40 exclusives coming?

Forum Posts: 287
Comment #38 by ViperxSniper
Wednesday, July 10, 2013 @ 09:03:06 PM
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@37 When did they say 20 in the first year? I don't remember that from E3. Of course they are probably including the indies games as well, knowing how Sony likes to deceive people (like the 'free' Driveclub with PS+ that is 'exactly the same' as retail but not quite bs).

Forum Posts: 21
Comment #39 by creaper210
Thursday, July 11, 2013 @ 03:36:49 PM
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@38 In an interview with the Sony CEO, I saw with a search of google. No, if they were talking about Indy devs, then Sony is FAR ahead of Microsoft. More than 20 exclusives. But in that case, indy games aren't exclusives anyways.
Much like how Microsoft tried to deceive gamers and say Titanfall was an Xbox exclusive.

Why exactly are you trying to argue with facts? Sony confirmed 20 exclusives in the first year. Most of them are new IPs as well. That is MORE than Microsoft. You don't have to be a mindless hater to see the facts. I don't even like Playstation, and I already have the Xbox payed off, but it would be fantastic to see Microsoft focus more on first party games.

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