Xbox One Policy Changes Have Not Damaged Us, Says Microsoft
Written Wednesday, September 11, 2013 By Lee BradleyView author's profile
Microsoft believes that despite its recent policy u-turns, the platform-holder remains in a “genuinely in an enviable position.”
That’s according to Xbox Europe vice-president Chris Lewis, who told MCV that the company’s reputation has not been damaged. “No,” he said, “And look, we remain true to our vision that we want to be wherever our consumers want us to be.
“We think that digital consumption patterns will change and grow over time. We think that the Cloud gives you a level of sophistication, depth and breadth that people can only dream of. And overtime more people will embrace that.
“That said, we want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We want to be available in any format that our consumers are looking for. We’ve always been very committed to consumer choice.”
Asked why Microsoft didn’t stick with its initial policies and communicate them more thoroughly, Lewis replied, “As a business, the minute we don’t listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place.
“I love the fact that we are reactive and agile in that way. We remain true to our vision – digitally and physically – and we are genuinely in an enviable position versus anyone else in being able to deliver that. I wouldn’t trade places with anybody.”
Lewis’s words represent an unsurprising position for a Microsoft representative to take, but it’s undeniable that the company’s policy changes - though all for the positive - have left some consumers confused and unclear as to what position to take going into the next generation.
The quality of the console and the games, based on what we’ve seen so far, are unquestionable. It’s a good system with great titles, including arguably the most exciting exclusive in the form of Titanfall. But has Microsoft been truly damaged by the pre-launch run up? Commenters, you’re the best judge.