Last Console Generation Went on "Longer Than I Would Have Wanted" Says EA Exec
Written Thursday, November 28, 2013 By Richard WalkerView author's profile
Former DICE man and now Executive Vice President of EA Studios Patrick Soderlund reckons that the new console cycle - the PS4 and Xbox One era - will be somewhat shorter than the last one, and that the previous generation went on "a little bit longer" than he would have liked.
"This console cycle may have gone on a little bit longer than I would have wanted,” said Soderlund. “At the same time, you have seen games like The Last of Us and GTA V at the end of a cycle which perhaps you would not have expected a few years ago. But a five, six year gap is what I expect going forward.”
With Soderlund expecting the new console cycle to endure for around 5-6 years, he also wants EA to redress the perceptions that people have of the company, with the start of that being the recent decision to ditch its Online Pass scheme.
“If we continue to do those types of things, then we will earn people’s trust and respect. We don’t want to be bad, we have no desire to be voted the worst company in America. On the contrary we want to be voted the best,” Soderlund told MCV.
EA is also pinning hopes on Respawn's Titanfall being the next big thing on Xbox One, which has thus far earned heaps of praise. "That response is telling us that gamers don’t want to play the same game every year,” Soderlund noted. “And even the games we build on an iterative basis, we have to make sure we keep on innovating or people won’t give us their money.”
Titanfall is out in March 2014. And by Soderlund's reckoning, the next Xbox will be out sometime around 2018-2019.