Xbox One
Microsoft Raises Prices of First-Party Digital Games in the UK
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Microsoft has raised the prices of digitally downloadable first-party Xbox One games on the Xbox Games Store in the UK, meaning a price hike of £5 on the likes of Forza Motorsport 5, Dead Rising 3 and Ryse: Son of Rome.

Previously these games retailed for a not all that unreasonable £44.99, which is not too bad considering most high street retailers offer the same games boxed for around £5-£10 more. Now Forza 5, Dead Rising 3 and Ryse all cost £49.99 each to download.

"Pricing for select digital content in some markets has changed since launch. Digital content pricing is subject to change and we may occasionally offer various deals or promotions. Ultimately pricing and promotions will vary by region,” Microsoft revealed in a statement.

It could be that the hike is to bring the Xbox Games Store prices more in line with retailers, but that extra £5 might make downloading games a less palatable option for some, especially when a physical copy costs the same or less than the digital version.

[Via NowGamer]


User Comments

Forum Posts: 8
Comment #1 by DJSambob
Wednesday, December 11, 2013 @ 11:34:15 AM
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Which now makes them around the same price as in-store. I think Tesco is the place to go this generation

Forum Posts: 5
Comment #2 by paramoreRyan
Wednesday, December 11, 2013 @ 11:34:44 AM
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I got all of my launch games boxed for ~£45 or under... Even if they was as low as £40 digital I probably still wouldn't download them... Let alone when they cost more than physical copies.

Forum Posts: 6
Comment #3 by allusiveturtle
Wednesday, December 11, 2013 @ 11:36:45 AM
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And yet digital is supposedly the future! I really fail to understand how Microsoft expect people to adopt digital if they behave like this. If Sony have their heads screwed on, they will start to pay themselves a small amount towards the costs of downloading, thus undercutting Microsoft on cross-gen titles and also reduce their own exclusives. Such an act, together with Microsoft's self-harming ways, would put the One firmly as a second choice console. And I speak as someone who owns and favours the One.

Forum Posts: 233
Comment #4 by Slim Shady
Wednesday, December 11, 2013 @ 11:38:29 AM
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Digital copies should cost a lil less in my opinion - you guys aren't paying for physical production, packaging, or shipping. AND we cant trade a digi copy.......who in their right mind wouldn't go for a physical over a digital?

Forum Posts: 118
Comment #5 by Johnny3ng
Wednesday, December 11, 2013 @ 11:39:13 AM
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Think I'll stick to my physical copy as I can trade that in. There are a few websites gamestop uk which still has a few games at £45 each.

Forum Posts: 101
Comment #6 by CKWPORT
Wednesday, December 11, 2013 @ 11:43:24 AM
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in Ireland, the Xbox games on demand store is already way more expensive than in store physical copy.

Forum Posts: 4
Comment #7 by mikefizzled
Wednesday, December 11, 2013 @ 11:45:35 AM
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Its because of retailers. They take a cut and demand that their prices aren't undercut by digital. Probably.

Forum Posts: 136
Comment #8 by thacent
Wednesday, December 11, 2013 @ 11:49:01 AM
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COD: Ghosts is €70 on GOD store yet I got the Hardened Edition for €45 online, boxed, like...

Forum Posts: 3581
Comment #9 by LickableLemons7
Wednesday, December 11, 2013 @ 11:49:39 AM
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It'll be interesting to see how much of a push digital games will have as the 8th generation continues.

I know Metal Gear Solid V: Ground Zeroes will be $29.99 for a physical copy and $19.99 for a digital download (on the 360). The Xbox One downloadable version has been placed at a price of $29.99 and there's been no mention of purchasing a physical 8th gen copy (for now).

Forum Posts: 242
Comment #10 by FullMoonBeaver
Wednesday, December 11, 2013 @ 11:52:07 AM
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This is an idiotic move. Price hiking on digital copies, which need no shipping costs, cases, artwork printing, disc production, etc. These digital copies should in effect be cheaper. They should be as there are less overheads, including shops adding their cut on top. I have always preferred a physical copy, as I trade and sell them when I am done. Only own a couple of digital downloads, as I bought them on sale.

Overall, I can safely say that digital downloads are certainly not the future.

Forum Posts: 1436
Comment #11 by Vigor
Wednesday, December 11, 2013 @ 11:53:47 AM
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#7 knows it.
All in favor of the retailer which at the same time, makes profit on the 2nd hand market.

The bad man is robbin'

Forum Posts: 394
Comment #12 by Ned King
Wednesday, December 11, 2013 @ 11:58:20 AM
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So much for Digital being the cheaper option,shops cost more because off Disc,covers etc.Then you have staff wages from shops,rates etc so far a digital download game to cost around £5 less is a bloody joke.

Forum Posts: 3655
Comment #13 by Akuza
Wednesday, December 11, 2013 @ 12:05:26 PM
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"We want more money" shout Microsoft

"Fuck you" says the gamers.

Forum Posts: 3655
Comment #14 by Akuza
Wednesday, December 11, 2013 @ 12:08:17 PM
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Also, the RRP of all Xbox one games is about 49.99 - the stores will get them priced as a package of about 50, so they'll get charged like £100-200 for 50 which they can easily make on launch.

It's up to the retailers to work out costs and stuff. Microsoft just want in on the action, but can't arsed making a Microsoft store worldwide.

Forum Posts: 9
Comment #15 by Zenka The Myth
Wednesday, December 11, 2013 @ 12:16:16 PM
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This surprises people? This is from a company that charges £49.99 for GTA 5, a game that was never more than £44.99 at launch and can now be gotten for around £30.

Forum Posts: 188
Comment #16 by lifetimegamer
Wednesday, December 11, 2013 @ 12:17:02 PM
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I reckon they saw how much Sony were charging for their first party content (£52.99) and saw an opportunity to up their prices a bit.
In a weird way I would have personally preferred it if they had charged £49.99 from launch day, as at least then I wouldn't have felt so compelled to buy Forza 5, a purchase I am now deeply regretting.

Forum Posts: 26
Comment #17 by stuSAFC87
Wednesday, December 11, 2013 @ 12:21:58 PM
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Microsoft promises that X1 games will be $59.99, so that makes it £36.55 in sterling with a VAT 20% that equals £43.86, therefore a price of £44.99 was acceptable.

So the UK is getting screwed on prices digitally, which in this day and age is ridiculous probably pressure from retailers.

Guess I'll be only buying discs this generation again.

Forum Posts: 77
Comment #18 by Jerric
Wednesday, December 11, 2013 @ 12:24:29 PM
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What #8 says rings true. It's been said before both the companies ad retailers make less profit from the console itself, and more from the games. It's a little like how we aren't trying to phase out fossil fuels as much as we really should be, because investors won't support something that takes away their meal ticket. Not to get all political up in here :p

It's retarded at face value, but behind the scenes I'm sure retailers don't want digital to replace ther main income in the games market, and sony/ms depend on them to move consoles. Eventually it will happen, wether they, or we, want it to or not. Even if it's imperfect I do believe digital will eventually be the primary, it just needs more refinement.

Forum Posts: 1746
Comment #19 by UberPirateNinja
Wednesday, December 11, 2013 @ 12:29:50 PM
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Meh, I'd still rather buy digital for simple convieneice. My laziness over-rules my wallet in this case.

Forum Posts: 8
Comment #20 by Friar the tuk
Wednesday, December 11, 2013 @ 12:39:50 PM
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Why?! They want us to go digital. So why make them more expensive. Seriously thinking about giving up on these lot. They don't care about us.

Forum Posts: 303
Comment #21 by ronnie42
Wednesday, December 11, 2013 @ 12:41:36 PM
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Are they desperately trying to stop people from wanting to buy them on launch? All this does is encourage people to wait it out, £45 was pushing it's luck £50 for a normal game is kind of pushing their luck.

Forum Posts: 101
Comment #22 by CKWPORT
Wednesday, December 11, 2013 @ 12:48:40 PM
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only buy digital stuff in sales now.

That'll learn em.

Forum Posts: 303
Comment #23 by ronnie42
Wednesday, December 11, 2013 @ 01:02:34 PM
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@18 Digital only games will never be the primary place for purchasing games for consoles because 3 things they expect everyone to have perfect connections, 2ndly the consoles hard drive space is pathetic and I'm baffled as to why they didn't add at least 1-2tb in the Xbox One and 3rdly people want launch games straight away and retail is the best way unless Microsoft suddenly a pre-download like most Pc download services do.

Plus a lot of prefer using hard copy disc's because someday those services are going to be shut-down, replaced with something else while retail disc's means we can replay the classic's in 20 years time just like now we can still play classic's like Doom 1/2/3 or Halo 1/2/3 or Resident Evil 1/2/3, many other games.

Forum Posts: 0
Comment #24 by danqrl
Wednesday, December 11, 2013 @ 01:07:22 PM
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Vote with your wallets, keep buying physical discs and in time they WILL see digital is a flop and they will change it.

Forum Posts: 18
Comment #25 by super skoot
Wednesday, December 11, 2013 @ 01:07:56 PM
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If everyone was smart we wouldn't buy any digital games and only buy physical when the retailers lower the price to like £20-25 like they usually do! That way everyone loses

Forum Posts: 1749
Comment #26 by IXISHADOW
Wednesday, December 11, 2013 @ 01:10:22 PM
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Not impressed.

Forum Posts: 0
Comment #27 by ELITE SPARTAN
Wednesday, December 11, 2013 @ 01:36:57 PM
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And people say digital is the future, at this point all I'm thinking is Steam is the only thing that's doing digital right, and I don't even play pc

Forum Posts: 313
Comment #28 by Exu
Wednesday, December 11, 2013 @ 01:55:45 PM
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Silly bastards, they were already too much!

Forum Posts: 31
Comment #29 by davesuk
Wednesday, December 11, 2013 @ 02:00:10 PM
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This is a joke digital downloads should be cheaper than retail, not the same price or more expensive.

Forum Posts: 27
Comment #30 by bobbyhopadop
Wednesday, December 11, 2013 @ 02:28:40 PM
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If a game is £45 in store then the digital version should be a maximum of £30. Any more and there really is no point in losing the ability to lend/sell it on whilst crowding your hardrive.

And I have even mentioned how much more preferable it is to actually own a physical copy. Also, having large differences in the pricing from region to region is suicide, a lot of people are aware of this by now and it is a major deterrent.

The only way I can see games on demand being a success is if it is possible to order the games from retalers. So when an online retailer offers Forza5 for £20 in a couple of months maybe they can offer a download copy for £15 etc. Unless Microsoft changes the way they do download titles it will never take off; you would think they would have reassessed their strategy after the outcry over the whole download only malarchy.

Forum Posts: 20
Comment #31 by Hairy Cabbage
Wednesday, December 11, 2013 @ 02:41:50 PM
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Great. As if downloading games wasn't unappealing enough.

Forum Posts: 1669
Comment #32 by RDrules
Wednesday, December 11, 2013 @ 02:56:54 PM
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microsoft really dont get digital sales at all do they?

Forum Posts: 2830
Comment #33 by AOS Puck
Wednesday, December 11, 2013 @ 03:20:11 PM
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I remember saying this would happen back when Microsoft was pushing digital way before the launch of the One.

Forum Posts: 26
Comment #34 by Poppa Krunch
Wednesday, December 11, 2013 @ 04:00:38 PM
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UK consumers gettin shafted again...charged more than the dollar to sterling currency conversion for the console, which doesn't benefit from all the features the US has and now this...really thought they'd turned a corner on their service front and now left feeling a chump for not switching when I had the chance. I won't buy digital now on principle.

Forum Posts: 493
Comment #35 by IDarK VorteXX
Wednesday, December 11, 2013 @ 04:43:57 PM
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As always the UK gets screwed over again. We are paying £100 more than we should for the Xbox One from the exchange rates. Now we are paying more for digital copies. Great.

Forum Posts: 469
Comment #36 by francisrossi
Wednesday, December 11, 2013 @ 05:10:12 PM
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The very reason a digital-only console is a very bad idea. You're stuck with whatever hideous prices they fancy charging. They class £15 for a game a few years old as a bargain...

Forum Posts: 271
Comment #37 by the action frampton
Wednesday, December 11, 2013 @ 05:45:46 PM
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I thought they were trying to encourage digital?!

Forum Posts: 362
Comment #38 by MasterKingz
Wednesday, December 11, 2013 @ 05:58:48 PM
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Yeah, This is why im just losing interest in gaming as a whole...

Forum Posts: 1339
Comment #39 by Creasy47
Wednesday, December 11, 2013 @ 06:08:57 PM
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@38, same here. Everything is a big money-grubbing machine in the gaming world now, all the games I purchase are half-assed and broken, and shit is way too expensive.

Forum Posts: 794
Comment #40 by Creazil
Wednesday, December 11, 2013 @ 06:37:46 PM
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They're £55 in GAME. On the store they've always been £50 - £55...

Forum Posts: 84
Comment #41 by Bickle
Wednesday, December 11, 2013 @ 07:08:54 PM
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They need retailers to sell the consoles and accessories. By undercutting them, they slit their own throats. It's really that simple

Forum Posts: 5
Comment #42 by jedikv
Wednesday, December 11, 2013 @ 07:19:47 PM
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I'll just do what I did in the 360/PS4 gen - wait till games go under £25. Most games bar CoD/Fifa/Rare imports depreciate fairly quickly after release, only takes a few months or even weeks of patience but worth the savings in the long run. Paying £40+ for standard releases is just foolish imho.

Right now PS4/XBone games have a ridiculous mark up, give it 6-9 months and they will hopefully even out once the 'newness' wears off. Lucky I've managed to get CoD/BF4 via the upgrade programe and not paying more than £30 on each.

Forum Posts: 78
Comment #43 by Discofrog
Wednesday, December 11, 2013 @ 07:25:26 PM
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I only get digital games when they are free. Otherwise it's physical copies, regardless of price.

Forum Posts: 89
Comment #44 by NO1KEV
Wednesday, December 11, 2013 @ 07:51:22 PM
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Microsoft lying bastads again. Did they not say all first party xbox one games would be the same price as 1st party 360 games? Bullshit. And one update and you never need to connect the console to the internet again? Bullshit cos you cant unlock any achievements offline on the xbox one. I trust Ms about as much as i trust the government with the truth. Digital is the future my arse.

Forum Posts: 524
Comment #45 by artphobia
Wednesday, December 11, 2013 @ 09:08:41 PM
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@11 unless theyre a megacorp the retailers don't make THAT much profit. $5~8 per game sale. I work for a "mom and pop" game store.

Forum Posts: 1516
Comment #46 by Suki
Wednesday, December 11, 2013 @ 11:34:21 PM
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why oh why would anybody buy the digital downlaod of any of these games when the boxed version is basically the same price and the boxed version u can resell when finished for pretty good return and the digital version is work fack all as u can resell it or lend it or swap it TWATS!!!

Forum Posts: 201
Comment #47 by Looter1
Wednesday, December 11, 2013 @ 11:55:00 PM
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Isn't the xbone region free? Why is noone importing their games from cheaper markets / countries with better conversion rates? I'm pretty sure that's the angle I'm taking when/if I jump on with this generation (after I get thru my 360 backlog & prices drop more) - I mean I already got several region-free limited and special editions from Asia for much cheaper for my 360, why not do the same with xbone?

Forum Posts: 5
Comment #49 by elKazaam
Thursday, December 12, 2013 @ 01:49:41 AM
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thats the main problem and a worth:

"It could be that the hike is to bring the Xbox Games Store prices more in line with retailers, but that extra £5 might make downloading games a less palatable option for some, especially when a physical copy costs the same or less than the digital version."

and this is not only in the uk, i think its everywhere. till microsoft doesnt lower the prices for digitil copies, their concept will not work.
why should i buy a digital version when the physical costs the same or is cheaper...??? think about it MS.

Forum Posts: 144
Comment #50 by I Gil Galad I
Thursday, December 12, 2013 @ 03:55:33 AM
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Because we're not getting enough from micro transactions!!! Moar money!!

Forum Posts: 95
Comment #51 by Jedi MoonKnight
Thursday, December 12, 2013 @ 05:38:32 AM
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Live and the One store is going haywire in Australia at the moment.
Price changes incoming?

Forum Posts: 95
Comment #52 by Jedi MoonKnight
Thursday, December 12, 2013 @ 05:41:24 AM
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@51: Actually maybe that was the COD Festive Pack being added... prices the same.

Forum Posts: 26
Comment #53 by Poppa Krunch
Thursday, December 12, 2013 @ 12:14:42 PM
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@47 no it's not - at least it wouldn't play some imported dvds because of region I would assume it's the same with games

Forum Posts: 201
Comment #54 by Looter1
Friday, December 13, 2013 @ 03:41:37 PM
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@53 the dvds maybe, but games should work:

Forum Posts: 201
Comment #55 by Kivlov
Saturday, December 14, 2013 @ 05:22:12 PM
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It is just their usual money-grabbing SOP as usual, as we all know it costs fuck all for them to sell a download over physical copies, we often no longer even get game manuals anymore and game cases are empty, there is almost no need to ever have a physical copy again, we can have worldwide release on the same day and Microsoft can get the money directly. Yet they still charge the same price.

If they truly want things to go all digital and if they intend to encourage people to download games then they seriously need to reconsider the pricing, the download should ALWAYS be at least £5 under the retail price that are in stores and not RRP.

But with the lack of expandable HDD space on Xbox One it may be more wise to still continue buying physical copies at least until you can start storing your downloads elsewhere.

The whole thing is a fucking mess, and here I was really excited about day 1 downloads...

Forum Posts: 0
Comment #56 by Mutiny85
Sunday, December 15, 2013 @ 03:03:04 PM
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Ha ha typical effing microsoft,i guess the retailers are outdoing them,and for game to be selling at £55 a game is unexpected.You want to get on the gamers side listen to your consumers,greedy bastards.Oh and the games for gold which are free,yes i know theyre free which is great'are games we've all pretty much played,i dont mean to sound ungrateful but your choices are wank.

Forum Posts: 0
Comment #57 by womada25
Monday, December 16, 2013 @ 04:43:54 PM
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just as Norma said I cannot believe that a person able to get paid $7508 in one month on the computer. go to website

Forum Posts: 3
Comment #58 by Goggs
Monday, December 16, 2013 @ 05:42:10 PM
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That is why I buy mine from the shop instead of the over priced digital version until Microsoft & the game developers get the heads out of there asses & realize the only way download games are going to work is 1. that they are cheaper then retail and 2. you can trade them in against other digital games.

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US November 22, 2013
Europe November 22, 2013

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