Microsoft Raises Prices of First-Party Digital Games in the UK
Written Wednesday, December 11, 2013 By Richard WalkerView author's profile
Microsoft has raised the prices of digitally downloadable first-party Xbox One games on the Xbox Games Store in the UK, meaning a price hike of £5 on the likes of Forza Motorsport 5, Dead Rising 3 and Ryse: Son of Rome.
Previously these games retailed for a not all that unreasonable £44.99, which is not too bad considering most high street retailers offer the same games boxed for around £5-£10 more. Now Forza 5, Dead Rising 3 and Ryse all cost £49.99 each to download.
"Pricing for select digital content in some markets has changed since launch. Digital content pricing is subject to change and we may occasionally offer various deals or promotions. Ultimately pricing and promotions will vary by region,” Microsoft revealed in a statement.
It could be that the hike is to bring the Xbox Games Store prices more in line with retailers, but that extra £5 might make downloading games a less palatable option for some, especially when a physical copy costs the same or less than the digital version.