Xbox One
Competitive Xbox One Digital Pricing "On the Agenda" Says Major Nelson
Written Friday, January 24, 2014 By Richard Walker
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Having pushed up the prices of first-party Xbox One digital games ahead of Christmas, there's a glimmer of hope that Microsoft may actually introduce competitive pricing for digital games on the Xbox Games Store on Xbox One, following a post in a Reddit thread from Larry 'Major Nelson' Hyrb.

"We are way aware of this and many of the concerns of the community," Hyrb wrote in response to a troublesome Titanfall promotion on the Microsoft Store. "We have some great stuff planned for Xbox One this year (and beyond.) As soon as we can share some of the goodness...we will."

Quizzed as to whether said "great stuff" might incorporate lower, more competitive prices for digital downloads, the Major responded: "It is indeed on the agenda."

At time of writing, the majority of full retail games on Xbox One's digital store cost between £49.99 and £54.99, prompting savvy consumers to find better deals online or on the high street. And the less said about Angry Birds Star Wars for £35/$50, the better.

[Via OXM]


User Comments

Forum Posts: 10
Comment #1 by citizen666
Friday, January 24, 2014 @ 12:55:02 PM
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O Microsoft... When will you learn?!

Forum Posts: 387
Comment #2 by smokevf
Friday, January 24, 2014 @ 12:55:07 PM
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I still would rather have a physical copy of the game I buy. Unless it's digital only.

Forum Posts: 7
Comment #3 by YA BILLY
Friday, January 24, 2014 @ 12:56:58 PM
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I hope so. I am ready to go all digital (not sure if my 500gb HD is ready).

Forum Posts: 100
Comment #4 by BlackEyedAngel
Friday, January 24, 2014 @ 12:58:18 PM
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I would buy digital but they seriously need to consider lowering the price.£30 for a new release digital download would should reasonable to me

Forum Posts: 148
Comment #5 by x_Silxx_x
Friday, January 24, 2014 @ 01:04:03 PM
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I'd buy all my games digitally if it wasn't for the fact that boxed retail copies are usually cheaper.

Forum Posts: 37
Comment #6 by thenewpeter
Friday, January 24, 2014 @ 01:05:15 PM
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Change the xbox 360 as well whilst you're at it, the price's are an utter rip off. I've never seen anywhere selling 360 games for £50, hell, day one I bought Diablo 3 for £30 brand new, as soon as it was on the store, it was £50 and still is.

This is one of the bigger reason's I have issue's trusting microsoft with digital distribution, they over charge like crazy.

Forum Posts: 158
Comment #7 by D0ctorNick
Friday, January 24, 2014 @ 01:10:56 PM
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If I buy a full length game I want an actual copy, get rid of this digital crap.

Forum Posts: 20
Comment #8 by Lonewolff 7
Friday, January 24, 2014 @ 01:12:26 PM
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Larry is so full of shit I'm surprised he doesn't have his own fertilizer business.

Forum Posts: 1188
Comment #9 by gazmaster1
Friday, January 24, 2014 @ 01:13:25 PM
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I'm not holding my breath.

Forum Posts: 0
Comment #10 by Backlashlaze
Friday, January 24, 2014 @ 01:13:35 PM
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Physical copies are cheaper + have market value. Also you don't have to worry about the discs getting scratched as you have to install everything.

The marketplace is a complete scandal.

Forum Posts: 1
Comment #11 by Evil_laharl
Friday, January 24, 2014 @ 01:16:14 PM
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I would consider the buying of a digital game if they were half the price of a physical game, until then I'm still sticking to physical copies.

Forum Posts: 1613
Comment #12 by Nitnoid
Friday, January 24, 2014 @ 01:21:37 PM
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If they sold digital games cheaper, they'd have to implement hd storage options on the X1.

Forum Posts: 0
Comment #13 by Dodgyknees
Friday, January 24, 2014 @ 01:33:45 PM
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I have waaaay too many CD's/DVD's/VHS Tapes (yes, really) and games lying around the house doing nothing but taking up space. I'm quite happy to buy digital, but see no point in doing so when they're more expensive than the physical copy. With no retailer costs incurred, there's no case for them being more expensive or even comparable. Digital should be cheaper. End of.

I'd also welcome being able to download 99% of the game prior to release date meaning the final 1% can be downloaded (thus making the game playable) on release day itself.

Forum Posts: 1
Comment #14 by kris37
Friday, January 24, 2014 @ 01:37:07 PM
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How long as it took them to work out they are taking the piss with digital prices, pay an extra 20 quid for the privilege of not getting off your arse put a disc in no thanks

Forum Posts: 38
Comment #15 by Kroesis
Friday, January 24, 2014 @ 01:41:04 PM
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I would consider going digital for convenience and space saving but yeah, prices have to come down a fair bit first!

Forum Posts: 1093
Comment #16 by Dante Kasai
Friday, January 24, 2014 @ 01:41:21 PM
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Great to see this feature coming in the next decade! I can't wait!


I would like to see cheaper prices, simply because there are no physical retailers close by.

Forum Posts: 87
Comment #17 by Darth Taral
Friday, January 24, 2014 @ 01:51:41 PM
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I am in complete and total agreement. There is no reason what so ever that a digital copy of a game should be more expensive then, a retail version. If you have a reason please let me know, I am not unreasonable. If you somehow some way have a valid reason for a digital copy of a game to be more expensive please let me know. Until then I will stick with there is no reason on this earth that i should be able to get a physical copy of a game that i can later sell to someone else if i no longer want it for cheaper than something that i can not sell.

Forum Posts: 104
Comment #18 by TSG Dwaggie
Friday, January 24, 2014 @ 01:56:17 PM
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Microsoft, if you want digital to take off you MUST DO THE FOLLOWING THING...

Allow people to SELL their digital titles to ANYONE they want, for ANY PRICE they want. But make sure it's logged, so if any account hacking or whatever happens, games can be recovered.

Furthermore, make them choose what to do with it. You have already been paid for it, so like disk-based games, let people trade it with a friend for cash, WITH NO TAX OR FEES, like people can do in real life.

However, this is coming from a company who seem to think £60 for a digital copy of call of duty is a good price.

Forum Posts: 115
Comment #19 by Steakslave
Friday, January 24, 2014 @ 01:58:16 PM
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Heres' my dilemma with digital; and yes, I do support it as a great way for devs to get games to us that wouldn't compete well at retail. Eventually MS will turn off the juice to the 360, say in 2018 for example. That means that all of the digital content I've EVER purchased will be unavailable to re-download. So I would have to make sure that my licences are all tied to what would be my final Xbox 360 AND that I had enough hard drive space to keep it all on. I currently have multiple 20G drives just for XBLA games. So if my 360 dies after they cut the juice, well then I'll only have the discs. As large as next gen games are, I can imagine it will eventually be even more of an issue for XB1. So yeah digital is handy but physical discs are where the value is both as a buyer and for resell value.

Forum Posts: 2199
Comment #20 by cheevo360
Friday, January 24, 2014 @ 02:08:25 PM
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Yes lower price is better for many gamers. Microsoft, you really need to do it very soon. :)

Forum Posts: 218
Comment #21 by DragonessAthena
Friday, January 24, 2014 @ 02:34:17 PM
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Forget the Xbox One. It has a smaller install base than the Xbox360, and the 360 digital gaming prices are crazy. The most pathetic thing I have ever seen is the Microsoft Store, owned by Microsoft, selling physical game for less money than the digital ones on Xbox Live.

As I said the previous week, Darksiders 2 was $8.99 at the Store, $20 digital on Xbox Live, and ONLY for Gold subs. To make matters worse, Valve decided to make fun of Microsoft and put Darksiders 2 up for $7.49 (and Darksiders 2 on PC works perfectly, all Steam achievements can be unlocked). Star Trek was $4.99 at the Store, $19.99 regular price. It's $29.99 for digital. Why aren't they price matching their own store?!

Even Sony is destroying them in digital game prices. Crysis 3 was $5 last week for PS+ members. Microsoft only sticks up 4+ year old games on Xbox Live for that little (and always the same ones...), they will never put recent games under $10. Even right now, D&D: CoM for Xbox Gold is $4.94, while Sony was selling it for $3.75 for PS+ members. There was no competition, no one else was selling it that low, Sony priced it at that themselves. Steam had it for $7.49, and eventually GreenmanGaming had it for $3.74, but the point being, Sony had zero competition, and they priced a game that low.

Forum Posts: 0
Comment #22 by AnimusSubject18
Friday, January 24, 2014 @ 02:43:18 PM
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@19 agree with you man.I really have no clue how could we redownload the games we bought via xbox live when the servers for xbox 360 will be shut down.

Forum Posts: 1395
Comment #23 by Jardinho
Friday, January 24, 2014 @ 02:52:49 PM
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"On the agenda", eh? So when they do get around to it, it might go a little like this:

"So, competitive pricing on the Xbox marketplace. Thoughts?"
"Let's just keep fleecing them."

Forum Posts: 0
Comment #24 by AnimusSubject18
Friday, January 24, 2014 @ 02:54:59 PM
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@19 or here is a possiblity. maybe the backwards ability via cloud servers on Xbox One would allow us to redownload the games we bought on Xbox 360 cos the purchases are tied to the gamertag after all.

Forum Posts: 2
Comment #25 by HoBBitzz
Friday, January 24, 2014 @ 03:25:33 PM
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@1 m$ being one of the worlds biggest companies, I doubt they could learn much from you by the sounds of it. People pay it. I dunno about anybody else, but if I can sell something for 50 quid, I will, why sell it for 30 quid when you can get 50. Perhaps youll understand abit more about Business when you leave school

Forum Posts: 3648
Comment #26 by Akuza
Friday, January 24, 2014 @ 03:26:29 PM
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"On the agenda" ha.

It makes no sence why the prices wouldn't be cheap anyway, there's not distribution costs, not box costs, it's cheaper to get out to people from their own service, but yet they charge more?

Microsoft should just give up on GoD and just do arcade titles.

Forum Posts: 26
Comment #27 by Poppa Krunch
Friday, January 24, 2014 @ 03:30:25 PM
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I notice he only says "it's on the agenda" my first thought is exactly as #23 put it. It took them all of four weeks from release to put the prices up but I'll wager it takes much longer than that to reduce the prices in any way shape or form. M$ simply can't be trusted to offer true value imo

Forum Posts: 262
Comment #28 by Baki54
Friday, January 24, 2014 @ 03:40:17 PM
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$90 usd for Dead rising 3 on the X1...Do I need to say more? Sure it's an "enhanced" version, but there's still no way they can justify such a price.At that price they better include EVERY BIT OF DLC RELEASED FOR THE GAME!!

Also, 500gb's should have been 1.5 terabytes from the start.A person might be more inclined to purchase(more) digital if space was less of a concern and prices were reasonable.

Forum Posts: 5
Comment #29 by elKazaam
Friday, January 24, 2014 @ 03:48:14 PM
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I would´t pay more then 30€ for a digital copie.
But i prefer it, because a lot of my games ar digital downloads and i like this way to buy. I don´t need a hardcopie.

Forum Posts: 271
Comment #30 by the action frampton
Friday, January 24, 2014 @ 04:15:03 PM
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Digital would have to be at least 50% cheaper for me to switch seeing as they have no resale value. Now if you could sell the licence to someone else, I'd be interested.

and for someone that collects Steelbooks, digital is not very inviting.

Forum Posts: 271
Comment #31 by the action frampton
Friday, January 24, 2014 @ 04:20:42 PM
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@25 I'd be twice as likely to purchase it @ 30. 2 gamers purchasing the game @ 30 is more revenue than 1 customer buying @ 50 (considering there are NO additional costs as it's digital).

You have to be some kind of idiot to buy a digital game for £50 when physical is AT LEAST £10 less.

Forum Posts: 71
Comment #32 by RoboSeal1
Friday, January 24, 2014 @ 04:26:14 PM
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Any idea on a system update?

Forum Posts: 221
Comment #33 by the ferenczy
Friday, January 24, 2014 @ 04:27:50 PM
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About time they implement this. 20% off on release day sounds fair to me. Then drop it by 10% more every 3 months.

Forum Posts: 262
Comment #34 by Baki54
Friday, January 24, 2014 @ 04:41:08 PM
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Competitive digital pricing on the X1 "a possibility", says Major Nelson....

Purchases on the X1 "a possibility",.. says BAKI54!! :/ How about them apples Mr Nelson? Funny how that works huh?

Forum Posts: 7
Comment #35 by colderclimate
Friday, January 24, 2014 @ 05:57:41 PM
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The prices sure better become competitive as the 3rd party title performance sure as hell isn't at the moment. Ahem.

Forum Posts: 2
Comment #36 by HoBBitzz
Friday, January 24, 2014 @ 06:00:35 PM
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@31 while I agree with you, and wouldn't buy a digital copy myself for 50 quid, figures show many many people do, and its easy, cheap extra revenue for m$. Research at present shows that a digital game at 30 quid wouldn't mean it would sell twice as many copies.

Forum Posts: 8
Comment #37 by A Garden Shed
Friday, January 24, 2014 @ 06:08:12 PM
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If anything they should be cheaper than disc as you don't have to pay do for packaging. The factory to make them or shop staff. It's stupid.

Forum Posts: 262
Comment #38 by Baki54
Friday, January 24, 2014 @ 06:56:06 PM
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Ha ha, I got a downvote for that comment?Games on demand are overpriced.This article states Major Nelson has heard peoples concerns about the issue.How soon (if ever) do you think it will take games on demand prices to fall in line with cheaper alternatives? Did you even read this very thread to see how messed up their prices can be?

My rebuttal was simply a play on their seeming unwillingness to make deals.When they lower prices, i'll buy more.They can take as long as they want.Peg2 is great and of course I want Dr3, Ryse and Forza.I'm set for some time to come with my 360 as well.

My contention was that they can do better than what they are doing.I've used this before in a post, but here it is again.I picked up Darksiders 2 for $12's $60 on games on demand.You can disagree with me for whatever reason, but this issue is so cut and dry.On that end I guess we'll agree to disagree then.

Forum Posts: 209
Comment #39 by fivebyfive200
Friday, January 24, 2014 @ 07:16:13 PM
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I know others blame retail stores but these stores don't force MS or EA to have older games like crysis 3 still at much higher price. Just look at the joke price for download versions of COD: ghosts!

Many publishers and developers don't want gamers to have rights to sell their downloads or get a refund. they want £60+ downloads, they just want you to buy it then shut the fuck up about any game breaking glitches or a game that wipes your save as you have no rights

Forum Posts: 208
Comment #41 by DeadlySinz86
Friday, January 24, 2014 @ 07:50:35 PM
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I was quick to jump on the no DRM bandwagon, but after playing the Xbox One and seeing how easy it is to flip between games, it would be cool to have cheaper games to encourage people to buy the digital copy.

Forum Posts: 123
Comment #42 by TheWeasel
Friday, January 24, 2014 @ 07:52:40 PM
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@28, perhaps you don't realize that the $90 GoD version of DR3 also includes the season pass

Forum Posts: 793
Comment #43 by Cann0nSen5ei
Friday, January 24, 2014 @ 07:57:49 PM
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Meanwhile at the Steam market: 85% off assorted games on a DAILY basis.

Microsoft needs to learn that cheaper priced content sells more.(and makes you look like a company that actually gives a damn about the customer)

Forum Posts: 262
Comment #44 by Baki54
Friday, January 24, 2014 @ 08:08:09 PM
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@42 Lol, I was thinking that right after I pressed submit.Thanks for that though.I didn't look it over as well as I should have.90 is a lot though....says the guy who paid 540 for an X1 :p

Forum Posts: 0
Comment #45 by RUBBER DUBBER
Friday, January 24, 2014 @ 10:30:50 PM
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I would rather buy digital so a price drop would be another nail in coffin for buyin retail games

Forum Posts: 14
Comment #46 by Viperous
Friday, January 24, 2014 @ 10:33:33 PM
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I think they should $49.99 new instead of $59.99. 10 dollars seems more than fair for a digital.

Forum Posts: 15
Comment #47 by Foreseen 360
Friday, January 24, 2014 @ 11:14:45 PM
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What ever happened to the court ruling of us being able to re-sell ANY of our digital content that we purchase? There was an article on this site about it last year I believe. But never heard anything more about it. The price of Digital games are slightly more expensive, but if we were able to re-sell them, it would make a lot more people actually consider buying them in the first place.

Forum Posts: 1339
Comment #48 by Creasy47
Saturday, January 25, 2014 @ 12:02:10 AM
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I think digital games should be cheaper, given the fact that they take up a lot more room and don't come with a case or physical copy.

Forum Posts: 561
Comment #49 by gravelandx88
Saturday, January 25, 2014 @ 02:06:41 AM
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Why do people consistently think they have 500GB space to use?? Anytime you own a internal or external hdd, a small portion of it is reserved. If you go to your console, system, storage and look it up. It'll tell you how much you really have.

Ex: My Xbox360's 120GB HDD, I technically start out with 107GB actual space or 89%.

Forum Posts: 383
Comment #50 by imatt B4M
Saturday, January 25, 2014 @ 04:19:27 AM
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I'm not ready to go all digital until they find a way to fix download times. I know it must be hard with the size and games and all but, by the time a game downloads I could have been to Gamestop and back.

Three things they need to do to improve digital games:

1. Competitive prices
2. Faster download times
3. Same day releases (If they don't already fully provide it. I remember talks about it).

Forum Posts: 115
Comment #51 by Steakslave
Saturday, January 25, 2014 @ 04:52:59 AM
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@49 That is correct; the XB1 has less than 400GB after space used for OS & updates, etc.

Now no one will probably ever read this but here goes anyway...

@24 As much as I'd like to believe that, MS has been suspiciously avoidant of any type of backwards compatibility. When all the DRM rumors were flying around before the E3 reveal, it was also leaked that the Durango would have a 360 SOC which stands for "system-on-chip". This is the same setup that the Wii U uses to allow backwards compatibility for original Wii games. You select the channel on the screen and now your console is a Wii until you back out. I was surprised that they dropped this for the simple reason that XB1 and 360 architecture are in the same family. The PS3 and PS4 are different animals due to the PS3's Cell processor so there it makes sense. This would've been a selling point for the XB1 IMO. But not only did they not actually do that, but they've made interaction between 360 and One users oddly sparse. If I look at a friend's games I can see what he's been playing on his Windows phone & Windows 8 but all the XB1 games are lumped together and can't be seen by us lowly 360 users? I can't even see what he's up to when he's actually playing the damn thing? Even on I'm telling you this goes way beyond lazy, it's just WEIRD.

Forum Posts: 262
Comment #52 by Baki54
Saturday, January 25, 2014 @ 06:47:33 AM
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@51 Remember all the changes the 360 went through from day one?Look at all the changes made to the Ui, blades, marketplace and storage options etc..

What we have now with the 360 is pretty much a gold standard.It's not perfect, but it's pretty damn good.The X1 on the other hand needs a ton of work.It's a train wreck in slow motion.Everything is so cluttered and bunched together.Navigating games and apps (among other things) is a pain.Why they changed so much that was right from the 360, is beyond me.I know things will get better, but why try to reinvent the wheel?Improve what worked, don't take it away.

Not being able to see One games on the 360 is kind of silly.What's the reason for it?You can see other platforms games, why not the One?

Forum Posts: 20
Comment #53 by PMillz
Saturday, January 25, 2014 @ 12:02:18 PM
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Regarding digital downloads doubt it will ever happen but would be cool if they done a eBay style app where you could sell unwanted digital games and people could bid on them and you get the money in your Microsoft accounts, therefore Microsoft don't loose any money because you have to spend it on another digital game, just my idea anyway

Forum Posts: 15
Comment #54 by Foreseen 360
Saturday, January 25, 2014 @ 01:14:00 PM
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@53 Yeah, even that would be acceptable. Because I refuse to pay £50+ for a game that I'm then stuck with for the lifespan of this generation. The other issue is the storage space too. It's all good and well people saying you can just delete and re-install games, but it takes a long time to download them again. MS need to hurry with the update for external storage and also releasing Xbox One's with a choice of storage space, like with the 360. They must realise that they are losing money now. I would av paid sightly more, for a bigger HDD!

Forum Posts: 189
Comment #55 by HareJordan23
Saturday, January 25, 2014 @ 05:17:22 PM
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I learned from the Xbox 360 not to download games any more. If consoles were backwards compatible with old Marketplace games that would be a different story.

Forum Posts: 6
Comment #56 by hir0 sempai
Saturday, January 25, 2014 @ 09:08:48 PM
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#8 is right!

Forum Posts: 793
Comment #57 by Cann0nSen5ei
Saturday, January 25, 2014 @ 09:22:07 PM
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@51's great wall of text

I might be wrong, but a "System on a Chip" is also how a Wii plays Gamecube games. It wouldn't be too hard to make an Xbox One play 360 games without a "SOC" anyway, Microsoft would just have to update the One with system drivers (programs) that can play games in the 360's format, this is practically what emulator software is, which is against ToS for CONSUMERS to use but completely okay if the First Party(MS) does it. OR Microsoft could release a revamped Xbox One(which is inevitable, that thing is HUGE) five years later with the magically technological "System on a Chip".

Oh, and the borderline segregation Microsoft currently has on cross-gen users is "WEIRD".

Forum Posts: 115
Comment #58 by Steakslave
Sunday, January 26, 2014 @ 06:23:48 AM
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Thanks for your thoughts guys.

@57: I guess the reasoning behind having a 360 SOC on the XB1 is that it would've actually been BOTH systems. Granted, emulation software may be cheaper than manufacturing chips, but how much do 360 prossesors actually cost now anyway? We can theorize all we want, but again it comes down to MS being oddly dead-set against it when we all know it wouldn't take that much to actually do. It's as if they want XB1 to be this elite club of users or some crap.

@52: I couldn't agree more. The XB1 UI is quite a let down to say the least. It has been confirmed that the design team behind it (the UI) wasn't even familiar with the 360! How was that allowed? The 360 is IMO not only the best console of the 7th generation, but the greatest one of all time. Incredibly more successful than it's predecessor and that's despite the RRoD fiasco that went on for years. The functionality of that gold standard should've been built on, but there's a list of things on this very site's forums that describe what has been lost going into the next generation. It blows my mind! Achievements are an app now?!? It breaks my heart, but MS has to fix alot of things before they see my $500. Until then, I'm happy to support the 360 since I have (like many of you) a mountain of unplayed games ready to go.

Forum Posts: 793
Comment #59 by Cann0nSen5ei
Sunday, January 26, 2014 @ 07:47:40 PM
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@58 Seeing as how Microsoft owns the 360's code, and ideally has it archived(if it isn't, then that is just blatantly stupid), it would only cost them the work time of a small team of programmers to put 'backwards compatibility' software on an Xbox One; but as you said, Microsoft likely wants everybody on the Xbox One bandwagon.

Forum Posts: 0
Comment #60 by samuelaaarr
Sunday, January 26, 2014 @ 08:01:49 PM
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Yeah it really is

Forum Posts: 0
Comment #61 by samuelaaarr
Sunday, January 26, 2014 @ 08:03:10 PM
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Oh I'm sorry about

Forum Posts: 287
Comment #62 by ViperxSniper
Monday, January 27, 2014 @ 11:11:42 PM
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I would really consider going digital on the big titles I will play alot if they were a little cheaper then retail (providing they don't have a collectors edition that I would want) and if I could preinstall the game a few days before it released like Steam does with preorders so I could play it right at midnight (my time, not waiting until at least 3am for the marketplace to update).

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US November 22, 2013
Europe November 22, 2013

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