GDC 2014: “Free to Play Scares Me,” Says Zombie Studios' Gerritzen
Written Friday, March 21, 2014 By Lee BradleyView author's profile
Zombie Studios director Jared Gerritzen is concerned about aggressive monetisation methods in free-to-play, as well as premium games.
Speaking at the Game Developers Conference in San Francisco yesterday, the creator of PlayStation 4’s free-to-play shooter Blacklight: Retribution said that “free-to-play scares me.”
Gerritzen believes that while free-to-play games can be done well, if developers become too focused on making micro transactions instead of good games, players will be turned off.
"I feel like there will be a point where games will come out premium and turn free-to-play or turn to microtransactions," he said. "And it can be a very bad thing. Free-to-play is great, but it can go down a very dark road.”
Both Sony and Microsoft are making concerted push to introduce more free-to-play games to PlayStation and Xbox platforms, after seeing the success of the model on PC and mobile.
But both have also come under fire for overly aggressive microtransactions in full-priced games. Forza Motorsport 5 and Gran Turismo 6 were both criticised for selling unlockable content at a premium, while other publishers have taken similar approaches.
This is presumably the begining of the “dark road” of which Gerritzen speaks.