Xbox One Heading to China in September With BesTV Deal
Written Wednesday, April 30, 2014 By Richard WalkerView author's profile
Microsoft has announced that it has partnered with BesTV New Media Co. to bring Xbox One to China this September, marking the first ever official Xbox launch in the country. "Xbox One will also be the first system of its kind to launch in China," Yusuf Mehdi, Xbox Corporate VP of Marketing, Strategy and Business writes on the Xbox News Wire.
"The culture of games and entertainment is rapidly growing in China, with nearly half a billion people playing games – roughly a third of the country’s population and more than the entire population of North America," Mehdi adds. "The gaming industry saw massive growth in the last year - generating more than $13 billion in 2013, an increase of 38% in the last year alone. Gamers in China have shown they love gaming – mostly on PC, mobile and online - and game developers in China have been delivering innovative games for years. Creators and gamers alike have eagerly awaited a new generation of entertainment experiences in China."
Enwei Xie has been appointed as General Manager of Xbox China, thanks to his years of experience with Microsoft "both in China and abroad". BesTV will also bring with it "an extensive catalog of content to share with future Xbox One owners in China", Mehdi noted.
"Our joint venture is committed to providing opportunities for creators to unleash their imaginations for games, online education and fitness experiences for China and beyond. As part of our partnership, E-Home Entertainment is investing to establish an innovation program that will enable creators and developers to build, publish, and sell their games on Xbox One in China and in other markets where Xbox is available."
Xbox One will be heading to China in September 2014.