Marvel Entertainment to Transform its Approach to Games
Written Friday, May 02, 2014 By Lee BradleyView author's profile
Marvel Entertainment has stated its intention to work with better studios and provide longer development times, in an attempt to improve the quality of its output.
Speaking to Polygon, Marvel Entertainment games boss TQ Jefferson said, "Marvel's overall success in film and TV and other lines of business, means that Marvel is now attracting better partners in the gaming space.”
"We're talking to people now who have strong vision and great teams that can actually execute, and we're not as concerned with hitting a date [that's tied to a movie] and wanting to hold out for quality and have things go out when we're ready.”
Jefferson added that the company wants to produce “smarter, more interconnected experiences” and “more interconnected narratives” within its Marvel Gaming Universe. “We are evolving how we're approaching our games and how we're building out our universe,” he said.
"What we're also doing now is we're being much more selective and measured in how we approach partnerships,” added Jefferson. “I think in the heyday of the movie licensed game, it was just, 'Let's churn out something, let's do the the smash and grab, get the money and get out' and most of those games sucked, to be perfectly blunt."
"We have to respond by introducing higher quality product," he said. "We're pushing more quality now than we ever have in the past and if that means fewer games, that means fewer games. As long as we're hitting a high quality bar and holding ourselves to a higher standard.”
If Jefferson’s words hold true, it’s a tantalising prospect. In recent years Marvel took a similar approach with its movie division, upping the quality of its output while delivering “interconnected experiences,” most notably with The Avengers series of films. If the company can repeat the trick in games, or at least some equivalent of it, we could be in for a treat.
The success of the Batman: Arkham series is a clear indication of how, when treated right, games based on comic books can see tremendous success, both commercially and critically. If Marvel can start collaborating on games of that quality, then the next few years could be very exciting.