ReseroNetwork is currently LIVE on Twitch playing Wolfenstein: The New Order
Title: THE OLD BLOOD HYPE
Username
Password
  
Destiny

Activision Ploughing $500 Million Into Destiny

Written By
View author's profile

By the time it launches, Activision will have invested $500 million into Bungie's Destiny, according to the publisher's CEO Bobby Kotick. Revealing the figure at the Milken conference, Kotick revealed that it's all part of not taking any chances with "someone else's IP."

"If you're making a $500 million bet you can't take that chance with someone else's IP," he said during the conference, Reuters reports. "The stakes for us are getting bigger."

To put that number into context, Rockstar spent a total of $260 million on Grand Theft Auto V, which went on to break the $1 billion revenue milestone in just a few days, shipping over 32.5 million copies at last count.

Analysts seem to think that Activision will have a fight on their hands just getting Destiny to break even given the amount of cash that's being pumped into the game. Destiny will apparently need to sell at least 15 million copies just to recoup its costs. "It's a head scratcher," Sterne Agee analyst Arvind Bhatia said. "For brand new IP, it's tough but it could post a big surprise."

Activision and Bungie have a ten-year agreement in place, so the half-a-billion dollar investment could bear fruit over time. Activision also noted that the $500 million takes into account Destiny's development, marketing, packaging, infrastructure support, royalties and other costs.

Investement in the game's engine and a "robust backend infrastructure," should also help reduce future costs, an Activision representative noted.. "Over the long term, we expect the ultimate product costs to be roughly in line with other AAA titles," the spokesperson observed.

We'll be able to find out whether Destiny is worth the investment when it launches on September 9th, 2014.

[Via GameSpot]




 
 

User Comments
 

You need to register before being able to post comments.

 


 
Game Info
Developer:
Bungie
Publisher:
Activision
Genre:

Release:

US September 09, 2014
Europe September 09, 2014
Japan September 09, 2014

HDD Space Required : 18 GB
Price: $59.99USD
Collection:765
Wishlist:73
 
 
Screenshots
 
 
Videos
 
 
MyAchievements
You need to log in or register to use MyAchievements.
 
 
Related News
 
 
Rating
   

75   


78


0

You need to log in or register to rate games.

User Score is based on 158 user ratings.