Red Dead Redemption is "A Permanent Franchise" Says Take-Two's Zelnick
Written Friday, May 30, 2014 By Richard WalkerView author's profile
The case for Red Dead Redemption 2 looks a whole lot more realistic, following recent comments from Take-Two CEO Strauss Zelnick. If the first game selling 13 million copies wasn't enough to warrant a sequel, then Zelnick stating that "it seems quite obvious that Red Dead is a permanent franchise."
The comments come from Zelnick's speech earlier this week during the Cowen and Company analyst conference, in which the CEO states that Red Dead is permanent in the same way that Grand Theft Auto and Borderlands are permanent franchises. He also talked about the company's approach to releasing games selectively, rather than flooding the market with sequels.
"The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more," Zelnick said. "So our selective approach, which we've taken since '07 I think has paid off. Now, we have gotten more by taking that approach; we've launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent," Zelnick stated.
"I pretty much know the ones that I can assure you are permanent. It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others," Zelnick continued. "But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."
Asked about BioShock and its future, Zelnick talked about BioShock 2 developer 2K Marin and its new role as custodian of the series following Irrational Games' closure.
"We haven't given any colour on how you should think about it yet except we do believe it's beloved; we think it's important [and] certainly something that we're focused on; something 2K Marin will be responsible for shepherding going forward. I don't want to say much else except to agree with you. I think there's a lot of upside in that franchise," Zelnick said.
Here's hoping that we hear more on Red Dead Redemption 2 and a new BioShock soon.