Watch Dogs Reaches 8 Million 'Sold In' Milestone
Written Thursday, July 10, 2014 By Richard WalkerView author's profile
Ubisoft has enjoyed sales growth of 374% during Q1 compared to last year, thanks in no small part to a record-breaking performance from Watch Dogs, which has reached sales of 8 million units to retailers (not to consumers). Ubi's revenues have reached €360 million (£286m) for the first quarter, as opposed to revenue of €76 million (£60m) during the same period last year.
"The success of Watch Dogs and the quality of our games portfolio presented at this year's E3 highlight our strategic positioning as well as our continuous drive for innovation, and affirm our long-term approach," said CEO Yves Guillemot. "Watch Dogs is now well positioned as a major franchise and we will be able to replicate and build on its success in the coming years.
"Its sales performance testifies to Ubisoft's expertise as a creator of blockbuster brands. That expertise enables us to stand out from our competitors at the beginning of each console cycle and therefore to reach a new dimension."
Watch Dogs managed to shatter Ubisoft's day one sales record back in May, becoming the company's fastest-selling game and the industry's overall fastest-selling new IP. No mean feat. It's safe to say that we can expect to see more of Watch Dogs in the future.