Activision Suggests Pre-Orders are Down Across the Industry
Written Wednesday, August 06, 2014 By Lee BradleyView author's profile
According to Activision, the western games industry is facing a “secular downturn” in pre-order sales, thanks in part to the rise of day one digital and the decline in previous-gen consoles.
Speaking during an investors call yesterday, Activision Publishing CEO Eric Hirshberg said, ”You guys [investors] can see the same thing we see industry-wide, that there's been sort of a secular downturn as it relates to pre-orders.
"We think that's happening due to a number of factors, things like increased digital consumption, particularly on the next-gen consoles, titles being widely available on day one and the decline overall for demand on previous-gen consoles.”
Despite this, Destiny is still being pre-sold like crazy. Hirshberg said the game’s pre-order numbers put Destiny "on track to be the largest ever for new IP in the industry".
"Purchase intent is similarly at an all-time high and rising when compared to any other new IP, and we had 4.6 million players in the beta with almost universally positive sentiment," he said.
"Overall, we're really pleased with the performance of the Destiny beta. We're pleased with the broad range of metrics that we look at to gauge momentum and our chances for success."
As for Call of Duty: Advanced Warfare, Hirshberg reckons it will be the most pre-ordered game of the year. “We're currently seeing strong purchase intent,” he said, “in line with our past top-performing titles.”