EA: Good Luck Getting Rock Band
Written Thursday, November 01, 2007 By Geoff WhiteView author's profile
Rock Band distributor Electronic Arts says Rock Band supply will "definitely" fall short this holiday, with big sales expected to barrel through the rest of this fiscal year--and next."If I were you, on the 19th of November, I would get in line outside of you favorite retailer, because we've got one hot product," said EA CEO John Riccitillo during a conference call Wednesday.
"We've got a lot of inventory coming, my expectation is that it'll sell through... Just remember, on November 19th you're going to be waiting in line, unless you've got a buddy that works at one of our retailers, otherwise you're not going to have it for Christmas."
The "band-in-a-box" game launches in the US on November 19 for $169 on Xbox 360 and PS3, and later this year on PS2 for $159. The title releases in Europe at the end of EA's fourth quarter, and the company expects sales to be similarly strong there.
"This is definitely not a sprint. We're definitely not going to be able to put out enough inventory to meet demand in North America or Europe this calendar year or this fiscal [which ends in March '08]. We expect this to sell through both the balance of fiscal '08 and fiscal '09."
Riccitiello also commended partner MTV Games, which is publishing in-house developer Harmonix's latest music game.
"They've done a great job... to pull off something that is almost impossible, which is to get this inventory on this timeline in the marketplace with a product that's good. It feels great."
Thanks go to Next Generation.