Activision Lapses on Marvel Ultimate Alliance Licenses; DLC No Longer Available
Written Wednesday, January 20, 2010 By Alan PettitView author's profile
Without giving its consumer (aka us) any notice, Activision has decided not to renew its licenses with Marvel Comics for the use of their characters in downloadable content. This includes the Hero and Villain packs from Marvel Ultimate Alliance, as well as the Character Pack and Juggernaut download for Marvel Ultimate Alliance 2. All of the content has now been pulled from the marketplace. Could this be a reaction to poor sales and review scores for MUA2? Perhaps, but it's still a pretty crappy move. In a somewhat more classy move however, the trailer for the DLC you can no longer get it still up! Smooth, Activision. Real smooth.
Responding to criticism, Activision claims the content was a "limited time offer" that was always set to expire on December 31st, 2009. Guess they forgot to mention that when it was offered in the first place... and when they decided to include extra achievements tied to the content. If you hadn't already purchased the content and were planning on picking up MUA2, you can now plan on maxing out at 1000/1250.
However, MUA1 still has the option of getting a copy of the "Gold" version of the game at retail which includes all the DLC on disc. Perhaps Activision will offer something similar for MUA2 as well, but remember the poor sales and review scores I mentioned? That might hinder those chances a bit. We'll of course post news if that changes in the future.