EA Takes Its Project Ten Dollar Program To EA Sports, Announces Online Pass
Written Tuesday, May 11, 2010 By Dan WebbView author's profile
EA Sports recently announced that they would be taking forward the company's initiative to combat the used game market - Project Ten Dollar - and using it in their upcoming sports titles.
The "Online Pass" follows a similar trend to EA Games' Project Ten Dollar in almost all respects - it comes with new versions of the game and if you don't buy it new, you can still buy it for $10.
Unlike its EA Games counterpart though, the Online Pass actually offers a trial of 7 days for those who didn't purchase the game new, but also, it appears that it's the first time they'll be holding back more substantial aspects of the game, such as online multiplayer.
An EA rep told Joystiq that although they were decided on a game-by-game basis, the Online Pass could grant access to "basic online multiplayer, as well as group/league features, roster and playbook updates, downloads of user-created content (like Photo Game Faces) and tournament support."
Ironically enough, this is a movement that used-game giant, GameStop, actually supports as they also announced that they would be selling point cards for the service in stores.
This initiative will start kick off with Tiger Woods '11.