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UFC 2010 Undisputed

THQ Considering Longer Dev Cycles For UFC Undisputed

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Annualised sports games and a lack of innovation are two issues that have generally plagued the games industry for quite a while now, and THQ may be looking to buck that trend by giving their UFC title much longer development cycles, to promote innovation and growth.

Speaking yesterday during THQ's Q1 2010 fiscal earnings call, CEO Brian Farrell commented on the franchise's slight dip in form from 2009 to 2010 in their first financial quarter - 2.9 million down to 2.7 million - by stating that they are considering extending the development cycles.

"We're considering a longer development cycle; 15 to 21 months between releases rather than annually," said Farrell, "We're not announcing anything; we're looking at all of our options and working with the UFC to make sure we're aligned with their plans as well."

While nothing is set in stone yet, Farrell did however confirm that there would be a UFC title next year, but whether we see it in its traditional May window remains to be seen, as the CEO wouldn't provide a release window.

It'd make a nice change to see a bit of innovation between iterations, huh?

[Via IGN]




 
 

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THQ
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THQ
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US May 25, 2010

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