Username
Password
    
Rango

Artificial Mind & Movement Rebranded As 'Behaviour'

Written By
View author's profile

Artificial Mind & Movement (also known as A2M), the developer behind Wet and Naughty Bear, is rebranding in a bid to change the studio's identity in line with its new focus on original IP and digital games. A2M will now operate under the name it started out with in the '90s - 'Behaviour'.

Speaking to Edge Online, Behaviour CEO Remi Racine noted that the name change will help promote brand awareness: “Going forward our name will be more public than in previous years. Because we’re doing original IP we felt our current name didn’t provide us with the right brand for the consumer.”

A2M's current project is a video game adaptation of Paramount's CG animation, Rango for Electronic Arts but the developer still has sequels to Wet and Naughty Bear (entitled Wet 2 and Naughty Bear 2, believe it or not)  and Doritos Crash Course for XBLA in the pipeline and in shifting part of its focus to digital games, Behaviour has moved roughly 30 percent of its 375-strong workforce to this particular sector with a possible eye towards the free-to-play model.

“With our current project we’re looking at free-to-play with in-game item-transactions and subscriptions. To attract a player you need a free-to-play environment. I like both item and subs models, but you need a free-to-play environment to get you hooked to a game.”

Behaviour's next game, Rango is slated for release in March 2011.




 
 

User Comments
 

You need to register before being able to post comments.

 


 
Game Info
Developer:
Behaviour
Publisher:
Electronic Arts
Genre:

Release:

US March 01, 2011
Europe March 04, 2011

Collection:124
Wishlist:39
 
 
Screenshots
 
 
Videos
 
 
MyAchievements
You need to log in or register to use MyAchievements.
 
 
Related News
 
 
Rating
   

68   


78


0

You need to log in or register to rate games.

User Score is based on 70 user ratings.