Kinect Costs $56 To Manufacture According To UBM TechInsights
Written Friday, November 12, 2010 By Richard WalkerView author's profile
Microsoft's Kinect device has been doing rather well during its first week in stores (two days in the UK and Europe) and what's more, it's managing to buck a trend in being a piece of hardware that is actually selling for more than it cost to produce. At least that's what the experts at UBM TechInsights say.
Apparently, each Kinect unit that retails for $150, costs approximately $56 to manufacture, which is thanks in no small part to the ingenuity of PrimeSense's proprietary software. The low cost production of the tech, produced by the Israeli company, provides Kinect with image processing, audio and video by way of its proprietary software, as well as four microphones, an infrared camera and two image sensors.
"The strength of the design is the huge design win for the Israeli company PrimeSense," said Allan Yogasingam, a technical marketing manager at UBM TechInsights. "They’ve provided the most innovative portion of the Kinect with their image processor, audio and video interface."
Of course, there are other costs to factor into the Kinect equation such as Research & Development, prototyping, advertising, promotion (that Cirque du Soleil thing probably didn't come cheap), packaging and that kind of stuff, but the device can still be marked as a tick in Microsoft's win column.
Head over to our Kinect Launch Zone for all the latest Kinect reviews.