Need for Speed: Hot Pursuit
EA Teases Free Need For Speed DLC With Their 'NFS: HP 1 Million Challenge'
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There are two words that when combined together, can make a gamer swoon and collapse in pure ecstasy, almost like a Transformer of the wordplay world.

Those two words are "free" and "DLC" of course.

When used alone, one is a word to describe a number - please don't take that seriously - and the other is an acronym that makes no sense whatsoever - DownLoadable Content... since when was downloadable two words?

Enter Criterion and EA's "Need for Speed Hot Pursuit One Million Challenge!" where you, the gamer, can dictate whether the upcoming Need For Speed DLC is free or not.

On offer are 3 convertible supercars - the Bentley Continental Supersports Convertible, the Lamborghini Murciélago LP 650-4 Roadster and the Dodge Viper SRT10 Convertible Final Edition - and all you have to do to get these as free DLC is to get the trailer below up to 1 million views by December 12th. In other words, watch it and tell your friends to watch it.

If it doesn't reach 1 million views by December 12th, then you, the people, will have to pay for them (we assume)... or just not bother with them at all. If it costs money this time around folks, you've got no-one else to blame but yourselves.

As 50 Pence would say, get pimping... or die tryin'.

[Thanks Alex]


User Comments

Forum Posts: 20705
Comment #1 by Barad
Friday, November 26, 2010 @ 02:00:12 PM
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Oh freaking sweet!

Forum Posts: 20705
Comment #2 by Barad
Friday, November 26, 2010 @ 02:02:16 PM
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but first I need to buy the game! :P video looks awesome, so many positive reviews its insane!

Forum Posts: 352
Comment #3 by Fredy29
Friday, November 26, 2010 @ 02:02:49 PM
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Tidy, I will be getn this game for xmas too!! :D

-WcG iFredy29

Forum Posts: 300
Comment #4 by toonsage
Friday, November 26, 2010 @ 02:05:41 PM
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Not very interested in the game but will gladly help the cause :)

Forum Posts: 155
Comment #5 by Stupid
Friday, November 26, 2010 @ 02:06:14 PM
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/Watches immediately
50 Pence! haha, we love you Webby
I still need to buy this game though. Christmas!

Forum Posts: 38
Comment #6 by MD Miller
Friday, November 26, 2010 @ 02:10:56 PM
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I have watched this 7 times already. I am going to keeps it up for as long as possible. I love Free DLC!

Forum Posts: 1207
Comment #7 by mikachu93
Friday, November 26, 2010 @ 02:17:31 PM
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To Facebook!

Forum Posts: 73
Comment #8 by Kalathar
Friday, November 26, 2010 @ 02:34:18 PM
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umm hate to point out the "positive" reviews but alot of them were same companies when they were sped up. just translated into spanish to look different.

Forum Posts: 2593
Comment #9 by Itsbrown4606
Friday, November 26, 2010 @ 03:31:06 PM
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Just got it for a steal off of Amazon... doing my part...

Forum Posts: 1451
Comment #10 by tripleb2k
Friday, November 26, 2010 @ 03:37:09 PM
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@9 Amazon has some great deals today. Love Black Friday!

Like many people, I'll download if it's free but I won't pay for it. Cars aren't worth points.

Forum Posts: 1484
Comment #11 by dirge
Friday, November 26, 2010 @ 04:08:11 PM
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girlfriend getting this for me for chrimbo!

Forum Posts: 5
Comment #12 by DaveyRox
Friday, November 26, 2010 @ 07:37:27 PM
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Shame the cars are just basically alternative versions of one's which are already in the game "/ Not that interested, although I will watch and recommend.

Forum Posts: 924
Comment #13 by DeafSunchaser
Friday, November 26, 2010 @ 07:58:57 PM
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50 pence LMAO!!!

Forum Posts: 0
Comment #14 by asilent boom
Friday, November 26, 2010 @ 08:21:02 PM
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This will be free, I can't see Criterion saying "Sorry, not enough people watched this, were going to charge for the DLC now." They would lose alot of customers imo.

Forum Posts: 61
Comment #15 by Frank_The_Bison
Friday, November 26, 2010 @ 09:47:10 PM
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I was hoping it would be a new area for new races, hopefully that will come, but free cars are always nice.

Forum Posts: 61
Comment #16 by Frank_The_Bison
Saturday, November 27, 2010 @ 12:02:41 AM
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It's gone up 50,000 Views in like 4 hours. Youtuberepeat is amazing.

Forum Posts: 856
Comment #17 by i got squeezed
Saturday, November 27, 2010 @ 12:22:33 AM
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Might buy this for christmas

Forum Posts: 25
Comment #18 by Beechbone
Saturday, November 27, 2010 @ 02:46:11 AM
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I'm sure fans will deliver :) The game is smoking hot, so to speak and free DLC is just what we need :)

Forum Posts: 469
Comment #19 by francisrossi
Saturday, November 27, 2010 @ 03:49:26 AM
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@14 - I somehow doubt this will have any impact on sales of the game. Three extra cars is hardly a deal breaker.

Forum Posts: 5
Comment #20 by headshotz357
Saturday, November 27, 2010 @ 07:52:24 AM
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yep just bought this game yesterday its awesome

Forum Posts: 1745
Comment #21 by UberPirateNinja
Saturday, November 27, 2010 @ 02:13:48 PM
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50 pence...i lol'd.

this is kinda lame, just extra skins for stuff already ingame right? still, free is free. i hope criterion support this as well as they did burnout paradise.

Forum Posts: 493
Comment #22 by IDarK VorteXX
Saturday, November 27, 2010 @ 02:50:56 PM
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lol 50 pence

Forum Posts: 0
Comment #23 by asilent boom
Saturday, November 27, 2010 @ 04:44:23 PM
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@19 I know 3 cars is hardly a deal breaker for the game, I'm talking about losing customers for the DLC by saying "it could have been free but the video wasn't watched enough." Plus based on Criterions past support of games, were going to get plenty of free stuff.

Forum Posts: 54
Comment #24 by prezskroob
Saturday, November 27, 2010 @ 08:31:13 PM
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Sonce when has EA ever allowed anything to be free? I bet this is just another "on disc" DLC that EA forgot about. They are probably trying to garner some good will among gamers so when the next DLC comes out, they can charge an extraordinarily high price for it.

Forum Posts: 374
Comment #25 by braddelo
Saturday, November 27, 2010 @ 10:36:17 PM
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Ummm. What about Burnout Paradise? Forgot about that huh?

Forum Posts: 0
Comment #26 by asilent boom
Saturday, November 27, 2010 @ 11:55:14 PM
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@24 All the DLC for Battlefield: Bad Company are also free. The upcoming VIP Map Pack 7 for BFBC2 will be free also, the 4 new maps are not on the disc.

Forum Posts: 0
Comment #27 by ThRaShMeTaL247
Sunday, November 28, 2010 @ 12:25:03 AM
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Watch it on youtube to see the counter

Forum Posts: 0
Comment #28 by ThRaShMeTaL247
Sunday, November 28, 2010 @ 12:27:57 AM
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295147 right now

Forum Posts: 156
Comment #29 by Delboy06eu
Sunday, November 28, 2010 @ 02:57:35 AM
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@4 you're my kinda guy!!

Forum Posts: 2444
Comment #30 by DENAz666
Sunday, November 28, 2010 @ 08:22:35 AM
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lol very smart move! No idea whether I'll be keeping the game, but no harm in watching the trailer :)

Forum Posts: 487
Comment #31 by Rickmassacre
Sunday, November 28, 2010 @ 06:59:23 PM
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what a great concept.

Forum Posts: 30
Comment #32 by crunchb3rry
Sunday, November 28, 2010 @ 07:25:06 PM
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If EA wants me to promote their game, forget DLC, I want a corner office and a salary. Like the lazy bum at EA whose job is it do do this crap.

Forum Posts: 70
Comment #33 by superchimp99
Sunday, November 28, 2010 @ 11:37:30 PM
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50 Pence
dont make me lol

Forum Posts: 393
Comment #34 by E10phoenix
Tuesday, December 07, 2010 @ 11:02:13 AM
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i feel like spamming this page with views, i should look for a youtube hack for this loool
you guys will thank me later :D

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Game Info
Criterion Games
Electronic Arts


US November 16, 2010
Europe November 19, 2010

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