UFC Suing Ubisoft For Alleged Trademark Infringement On Fighters Uncaged Cover
Written Tuesday, December 14, 2010 By Richard WalkerView author's profile
Ubisoft is being sued by Zuffa, the parent company of the Ultimate Fighting Championship - better known as the UFC - over alleged trademark infringements involving a phrase that appears on the back of the Fighter's Uncaged game box.
Zuffa filed the lawsuit against Ubisoft in a Nevada district court after taking issue with a line emblazoned on the back of the NTSC Fighters Uncaged box, which declares that the Kinect beat 'em up can help you "become the ultimate fighting weapon", Sherdog reports.
Apparently, Zuffa believes that the phrase is worded in such a way that it could confuse consumers, with the use of the words 'ultimate' and 'fighting' presumably a bone of contention, allegedly creating an assocation between the UFC and the game, which could potentially have an adverse effect on the reputation of the championship.
The widespread critical derision the game has received since its release in November, including our own scathing review, can't have helped matters much in that department either. Ubisoft was served a summons on December 9th, but there's currenly no figure attached to the amount that Zuffa is seeking in damages. However, the company has demanded that Ubisoft cease producing the game and destroy any material or copies of the game still bearing the offending slogan.
This is the second time that the UFC has locked horns with a publisher, the first being when EA entered the mixed martial arts arena with EA Sports MMA, which provoked UFC president Dana White into going head-to-head with the publisher last year. The case of UFC versus Ubisoft continues...
[Via Edge Online]