DJ Hero Series is Also Canned by Activision
Written Thursday, February 10, 2011 By Richard WalkerView author's profile
It's somewhat obvious this one, given the recent sharp decline in the music genre's popularity, but along with Guitar Hero being given the chop by Activision, DJ Hero has also been shelved as the publisher chooses to focus more upon its lucrative Call of Duty, Starcraft and Warcraft properties.
Apparently, "considerable licensing and manufacturing costs" are cited as the main reason for ceasing to make more 'Hero' titles, as they're simply not profitable any more. However, Acti will continue to support its existing library of downloadable tracks, although there won't be any further add-ons being issued going forward.
So, that's both the Guitar Hero and DJ Hero franchises biting the dust then, along with True Crime: Hong Kong, which also saw the axe fall upon its development as part of Activision's recent cull. The fate of DJ Hero dev, FreeStyle Games however, is currently unknown, as the company investigates possibilities. No jobs have been lost at present, thankfully.
"We're actively working with Activision on various options going forward for the studio," said FreeStyle founders David Osbourn, Jamie Jackson and Chris Lee [via GamesIndustry.biz]. "No decisions have been taken at this stage. We appreciate everyone's support through this process and will be as open and transparent as possible as soon as we know more."
Hopefully, no job losses will be made, as it could cost Activision between $35 and $50 million, and more to the point, an estimated 500 jobs could be lost. Fingers crossed that this doesn't happen.