I remember playing a demo of this board game at Gen Con (either last year or year before.) My memory of it is very vague, and probably a google search would offer more info than I can. I recall a question being asked, everyone writing down an answer, then everyone choosing one of the answers and betting on it - IE - "How long is the average unused pencil?"
Everyone would write down an answer, then after all the answers were revealed, you'd choose an answer and bet on it. Maybe I'd answer "5 inches" to the above question, then see that everyone else said "9 inches," feel like a moron and choose one of theirs. There are also risks/rewards for going with or against the majority. At least, that's how the game appears in my head. This may be right on the money or wholly inaccurate.