EA Sports Fantasy Football Gets Integrated into Madden NFL 09

Dan Webb
REDWOOD CITY, Calif., - June 16, 2008 – Electronic Arts Inc., (NASDAQ: ERTS) announced today that EA SPORTS™ Fantasy Football will be launching a new website, fantasy.EASPORTS.com and will have fantasy football applications specific to the Xbox 360™ video game and entertainment system and PLAYSTATION®3 computer entertainment system later this summer. The web-based service of EA SPORTS Fantasy Football is free, while members of Xbox LIVE or PLAYSTATION 3 Network will have the opportunity to download the innovative fantasy football applications for a fee. In addition, for the first time ever, gamers will have the ability to play their fantasy football squad in Madden NFL 09. EA Experts, a team of internal fantasy football gurus, returns and serves as a go-to source for all fantasy football information.

“EA SPORTS Fantasy Football this year takes fantasy football leagues to the next level,” said EA SPORTS Fantasy Football Executive Producer Jeremy Strauser. “Through our draft day and live scoring applications we have made fantasy football a truly interactive and innovative experience. In addition, we have created integration between our EA SPORTS Fantasy Football product and Madden NFL 09 which gives the football gamer the complete football gaming experience.”

Exclusive to EA SPORTS Fantasy Football customers, gamers will have the ability to download the EA SPORTS Fantasy Football Live Draft Tracker application and experience a fantasy draft that includes all of the fanfare and presentation of an authentic professional football draft on their Xbox 360 or PLAYSTATION 3. The days of paper draft boards are over and gamers can view video clips and hear the EA Experts team provide commentary on top players. Moreover, gamers will be able to track their EA SPORTS Fantasy Football teams and leagues through the EA SPORTS Fantasy Football Live Score Tracker application, which is also available via download from Xbox LIVE or PLAYSTATION 3 Network. The fantasy scores can be viewed in two ways: full screen mode with complete rosters and details or picture-in-picture mode which allows gamers to keep an eye on scoring updates while watching live football action.

If you’ve ever wanted to test your fantasy team against others in the Madden NFL franchise, EA SPORTS Fantasy Football now gives you the opportunity. Through the website, players designate which fantasy team will be imported into Madden NFL 09. This fantasy team is a fully-functional created team and can be played in all areas available to created teams, including online head-to-head games, providing the ultimate football gaming experience.
  • Looks pretty cool!
  • Man this game just keeps getting better and better, can't wait for this game!!!
  • Are you kidding me?? It seems like a glorified fantasy draft, but if I can play fantasy for free on the website, why do I have to pay to run it through my 360? *confused*
  • pay to use the service on the 360 ,, are you guys on crack?
  • ooo does it have achievements, i can see it now there going to charge prolly 20 bucks to use it, then there will be this little 5 point achievement for playing a game with your fantasy team...
  • These tactics are a way of just getting more money out of the customer and those who want the achievements get suckered in.
  • Incredible idea... why the money though :(
  • Xbox Live members... download for a fee. What?? I'd only get this if it was free on Xbox. ESPN.com is so much better than this will be anyways.
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