Microsoft Studios Rebrands as 'Xbox Game Studios'

Microsoft Studios Rebrands as 'Xbox Game Studios'

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Richard Walker

Microsoft Studios has been rebranded as Xbox Game Studios, reflecting Microsoft's growing stable of studios developing for console, PC and mobile. In an effort to push Xbox as a brand across multiple devices, the name change encompasses the thirteen development teams that make up Xbox Game Studios.

The likes of Gears of War, Halo, Forza, Minecraft, and Age of Empires will all fall under the Xbox Game Studios banner, as will new and upcoming titles from The Coalition, 343 Industries, Compulsion Games, Undead Labs, InXile Entertainment, Obsidian Entertainment, Turn 10, Playground Games, Ninja Theory, Rare, and The Initiative.

"At Xbox, we believe when everyone plays, we all win. It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile," the announcement on Xbox Wire reads. "As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with."

The announcement concludes: "We’re also excited to see how the seven new game development studios we added to our team last year maximise their creative potential as part of Xbox Game Studios. As a gaming organisation, we have never been in a better position to deliver a diverse line-up of exclusive games for Xbox fans now, and in the future."

Comments
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  • Guess we'll hopefully see at e3 this year, bigger and better games.
  • Wonder how long before it reverts back to Xbox Movies & TV and Xbox Store.
  • They are being really smart with branding this way. First-party Nintendo games are published by Nintendo, Xbox games by Xbox Game Studios, and PlayStation by Sony Interactive. While I don't expect Sony to rebrand, It's going to be interesting to see what happens in the next generation. People that went with the PS4 a few years ago have been treated very well. If Xbox and Sony continue this way I wonder if PS5 will have the same appeal. The failure rate on the Xbox One was much lower than the 360 and while XONE lacked good exclusives compared to PS4, if Microsoft is to be believed, Next Xbox will be compatible with everything the current XONE is. Exclusives should be plentiful as well. Will they be any good? PS5 can have a killer launch lineup, but about 2000 of the best games from the last 20 years will be present and hard to compete with, especially for anyone feeling nostalgic about the X360 and wanting to jump back in. Xbox Classic Edition never needs to happen at this rate. Just saying 2020 could be a great year for all the Xbox 360 owners that jumped onto PS4 when Microsoft was at their least consumer friendly, to give Microsoft another chance.
  • @3 not start any sort of war but what exclusives did ps4 start with Aside from the Last of us remastered there was nothing that comes to mind
  • @3 Well if the rumors of the backwards compatibility are to be believed for the PS5...then we could very well have a very competitive generation between the big 3. There are plenty of articles supporting the claim. We just don't know if it's for the PS5. My guess is 9 times out of 10 it will be for PS5 tho. I don't see Sony rebranding either. I like this for Xbox though. 13 studios is a lot. I hope Xbox buys Moon Studios as well. That would be a good look. I'm really excited to see what Xbox brings to E3 this year. It should stellar. @4 Well the PS4 did have some exclusives like Resogun, Last Of Us RE, DC Universe Online (at the time it was exclusive), Killzone, and Knack. It could be more, but I'm just going off of memory. I do remember InFamous coming out a couple of months later.
  • @4 Spiderman is a ps exclusive
  • @6 "The failure rate on the Xbox One was much lower than the 360 and while XONE lacked good exclusives compared to PS" this is what #3 said so clearly he was talking about launch 1st year as was I, I know what exclusives Sony has because I have PS4 for exclusives @5 DCU was on ps3 and last of us was on ps3 in terms of ps4 you know PS4 exclusives I don't recall any being amazing enough to purchase a PS4 Knack was trash and I mean pure trash and not even worth it but literally what games were good enough to buy within year 1 Xbox had Titanfall PS4 had a lot of port overs from ps3 or pc they didn't get good till the last 2 years honestly and they're more of one and done games
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