Microsoft Studios Rebrands as 'Xbox Game Studios'
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Wednesday, February 06, 2019 @ 02:47 PM
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Wednesday, February 06, 2019 @ 03:47 PM
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Thursday, February 07, 2019 @ 08:07 AM
Friday, February 08, 2019 @ 04:08 AM
Wednesday, February 06, 2019
Microsoft Studios has been rebranded as Xbox Game Studios, reflecting Microsoft's growing stable of studios developing for console, PC and mobile. In an effort to push Xbox as a brand across multiple devices, the name change encompasses the thirteen development teams that make up Xbox Game Studios.
The likes of Gears of War, Halo, Forza, Minecraft, and Age of Empires will all fall under the Xbox Game Studios banner, as will new and upcoming titles from The Coalition, 343 Industries, Compulsion Games, Undead Labs, InXile Entertainment, Obsidian Entertainment, Turn 10, Playground Games, Ninja Theory, Rare, and The Initiative.
"At Xbox, we believe when everyone plays, we all win. It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile," the announcement on Xbox Wire reads. "As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with."
The announcement concludes: "We’re also excited to see how the seven new game development studios we added to our team last year maximise their creative potential as part of Xbox Game Studios. As a gaming organisation, we have never been in a better position to deliver a diverse line-up of exclusive games for Xbox fans now, and in the future."