Monday, November 01, 2021
SEGA and Microsoft have announced a strategic alliance for SEGA to produce “large-scale, global games” on Microsoft's Azure cloud platform.
The alliance, which right now is agreed in principle, would help form a “key part of SEGA's mid to long-term strategy” and help the Japanese gaming company in creating its previously-announced Super Game.
“We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA's new “Super Game” initiative as well as build a next-generation game development environment,” commented SEGA president and COO Yukio Sugino. “By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA's powerful game development capabilities and Microsoft's cutting-edge technology and development environment.”
Microsoft's Azure cloud tech is what powers Xbox Cloud Gaming, but this collaboration appears to be more centred around game development, with Azure allowing SEGA to develop within a next-generation development environment built entirely on Microsoft's Azure cloud platform. Microsoft also today announced its ambition to spread Microsoft Azure into the gaming industry, with SEGA the first on board, it seems.
“SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years,” says Microsoft SVP Sarah Bond. “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.”
Monday, November 01, 2021 @ 10:14 AM