It Takes Two Developer Forced to Abandon Trademark Following Claim by Publisher Take-Two
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Developer Hazelight has had to abandon its trademark for the name of its latest game, co-op platformer It Takes Two, following a trademark claim by Rockstar parent company, Take-Two Interactive, Eurogamer reports.
The trademark listing for It Takes Two shows that the trademark had to be abandoned by the developer only a few days after the game launched. In a statement, a Hazelight spokesperson told Eurogamer that it “cannot comment on ongoing disputes” but they they were “hopeful it will be resolved”. Take-Two has yet to publicly address the story.
It's unclear what this means for the state of the game, and whether the developer will have to change the name from It Takes Two to something different, in response to Take-Two's claim. Eurogamer reports that Hazelight is far from the only company to be hit with a trademark claim from Take-Two recently, with everything from small tattoo parlours, axe-throwing companies, and music book brands being targeted for using the word Rockstar in their names or brands.
It's certainly not a good look for Take-Two, a company that is currently under fire from players for the poor state in which it recently launched remasters of three beloved Grand Theft Auto games. By comparison, It Takes Two has proven both critically and commercially successful, selling over 3 million copies since it launched earlier this year.