Guardians of the Galaxy Sales Were Lower Than Square Enix Expected at Launch

Guardians of the Galaxy Sales Were Lower Than Square Enix Expected at Launch

Matt Lorrigan

Square Enix has said that Marvel's Guardians of the Galaxy's sales were below the publisher's expectations when the game launched last year.

Speaking in the company's most recent results briefing, Square Enix president Yosuke Matsuda said that “despite strong reviews, the game’s sales on launch undershot our initial expectations”. However, Matsuda does go on to offer some better news, saying that “sales initiatives that we kicked off in November 2021 and continued into the new year have resulted in sales growth, and we intend to work to continue to expand sales to make up for the title’s slow start.”

Marvel's Guardians of the Galaxy did indeed review well - we thought it was tremendous fun - but many players were wary of the Square Enix-published Marvel game, after the launch of the extremely disappointing Marvel's Avengers in 2020.

It seems that good word of mouth, coupled with plenty of discounts at retail and on the Microsoft Store, has seen Marvel's Guardians of the Galaxy begin to sell a fair bit better. 

  • I think there was (and still is) alot of bad faith due to The Avengers game despite Guardians being a great game. Hell I only played Guardians because my brother bought it and we game share.
  • Think you may be right, Zenka. I've heard mostly all good things from the 3 people I know who have played it.
  • Definitely a good game, but had very poor marketing and I don't think they hammered home the message it's a single player game completely separate from the Avengers game.

  • @hdresden "poor marketing" I think you meant no marketing the game was no really advertised at all honestly outside of the reveal and gameplay walk through they didn't have anything else
  • One of my favourite games from last year. Why should sales matter ? Cod games sell really well and they’re all mainly copy and paste…
  • It's just neither The Avengers or Guardians of the Galaxy were what I was looking for from Marvel games. They just aren't. I cringe away from both of them, and I'm the hugest MCU fan possibly in the world.
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